AI-driven household targeting

In-depth analysis of how a clean energy organization projected 33% higher conversion rates with Faraday’s AI-driven household targeting solution.

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What you’ll learn in this whitepaper

The customer acquisition problem

Big-ticket home products and services tend to carry significant customer acquisition costs. To combat that, you need to prioritize likely-to-convert households.

Our solution

Rich data, machine learning, and data science wizardry. We’ll go deep into the data, technology, and methodolgy required for an optimized household targeting strategy.


33% lift in conversion rates, resulting in a $13,000 decrease in marketing costs and more than $300K saved in sales costs.