Case study | Search engine marketing
Putting predictive geo-targeting to work for search engine marketing
Interior Define is revolutionizing the custom furniture scene, attracting buyers with its beautifully crafted yet utterly accessible offerings. When they wanted to acquire more high-value customers via search engine marketing, they turned to AI.
Here’s the gist:
Interior Define wanted to target high-LTV customers via search engine marketing, and spend less on spend less on casual site visitors.
Faraday used AI to determine which zip codes around the country had the highest propensity for conversion, then suggested bid modifiers for those geographies.
Conversion value and return on ad spend both skyrocketed in campaigns that used Faraday’s bid modifiers. Download the case study for a full breakdown!