Case study | Customer acquisition

Putting predictive lead scoring to work for direct mail campaigns

New York-based HVAC contractors have targeted over 1 million new households using the Faraday prediction platform. With the ability to hone in on people more likely buy new heat pumps, their direct mail campaigns became far more effective.

Here’s the gist:

Challenge

In order to reduce their customer acquisition cost, New York-based HVAC contractors needed to optimize their direct mail campaigns.

Solution

Faraday’s prediction platform not only enabled them to generate new audiences, but also scored those audiences.

Results

Faraday’s audiences were significantly more likely to complete an installation than traditionally segmented audiences. Download the case study for a full breakdown!