Predicting consumer behavior with propensity models | Faraday Webinars

How propensity models pave the way to customer engagement

Great customer engagement starts with great customer predictions. When it comes to predicting behaviors, propensity modeling is the answer. In this webinar, Faraday’s Director of Data Science breaks down propensity models and how brands can leverage them to build customer engagement strategies that work. Here’s the full recording!

Predictive modeling for every stage of your buyer’s journey

The story doesn’t end with propensity models — they’re just one of many types of predictive models that can provide actionable insights for your brand. Want to see how predictive modeling works across the entire customer lifecycle? This whitepaper should be your next stop.

Customer lifecycle optimization whitepaper

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