Predictive lead generation | InsurTech case study

Putting risk and response predictions to work for InsurTech lead generation

Competing with the big insurance players requires younger InsurTech companies to engage consumers that fit their niche. Here’s how this startup put Faraday predictions to work.

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Here’s the gist:

Customer background

Founded in 2017, this InsurTech company used Facebook lookalike audiences to find leads. They approached Faraday to take their audiences to the next level.

Insights and predictions

Faraday’s consumer data and custom lookalike models let them uncover distinct customer attributes and reach new audiences of likely customers across the US.


By enhancing their lead gen strategy with Faraday, the company was able to intelligently expand their and significantly reduce their average cost-per-lead.