Predictive lead scoring | Solar case study
Putting predictive lead scoring to work for call center reps
Learn how this Inc. 500 solar company uses predictive lead scoring to let their call center reps prioritize and engage the best leads.
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Here’s the gist:
Challenge
Lead prioritization is critical to optimizing call center efficiency and reducing overall customer acquisition costs.
Solution
Faraday Monitor automatically scores all leads (new and old), enabling call center agents to allocate more time reaching the best leads.
Results
51% lift in conversion rates, reducing the number of connects needed per appointment by 33%.