Overview

Get the responsible AI guide for finance and real estate.

Learn how to consider compliance and security alongside practical use cases for AI in marketing.

Responsible AI guide for finance and real estate

About the guide

Everyone wants AI.

But responsible use is crucial.

In this guide, you’ll learn why demand for AI has skyrocketed in the finance and housing industries — and why responsible AI in particular is key for companies in this space.

You'll also discover how Faraday can be deployed to assist with the compliance of your marketing and advertising efforts with the Fair Housing Act and the Equal Credit Opportunity Act — critical considerations for any marketer in finance or real estate. Then, explore our industry-leading security measures and see how you can start implementing responsible AI today.

Key insight

In a space historically rife with bias, AI can easily be misused to perpetuate that bias since it uses historical data to find patterns.