The role of AI in personalization

Segmentation is essential to capturing customers and keeping them engaged over time – but it’s difficult to implement the type of sophisticated personalization that customers have come to expect. See how AI allows brands to gain an edge when it comes to personalized outreach and content.

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What you’ll learn in this whitepaper

Types of segmentation

Explore the various ways in which marketers are segmenting their audiences, then see how AI can tackle rich datasets and eliminate human bias – unlocking the ability to leverage predictive models in your marketing strategy.

Roadmap to personalization

Once you enrich your customer data, data science and machine learning will produce insights that enable personalization on an unparalleled level. Unlike insights from surveys or focus groups, these results are extremely accurate and immensely scalable.