Cabot Creamery — Omnichannel market expansion
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Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.
Overview
Data science that's not rocket science.
Follow Faraday's tried and true solutions for leveraging predictions in your business — and get there in weeks, not years.
How does it work?Faraday brings the practical power of prediction to all humans.
Prediction CloudCustomer insights
Know your customers.
They’re more than clickstreams. With Faraday, you can finally see the full picture.
Featured stories
Interior Define — 2.5X ROAS with Faraday bid modifiers
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Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.
Data-curious?Explore hundreds of attributes used for enhanced insights.
Faraday Identity GraphGrowth marketing
Find more amazing customers.
They're out there—ready to be reached. Find and convert them through your favorite channels.
Portable lookalikesMake nationwide propensity-to-buy predictions, then push top scorers to your favorite ad platforms
Lead scoringWill they or won’t they convert? It’s a major part of how you handle your leads.
GeotargetingSpend your money where it matters — add a predictive layer to your location-based marketing strategies.
Featured stories
Interior Define — 2.5X ROAS with Faraday bid modifiers
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Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.
Advia Credit Union — 2.7X response lift
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Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.
Love your stack?Keep it. Faraday works with hundreds marketing and ad platforms.
IntegrationsPredictive personalization
Be personal at scale.
Consumers want personalized experiences. Now you can deliver them at scale—no surveys needed.
Personalized messagingPush persona assignments to your ESP every night to enable easy personalized messaging.
Product recommendationsWhat's next? Put the next best offer in front of every customer.
Lookalike seedingCreate persona-based lookalike audiences on your go-to channels. Personalize ads from the get-go.
Featured stories
Burrow — 1 in 3 sales coordinated using Faraday predictions
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Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Luxury lingerie brand — 43% lift, high-value conversions
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The brand made the most of the holiday season with portable lookalikes and personalized messaging from Faraday.
What are persona predictions?The secret to true personalization at scale.
Learn moreCustomer engagement
Stay a step ahead.
Stop reacting to customer behavior—predict it. It's the smarter, more efficient way to maximize lifetime value.
Proactive retentionDon't wait until it’s too late to rescue a fading customer. Get your churn scores up front so you can act.
Strategic discountingOptimize your average CLV—save your discounts for high-value customers.
Product recommendationsWhat's next? Put the next best offer in front of every customer.
Featured stories
Community First — 42% lift, member balances
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Using portable lookalike audiences, Community First Credit Union reached more high-value members through direct mail.
Marley Spoon — 5X better churn predictions
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Using a predictive churn model, Marley Spoon identified their risky customers faster than traditional retention methods.