Overview

Data science that's not rocket science.

Follow Faraday's tried and true solutions for leveraging predictions in your business — and get there in weeks, not years.

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How does it work?Faraday brings the practical power of prediction to all humans.

Prediction Cloud

Customer insights

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Know your customers.

They’re more than clickstreams. With Faraday, you can finally see the full picture.

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Featured stories

Cabot Creamery — Omnichannel market expansion

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Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

ESP
Faraday

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social

Data-curious?Explore hundreds of attributes used for enhanced insights.

Faraday Identity Graph

Growth marketing

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Find more amazing customers.

They're out there—ready to be reached. Find and convert them through your favorite channels.

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Featured stories

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social

Advia Credit Union — 2.7X response lift

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Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.

Categories

Acquisition

Predictions

Propensity

Integrations

Mail (CSV)

Love your stack?Keep it. Faraday works with hundreds marketing and ad platforms.

Integrations

Predictive personalization

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Be personal at scale.

Consumers want personalized experiences. Now you can deliver them at scale—no surveys needed.

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Featured stories

Burrow — 1 in 3 sales coordinated using Faraday predictions

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Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Luxury lingerie brand — 43% lift, high-value conversions

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The brand made the most of the holiday season with portable lookalikes and personalized messaging from Faraday.

Categories

Acquisition
Personalization

Predictions

Propensity
Persona

Integrations

Paid social
ESP

What are persona predictions?The secret to true personalization at scale.

Learn more

Customer engagement

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Stay a step ahead.

Stop reacting to customer behavior—predict it. It's the smarter, more efficient way to maximize lifetime value.

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Featured stories

Community First — 42% lift, member balances

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Using portable lookalike audiences, Community First Credit Union reached more high-value members through direct mail.

Categories

Acquisition
Engagement

Predictions

Propensity
CLV

Integrations

Mail (CSV)

Marley Spoon — 5X better churn predictions

story

Using a predictive churn model, Marley Spoon identified their risky customers faster than traditional retention methods.

Categories

Engagement

Predictions

Propensity

Integrations

Database

Every team is different.That's why we took the time to understand the unique needs of brands, agencies, and developers—across a dozen industries.

Find your team