Custom personas for innovative brands
Power growth with personas built by AI
Accurate personas are key to nailing every customer interaction — but it takes an awful lot of time, energy, and money to get them right. With AI, you can skip the guesswork and get precise, data-driven personas without lifting a finger.
Get the playbook and learn how to level up your personas with AI
The perks of AI-driven personas
Unlock powerful insights by enriching your customer data with third-party data on 270 MM US customers. Our machine learning algorithms use this enriched data to build highly-accurate personas free from human bias or error.
Push personas to the platforms you’re already using. With the touch of a button, you can deliver audiences to your ESP, CRM, digital ad channels, and more. Market directly to your personas or use them to seed lookalikes for even greater reach.
As your customers grow and change over time, you need to grow with them. With Faraday, you can track those changes with precision, monitor the lifetime value of each persona, and adjust to developments with ease.