[ { "literate": "Absentee indicator", "name": "fig/absentee_indicator", "category": "fig/property", "tier": "standard", "coverage": 0.98, "precision": "address", "description": "Relationship of owner with property" }, { "literate": "Active on social media", "name": "fig/life_social_media_any", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person" }, { "literate": "Activity - average dollars quintile", "name": "fig/actvty_avg_dollars_quintile_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.59, "precision": "person", "description": "Average dollars that were spent on purchases within lifetime activity, bucketed into 5 quintile groupings" }, { "literate": "Activity - number of offline purchases quintile", "name": "fig/actvty_num_offln_purchase_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.4, "precision": "person", "description": "Total lifetime number of offline purchases made, bucketed into 5 quintile groupings" }, { "literate": "Activity - number of online purchases quintile", "name": "fig/actvty_num_onln_purchase_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.5, "precision": "person", "description": "Total lifetime number of online purchases made, bucketed into 5 quintile groupings" }, { "literate": "Activity - number of purchases quintile", "name": "fig/actvty_num_purchase_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.59, "precision": "person", "description": "Total lifetime number of purchases made, bucketed into 5 quintile groupings" }, { "literate": "Activity - total dollars quintile", "name": "fig/actvty_ttl_dollars_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.59, "precision": "person", "description": "Total dollars that were spent on purchases within lifetime activity bucketed into 5 quintile groupings" }, { "literate": "Activity - total offline dollars quintile", "name": "fig/actvty_ttl_offln_dollars_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.4, "precision": "person", "description": "Total dollars that were spent on offline purchases within lifetime activity, bucketed into 5 quintile groupings" }, { "literate": "Activity - total online dollars quintile", "name": "fig/actvty_ttl_onln_dollars_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.5, "precision": "person", "description": "Total dollars that were spent on online purchases within lifetime activity, bucketed into 5 quintile groupings" }, { "literate": "Address quality code", "name": "fig/address_quality_code", "category": "fig/identity", "tier": "standard", "coverage": 1, "precision": "person", "description": "Measure of address match precision against USPS standards" }, { "literate": "Address type", "name": "fig/address_type_v2", "category": "fig/identity", "tier": "standard", "coverage": 1, "precision": "person", "description": "Completeness of address on file" }, { "literate": "Advantage Target Income 4.0", "name": "fig/advantage_target_income_4_0", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "" }, { "literate": "Advantage Target Income Indicator 4.0", "name": "fig/advantage_target_income_indicator_4_0", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "" }, { "literate": "Advantage Target Narrow Band Income 4.0", "name": "fig/advantage_target_narrow_band_income_4_0", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "" }, { "literate": "Affluents", "name": "fig/affluents", "category": "fig/financial", "tier": "premium", "coverage": 0.1, "precision": "person", "description": "Segments of the most affluent households in vendor data based upon key financial and census characteristics" }, { "literate": "Age", "name": "fig/age", "category": "fig/demography", "tier": "standard", "coverage": 0.87, "precision": "person", "description": "The age of the individual" }, { "literate": "Age in 2-Year Ranges (Enhanced)", "name": "fig/age_in_2_year_ranges_enhanced", "category": "fig/demography", "tier": "standard", "coverage": 0.87, "precision": "person", "description": "Freeform adult age 18 years and older (minimum 2-year increment)" }, { "literate": "Age of Most Recent Model Year Vehicle in HH", "name": "fig/age_of_most_recent_model_year_vehicle_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Age of Most Recent Model Year Vehicle in HH" }, { "literate": "Age of Oldest Model Year Vehicle in HH", "name": "fig/age_of_oldest_model_year_vehicle_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Age of Oldest Model Year Vehicle in HH" }, { "literate": "Agricultural land", "name": "fig/ag_parcel", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "address", "description": "This property has been deemed agricultural" }, { "literate": "Animal lovers quintile", "name": "fig/ds_mt_animal_lovers_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the animal lovers category bucketed into 5 quintile groupings" }, { "literate": "Animal lovers recency of activity", "name": "fig/ds_mt_animal_lovers_recency", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the animal lovers recency of activity category" }, { "literate": "Annual residential turnover rate", "name": "fig/cl_annual_residential_turnover", "category": "fig/demography", "tier": "standard", "coverage": 0.81, "precision": "person", "description": "Percent of housing stock sold each year" }, { "literate": "Antique collector", "name": "fig/antiques", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Interest in antiques" }, { "literate": "Appraised improvement value", "name": "fig/appraise_improvement_value", "category": "fig/property", "tier": "standard", "coverage": 0.1, "precision": "address", "description": "Value of improvements to home at last appraisal" }, { "literate": "Appraised land value", "name": "fig/appraise_land_value", "category": "fig/property", "tier": "standard", "coverage": 0.1, "precision": "address", "description": "Value of parcel land at last appraisal" }, { "literate": "Approximate household income tax rate", "name": "fig/income_tax_rate_v2", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Approximate tax bracket for the household, assuming head of household is filing" }, { "literate": "Approximate number of children", "name": "fig/number_of_children", "category": "fig/demography", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Number of children present in household" }, { "literate": "Architectural style", "name": "fig/architecture_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.35, "precision": "address", "description": "Architectural style of structure, e.g. ranch, bungalow, a-frame, etc." }, { "literate": "Art", "name": "fig/art", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Interest in art" }, { "literate": "Arts & crafts quintile", "name": "fig/buying_arts_crfts_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the arts & crafts category bucketed into 5 quintile groupings" }, { "literate": "Arts & crafts recency of purchase", "name": "fig/buying_arts_crfts_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the arts & crafts category" }, { "literate": "Automotive DIY", "name": "fig/auto_parts", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Interest in automotive DIY" }, { "literate": "Available home equity", "name": "fig/available_home_equity", "category": "fig/demography", "tier": "standard", "coverage": 0.33, "precision": "person", "description": "Home equity, in dollars" }, { "literate": "Average commute time", "name": "fig/cl_avg_commute_time", "category": "fig/demography", "tier": "standard", "coverage": 0.97, "precision": "postcode" }, { "literate": "Average property tax", "name": "fig/cl_avg_property_tax", "category": "fig/demography", "tier": "standard", "coverage": 0.99, "precision": "postcode" }, { "literate": "Avid collector", "name": "fig/avid_collector", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.18, "precision": "person", "description": "A known collector based on purchases" }, { "literate": "AVM", "name": "fig/favm", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "address", "description": "Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible." }, { "literate": "AVM high estimate", "name": "fig/favm_high", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "address", "description": "Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the upper end of the possible home value." }, { "literate": "AVM low estimate", "name": "fig/favm_low", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "address", "description": "Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the lower end of the possible home value." }, { "literate": "B2B business marketing quintile", "name": "fig/buying_b2b_business_market_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Average dollars that were spent on the b2b business marketing category bucketed into 5 quintile groupings" }, { "literate": "B2B business marketing recency of purchase", "name": "fig/buying_b2b_business_market_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Recency of purchase in the b2b business marketing category" }, { "literate": "B2B MRO quintile", "name": "fig/buying_b2b_mro_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the b2b MRO category bucketed into 5 quintile groupings" }, { "literate": "B2B MRO recency of purchase", "name": "fig/buying_b2b_mro_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the b2b MRO category" }, { "literate": "B2B office and corporate gifts quintile", "name": "fig/buying_b2b_office_corp_gift_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Average dollars that were spent on the b2b office and corporate gifts category bucketed into 5 quintile groupings" }, { "literate": "B2B office and corporate gifts recency of purchase", "name": "fig/buying_b2b_office_corp_gift_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Recency of purchase in the b2b office and corporate gifts category" }, { "literate": "B2B training and publications quintile", "name": "fig/buying_b2b_training_publication_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Average dollars that were spent on the b2b training and publications category bucketed into 5 quintile groupings" }, { "literate": "B2B training and publications recency of purchase", "name": "fig/buying_b2b_training_publication_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Recency of purchase in the b2b training and publications category" }, { "literate": "Bank card in household", "name": "fig/bank_card_in_household", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.29, "precision": "person", "description": "Indicates an individual in the household has a bank card" }, { "literate": "Bankcard issue date", "name": "fig/bank_card_issue_date", "category": "fig/demography", "tier": "premium", "coverage": 0.06, "precision": "person", "description": "Date at which a bank card was issued to a member of the household" }, { "literate": "Basement", "name": "fig/basement", "category": "fig/property", "tier": "standard", "coverage": 0.2, "precision": "address", "description": "Property has a basement" }, { "literate": "Basement area", "name": "fig/basement_area", "category": "fig/property", "tier": "standard", "coverage": 0.2, "precision": "address", "description": "Area in square meters of the basement" }, { "literate": "Basic needs donors quintile", "name": "fig/ds_mt_basic_needs_donors_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the basic needs donors category bucketed into 5 quintile groupings" }, { "literate": "Basic needs donors recency of activity", "name": "fig/ds_mt_basic_needs_donors_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the basic needs donors recency of activity category" }, { "literate": "Beauty and spa quintile", "name": "fig/buying_beauty_spa_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Average dollars that were spent on the beauty and spa category bucketed into 5 quintile groupings" }, { "literate": "Beauty and spa recency of purchase", "name": "fig/buying_beauty_spa_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Recency of purchase in the beauty and spa category" }, { "literate": "Beverages quintile", "name": "fig/buying_beverages_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the beverages category bucketed into 5 quintile groupings" }, { "literate": "Beverages recency of purchase", "name": "fig/buying_beverages_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the beverages category" }, { "literate": "Birth Month - No Restricted Source (Enhanced)", "name": "fig/birth_month_no_restricted_source_enhanced", "category": "fig/demography", "tier": "standard", "coverage": 0.71, "precision": "person", "description": "The month of birth" }, { "literate": "Birth Year - No Restricted Source (Enhanced)", "name": "fig/birth_year_no_restricted_source_enhanced", "category": "fig/demography", "tier": "standard", "coverage": 0.71, "precision": "person", "description": "Year of the person's birth date" }, { "literate": "Birthdate of first child", "name": "fig/child_1_birthdate", "category": "fig/demography", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Birthdate of first child (if available)" }, { "literate": "Birthdate of fourth child", "name": "fig/child_4_birthdate", "category": "fig/demography", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Birthdate of fourth child (if available)" }, { "literate": "Birthdate of second child", "name": "fig/child_2_birthdate", "category": "fig/demography", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Birthdate of second child (if available)" }, { "literate": "Birthdate of third child", "name": "fig/child_3_birthdate", "category": "fig/demography", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Birthdate of third child (if available)" }, { "literate": "Birthday of Person w/ Day - No Restricted Source (Enhanced)", "name": "fig/birthday_month_w_day_no_restricted_src", "category": "fig/demography", "tier": "standard", "coverage": 0.71, "precision": "person", "description": "(S = specific, H = inferred) " }, { "literate": "Boating interest", "name": "fig/boating", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Interest in boating" }, { "literate": "Books", "name": "fig/books_magazines", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.43, "precision": "person", "description": "Interest in books and magazines" }, { "literate": "Books - best selling fiction", "name": "fig/life_books_best_sell_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Self-reported interest in books - best selling fiction" }, { "literate": "Books - bible/devotional", "name": "fig/life_books_bible_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Self-reported interest in books - bible/devotional" }, { "literate": "Books - books/reading", "name": "fig/life_books_reading_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.43, "precision": "person", "description": "Self-reported interest in books - books/reading" }, { "literate": "Books - children's books", "name": "fig/life_books_children_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in books - children's books" }, { "literate": "Books - cooking/culinary", "name": "fig/life_books_cooking_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Self-reported interest in books - cooking/culinary" }, { "literate": "Books - country lifestyle", "name": "fig/life_books_country_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported interest in books - country lifestyle" }, { "literate": "Books - entertainment", "name": "fig/life_books_entertainment_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Self-reported interest in books - entertainment" }, { "literate": "Books - fashion", "name": "fig/life_books_fashion_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Self-reported interest in books - fashion" }, { "literate": "Books - interior decorating", "name": "fig/life_books_decorate_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in books - interior decorating" }, { "literate": "Books - medical or health", "name": "fig/life_books_medical_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in books - medical or health" }, { "literate": "Books - military", "name": "fig/life_books_military_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in books - military" }, { "literate": "Books - romance", "name": "fig/life_books_romance_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in books - romance" }, { "literate": "Books - sports", "name": "fig/life_books_sports_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in books - sports" }, { "literate": "Books - world news", "name": "fig/life_books_worldnews_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Self-reported interest in books - world news" }, { "literate": "Books quintile", "name": "fig/buying_books_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the books category bucketed into 5 quintile groupings" }, { "literate": "Books recency of purchase", "name": "fig/buying_books_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the books category" }, { "literate": "Borough ID", "name": "fig/borough_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Business flag", "name": "fig/business_flag", "category": "fig/demography", "tier": "standard", "coverage": 0.22, "precision": "person", "description": "Indicates type of office present in home" }, { "literate": "Card type: American Express", "name": "fig/card_type_american_express", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "American Express credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Catalog Showroom", "name": "fig/card_type_catalog_showroom", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Catalog Showroom credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Computer/Electronic", "name": "fig/card_type_computer_electronic", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Computer/Electronic credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Debit Card", "name": "fig/card_type_debit_card", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Debit Card credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Finance Co Card", "name": "fig/card_type_finance_co_card", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Finance Co Card credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Furniture", "name": "fig/card_type_furniture", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Furniture credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Grocery", "name": "fig/card_type_grocery", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Grocery credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Home Improvement", "name": "fig/card_type_home_improvement", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Home Improvement credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Home/Office Supply", "name": "fig/card_type_home_office_supply", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Home/Office Supply credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Low End Department Store", "name": "fig/card_type_low_end_department_store", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.16, "precision": "person", "description": "Low End Department Store credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Main Street Retail", "name": "fig/card_type_main_street_retail", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Main Street Retail credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Mastercard", "name": "fig/card_type_mastercard", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Mastercard credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Membership Warehouse", "name": "fig/card_type_membership_warehouse", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Membership Warehouse credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Miscellaneous", "name": "fig/card_type_miscellaneous", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Miscellaneous credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Oil + Gas Card", "name": "fig/card_type_oil_and_gas_card", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Oil + Gas Card credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Specialty Apparel", "name": "fig/card_type_specialty_apparel", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Specialty Apparel credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Sporting Goods", "name": "fig/card_type_sporting_goods", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Sporting Goods credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Standard Retail", "name": "fig/card_type_standard_retail", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.33, "precision": "person", "description": "Standard Retail credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Standard Specialty Card", "name": "fig/card_type_standard_specialty_card", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Standard Specialty Card credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Travel + Entertainment", "name": "fig/card_type_travel_and_entertainment", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Travel + Entertainment credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: TV Mail Order", "name": "fig/card_type_tv_mail_order", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "TV Mail Order credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Upscale Retail", "name": "fig/card_type_upscale_retail", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Upscale Retail credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Upscale Spec Retail", "name": "fig/card_type_upscale_spec_retail", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Upscale Spec Retail credit card has been used for a transaction by an individual within the household" }, { "literate": "Card type: Visa", "name": "fig/card_type_visa", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Visa credit card has been used for a transaction by an individual within the household" }, { "literate": "Carrier Route", "name": "fig/carrier_route", "category": "fig/geography", "tier": "standard", "coverage": 1, "precision": "address", "description": "The carrier route ID for the address." }, { "literate": "Cat owner", "name": "fig/cat_owner", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Self-reported cat owner" }, { "literate": "CDP ID", "name": "fig/cdp_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Census block group geoid", "name": "fig/census_block_group", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Census tract ID", "name": "fig/census_tract_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Certified Pre-owned Vehicle Purchasers", "name": "fig/certified_pre_owned_vehicle_purchasers", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumer based upon their likelihood to purchase a certified pre-owned vehicle. " }, { "literate": "Channel preference ratio - catalog quintile", "name": "fig/cpr_catalog_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.53, "precision": "person", "description": "Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings." }, { "literate": "Channel preference ratio - online quintile", "name": "fig/cpr_online_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.59, "precision": "person", "description": "Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings." }, { "literate": "Channel preference ratio - retail quintile", "name": "fig/cpr_retail_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.48, "precision": "person", "description": "Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings." }, { "literate": "Charitable donations", "name": "fig/charitable_donations", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.29, "precision": "person", "description": "Self-reported interest in charitable donations" }, { "literate": "Children in household", "name": "fig/children_in_household_v2", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Known or inferred presence of children in the household" }, { "literate": "Children's quintile", "name": "fig/buying_childrens_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Average dollars that were spent on the children's category bucketed into 5 quintile groupings" }, { "literate": "Children's recency of purchase", "name": "fig/buying_childrens_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Recency of purchase in the children's category" }, { "literate": "City ID", "name": "fig/city_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Club/continuity buyer", "name": "fig/club_buyer", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Indicates a club/continuity purchase within the last 24 months" }, { "literate": "Collectibles - any", "name": "fig/life_collectibles_any_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.18, "precision": "person", "description": "Self-reported interest in collectibles - any" }, { "literate": "Collectibles - art/antique", "name": "fig/life_collectibles_art_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in collectibles - art/antique" }, { "literate": "Collectibles - dolls", "name": "fig/life_collectibles_dolls_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in collectibles - dolls" }, { "literate": "Collectibles - figurines", "name": "fig/life_collectibles_figurines_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported interest in collectibles - figurines" }, { "literate": "Collectibles quintile", "name": "fig/buying_collectibles_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the collectibles category bucketed into 5 quintile groupings" }, { "literate": "Collectibles recency of purchase", "name": "fig/buying_collectibles_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the collectibles category" }, { "literate": "College graduate change date", "name": "fig/trigger_date_graduate", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "The date this event triggered" }, { "literate": "College graduate trigger", "name": "fig/trigger_events_graduate", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Indicates that an individual within the household has graduated from college" }, { "literate": "Combined sales tax rate", "name": "fig/cl_combined_sales_tax_rate", "category": "fig/demography", "tier": "standard", "coverage": 0.86, "precision": "postcode", "description": "Combines state and average local sales tax rates" }, { "literate": "Comfort is king quintile", "name": "fig/ds_mt_comfort_is_king_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the comfort is king category bucketed into 5 quintile groupings" }, { "literate": "Comfort is king recency of activity", "name": "fig/ds_mt_comfort_is_king_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the comfort is king recency of activity category" }, { "literate": "Construction quality", "name": "fig/construction_quality_v2", "category": "fig/property", "tier": "standard", "coverage": 0.34, "precision": "address", "description": "Overall measure of building construction quality" }, { "literate": "Construction type", "name": "fig/construction_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.22, "precision": "address", "description": "The material used in the construction of the building" }, { "literate": "Cooling system type", "name": "fig/cooling_system_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.43, "precision": "address", "description": "The technology used to cool the house" }, { "literate": "Corporate ownership", "name": "fig/corporate_primary_owner", "category": "fig/property", "tier": "standard", "coverage": 0.07, "precision": "address" }, { "literate": "County ID", "name": "fig/county_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Credit - auto loans", "name": "fig/credit_auto", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit - education - student loans", "name": "fig/credit_student_loan", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit - financial services banking", "name": "fig/credit_fin_banking", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.23, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit - financial services installment", "name": "fig/credit_fin_installment", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.26, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit - financial services insurance", "name": "fig/credit_fin_insurance", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit - leasing", "name": "fig/credit_leasing", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit - mortgage - home mortgage", "name": "fig/credit_home_mortgage", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.02, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit active", "name": "fig/credit_active", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.17, "precision": "person", "description": "Represents a category of credit card used for a transaction by an individual within the household" }, { "literate": "Credit card", "name": "fig/card_any", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.59, "precision": "person", "description": "A credit card has been used for a transaction by an individual within the household" }, { "literate": "Credit card change date", "name": "fig/trigger_change_date_credit_card", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.29, "precision": "person", "description": "The date this event triggered" }, { "literate": "Credit card trigger", "name": "fig/trigger_change_type_cc", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.29, "precision": "person", "description": "Indicates the number of household credit cards have increased or decreased" }, { "literate": "Cultural magazine fans quintile", "name": "fig/ds_mt_cultural_magazine_fans_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Average dollars that were spent on the cultural magazine fans category bucketed into 5 quintile groupings" }, { "literate": "Cultural magazine fans recency of activity", "name": "fig/ds_mt_cultural_magazine_fans_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Recency of purchase in the cultural magazine fans recency of activity category" }, { "literate": "Daily delivery deal lovers quintile", "name": "fig/ds_mt_daily_delivery_deal_lovers_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the daily delivery deal lovers category bucketed into 5 quintile groupings" }, { "literate": "Daily delivery deal lovers recency of activity", "name": "fig/ds_mt_daily_delivery_deal_lovers_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the daily delivery deal lovers recency of activity category" }, { "literate": "Date of birth", "name": "fig/date_of_birth", "category": "fig/demography", "tier": "standard", "coverage": 0.87, "precision": "person", "description": "Date of birth" }, { "literate": "Deed type", "name": "fig/deed_type", "category": "fig/property", "tier": "standard", "coverage": 0.56, "precision": "address" }, { "literate": "Designer threads quintile", "name": "fig/ds_mt_designer_threads_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Average dollars that were spent on the designer threads category bucketed into 5 quintile groupings" }, { "literate": "Designer threads recency of activity", "name": "fig/ds_mt_designer_threads_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Recency of purchase in the designer threads recency of activity category" }, { "literate": "Dieting & weight loss", "name": "fig/dieting", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Self-reported interest in dieting & weight loss" }, { "literate": "Discretionary Spending Income", "name": "fig/discretionary_spending_income", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare." }, { "literate": "Distance to nearest airport", "name": "fig/cl_nearest_airport_distance", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "DMA ID", "name": "fig/dma_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Do not call list", "name": "fig/do_not_call", "category": "fig/reachability", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Appears on a national or regional do-not-call list" }, { "literate": "Dog owner", "name": "fig/dog_owner", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Self-reported dog owner" }, { "literate": "Donor - active military", "name": "fig/life_donor_military_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in donating to active military charities/causes" }, { "literate": "Donor - animal welfare", "name": "fig/life_donor_animal_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported interest in donating to animal welfare charities/causes" }, { "literate": "Donor - arts or cultural", "name": "fig/life_donor_arts_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in donating to arts or cultural charities/causes" }, { "literate": "Donor - cancer", "name": "fig/life_donor_cancer_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Self-reported interest in donating to cancer charities/causes" }, { "literate": "Donor - catholic", "name": "fig/life_donor_catholic_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in donating to catholic charities/causes" }, { "literate": "Donor - children's", "name": "fig/life_donor_children_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported interest in donating to children's charities/causes" }, { "literate": "Donor - donate to charitable causes", "name": "fig/life_donor_donate_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.29, "precision": "person", "description": "Self-reported interest in donating to charitable causes" }, { "literate": "Donor - humanitarian", "name": "fig/life_donor_humanitarian_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in donating to humanitarian charities/causes" }, { "literate": "Donor - native american", "name": "fig/life_donor_native_amer_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in donating to native american charities/causes" }, { "literate": "Donor - other religious", "name": "fig/life_donor_other_religious_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported interest in donating to other religious charities/causes" }, { "literate": "Donor - political conservative", "name": "fig/life_donor_pol_conserv_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Self-reported interest in donating to political conservative charities/causes" }, { "literate": "Donor - political liberal", "name": "fig/life_donor_pol_liberal_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported interest in donating to political liberal charities/causes" }, { "literate": "Donor - veteran", "name": "fig/life_donor_veteran_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Self-reported interest in donating to veteran charities/causes" }, { "literate": "Donor - wildlife/environmental causes", "name": "fig/life_donor_wildlife_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Self-reported interest in donating to wildlife/environmental causes charities/causes" }, { "literate": "Donor - world relief", "name": "fig/life_donor_world_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in donating to world relief charities/causes" }, { "literate": "Dsf Delivery Type Code", "name": "fig/inst_nmdb_dsf_delivery_type_code", "category": "fig/property", "tier": "standard", "coverage": 0.96, "precision": "person", "description": "" }, { "literate": "DSF Drop Code", "name": "fig/dsf_drop_code", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "person", "description": "" }, { "literate": "Dsf Season Code", "name": "fig/dsf_season_code", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "person", "description": "" }, { "literate": "DSF Vacant Indicator", "name": "fig/inst_dsf_vacant_ind", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "person", "description": "" }, { "literate": "Dwelling type", "name": "fig/dwelling_type", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Advantage-class property type categorization" }, { "literate": "Effective year built", "name": "fig/effective_year_built", "category": "fig/property", "tier": "standard", "coverage": 0.42, "precision": "address", "description": "The first year the building was assessed with its current components" }, { "literate": "Electricity", "name": "fig/electricity_available", "category": "fig/property", "tier": "standard", "coverage": 0.11, "precision": "address" }, { "literate": "Electricity type", "name": "fig/electricity_type", "category": "fig/property", "tier": "standard", "coverage": 0.11, "precision": "address" }, { "literate": "Empty nester change date", "name": "fig/trigger_date_empty_nester", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.13, "precision": "person", "description": "The date this event triggered" }, { "literate": "Empty nester trigger", "name": "fig/trigger_empty_nester", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Indicates that children are no longer present within the household" }, { "literate": "Environmental and animal donor quintile", "name": "fig/ds_mt_environmental_and_animal_donor_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the environmental and animal donor category bucketed into 5 quintile groupings" }, { "literate": "Environmental and animal recency of donation of activity", "name": "fig/ds_mt_environmental_and_animal_recency_of_donation_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the environmental and animal recency of donation of activity category" }, { "literate": "Environmentally conscious quintile", "name": "fig/ds_mt_environmentally_conscious_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the environmentally conscious category bucketed into 5 quintile groupings" }, { "literate": "Environmentally conscious recency of activity", "name": "fig/ds_mt_environmentally_conscious_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the environmentally conscious recency of activity category" }, { "literate": "Exterior walls type", "name": "fig/exterior_walls_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.55, "precision": "address" }, { "literate": "Facebook user", "name": "fig/life_media_facebook_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Self-reported Facebook user" }, { "literate": "Faith and health donors quintile", "name": "fig/ds_mt_faith_and_health_donors_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the faith and health donors category bucketed into 5 quintile groupings" }, { "literate": "Faith and health donors recency of activity", "name": "fig/ds_mt_faith_and_health_donors_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the faith and health donors recency of activity category" }, { "literate": "Faithfully focused quintile", "name": "fig/ds_mt_faithfully_focused_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Average dollars that were spent on the faithfully focused category bucketed into 5 quintile groupings" }, { "literate": "Faithfully focused recency of activity", "name": "fig/ds_mt_faithfully_focused_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Recency of purchase in the faithfully focused recency of activity category" }, { "literate": "Fashion accessories and beauty quintile", "name": "fig/buying_fashion_beauty_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Average dollars that were spent on the fashion accessories and beauty category bucketed into 5 quintile groupings" }, { "literate": "Fashion accessories and beauty recency of purchase", "name": "fig/buying_fashion_beauty_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Recency of purchase in the fashion accessories and beauty category" }, { "literate": "Female and male apparel quintile", "name": "fig/buying_female_male_apparel_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Average dollars that were spent on the female and male apparel category bucketed into 5 quintile groupings" }, { "literate": "Female and male apparel recency of purchase", "name": "fig/buying_female_male_apparel_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Recency of purchase in the female and male apparel category" }, { "literate": "Female apparel - it's brand and fit quintile", "name": "fig/ds_mt_female_apparel__its_brand_and_fit_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Average dollars that were spent on the female apparel - it's brand and fit category bucketed into 5 quintile groupings" }, { "literate": "Female apparel - it's brand and fit recency of activity", "name": "fig/ds_mt_female_apparel__its_brand_and_fit_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Recency of purchase in the female apparel - it's brand and fit recency of activity category" }, { "literate": "Female population", "name": "fig/cl_population_female", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Fireplace", "name": "fig/fireplace", "category": "fig/property", "tier": "standard", "coverage": 0.36, "precision": "address" }, { "literate": "First child change date", "name": "fig/trigger_date_new_child", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.09, "precision": "person", "description": "The date this event triggered" }, { "literate": "Floor construction type", "name": "fig/floor_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.05, "precision": "address" }, { "literate": "Foundation type", "name": "fig/foundation_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.32, "precision": "address" }, { "literate": "Fuel type", "name": "fig/fuel_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.18, "precision": "address" }, { "literate": "Garage type", "name": "fig/garage_type", "category": "fig/property", "tier": "standard", "coverage": 0.49, "precision": "address" }, { "literate": "Garage/parking spaces", "name": "fig/garage_spaces", "category": "fig/property", "tier": "standard", "coverage": 0.09, "precision": "address", "description": "Number of car parking spaces available" }, { "literate": "Garden and backyard quintile", "name": "fig/buying_garden_backyard_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the garden and backyard category bucketed into 5 quintile groupings" }, { "literate": "Garden and backyard recency of purchase", "name": "fig/buying_garden_backyard_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the garden and backyard category" }, { "literate": "Gardener", "name": "fig/gardener", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Self-reported interest in gardening" }, { "literate": "Gender", "name": "fig/gender", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Gender of individual" }, { "literate": "Gender of first child", "name": "fig/child_1_gender", "category": "fig/demography", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Gender of first child (if available)" }, { "literate": "Gender of fourth child", "name": "fig/child_4_gender", "category": "fig/demography", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Gender of fourth child (if available)" }, { "literate": "Gender of second child", "name": "fig/child_2_gender", "category": "fig/demography", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Gender of second child (if available)" }, { "literate": "Gender of third child", "name": "fig/child_3_gender", "category": "fig/demography", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Gender of third child (if available)" }, { "literate": "General gifts quintile", "name": "fig/buying_general_gifts_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Average dollars that were spent on the general gifts category bucketed into 5 quintile groupings" }, { "literate": "General gifts recency of purchase", "name": "fig/buying_general_gifts_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Recency of purchase in the general gifts category" }, { "literate": "geo_ace_match_level", "name": "fig/geo_ace_match_level", "category": "fig/identity", "tier": "premium", "coverage": 1, "precision": "person" }, { "literate": "Gifts for all quintile", "name": "fig/ds_mt_gifts_for_all_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Average dollars that were spent on the gifts for all category bucketed into 5 quintile groupings" }, { "literate": "Gifts for all recency of activity", "name": "fig/ds_mt_gifts_for_all_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Recency of purchase in the gifts for all recency of activity category" }, { "literate": "Gold wallets", "name": "fig/affluence_highly_affluent", "category": "fig/demography", "tier": "premium", "coverage": 0.03, "precision": "person", "description": "Highly affluent" }, { "literate": "Golf", "name": "fig/golfs", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Self-reported interest in golf" }, { "literate": "Grandchildren", "name": "fig/life_other_grandchildren_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Self-reported interest in grandchildren" }, { "literate": "Green thumb quintile", "name": "fig/ds_mt_green_thumb_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the green thumb category bucketed into 5 quintile groupings" }, { "literate": "Green thumb recency of activity", "name": "fig/ds_mt_green_thumb_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the green thumb recency of activity category" }, { "literate": "Gross rent: 1br", "name": "fig/cl_gross_rent_1br", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Gross rent: 2br", "name": "fig/cl_gross_rent_2br", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Gross rent: 3br", "name": "fig/cl_gross_rent_3br", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Gross rent: 4br", "name": "fig/cl_gross_rent_4br", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Gross rent: studio", "name": "fig/cl_gross_rent_studio", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Handyman hunters quintile", "name": "fig/ds_mt_handyman_hunters_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the handyman hunters category bucketed into 5 quintile groupings" }, { "literate": "Handyman hunters recency of activity", "name": "fig/ds_mt_handyman_hunters_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the handyman hunters recency of activity category" }, { "literate": "Health & exercise", "name": "fig/health_conscious", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Self-reported interest in health & exercise" }, { "literate": "Health for life donors quintile", "name": "fig/ds_mt_health_for_life_donors_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the health for life donors category bucketed into 5 quintile groupings" }, { "literate": "Health for life donors recency of activity", "name": "fig/ds_mt_health_for_life_donors_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the health for life donors recency of activity category" }, { "literate": "Heating system category", "name": "fig/heating_system_category_v2", "category": "fig/property", "tier": "standard", "coverage": 0.67, "precision": "address", "description": "The meta-category of the primary technology used to heat the house, hierarchical parent of Heating system type" }, { "literate": "Heating system type", "name": "fig/heating_system_type", "category": "fig/property", "tier": "standard", "coverage": 0.67, "precision": "address", "description": "The primary technology used to heat the house (distinct from fuel type)" }, { "literate": "High ticket female apparel/acc. quintile", "name": "fig/buying_high_tkt_female_apparel_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the high ticket female apparel/acc. category bucketed into 5 quintile groupings" }, { "literate": "High ticket female apparel/acc. recency of purchase", "name": "fig/buying_high_tkt_female_apparel_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the high ticket female apparel/acc. category" }, { "literate": "High ticket home decor quintile", "name": "fig/buying_high_tkt_home_decor_quintile_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Average dollars that were spent on the high ticket home decor category bucketed into 5 quintile groupings" }, { "literate": "High ticket home decor recency of purchase", "name": "fig/buying_high_tkt_home_decor_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Recency of purchase in the high ticket home decor category" }, { "literate": "Hobbies - Any - All", "name": "fig/inst_life_hobbies_any_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.3, "precision": "person", "description": "" }, { "literate": "Hobbies - automotive work", "name": "fig/life_hobbies_auto_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Self-reported hobby interest in automotive work" }, { "literate": "Hobbies - baking", "name": "fig/life_hobbies_baking_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Self-reported hobby interest in baking" }, { "literate": "Hobbies - bird feeding/watching", "name": "fig/life_hobbies_bird_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported hobby interest in bird feeding/watching" }, { "literate": "Hobbies - career advancement courses", "name": "fig/life_hobbies_career_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported hobby interest in career advancement courses" }, { "literate": "Hobbies - cigar smoking", "name": "fig/life_hobbies_cigar_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported hobby interest in cigar smoking" }, { "literate": "Hobbies - cooking", "name": "fig/life_hobbies_cooking_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.28, "precision": "person", "description": "Self-reported hobby interest in cooking" }, { "literate": "Hobbies - crafts", "name": "fig/life_hobbies_crafts_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.18, "precision": "person", "description": "Self-reported hobby interest in crafts" }, { "literate": "Hobbies - cultural/arts events", "name": "fig/life_hobbies_cultural_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported hobby interest in cultural/arts events" }, { "literate": "Hobbies - gardening", "name": "fig/life_hobbies_garden_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Self-reported hobby interest in gardening" }, { "literate": "Hobbies - gourmet foods", "name": "fig/life_hobbies_food_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Self-reported hobby interest in gourmet foods" }, { "literate": "Hobbies - home improvement/diy", "name": "fig/life_hobbies_home_diy_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.19, "precision": "person", "description": "Self-reported hobby interest in home improvement/diy" }, { "literate": "Hobbies - home study courses", "name": "fig/life_hobbies_home_study_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported hobby interest in home study courses" }, { "literate": "Hobbies - motorcycle riding", "name": "fig/life_hobbies_motorcycle_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Self-reported hobby interest in motorcycle riding" }, { "literate": "Hobbies - photography", "name": "fig/life_hobbies_photo_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Self-reported hobby interest in photography" }, { "literate": "Hobbies - quilting", "name": "fig/life_hobbies_quilt_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported hobby interest in quilting" }, { "literate": "Hobbies - scrapbooking", "name": "fig/life_hobbies_scrapbook_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported hobby interest in scrapbooking" }, { "literate": "Hobbies - self-improvement courses", "name": "fig/life_hobbies_self_improve_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Self-reported hobby interest in self-improvement courses" }, { "literate": "Hobbies - sewing/needlework/knitting", "name": "fig/life_hobbies_sewing_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Self-reported hobby interest in sewing/needlework/knitting" }, { "literate": "Hobbies - wine", "name": "fig/life_hobbies_wines_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Self-reported hobby interest in wine" }, { "literate": "Hobbies - woodworking", "name": "fig/life_hobbies_woodwork_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Self-reported hobby interest in woodworking" }, { "literate": "Home decor quintile", "name": "fig/ds_mt_home_decor_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Average dollars that were spent on the home decor category bucketed into 5 quintile groupings" }, { "literate": "Home decor recency of purchase of activity", "name": "fig/ds_mt_home_decor_recency_of_purchase_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Recency of purchase in the home decor of activity category" }, { "literate": "Home equity loan amount", "name": "fig/home_equity_loan_amount", "category": "fig/demography", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Actual amount of home equity loan" }, { "literate": "Home equity loan date", "name": "fig/home_equity_loan_date", "category": "fig/demography", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Date of home equity loan" }, { "literate": "Home market value trigger", "name": "fig/trigger_change_type_home_market_value", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.29, "precision": "person", "description": "Indicates the home market value has increased or decreased" }, { "literate": "Home market value v2.0", "name": "fig/target_home_market_value_2_0", "category": "fig/property", "tier": "standard", "coverage": 0.83, "precision": "person", "description": "Estimate of home market value" }, { "literate": "Home mkt value change date", "name": "fig/trigger_change_date_home_market_value", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.29, "precision": "person", "description": "The date this event triggered" }, { "literate": "Home Sale Price", "name": "fig/inst_home_sale_price", "category": "fig/financial", "tier": "standard", "coverage": 0.29, "precision": "person", "description": "Home sale price (actual value) at time of purchase" }, { "literate": "Home value", "name": "fig/bld_val", "category": "fig/property", "tier": "standard", "coverage": 0.82, "precision": "address", "description": "The 'TOTAL' (i.e., Land + Improvement) Value closest to current market value used for assessment by county or local taxing authorities." }, { "literate": "Home Value Tiers", "name": "fig/home_value_tiers", "category": "fig/financial", "tier": "standard", "coverage": 0.83, "precision": "person", "description": "Estimated home market value for property. Utilizing newest combination of Government sourced and 3rd party sourced data to derive market value. When this data is missing a proprietary model is used to estimate the value based on protected-class limiting data." }, { "literate": "Homeowner or renter probability", "name": "fig/homeowner_status", "category": "fig/demography", "tier": "standard", "coverage": 0.97, "precision": "person", "description": "Designation of person-to-property relationship (renter vs. owner), with probability" }, { "literate": "Homestead qualified", "name": "fig/homestead_qualified", "category": "fig/property", "tier": "standard", "coverage": 0.35, "precision": "address" }, { "literate": "House style", "name": "fig/style", "category": "fig/property", "tier": "standard", "coverage": 0.29, "precision": "address" }, { "literate": "Household income", "name": "fig/household_income_v2", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Median numeric value of narrow-band income; computed based on highly accurate multi-sourced models which take into account modeled self-reported incomes, property values and other proprietary sources; calibrated to and validated against truth sets prior to release every six weeks" }, { "literate": "Household income (bucketed)", "name": "fig/household_income_bucket_v2", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ordinal position of narrow-band income (e.g. \"6\" = \"$40,000 to $44,999\"); used for modeling purposes only" }, { "literate": "Household income departure from median bucket", "name": "fig/household_income_dfm", "category": "fig/demography", "tier": "standard", "coverage": 0.94, "precision": "person", "description": "Household income compared with the local median (at block group level)" }, { "literate": "Household income percentile", "name": "fig/income_percentile", "category": "fig/demography", "tier": "standard", "coverage": 0.94, "precision": "person", "description": "Household income compared with the local median" }, { "literate": "Household level of education", "name": "fig/education_v2", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Median attainment completed by adults in household age 18 or older" }, { "literate": "Household size", "name": "fig/household_size", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "The number of people living in the household, including adults and children" }, { "literate": "Household/family type", "name": "fig/household_type", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children" }, { "literate": "Housing density", "name": "fig/housing_density", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "person", "description": "Number of housing units per square mile" }, { "literate": "Humanitarian and cultural donor quintile", "name": "fig/ds_mt_humanitarian_and_cultural_donor_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Average dollars that were spent on the humanitarian and cultural donor category bucketed into 5 quintile groupings" }, { "literate": "Humanitarian and cultural recency of donation of activity", "name": "fig/ds_mt_humanitarian_and_cultural_recency_of_donation_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Recency of purchase in the humanitarian and cultural recency of donation of activity category" }, { "literate": "Humanitarian and veteran supporters quintile", "name": "fig/ds_mt_humanitarian_and_veteran_supporters_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Average dollars that were spent on the humanitarian and veteran supporters category bucketed into 5 quintile groupings" }, { "literate": "Humanitarian and veteran supporters recency of activity", "name": "fig/ds_mt_humanitarian_and_veteran_supporters_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Recency of purchase in the humanitarian and veteran supporters recency of activity category" }, { "literate": "Humanitarian donors quintile", "name": "fig/ds_mt_humanitarian_donors_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Average dollars that were spent on the humanitarian donors category bucketed into 5 quintile groupings" }, { "literate": "Humanitarian donors recency of activity", "name": "fig/ds_mt_humanitarian_donors_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Recency of purchase in the humanitarian donors recency of activity category" }, { "literate": "Improvement type", "name": "fig/improvement_type", "category": "fig/property", "tier": "standard", "coverage": 0.01, "precision": "address" }, { "literate": "Improvement value indicator", "name": "fig/improvement_value_indicator", "category": "fig/property", "tier": "standard", "coverage": 0.88, "precision": "address" }, { "literate": "Income change date", "name": "fig/trigger_change_date_income", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.85, "precision": "person", "description": "The date this event triggered" }, { "literate": "Income Tiers 2.0", "name": "fig/ds_income_tiers_install_20", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "Modeled household income with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data." }, { "literate": "Income Tiers Indicator 2.0", "name": "fig/income_tiers_indicator_2_0", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "Modeled household income with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data." }, { "literate": "Income trigger", "name": "fig/trigger_change_type_income", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.85, "precision": "person", "description": "Indicates the household income has had an increase or decrease" }, { "literate": "Individual Exact Age - No Restricted Source (Enhanced)", "name": "fig/individual_exact_age_no_restricted_source_enhanced", "category": "fig/demography", "tier": "standard", "coverage": 0.71, "precision": "person", "description": "Individual exact age" }, { "literate": "Individual primary owner", "name": "fig/individual_primary_owner", "category": "fig/property", "tier": "standard", "coverage": 0.07, "precision": "address", "description": "An individual (not an organization, bank, corporation, etc.) owns the property" }, { "literate": "Infutor address ID", "name": "fig/infutor_addrid", "category": "fig/identity", "coverage": 1, "precision": "address" }, { "literate": "Infutor addrid2", "name": "fig/infutor_addrid2", "category": "fig/identity", "coverage": 1, "precision": "address" }, { "literate": "Instagram user", "name": "fig/life_media_instagram_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported Instagram user" }, { "literate": "Internet Vehicle Shopper", "name": "fig/internet_vehicle_shopper", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Internet Vehicle Shopper model which ranks consumers based upon their likelihood to shop for vehicles via the internet. " }, { "literate": "Intimate apparel & undergarments quintile", "name": "fig/buying_intimate_apparel_undergarments_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Average dollars that were spent on the intimate apparel & undergarments category bucketed into 5 quintile groupings" }, { "literate": "Intimate apparel & undergarments recency of purchase", "name": "fig/buying_intimate_apparel_undergarments_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Recency of purchase in the intimate apparel & undergarments category" }, { "literate": "Investing", "name": "fig/investing", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Self-reported interest in investing" }, { "literate": "Investment resources", "name": "fig/investment_resources_v2", "category": "fig/demography", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimate of financial and other investments" }, { "literate": "Investment Resources Tiers", "name": "fig/investment_resources_tiers", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "Estimate of financial investments with removal of protected-class data elements in build algorithm.  Model accesses eligible household data and geographic data." }, { "literate": "Investment resources v2.0", "name": "fig/investment_resources_2_0", "category": "fig/demography", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimate of financial and other investments" }, { "literate": "Investments and insurance - burial insurance", "name": "fig/life_invest_burial_ins_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in investments and insurance - burial insurance" }, { "literate": "Investments and insurance - insurance", "name": "fig/life_invest_insurance_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Self-reported interest in investments and insurance - insurance" }, { "literate": "Investments and insurance - investments", "name": "fig/life_invest_investments_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Self-reported interest in investments and insurance - investments" }, { "literate": "Investments and insurance - juvenile life insurance", "name": "fig/life_invest_juvenile_ins_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in investments and insurance - juvenile life insurance" }, { "literate": "Investments and insurance - life insurance", "name": "fig/life_invest_life_ins_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Self-reported interest in investments and insurance - life insurance" }, { "literate": "Investments and insurance - medicare coverage", "name": "fig/life_invest_medical_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Self-reported interest in investments and insurance - medicare coverage" }, { "literate": "Investments and insurance - mutual funds", "name": "fig/life_invest_mutual_fund_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in investments and insurance - mutual funds" }, { "literate": "Investments and insurance - stocks or bonds", "name": "fig/life_invest_stocks_bonds_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported interest in investments and insurance - stocks or bonds" }, { "literate": "January high temperature", "name": "fig/cl_tmax_jan", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "January low temperature", "name": "fig/cl_tmin_jan", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "July high temperature", "name": "fig/cl_tmax_jul", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "July low temperature", "name": "fig/cl_tmin_jul", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "Kitchen and bath quintile", "name": "fig/ds_mt_kitchen_and_bath_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the kitchen and bath category bucketed into 5 quintile groupings" }, { "literate": "Kitchen and bath recency of purchase of activity", "name": "fig/ds_mt_kitchen_and_bath_recency_of_purchase_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the kitchen and bath of activity category" }, { "literate": "Land value indicator", "name": "fig/land_value_indicator", "category": "fig/property", "tier": "standard", "coverage": 0.9, "precision": "address" }, { "literate": "Last sale date", "name": "fig/last_sale_date", "category": "fig/property", "tier": "standard", "coverage": 0.65, "precision": "address" }, { "literate": "Latest sale type", "name": "fig/latest_sale_type", "category": "fig/property", "tier": "standard", "coverage": 0.86, "precision": "address" }, { "literate": "Length of residence", "name": "fig/length_of_residence_v2", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "The number of years the resident has lived at this location" }, { "literate": "Liberated givers quintile", "name": "fig/ds_mt_liberated_givers_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Average dollars that were spent on the liberated givers category bucketed into 5 quintile groupings" }, { "literate": "Liberated givers recency of activity", "name": "fig/ds_mt_liberated_givers_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Recency of purchase in the liberated givers recency of activity category" }, { "literate": "Lifecycle - baby boomers", "name": "fig/ds_lifecycle_1", "category": "fig/demography", "tier": "premium", "coverage": 0.37, "precision": "person", "description": "This lifecycle segment contains names and addresses of all individuals born between 1946 and 1964" }, { "literate": "Lifecycle - DINKs - dual income no kids", "name": "fig/ds_lifecycle_2", "category": "fig/demography", "tier": "premium", "coverage": 0.17, "precision": "person", "description": "This lifecycle segment includes households with a male and female adult present with higher than average discretionary income and no children present" }, { "literate": "Lifecycle - family ties", "name": "fig/ds_lifecycle_3", "category": "fig/demography", "tier": "premium", "coverage": 0.03, "precision": "person", "description": "This lifecycle segment is defined as husband and wife households with children present" }, { "literate": "Lifecycle - generation x", "name": "fig/ds_lifecycle_4", "category": "fig/demography", "tier": "premium", "coverage": 0.26, "precision": "person", "description": "This lifecycle segment contains names and addresses of individuals born between 1965 and 1976" }, { "literate": "Lifecycle - millennials", "name": "fig/ds_lifecycle_5", "category": "fig/demography", "tier": "premium", "coverage": 0.36, "precision": "person", "description": "This lifecycle segment contains households with adults born between 1981 and 2002" }, { "literate": "Lifecycle - millennials: #butfirstletmetakeaselfie", "name": "fig/ds_lifecycle_11", "category": "fig/demography", "tier": "premium", "coverage": 0.16, "precision": "person", "description": "This lifecycle segment contains households with single (not Married) adults born between 1981 and 2002." }, { "literate": "Lifecycle - millennials: #gettinhitched", "name": "fig/ds_lifecycle_8", "category": "fig/demography", "tier": "premium", "coverage": 0.05, "precision": "person", "description": "This lifecycle segment contains households with adults born between 1981 and 2002 and married" }, { "literate": "Lifecycle - millennials: #imanadult", "name": "fig/ds_lifecycle_6", "category": "fig/demography", "tier": "premium", "coverage": 0.03, "precision": "person", "description": "This lifecycle segment contains households with adults born between 1981 and 2002" }, { "literate": "Lifecycle - millennials: #liveswithmom", "name": "fig/ds_lifecycle_7", "category": "fig/demography", "tier": "premium", "coverage": 0.09, "precision": "person", "description": "This lifecycle segment contains households with single adults (not Married) born between 1981 and 2002, AND head of household born before 1981 AND (at least one) adult age gap to Millennial > 15 years " }, { "literate": "Lifecycle - millennials: #momlife", "name": "fig/ds_lifecycle_9", "category": "fig/demography", "tier": "premium", "coverage": 0.04, "precision": "person", "description": "This lifecycle segment contains households with adults born between 1981 and 2002 with own children present" }, { "literate": "Lifecycle - millennials: #puttingdownroots", "name": "fig/ds_lifecycle_10", "category": "fig/demography", "tier": "premium", "coverage": 0.04, "precision": "person", "description": "This lifecycle segment contains households with adults born between 1981 and 1990." }, { "literate": "Lifestyles - electronics", "name": "fig/life_other_electronics_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.29, "precision": "person", "description": "Self-reported interest in lifestyles - electronics" }, { "literate": "Likely Carshare User", "name": "fig/likely_carshare_user", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to be a carshare user. " }, { "literate": "Likely to Buy a Motorcycle", "name": "fig/likely_to_buy_a_motorcycle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a motorcycle. " }, { "literate": "Likely to buy Domestic Vehicle", "name": "fig/likely_to_buy_domestic_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a domestic vehicle" }, { "literate": "Likely to buy Import Vehicle", "name": "fig/likely_to_buy_import_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy an import vehicle" }, { "literate": "Likely to buy New Vehicle", "name": "fig/likely_to_buy_new_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a new vehicle" }, { "literate": "Likely to buy Used Vehicle", "name": "fig/likely_to_buy_used_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a used vehicle" }, { "literate": "Likely to lease Vehicle", "name": "fig/likely_to_lease_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to lease a vehicle" }, { "literate": "Likely to Purchase from an Auto Parts Store", "name": "fig/likely_to_purchase_from_an_auto_parts_store", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to purchase from an auto parts store. " }, { "literate": "Likely to purchase Same Manufacturer", "name": "fig/likely_to_purchase_same_manufacturer", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to purchase their next vehicle from the same manufacturer" }, { "literate": "Likely to Sell Vehicle Privately", "name": "fig/likely_to_sell_vehicle_privately", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based on their likelihood to sell a vehicle privately. \r\n" }, { "literate": "Likely to Sell Vehicle to Dealership", "name": "fig/likely_to_sell_vehicle_to_dealership", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based on their likelihood to sell a vehicle to a dealership. \r\n" }, { "literate": "Likely to use Dealer Service", "name": "fig/likely_to_use_dealer_service", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to use dealer service. " }, { "literate": "Liquid resources", "name": "fig/liquid_resources_v2", "category": "fig/demography", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimate of current cash savings" }, { "literate": "Liquid Resources 2.0", "name": "fig/liquid_resources_2_0", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Current cash savings" }, { "literate": "Liquid Resources Tiers", "name": "fig/liquid_resources_tiers", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's newest estimate of current cash savings" }, { "literate": "Living area", "name": "fig/living_area", "category": "fig/property", "tier": "standard", "coverage": 0.87, "precision": "address", "description": "The finished square meters of the house" }, { "literate": "Living Area Square Feet (actual)", "name": "fig/living_area_square_feet_actual", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "person", "description": "Indicates the square footage of the entire living area of the home (minus basement, garage, etc.)" }, { "literate": "Location associated aspects", "name": "fig/location_associated_aspects_v2", "category": "fig/property", "tier": "standard", "coverage": 0.07, "precision": "address" }, { "literate": "Lot area", "name": "fig/lot_area", "category": "fig/property", "tier": "standard", "coverage": 0.97, "precision": "address" }, { "literate": "Lot compactness", "name": "fig/lot_compactness", "category": "fig/property", "tier": "standard", "coverage": 0.32, "precision": "address", "description": "A index reflecting the shape of the parcel: 1 is a perfect square, with lower numbers indicating rectangular or oblong shapes " }, { "literate": "Lot depth", "name": "fig/lot_depth", "category": "fig/property", "tier": "standard", "coverage": 0.32, "precision": "address" }, { "literate": "Lot width", "name": "fig/lot_width", "category": "fig/property", "tier": "standard", "coverage": 0.34, "precision": "address" }, { "literate": "Low ticket female apparel/acc. quintile", "name": "fig/buying_low_tkt_female_apparel_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Average dollars that were spent on the low ticket female apparel/acc. category bucketed into 5 quintile groupings" }, { "literate": "Low ticket female apparel/acc. recency of purchase", "name": "fig/buying_low_tkt_female_apparel_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Recency of purchase in the low ticket female apparel/acc. category" }, { "literate": "Low to mid ticket home decor quintile", "name": "fig/buying_low_mid_tkt_home_decor_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Average dollars that were spent on the low to mid ticket home decor category bucketed into 5 quintile groupings" }, { "literate": "Low to mid ticket home decor recency of purchase", "name": "fig/buying_low_mid_tkt_home_decor_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Recency of purchase in the low to mid ticket home decor category" }, { "literate": "Low-ticket male apparel quintile", "name": "fig/buying_low_tkt_male_apparel_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Average dollars that were spent on the low-ticket male apparel category bucketed into 5 quintile groupings" }, { "literate": "Low-ticket male apparel recency of purchase", "name": "fig/buying_low_tkt_male_apparel_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Recency of purchase in the low-ticket male apparel category" }, { "literate": "Low/moderate income", "name": "fig/cl_lmi", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "True if a household qualifies as low or moderate income for their region under HUD guidelines." }, { "literate": "Magazines are life quintile", "name": "fig/ds_mt_magazines_are_life_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Average dollars that were spent on the magazines are life category bucketed into 5 quintile groupings" }, { "literate": "Magazines are life recency of activity", "name": "fig/ds_mt_magazines_are_life_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Recency of purchase in the magazines are life recency of activity category" }, { "literate": "Magazines quintile", "name": "fig/buying_magazines_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Average dollars that were spent on the magazines category bucketed into 5 quintile groupings" }, { "literate": "Magazines recency of purchase", "name": "fig/buying_magazines_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Recency of purchase in the magazines category" }, { "literate": "Mail order buyer", "name": "fig/purch_chan_mail_order", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.43, "precision": "person", "description": "Likely to make purchases via mail order channel" }, { "literate": "Mail order buyer", "name": "fig/mail_order_buyer", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.67, "precision": "person", "description": "Known to shop via general mail order channels, including online and traditional catalogs" }, { "literate": "Mail Order Donor", "name": "fig/mail_order_donor", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.28, "precision": "person", "description": "Household donates through mail order" }, { "literate": "Mail Order Responder - Insurance", "name": "fig/inst_mail_order_resp", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Household buys insurance through mail order" }, { "literate": "Mail order: any", "name": "fig/life_mailorder_any_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.47, "precision": "person", "description": "Self-reported interest in mail order category - any" }, { "literate": "Mail order: apparel", "name": "fig/life_mailorder_apparel_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.3, "precision": "person", "description": "Self-reported interest in mail order category - apparel" }, { "literate": "Mail order: big & tall", "name": "fig/life_mailorder_big_tall_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in mail order category - big & tall" }, { "literate": "Mail order: books", "name": "fig/life_mailorder_books_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.2, "precision": "person", "description": "Self-reported interest in mail order category - books" }, { "literate": "Mail order: children's products", "name": "fig/life_mailorder_children_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported interest in mail order category - children's products" }, { "literate": "Mail order: food", "name": "fig/life_mailorder_food_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.18, "precision": "person", "description": "Self-reported interest in mail order category - food" }, { "literate": "Mail order: gifts", "name": "fig/life_mailorder_gifts_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.18, "precision": "person", "description": "Self-reported interest in mail order category - gifts" }, { "literate": "Mail order: health & beauty products", "name": "fig/life_mailorder_health_beauty_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.25, "precision": "person", "description": "Self-reported interest in mail order category - health & beauty products" }, { "literate": "Mail order: home furnishing", "name": "fig/life_mailorder_home_furnish_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.2, "precision": "person", "description": "Self-reported interest in mail order category - home furnishing" }, { "literate": "Mail order: jewelry", "name": "fig/life_mailorder_jewelry_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in mail order category - jewelry" }, { "literate": "Mail order: magazines", "name": "fig/life_mailorder_magazines_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.32, "precision": "person", "description": "Self-reported interest in mail order category - magazines" }, { "literate": "Mail order: videos/dvd", "name": "fig/life_mailorder_videos_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Self-reported interest in mail order category - videos/dvd" }, { "literate": "Mail order: women's plus", "name": "fig/life_mailorder_womens_plus_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in mail order category - women's plus" }, { "literate": "Male apparel quintile", "name": "fig/buying_male_apparel_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Average dollars that were spent on the male apparel category bucketed into 5 quintile groupings" }, { "literate": "Male apparel recency of purchase", "name": "fig/buying_male_apparel_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Recency of purchase in the male apparel category" }, { "literate": "Male population", "name": "fig/cl_population_male", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Marital status", "name": "fig/marital_status", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Marital status" }, { "literate": "Market improvement value", "name": "fig/market_improvement_value", "category": "fig/property", "tier": "standard", "coverage": 0.7, "precision": "address", "description": "The Market Improvement Values as provided by the county or local taxing/assessment authority" }, { "literate": "Market percentile by county", "name": "fig/market_percentile_county", "category": "fig/property", "tier": "standard", "coverage": 0.85, "precision": "person", "description": "Home value compared with the county median" }, { "literate": "Market percentile by ZIP code", "name": "fig/market_percentile_zcta", "category": "fig/property", "tier": "standard", "coverage": 0.85, "precision": "person", "description": "Home value compared with the ZIP code median" }, { "literate": "Market value of land", "name": "fig/land_market_value", "category": "fig/property", "tier": "standard", "coverage": 0.69, "precision": "address", "description": "Market value of parcel land" }, { "literate": "Mean annual temperature (C)", "name": "fig/cl_tmean_annual", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "Mean January temperature", "name": "fig/cl_tmean_jan", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "Mean July temperature", "name": "fig/cl_tmean_jul", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "Median age", "name": "fig/cl_median_age", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Median sale price", "name": "fig/cl_median_sale_price", "category": "fig/demography", "tier": "standard", "coverage": 0.78, "precision": "person" }, { "literate": "Mens' magazine aficionados quintile", "name": "fig/ds_mt_mens_magazine_aficionados_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the mens' magazine aficionados category bucketed into 5 quintile groupings" }, { "literate": "Mens' magazine aficionados recency of activity", "name": "fig/ds_mt_mens_magazine_aficionados_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the mens' magazine aficionados recency of activity category" }, { "literate": "Mens' merch quintile", "name": "fig/ds_mt_mens_merch_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the mens' merch category bucketed into 5 quintile groupings" }, { "literate": "Mens' merch recency of activity", "name": "fig/ds_mt_mens_merch_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the mens' merch recency of activity category" }, { "literate": "MeritScore", "name": "fig/meritscore", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimated consumer marketing profitability margin, limiting protected class data use." }, { "literate": "MeritScore Indicator", "name": "fig/meritscore_indicator", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Indicator reflects if data is household inferred or area inferred." }, { "literate": "Metro ID", "name": "fig/metro_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Micro ID", "name": "fig/micro_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Mid & high ticket male apparel quintile", "name": "fig/buying_mid_high_tkt_male_apparel_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the mid & high ticket male apparel category bucketed into 5 quintile groupings" }, { "literate": "Mid & high ticket male apparel recency of purchase", "name": "fig/buying_mid_high_tkt_male_apparel_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the mid & high ticket male apparel category" }, { "literate": "Mid ticket female apparel/acc. quintile", "name": "fig/buying_mid_tkt_female_apparel_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Average dollars that were spent on the mid ticket female apparel/acc. category bucketed into 5 quintile groupings" }, { "literate": "Mid ticket female apparel/acc.recency of purchase", "name": "fig/buying_mid_tkt_female_apparel_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Recency of purchase in the mid ticket female apparel/acc.recency of purchase category" }, { "literate": "Mileage on Most Recent Model Year Vehicle in HH", "name": "fig/mileage_on_most_recent_model_year_vehicle_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Mileage on Most Recent Model Year Vehicle in HH" }, { "literate": "Military veteran in household", "name": "fig/life_other_military_vet_hh_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-identified military veteran in household" }, { "literate": "MobilityScore", "name": "fig/mobilityscore", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's PC-limiting pre-mover model for current owners. This model predicts a household's likelihood to move in the next 3-5 months." }, { "literate": "Modern/contemporary decor&gifts quintile", "name": "fig/buying_modern_cntmpry_decor_gifts_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Average dollars that were spent on the modern/contemporary decor&gifts category bucketed into 5 quintile groupings" }, { "literate": "Modern/contemporary decor&gifts recency of purchase", "name": "fig/buying_modern_cntmpry_decor_gifts_rencency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Recency of purchase in the modern/contemporary decor&gifts category" }, { "literate": "Months for Last Seen Vehicle in HH Btwn First/Last Dates", "name": "fig/months_for_last_seen_vehicle_in_hh_btwn_first_last_dates", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Months for Last Seen Vehicle in HH Btwn First/Last Dates" }, { "literate": "Months For Newest Vehicle in HH Btwn First/Last Dates", "name": "fig/months_for_newest_vehicle_in_hh_btwn_first_last_dates", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Months For Newest Vehicle in HH Btwn First/Last Dates" }, { "literate": "Months Since Last Seen Vehicle in HH was Last Seen", "name": "fig/months_since_last_seen_vehicle_in_hh_was_last_seen", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Months Since Last Seen Vehicle in HH was Last Seen" }, { "literate": "Months Since Most Recently Seen Vehicle in HH was Last Seen", "name": "fig/months_since_most_recently_seen_vehicle_in_hh_was_last_seen", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Months Since Most Recently Seen Vehicle in HH was Last Seen" }, { "literate": "Months Since Newest Vehicle in HH was Last Seen", "name": "fig/months_since_newest_vehicle_in_hh_was_last_seen", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Months Since Newest Vehicle in HH was Last Seen" }, { "literate": "Mortgage amount", "name": "fig/latest_mortgage", "category": "fig/property", "tier": "standard", "coverage": 0.61, "precision": "address" }, { "literate": "Mortgage amount assumed", "name": "fig/mortgage_amount_assumed", "category": "fig/property", "tier": "standard", "coverage": 0.01, "precision": "address" }, { "literate": "Mortgage date", "name": "fig/latest_mortgage_date", "category": "fig/property", "tier": "standard", "coverage": 0.58, "precision": "address" }, { "literate": "Mortgage deed type", "name": "fig/mortgage_deed_type", "category": "fig/property", "tier": "standard", "coverage": 0.27, "precision": "address" }, { "literate": "Mortgage due date", "name": "fig/mortgage_due_date", "category": "fig/property", "tier": "standard", "coverage": 0.64, "precision": "address" }, { "literate": "Mortgage interest rate", "name": "fig/latest_mortgage_interest_rate", "category": "fig/property", "tier": "standard", "coverage": 0.46, "precision": "address" }, { "literate": "Mortgage liability", "name": "fig/mortgage_liability", "category": "fig/property", "tier": "standard", "coverage": 0.58, "precision": "person", "description": "Primary property mortgage" }, { "literate": "Mortgage Liability Tiers", "name": "fig/mortgage_liability_tiers", "category": "fig/property", "tier": "premium", "coverage": 0.52, "precision": "person", "description": "Estimate of primary property mortgage with removal of protected-class data elements in build algorithm.  Model accesses eligible household data and geographic data." }, { "literate": "Mortgage liability v2.0", "name": "fig/mortgage_liability_2_0", "category": "fig/property", "tier": "premium", "coverage": 0.52, "precision": "person", "description": "Primary property mortgage" }, { "literate": "Mortgage rate type", "name": "fig/mortgage_rate_type", "category": "fig/property", "tier": "standard", "coverage": 0.48, "precision": "address" }, { "literate": "Mortgage refinance type", "name": "fig/mortgage_refinance_type", "category": "fig/property", "tier": "standard", "coverage": 0.37, "precision": "address" }, { "literate": "Mortgage term", "name": "fig/mortgage_term", "category": "fig/property", "tier": "standard", "coverage": 0.63, "precision": "address" }, { "literate": "Mortgage type", "name": "fig/latest_mortgage_loan_type", "category": "fig/property", "tier": "standard", "coverage": 0.44, "precision": "address" }, { "literate": "MSAs", "name": "fig/inst_geo_msas", "category": "fig/geography", "tier": "standard", "coverage": 1, "precision": "person", "description": "" }, { "literate": "MT - 401k Owners", "name": "fig/mt_401k_owners", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's 401k Owner model ranks consumers based upon their likelihood to have a 401k." }, { "literate": "MT - 5G Cable Switchers", "name": "fig/mt_5g_cable_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's 5G Cable Switchers model ranks consumers based upon their likelihood to be 5G Cable Switchers. " }, { "literate": "MT - ACA Health Insurance Purchasers", "name": "fig/mt_aca_health_insurance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Affordable Healthcare Act Health Insurance Purchaser model which ranks consumers based upon their likelihood to have purchased health insurance via the ACA. " }, { "literate": "MT - Air Freshener Brand Switchers", "name": "fig/mt_air_freshener_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Air Freshener Brand Switchers model which ranks consumers based upon their likelihood switch air freshener brands." }, { "literate": "MT - Airbnb/VRBO Hosters", "name": "fig/mt_airbnb_vrbo_hosters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Airbnb/VRBO Hoster model which ranks consumers based upon their likelihood to be Airbnb/VRBO hosts. " }, { "literate": "MT - Airbnb/VRBO Users", "name": "fig/mt_airbnb_vrbo_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Airbnb/VRBO User model which ranks consumers based upon their likelihood to be Airbnb/VRBO users. " }, { "literate": "MT - Airfare Direct Purchasers", "name": "fig/mt_airfare_direct_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Airfare Direct Purchasers model ranks consumers based upon their likelihood to purchase Airfare Direct." }, { "literate": "MT - Airline Agent Help Seekers", "name": "fig/mt_airline_agent_help_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Airline Agent Help Seekers model ranks consumers based upon their likelihood to seek airline agent help." }, { "literate": "MT - Airline Online Help Seekers", "name": "fig/mt_airline_online_help_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Airline Online Help Seekers model ranks consumers based upon their likelihood to seek airline help online." }, { "literate": "MT - Airline Upgraders", "name": "fig/mt_airline_upgraders", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Airline Upgraders model which ranks consumers based upon their likelihood to be willing to pay slightly more for an airline coach seat with more leg room (i.e. Delta Comfort or American Main Cabin Extra) at check-in. " }, { "literate": "MT - Alcohol Beverage Switchers", "name": "fig/mt_alcohol_beverage_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Alcohol Beverage Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Alcohol Delivery Consumers", "name": "fig/mt_alcohol_delivery_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Alcohol Delivery Consumers model ranks consumers based upon their likelihood to receive Alcohol Deliveries." }, { "literate": "MT - Alternative Energy Consumers", "name": "fig/mt_alternative_energy_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to consume alternative energy." }, { "literate": "MT - Amazon non-Prime Consumers", "name": "fig/mt_amazon_non_prime_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Amazon non-Prime Customers model ranks consumers on the likelihood to have purchased from Amazon without being an Amazon Prime member. " }, { "literate": "MT - Amazon Prime Customers", "name": "fig/mt_amazon_prime_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Amazon Prime Customers model which ranks consumers based upon their likelihood to be Amazon Prime customers. " }, { "literate": "MT - American Diner Enthusiasts", "name": "fig/mt_american_diner_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's American Diner Enthusiasts model which ranks consumers based upon their likelihood to be American Diner enthusiasts.  " }, { "literate": "MT - Amusement Park Attendees", "name": "fig/mt_amusement_park_attendees", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Amusement Park Attendees model which ranks consumers based upon their likelihood attend amusement parks. " }, { "literate": "MT - Android Smart Phone Owners", "name": "fig/mt_android_smart_phone_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Android Smartphone Owners model which ranks consumers based upon their likelihood to own Android smartphones. " }, { "literate": "MT - Animal Welfare Donors", "name": "fig/mt_animal_welfare_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Animal Welfare Donors model ranks consumers based upon their likelihood to donate to animal welfare causes. " }, { "literate": "MT - Annuity Customers", "name": "fig/mt_annuity_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Annuity Customers model which ranks consumers based upon their likelihood to buy annuities. " }, { "literate": "MT - App Users", "name": "fig/mt_app_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's App Users model which ranks consumers based upon their likelihood to use apps. " }, { "literate": "MT - Apparel Brand Buyers Focused on Return Policies", "name": "fig/mt_apparel_brand_buyers_focused_on_return_policies", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Apparel Brand Buyers model which ranks consumers based upon their likelihood to buy apparel based on return policies.  " }, { "literate": "MT - Apple Pay Users", "name": "fig/mt_apple_pay_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Apple Pay Consumers model which ranks consumers based upon their likelihood to be Apple Pay consumers." }, { "literate": "MT - Apple Smart Phone Owners", "name": "fig/mt_apple_smart_phone_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Apple Smartphone Owners model which ranks consumers based upon their likelihood to own Apple smartphones. " }, { "literate": "MT - Appliance Upgrade Purchasers", "name": "fig/mt_appliance_upgrade_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Appliance Upgrade Purchasers model which ranks consumers based upon their likelihood to upgrade appliances. " }, { "literate": "MT - Art House Movie Enthusiasts", "name": "fig/mt_art_house_movie_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Art House Movie Enthusiasts model which ranks consumers based upon their likelihood to attend art house movie venues. Model employs data." }, { "literate": "MT - AT&T Cell Phone Customer", "name": "fig/mt_at_t_cell_phone_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's AT&T Cell Phone Customer model ranks consumers based upon their likelihood to be an AT&T Cell Phone Customer" }, { "literate": "MT - ATV/3 Wheeler/Side by Side Owners", "name": "fig/mt_atv_3_wheeler_side_by_side_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to own these products." }, { "literate": "MT - Auto Insurance - Agent Sold", "name": "fig/mt_auto_insurance_agent_sold", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Auto Insurance - Agent Sold model which ranks consumers based upon their likelihood to have purchased auto insurance through an agent. " }, { "literate": "MT - Auto Insurance - Call Center Sold", "name": "fig/mt_auto_insurance_call_center_sold", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Auto Insurance - Call Center Sold model which ranks consumers based upon their likelihood to have purchased auto insurance through a call center. " }, { "literate": "MT - Auto Insurance - Self Serve Online Buyers", "name": "fig/mt_auto_insurance_self_serve_online_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Auto Insurance - Self Serve Online Buyers model which ranks consumers based upon their likelihood to purchase auto insurance online without the help of an agent. " }, { "literate": "MT - Auto Insurance Prem Loyalty Gifts Telematics Customers", "name": "fig/mt_auto_insurance_prem_loyalty_gifts_telematics_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Auto Insurance Premium Discounts via Telematics model ranks consumers based upon their likelihood to purchase telematics for their vehicle to get auto insurance discounts.  " }, { "literate": "MT - Auto Insurance Premium Discount via Telematics Customer", "name": "fig/mt_auto_insurance_premium_discount_via_telematics_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Auto Insurance Premium Discounts via Telematics model ranks consumers based upon their likelihood to purchase telematics for their vehicle to get auto insurance discounts. " }, { "literate": "MT - Auto Loan Purchasers", "name": "fig/mt_auto_loan_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to require an auto loan in the next 12 months." }, { "literate": "MT - Avid Book Readers", "name": "fig/mt_avid_book_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Avid Book Readers model ranks consumers based upon their likelihood to read 3+ books/month. " }, { "literate": "MT - Avid Magazine Readers", "name": "fig/mt_avid_magazine_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Avid Magazine Readers model ranks consumers based upon their likelihood to subscribe to read 3+ magazines/month. " }, { "literate": "MT - Baby Formula Purchasers", "name": "fig/mt_baby_formula_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Baby Formula Purchasers model ranks consumers based upon their likelihood to purchase baby formula." }, { "literate": "MT - Baby Supplies Shoppers", "name": "fig/mt_baby_supplies_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Baby Supplies Shoppers model ranks consumers based upon their likelihood to shop for baby supplies. " }, { "literate": "MT - Bar and Lounge Food Enthusiasts", "name": "fig/mt_bar_and_lounge_food_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Bar and Lounge Food Enthusiasts model which ranks consumers based upon their likelihood to go to bars, clubs or lounges 3x a week or more. " }, { "literate": "MT - Bargain Hotel Shoppers", "name": "fig/mt_bargain_hotel_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Bargain Hotel Shoppers model ranks consumers based upon their likelihood to belong to shop for hotels based upon price concessions." }, { "literate": "MT - Bargain Shoppers", "name": "fig/mt_bargain_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Bargain Shoppers model ranks consumers based upon their likelihood to shop on sale or use coupons. " }, { "literate": "MT - Baseball Enthusiasts", "name": "fig/mt_baseball_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to plan to watch baseball for entertainment." }, { "literate": "MT - Basketball Enthusiasts", "name": "fig/mt_basketball_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to plan to watch football for entertainment." }, { "literate": "MT - Beef Jerky Consumers", "name": "fig/mt_beef_jerky_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Beef Jerky Consumers model which ranks consumers based upon their likelihood to be beef jerky consumers." }, { "literate": "MT - Beer Brand Switchers", "name": "fig/mt_beer_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Beer Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - BJ Wholesale Shoppers", "name": "fig/mt_bj_wholesale_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's BJ's Wholesale Shoppers model which ranks consumers based upon their likelihood to shop at BJ's Wholesale. " }, { "literate": "MT - Boat Owners", "name": "fig/mt_boat_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to own a boat." }, { "literate": "MT - Book Readers", "name": "fig/mt_book_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Avid Book Readers model ranks consumers based upon their likelihood to read 3+ books/month. " }, { "literate": "MT - Brand Driven Home Cleaners", "name": "fig/mt_brand_driven_home_cleaners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Brand Driven Home Cleaners which ranks consumers based upon their likelihood to be brand driven when purchasing home cleaners. " }, { "literate": "MT - Brand Loyal Consumers", "name": "fig/mt_brand_loyal_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Brand Loyal Consumers model which ranks consumers based upon their likelihood to be brand loyal. " }, { "literate": "MT - Brand Loyalists", "name": "fig/mt_brand_loyalists", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Brand Loyalists model ranks consumers based upon their likelihood to be choose a product based on brand over price. " }, { "literate": "MT - Brand Motivated Laundry Users", "name": "fig/mt_brand_motivated_laundry_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Brand Motivated Laundry Users model ranks consumers based upon their likelihood to be brand motivated when purchasing laundry products. " }, { "literate": "MT - Brand Motivated Personal Care Product Users", "name": "fig/mt_brand_motivated_personal_care_product_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Brand Motivated Personal Care Products model ranks consumers based upon their likelihood to be brand motivated when purchasing personal care products. " }, { "literate": "MT - Branded Prescription Preference Consumers", "name": "fig/mt_branded_prescription_preference_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.74, "precision": "person", "description": "Vendor's Branded Prescription Preference model which ranks consumers based upon their likelihood to prefer branded prescriptions." }, { "literate": "MT - Branded Retail Credit Card Users", "name": "fig/mt_branded_retail_credit_card_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Branded Retail Credit Card Users model which ranks consumers based upon their likelihood to open cards specific to individual retailers or open cards to accrue points for use at retailer. " }, { "literate": "MT - Breakfast Dining Enthusiasts", "name": "fig/mt_breakfast_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Breakfast Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for breakfast. " }, { "literate": "MT - Breakfast Meat Brand Switchers", "name": "fig/mt_breakfast_meat_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Breakfast Meat Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Budget Meal Planners", "name": "fig/mt_budget_meal_planners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Budget Meal Planners model which ranks consumers based upon their likelihood to plan their meal with budget in mind. " }, { "literate": "MT - Burger Diners", "name": "fig/mt_burger_diners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Burger Diners model which ranks consumers based upon their likelihood to be burger diners. " }, { "literate": "MT - Burial Insurance Purchaser", "name": "fig/mt_burial_insurance_purchaser", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Burial Insurance Purchaser model ranks consumers based upon their likelihood to have or plan to get Burial Insurance." }, { "literate": "MT - Bus Commuters", "name": "fig/mt_bus_commuters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "" }, { "literate": "MT - Business Traveler", "name": "fig/mt_business_traveler", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Business Traveler model ranks consumers based upon their likelihood to travel for business at least 11 days per year" }, { "literate": "MT - Buy Now Pay Later Consumers", "name": "fig/mt_buy_now_pay_later_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Buy Now Pay Later Consumers model which ranks consumers based upon their likelihood to be consumers that buy now and pay later." }, { "literate": "MT - Buy Online Pick up In Store Consumers", "name": "fig/mt_buy_online_pick_up_in_store_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Buy Online Pick up In Store Consumers model which ranks consumers based upon their likelihood to buy online and pick up in store.  " }, { "literate": "MT - Buy Online Return In Store Consumers", "name": "fig/mt_buy_online_return_in_store_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Buy Online Return in Store Consumers model which ranks consumers based upon their likelihood to buy online and return in store.  " }, { "literate": "MT - Cable Bundle (cable internet home phone)", "name": "fig/mt_cable_bundle_cable_internet_home_phone", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Cable Bundle model ranks consumers based upon their likelihood to purchase cable, internet and home phone from the same provider " }, { "literate": "MT - Cable Service Switchers", "name": "fig/mt_cable_service_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Cable Service Switchers model ranks consumers based upon their likelihood to switch cable services. " }, { "literate": "MT - Cable TV Premium Subscribers", "name": "fig/mt_cable_tv_premium_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Cable TV Premium Subscribers model which ranks consumers based upon their likelihood to have premium channel service (eg: NFL, HBO, Showtime). " }, { "literate": "MT - Calming App Users", "name": "fig/mt_calming_app_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Calming App Users model which ranks consumers based upon their likelihood to use calming apps." }, { "literate": "MT - Canned Soup Purchasers", "name": "fig/mt_canned_soup_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Canned Soup Purchasers model which ranks consumers based upon their likelihood to purchase canned soup." }, { "literate": "MT - Career Changers", "name": "fig/mt_career_changers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to change careers." }, { "literate": "MT - Caregivers", "name": "fig/mt_caregivers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor¿s Caregiver model which ranks consumers based upon their likelihood to be a caregiver. " }, { "literate": "MT - Carry Out Enthusiasts", "name": "fig/mt_carry_out_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Carry Out Enthusiasts model which ranks consumers based upon their likelihood to go to carry out restaurants 3x a week or more. " }, { "literate": "MT - Casual Dining Enthusiasts", "name": "fig/mt_casual_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Casual Dining Enthusiasts model which ranks consumers based upon their likelihood to go to casual dining restaurants 3x a week or more. " }, { "literate": "MT - Catering - Delivery Customers", "name": "fig/mt_catering_delivery_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Catering - Delivery Customers which ranks consumers based upon their likelihood to have catering orders delivered. " }, { "literate": "MT - Catering - Pick Up Customers", "name": "fig/mt_catering_pick_up_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Catering - Pick Up Customers which ranks consumers based upon their likelihood to pick up catering orders. " }, { "literate": "MT - Certificates of Deposit Customers", "name": "fig/mt_certificates_of_deposit_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Certificates of Deposit Customers model which ranks consumers based upon their likelihood to have CDs. " }, { "literate": "MT - Chicken Dining Enthusiasts", "name": "fig/mt_chicken_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Chicken Dining Enthusiasts model which ranks consumers based upon their likelihood to choose chicken when dining out. " }, { "literate": "MT - Children's Causes Donors", "name": "fig/mt_children_s_causes_donors", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Children's Causes Donors model ranks consumers based upon their likelihood to donate to children's causes." }, { "literate": "MT - Chinese Dining Enthusiasts", "name": "fig/mt_chinese_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Chinese Dining Enthusiasts model which ranks consumers based upon their likelihood to be Chinese diners.  " }, { "literate": "MT - Chocolate Candy Brand Switchers", "name": "fig/mt_chocolate_candy_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Chocolate Candy Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Christmas Ornaments/Collectibles Buyer", "name": "fig/mt_christmas_ornaments_collectibles_buyer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Christmas Ornaments/Collectibles Buyer model ranks consumers based upon their likelihood to purchase Christmas Ornaments/Collectibles. " }, { "literate": "MT - Cigar/Pipe Enthusiasts", "name": "fig/mt_cigar_pipe_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based on their likelihood to be cigar/pipe enthusiast" }, { "literate": "MT - Clean Eating Dining Customers", "name": "fig/mt_clean_eating_dining_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Clean Eating Dining Customers model ranks consumers based upon the likelihood to be clean eating diners. " }, { "literate": "MT - Click to Cart - Home Delivery Customers", "name": "fig/mt_click_to_cart_home_delivery_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based on their likelihood to use Click to Cart programs and have groceries delivered." }, { "literate": "MT - Click to Cart - Pick Up Customers", "name": "fig/mt_click_to_cart_pick_up_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based on their likelihood to use Click to Cart programs and Pick Up orders at grocery stores." }, { "literate": "MT - Coca Cola Brand Switchers", "name": "fig/mt_coca_cola_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Coca Cola Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Coffee Brand Switchers", "name": "fig/mt_coffee_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Coffee Brand Switchers model which ranks consumers based upon their likelihood to switch coffee brands." }, { "literate": "MT - Coffee Enthusiasts", "name": "fig/mt_coffee_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Coffee Enthusiasts model which ranks consumers based upon their likelihood to go to coffee houses/cafes and get coffee to go at least 3x a month. " }, { "literate": "MT - Cold Cereal Brand Switchers", "name": "fig/mt_cold_cereal_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Cold Cereal Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - College Football Enthusiasts", "name": "fig/mt_college_football_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to be college football enthusiasts." }, { "literate": "MT - College Students", "name": "fig/mt_college_students", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to be college students." }, { "literate": "MT - Community Bank Customer", "name": "fig/mt_community_bank_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Community Bank Customer model ranks consumers based upon their likelihood to bank at a Community Bank" }, { "literate": "MT - Commuter Bike Owners", "name": "fig/mt_commuter_bike_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Commuter Bike Owners model which ranks consumers based upon their likelihood to own a commuter bike. " }, { "literate": "MT - Conservative Causes Donors", "name": "fig/mt_conservative_causes_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Conservative Causes Donors model which ranks consumers based upon their likelihood to donate to conservative causes. " }, { "literate": "MT - Conservative Investment Style Consumers", "name": "fig/mt_conservative_investment_style_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Conservative Investment Style Consumers model ranks consumers based upon their likelihood to invest conservatively. " }, { "literate": "MT - Consistent Belief Causes Donors", "name": "fig/mt_consistent_belief_causes_donor", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor’s Consistent Belief Causes Donor ranks consumers based upon their likelihood to donate regularly for belief-related purposes. " }, { "literate": "MT - Consumer Cellular Switchers", "name": "fig/mt_consumer_cellular_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Consumer Cellular Switchers model which ranks consumers based upon their likelihood to switch to Consumer Cellular. " }, { "literate": "MT - Contactless Pay Application Consumers", "name": "fig/mt_contactless_pay_application_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Contactless Pay Application Consumers model which ranks consumers based upon their likelihood to use contactless payment methods." }, { "literate": "MT - Convenience Cook", "name": "fig/mt_convenience_cook", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Convenience Cook model which ranks consumers based upon the likelihood that they are focused on preparing quick and easy meals. " }, { "literate": "MT - Convenience Customers", "name": "fig/mt_convenience_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Convenience Customers model ranks consumers based upon their likelihood to choose their FI because of convenience reasons such as hours/location" }, { "literate": "MT - Convenience Driven Personal Care Product Users", "name": "fig/mt_convenience_driven_personal_care_product_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Convenience Driven Personal Care Product Users model which ranks consumers based upon their likelihood to purchase personal care products based on convenience and ease of use. " }, { "literate": "MT - Convenience Home Cleaners", "name": "fig/mt_convenience_home_cleaners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Convenience Cook model which ranks consumers based upon the likelihood that they are focused on preparing quick and easy meals. " }, { "literate": "MT - Cord Cutters", "name": "fig/mt_cord_cutters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Price Sensitive Cable Cord Cutters model which ranks consumers based upon their likelihood cut cable service because of price. " }, { "literate": "MT - Corporate Partnership Donors", "name": "fig/mt_corporate_partnership_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Corporate Partnership Donors model ranks consumers based on their likelihood to donate via corporate partnerships. " }, { "literate": "MT - Costco Shoppers", "name": "fig/mt_costco_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Costco Shoppers model which ranks consumers based upon their likelihood to shop at Costco. " }, { "literate": "MT - Cough/Cold/Flu Remedy Brand Switchers", "name": "fig/mt_cough_cold_flu_remedy_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.74, "precision": "person", "description": "Vendor's Cough/Cold/Flu Remedy Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Country Music Enthusiasts", "name": "fig/mt_country_music_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to plan to listen to country music for entertainment." }, { "literate": "MT - Craft Beer Enthusiasts", "name": "fig/mt_craft_beer_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Craft Beer Enthusiasts model which ranks consumers based upon their likelihood to consume craft beer." }, { "literate": "MT - craigslist Purchasers", "name": "fig/mt_craigslist_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's craigslist Purchasers model ranks consumers based upon their likelihood to purchase items on craigslist. " }, { "literate": "MT - craigslist Sellers", "name": "fig/mt_craigslist_sellers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's craigslist Sellers model ranks consumers based upon their likelihood to sell items on craigslist. " }, { "literate": "MT - Credit Card Attrition Households", "name": "fig/mt_credit_card_attrition_households", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Credit Card Attrition Households model ranks consumers based upon their likelihood to pay off credit cards or carry zero balance on cards." }, { "literate": "MT - Credit Card Balance Transfer Users", "name": "fig/mt_credit_card_balance_transfer_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Credit Card Balance Transfer Users model which ranks consumers based upon their likelihood to use a credit card to pay balances due on another credit card. " }, { "literate": "MT - Credit Card Revolvers", "name": "fig/mt_credit_card_revolvers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Credit Card Revolvers model ranks consumers based upon their likelihood to revolve credit balances" }, { "literate": "MT - Credit Union Member", "name": "fig/mt_credit_union_member", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Credit Union Member model ranks consumers based upon their likelihood to belong to a Credit Union" }, { "literate": "MT - Cruiser Bike Owners", "name": "fig/mt_cruiser_bike_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Cruiser Bike Owners model ranks consumers based upon their likelihood to own a cruiser bike. " }, { "literate": "MT - Cultural Arts / Events Attendees", "name": "fig/mt_cultural_arts_events_attendees", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to attend cultural arts events." }, { "literate": "MT - Debit Card Rewards Users", "name": "fig/mt_debit_card_rewards_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Debit Card Rewards Users model ranks consumers based upon their likelihood to choose checking account if it earned Debit Card Rewards " }, { "literate": "MT - Debit Card User", "name": "fig/mt_debit_card_user", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Debit Card User model ranks consumers based upon their likelihood to use a debit card" }, { "literate": "MT - Democratic High Dollar Donors", "name": "fig/mt_democratic_high_dollar_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Democratic High Dollar Donors model ranks consumers based upon their likelihood to donate large amounts to Democratic efforts." }, { "literate": "MT - Democratic Voter", "name": "fig/mt_democratic_voter", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Democratic Voter model which ranks consumers based upon their likelihood to vote for the democratic party. " }, { "literate": "MT - Department Store Cosmetic Purchasers", "name": "fig/mt_department_store_cosmetic_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Department Store Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics from department stores.  " }, { "literate": "MT - Department Store Fragrance Purchasers", "name": "fig/mt_department_store_fragrance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Department Store Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrance from department stores.  " }, { "literate": "MT - Deposit Customers", "name": "fig/mt_deposit_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Certificates of Deposit Customers model which ranks consumers based upon their likelihood to have CDs. " }, { "literate": "MT - Dining Out Cookies Eaters", "name": "fig/mt_dining_out_cookies_eaters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dining Out Cookies Eaters model ranks consumers on their likelihood to purchase cookies when dining out. " }, { "literate": "MT - Dining Out Dessert Eaters", "name": "fig/mt_dining_out_dessert_eaters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dining Out Dessert Eaters model ranks consumers on their likelihood to purchase dessert when dining out. " }, { "literate": "MT - Dining Out Ice Cream Eaters", "name": "fig/mt_dining_out_ice_cream_eaters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dining Out Ice Cream Eaters model ranks consumers on their likelihood to purchase ice cream when dining out. " }, { "literate": "MT - Dining Out Lemonade Drinkers", "name": "fig/mt_dining_out_lemonade_drinkers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dining Out Lemonade Drinkers model ranks consumers on their likelihood to purchase lemonade when dining out. " }, { "literate": "MT - Dining Out Prefer Salad over Fries Eaters", "name": "fig/mt_dining_out_prefer_salad_over_fries_eaters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dining Out Prefer Salad over Fries Eaters model ranks consumers on their likelihood to prefer a salad over fries when dining out. " }, { "literate": "MT - Dining Out Shake Drinkers", "name": "fig/mt_dining_out_shake_drinkers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dining Out Shake Drinkers model ranks consumers on their likelihood to purchase a shake when dining out. " }, { "literate": "MT - Dining Out Tea Drinkers", "name": "fig/mt_dining_out_tea_drinkers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dining Out Tea Drinkers model ranks consumers on their likelihood to purchase tea when dining out. " }, { "literate": "MT - Dinner Dining Enthusiasts", "name": "fig/mt_dinner_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dinner Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for dinner. " }, { "literate": "MT - Direct Media Preference Customers", "name": "fig/mt_direct_media_preference_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Direct Media Preference model ranks consumers based upon their likelihood to review media via postal mail. " }, { "literate": "MT - Direct to Brand Cosmetic Purchasers", "name": "fig/mt_direct_to_brand_cosmetic_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Direct to Brand Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics directly from brands.  " }, { "literate": "MT - Direct to Brand Fragrance Purchasers", "name": "fig/mt_direct_to_brand_fragrance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Direct to Brand Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrances directly from brands.  " }, { "literate": "MT - Discount Movie Enthusiasts", "name": "fig/mt_discount_movie_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Discount Movie Enthusiasts model which ranks consumers based upon their likelihood to attend discount movies. " }, { "literate": "MT - Dishwasher Detergent Brand Switchers", "name": "fig/mt_dishwasher_detergent_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Dishwasher Detergent Brand Switchers model which ranks consumers based upon their likelihood to switch Detergent Brands." }, { "literate": "MT - Do it Yourselfer", "name": "fig/mt_do_it_yourselfer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to complete their own moderate to large home improvements. " }, { "literate": "MT - Domestic Beer Enthusiasts", "name": "fig/mt_domestic_beer_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Domestic Beer Enthusiasts model which ranks consumers based upon their likelihood to consume domestic beer." }, { "literate": "MT - Donates to Cancer Causes", "name": "fig/mt_donates_to_cancer_causes", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Donates to Cancer Causes model ranks consumers based upon their likelihood to donate to cancer causes." }, { "literate": "MT - Donor via Brands Purchased", "name": "fig/mt_donor_via_brands_purchased", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Donor via Brands Purchased model which ranks consumers based upon their likelihood to purchase brands that partner for donations." }, { "literate": "MT - DoorDash Dining Enthusiasts", "name": "fig/mt_doordash_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's DoorDash Dining Enthusiasts model which ranks consumers based upon their likelihood to use DoorDash. " }, { "literate": "MT - eBay Purchasers", "name": "fig/mt_ebay_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's eBay Purchasers model ranks consumers based upon their likelihood to purchase items off eBay. " }, { "literate": "MT - eBay Sellers", "name": "fig/mt_ebay_sellers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's eBay Sellers model ranks consumers based upon their likelihood to be eBay Sellers. " }, { "literate": "MT - Education Savings Plan Owners", "name": "fig/mt_education_savings_plan_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's ESP Owner model which ranks consumers based upon their likelihood to have an ESP. " }, { "literate": "MT - Electric Bike Enthusiasts", "name": "fig/mt_electric_bike_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to be electric bike enthusiasts." }, { "literate": "MT - Elite Home Furnishing Purchasers", "name": "fig/mt_elite_home_furnishing_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Elite Home Furnishing Purchasers model which ranks consumers based upon their likelihood to buy elite home furnishings. " }, { "literate": "MT - Employer Provided Health Insurance Policy Holders", "name": "fig/mt_employer_provided_health_insurance_policy_holders", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Employer Provided Health Insurance model ranks consumers based upon their likelihood to use health insurance benefits from their employers." }, { "literate": "MT - Energy Drink Switchers", "name": "fig/mt_energy_drink_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Energy Drink Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Entertainment Readers", "name": "fig/mt_entertainment_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Entertainment Readers model ranks consumers based upon their likelihood to read entertainment. " }, { "literate": "MT - Environmental Donors", "name": "fig/mt_environmental_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Environmental Donors model ranks consumers based upon their likelihood to donate to environmental causes. " }, { "literate": "MT - Environmentally Focused Household", "name": "fig/mt_environmentally_focused_household", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to practice environmentally aware habits. " }, { "literate": "MT - Etsy Purchasers", "name": "fig/mt_etsy_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Etsy Purchasers model ranks consumers based upon their likelihood to be Etsy Purchasers. " }, { "literate": "MT - Everyday Low Price Shoppers", "name": "fig/mt_everyday_low_price_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Everyday Low Price Shoppers model which ranks consumers based upon their likelihood to be Everyday Low Price Shoppers. " }, { "literate": "MT - Experimental Cooks", "name": "fig/mt_experimental_cooks", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Experimental Cooks model ranks consumers based upon their likelihood to explore new recipes and meal ideas. " }, { "literate": "MT - Extreme Fitness Enthusiasts", "name": "fig/mt_extreme_fitness_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Extreme Fitness Enthusiast model ranks consumers based upon their likelihood to participate in P90X, CrossFit or other fitness programs. " }, { "literate": "MT - Facebook Marketplace Purchasers", "name": "fig/mt_facebook_marketplace_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Facebook Marketplace Purchasers model ranks consumers based upon their likelihood to be Facebook Marketplace Purchasers. " }, { "literate": "MT - Facebook Marketplace Sellers", "name": "fig/mt_facebook_marketplace_sellers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Facebook Marketplace Sellers model ranks consumers based upon their likelihood to be Facebook Marketplace Sellers. " }, { "literate": "MT - Faith Based Books", "name": "fig/mt_faith_based_books", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Faith Based Books model ranks consumers based upon their likelihood to read Faith based books/magazines." }, { "literate": "MT - Faith Based Music Enthusiasts", "name": "fig/mt_faith_based_music_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to plan to listen to spirital music for entertainment." }, { "literate": "MT - Fantasy Sports Enthusiasts", "name": "fig/mt_fantasy_sports_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fantasy Sports Enthusiasts model which ranks consumers based upon their likelihood to participate in fantasy sports. " }, { "literate": "MT - Financial Advisor Customers", "name": "fig/mt_financial_advisor_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Financial Advisor Customers model ranks consumers based upon their likelihood to use services of a Financial Advisor" }, { "literate": "MT - Financial Institution Shoppers", "name": "fig/mt_financial_institution_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Financial Institution Shoppers model ranks consumers based upon their likelihood to switch financial institutions in less than one year" }, { "literate": "MT - Financial/Health Newsletter Subscribers", "name": "fig/mt_financial_health_newsletter_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Financial Newsletter Subscriber model ranks consumers based upon their likelihood to subscribe to newsletters. " }, { "literate": "MT - Fine Dining Enthusiasts", "name": "fig/mt_fine_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fine dining Enthusiasts model which ranks consumers based upon their likelihood to go to fine dining restaurants 3x a week or more. " }, { "literate": "MT - Fitness Equipment Purchasers", "name": "fig/mt_fitness_equipment_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fitness Equipment Purchasers model which ranks consumers based upon their likelihood to purchase fitness equipment. " }, { "literate": "MT - Flavored Drink Purchasers", "name": "fig/mt_flavored_drink_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Flavored Drink Purchasers model which ranks consumers based upon their likelihood to be Flavored Drink Purchasers." }, { "literate": "MT - Flood Insurance Customers", "name": "fig/mt_flood_insurance_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Flood Insurance Customers model ranks consumers based upon their likelihood to be Flood Insurance Customers. " }, { "literate": "MT - Floral Fragrance Notes Enthusiasts", "name": "fig/mt_floral_fragrance_notes_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Floral Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with floral notes.  " }, { "literate": "MT - Food Truck Consumers", "name": "fig/mt_food_truck_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Food Truck Consumers model which ranks consumers based upon their likelihood to purchase from food trucks.  " }, { "literate": "MT - Football Entertainers", "name": "fig/mt_football_entertainers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to be football entertainers." }, { "literate": "MT - Football Enthusiasts", "name": "fig/mt_football_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to be college football enthusiasts." }, { "literate": "MT - Free Streaming Enthusiasts", "name": "fig/mt_free_streaming_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Free Streaming Enthusiasts model which ranks consumers based upon their likelihood to use free streaming services. " }, { "literate": "MT - Frequent ATM Customers", "name": "fig/mt_frequent_atm_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Frequent Debit/ATM Card Users model ranks consumers based upon their likelihood to use Debit/ATM Cards 16+ times per month" }, { "literate": "MT - Frequent Mobile Purchasers", "name": "fig/mt_frequent_mobile_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Frequent Mobile Purchaser model which ranks consumers based upon their likelihood to make purchases via their mobile phone. " }, { "literate": "MT - Frequent Movie Enthusiasts", "name": "fig/mt_frequent_movie_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Frequent Movie Enthusiasts model which ranks consumers based upon their likelihood to attend movies. " }, { "literate": "MT - Frequent Online Movie Viewers", "name": "fig/mt_frequent_online_movie_viewers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Movie Viewer model ranks consumers based upon their likelihood to access movies online." }, { "literate": "MT - Frequent Online Music Purchasers", "name": "fig/mt_frequent_online_music_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Music Purchaser model ranks consumers based upon their likelihood to purchase music online." }, { "literate": "MT - Frequent Takeout Food HH", "name": "fig/mt_frequent_takeout_food_hh", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Frequent Takeout Food Households model which ranks consumers based upon their likelihood to frequently purchase food for takeout. " }, { "literate": "MT - Fresh Food Delivery Consumers", "name": "fig/mt_fresh_food_delivery_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fresh Food Delivery Consumers model ranks consumers based upon their likelihood to have fresh food delivered. " }, { "literate": "MT - Fresh Food Seekers", "name": "fig/mt_fresh_food_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fresh Food Seekers model which ranks consumers based upon their likelihood to see out fresh food. " }, { "literate": "MT - Fresh Fragrance Notes Enthusiasts", "name": "fig/mt_fresh_fragrance_notes_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fresh Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with fresh notes.  " }, { "literate": "MT - Fried Chicken Sandwich Diners", "name": "fig/mt_fried_chicken_sandwich_diners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fried Chicken Sandwich Diners model which ranks consumers based upon their likelihood to be fried chicken sandwich diners. " }, { "literate": "MT - Fried Fish Sandwich Diners", "name": "fig/mt_fried_fish_sandwich_diners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fried Fish Sandwich Diners model which ranks consumers based upon their likelihood to be fried fish diners. " }, { "literate": "MT - Frozen Food Brand Switchers", "name": "fig/mt_frozen_food_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Frozen Food Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Fruit Alcoholic Beverage Drinkers", "name": "fig/mt_fruit_alcoholic_beverage_drinkers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fruit Alcoholic Beverage Drinkers model ranks consumers based upon their likelihood to drink fruit alcoholic beverages." }, { "literate": "MT - Future Investors", "name": "fig/mt_future_investors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor¿s household model which ranks consumers based on their likelihood to be future investors (individuals planning to invest for the first time). " }, { "literate": "MT - Gamers", "name": "fig/mt_gamers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Gamer model which ranks consumers based upon their likelihood to participate in online gaming. " }, { "literate": "MT - Gaming Enthusiasts - non-Mobile Devices", "name": "fig/mt_gaming_enthusiasts_non_mobile_devices", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Gaming Enthusiasts - non-Mobile Devices model which ranks consumers based upon their likelihood to be gaming enthusiasts on non-Mobile devices.  " }, { "literate": "MT - Gas Energy Consumers", "name": "fig/mt_gas_energy_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Gas Energy Consumers model which ranks consumers based upon their likelihood to consume gas energy." }, { "literate": "MT - Gig Economy Employees", "name": "fig/mt_gig_economy_employees", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Gig Economy Employees model which ranks consumers based upon their likelihood to be gig employed." }, { "literate": "MT - Gluten Free Dining Customers", "name": "fig/mt_gluten_free_dining_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Gluten Free Dining Customers model ranks consumers based on the likelihood to be gluten free diners. " }, { "literate": "MT - Gofundme Donors", "name": "fig/mt_gofundme_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's GoFundMe Donors model ranks consumers upon their likelihood to donate via GoFundMe. " }, { "literate": "MT - Graduate School Students", "name": "fig/mt_graduate_school_students", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Graduate School Students model which ranks consumers based upon their likelihood to be in graduate school." }, { "literate": "MT - Greek/Middle Eastern Dining Enthusiasts", "name": "fig/mt_greek_middle_eastern_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Greek/Middle Eastern Dining Enthusiasts model which ranks consumers based upon their likelihood to be Greek/Middle Eastern diners.  " }, { "literate": "MT - Green Product Purchasers", "name": "fig/mt_green_product_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Green Product Purchasers model ranks consumers based upon their likelihood to purchase or seek products that are non toxic, energy and water-efficient, and harmless to the environment. " }, { "literate": "MT - Grilled Chicken Sandwich Diners", "name": "fig/mt_grilled_chicken_sandwich_diners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Grilled Chicken Sandwich Diners model which ranks consumers based upon their likelihood to purchase grilled chicken sandwiches. " }, { "literate": "MT - Grocery Loyalty Card Customers", "name": "fig/mt_grocery_loyalty_card_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Grocery Loyalty Card Customers ranks consumers based upon their likelihood to use 3+ grocery store loyalty/rewards cards regularly. " }, { "literate": "MT - Grocery Store App Users", "name": "fig/mt_grocery_store_app_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Grocery Store App Users model ranks consumers based upon their likelihood to use grocery apps when they shop. " }, { "literate": "MT - Grocery Store Frequenters", "name": "fig/mt_grocery_store_frequenters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Grocery Store Frequenters model ranks consumers based upon their likelihood to shop frequently at grocery stores. " }, { "literate": "MT - Grubhub Dining Enthusiasts", "name": "fig/mt_grubhub_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Grubhub Dining Enthusiasts model which ranks consumers based upon their likelihood to use Grubhub. " }, { "literate": "MT - Gym Members", "name": "fig/mt_gym_members", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Gym Members model which ranks consumers based upon their likelihood to belong to a gym." }, { "literate": "MT - Hair Color Purchasers", "name": "fig/mt_hair_color_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hair Color Purchasers model ranks consumers based upon their likelihood to purchase hair color." }, { "literate": "MT - Hair Color Purchasers - Blonde", "name": "fig/mt_hair_color_purchasers_blonde", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Blonde Hair Color Purchasers model ranks consumers based upon their likelihood to purchase blonde hair color." }, { "literate": "MT - Hair Color Purchasers - Brown", "name": "fig/mt_hair_color_purchasers_brown", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Brown Hair Color Purchasers model ranks consumers based upon their likelihood to purchase brown hair color." }, { "literate": "MT - Hair Color Purchasers - Red", "name": "fig/mt_hair_color_purchasers_red", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Red Hair Color Purchasers model ranks consumers based upon their likelihood to purchase red hair color." }, { "literate": "MT - Hard Cider Enthusiasts", "name": "fig/mt_hard_cider_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hard Cider Enthusiasts model which ranks consumers based upon their likelihood to consume hard cider." }, { "literate": "MT - Hard Lemonade Drinkers", "name": "fig/mt_hard_lemonade_drinkers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hard Lemonade Drinkers model ranks consumers based upon their likelihood to drink hard lemonade." }, { "literate": "MT - Hard Seltzer Enthusiasts", "name": "fig/mt_hard_seltzer_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hard Seltzer Enthusiasts model which ranks consumers based upon their likelihood to consume hard seltzer." }, { "literate": "MT - Hard Tea Drinkers", "name": "fig/mt_hard_tea_drinkers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hard Tea Drinkers model ranks consumers based upon their likelihood to drink hard tea." }, { "literate": "MT - Health Insurance through Labor Union", "name": "fig/mt_health_insurance_through_labor_union", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Health insurance through Labor Unions ranks consumers based upon their likelihood to have health insurance through a labor union. " }, { "literate": "MT - Healthy Cereals Purchasers", "name": "fig/mt_healthy_cereals_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Healthy Cereals Purchasers model which ranks consumers based upon their likelihood to purchase healthy cereals." }, { "literate": "MT - Healthy Diet Households", "name": "fig/mt_healthy_diet_households", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Healthy Diet Households model ranks consumers based upon their likelihood to diet for health, eat low sugar, low fat or low calorie food diets, and have an interet in weight loss." }, { "literate": "MT - Heavy Cleaner", "name": "fig/mt_heavy_cleaner", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Heavy Cleaner usage model ranks consumers based upon their likelihood be heavy cleaners. " }, { "literate": "MT - Heavy Coupon Users", "name": "fig/mt_heavy_coupon_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Heavy Coupon Users model ranks consumers based upon their likelihood to be active coupon clippers and redeemers. " }, { "literate": "MT - Heavy Fiber Focused Food Buyers", "name": "fig/mt_heavy_fiber_focused_food_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Heavy Fiber Focused Food Buyers model ranks consumers based upon their likelihood to purchase heavy fiber focused food. " }, { "literate": "MT - Heavy Gluten Free Food Buyers", "name": "fig/mt_heavy_gluten_free_food_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Heavy Gluten Free Food Buyers model which ranks users based upon their likelihood to purchase gluten free foods. " }, { "literate": "MT - Heavy Low Fat Food Buyers", "name": "fig/mt_heavy_low_fat_food_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Heavy Low Fat Food Buyers model which ranks consumers based upon their likelihood to purchase low fat food. " }, { "literate": "MT - High Dollar Belief Causes Donor", "name": "fig/mt_high_dollar_belief_causes_donor", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's High Dollar Belief Causes Donor vmodel ranks consumers based on their likelihood to donate over $500 annually to religious non-profit organizations." }, { "literate": "MT - High Dollar Other Causes (non-Religious) Donor", "name": "fig/mt_high_dollar_other_causes_non_religious_donor", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's High Dollar Other Causes model ranks consumers based upon their likelihood to donate more than $500 to non-religious causes." }, { "literate": "MT - High-end Mattress Purchasers", "name": "fig/mt_high_end_mattress_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's High-end Mattress Purchasers model which ranks consumers based upon their likelihood to purchase high end mattresses. " }, { "literate": "MT - High-end Shoppers", "name": "fig/mt_high_end_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's High-end Shopper model ranks consumers based upon their likelihood to shop in high-end stores (specialty or department) such as Coach or Nordstrom's." }, { "literate": "MT - Hockey Enthusiasts", "name": "fig/mt_hockey_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hockey Enthusiast model ranks consumers based upon their likelihood to be interested in watching hockey for entertainment." }, { "literate": "MT - Home Cleaning New Product Seekers", "name": "fig/mt_home_cleaning_new_product_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Home Cleaning New Product Seekers model ranks consumers based upon their likelihood to seek out new cleaning product for their home. " }, { "literate": "MT - Home Entertainers", "name": "fig/mt_home_entertainers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Home Entertainers model which ranks consumers based upon their likelihood to entertain at home.  " }, { "literate": "MT - Home Gym Owners", "name": "fig/mt_home_gym_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Home Gym Owners model which ranks consumers based upon their likelihood to have home gyms." }, { "literate": "MT - Home Remodelers", "name": "fig/mt_home_remodelers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Home Remodelers model which ranks consumers based upon their likelihood to do home remodeling projects. " }, { "literate": "MT - Home Shopping Network Enthusiasts", "name": "fig/mt_home_shopping_network_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Home Shopping Network Enthusiasts model which ranks consumers based upon their likelihood to frequently shop on the Home Shopping Network. " }, { "literate": "MT - Home Warranty Purchasers", "name": "fig/mt_home_warranty_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Home Warranty Purchaser model which ranks consumers based upon their likelihood to purchase a home warranty in the next 12 months." }, { "literate": "MT - Hot Dog Diners", "name": "fig/mt_hot_dog_diners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hot Dog Diners model which ranks consumers based upon their likelihood to be hot dog diners. " }, { "literate": "MT - Hot Tub/Spa/Jacuzzi Owners", "name": "fig/mt_hot_tub_spa_jacuzzi_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hot Tub/Spa/Jacuzzi Owners model which ranks consumers based upon their likelihood to own a hot tub/spa/jacuzzi." }, { "literate": "MT - Hotel Loyalty Program Members", "name": "fig/mt_hotel_loyalty_program_members", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hotel Loyalty Program Member model ranks consumers based upon their likelihood to belong to one or more hotel member programs." }, { "literate": "MT - Household Cleaning Products Brand Switchers", "name": "fig/mt_household_cleaning_products_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Household Cleaning Products Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Hybrid Work Seekers", "name": "fig/mt_hybrid_work_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Hybrid Work Seekers model ranks consumers based upon their likelihood to be hybrid work seekers." }, { "literate": "MT - Identity Theft Protection Purchasers", "name": "fig/mt_identity_theft_protection_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Identity Theft protection purchasers model which ranks consumers based upon their likelihood to have purchased an Identity Theft protection plan. " }, { "literate": "MT - Import Beer Enthusiasts", "name": "fig/mt_import_beer_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Import Beer Enthusiasts model which ranks consumers based upon their likelihood to consume import beer." }, { "literate": "MT - Impulse Purchasers", "name": "fig/mt_impulse_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Impulse Purchasers model ranks consumers based upon the likelihood they are to purchase off list items during in-store shopping. " }, { "literate": "MT - In the Market to Get a Home Loan", "name": "fig/mt_in_the_market_to_get_a_home_loan", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's In the Market to Get a Home Loan model ranks consumers based upon their likelihood to purchase a home in next 12 months. " }, { "literate": "MT - In the Market to Purchase a Home", "name": "fig/mt_in_the_market_to_purchase_a_home", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's In the Market to Purchase a Home model ranks consumers based upon their likelihood to purchase a condo/apartment/house in next 12 months. " }, { "literate": "MT - Independent Voters", "name": "fig/mt_independent_voters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Independent Voters model which ranks consumers based upon their likelihood to be issue focused rather than party aligned and vote based on candidates' stance on issues. " }, { "literate": "MT - Inflation Indexed Consumers", "name": "fig/mt_inflation_indexed_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Inflation Indexed Consumers model which ranks consumers based upon their likelihood to be inflation indexed." }, { "literate": "MT - Instagram Purchasers", "name": "fig/mt_instagram_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Instagram Purchasers model ranks consumers based upon their likelihood to be Instagram Purchasers. " }, { "literate": "MT - Instagram Users", "name": "fig/mt_instagram_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Instagram Users model which ranks consumers based upon their likelihood to use Instagram." }, { "literate": "MT - Insurance for Loan Products Purchasers", "name": "fig/mt_insurance_for_loan_products_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Insurance for Loan Products Purchasers model which ranks consumers based upon their likelihood purchase insurance for loans. " }, { "literate": "MT - Insurance Switcher", "name": "fig/mt_insurance_switcher", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Insurance Switcher model ranks consumers based upon their likelihood to switch insurance providers" }, { "literate": "MT - Intend to purchase 5G Service", "name": "fig/mt_intend_to_purchase_5g_service", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Purchase 5G Service model which ranks consumers based upon their likelihood to purchase 5G service. " }, { "literate": "MT - Intend to Purchase a Samsung mobile device", "name": "fig/mt_intend_to_purchase_a_samsung_mobile_device", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Purchase a Samsung Mobile Device model which ranks consumers based upon their likelihood to purchase a Samsung Mobile Device.  " }, { "literate": "MT - Intend to Travel to Las Vegas", "name": "fig/mt_intend_to_travel_to_las_vegas", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Travel to Las Vegas model which ranks consumers based upon their likelihood to travel to Las Vegas." }, { "literate": "MT - Interest Checking Preference Customers", "name": "fig/mt_interest_checking_preference_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Targeting Interest Checking Preference Customers model which ranks consumers based upon their likelihood to choose a financial institution because of Interest Checking." }, { "literate": "MT - Intermittent Fasters", "name": "fig/mt_intermittent_fasters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intermittent Fasters model which ranks consumers based upon their likelihood to be Intermittent Fasters." }, { "literate": "MT - International Traveler", "name": "fig/mt_international_traveler", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's International Traveler model ranks consumers based upon their likelihood to conduct international travel" }, { "literate": "MT - International: Wireless or Landline Customers", "name": "fig/mt_international_wireless_or_landline_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intl Wireless or Landline customer model which ranks consumers based upon their likelihood to have this service. " }, { "literate": "MT - Internet All the Time Consumers", "name": "fig/mt_internet_all_the_time_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Internet All the Time Consumers model which ranks consumers based upon their likelihood to be Internet All the Time Consumers." }, { "literate": "MT - Internet Connected Fitness Users", "name": "fig/mt_internet_connected_fitness_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Internet Connected Fitness Users model which ranks consumers based upon their likelihood to use internet connected fitness products. " }, { "literate": "MT - Internet Research Preference Customers", "name": "fig/mt_internet_research_preference_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Internet Research Preference model ranks consumers based upon their likelihood to review media via searches online." }, { "literate": "MT - Internet Service Switchers", "name": "fig/mt_internet_service_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Internet Service Switchers ranks consumers based upon their likelihood to switch internet service. " }, { "literate": "MT - Investment/Trust Banking Preference Customers", "name": "fig/mt_investment_trust_banking_preference_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Investment/Trust Banking Preference Customers model ranks consumers based upon their likelihood to choose a financial institution because of investment/trust options" }, { "literate": "MT - Italian Dining Enthusiasts", "name": "fig/mt_italian_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Italian Dining Enthusiasts model which ranks consumers based upon their likelihood to be Italian diners.  " }, { "literate": "MT - Japanese Dining Enthusiasts", "name": "fig/mt_japanese_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Japanese Dining Enthusiasts model which ranks consumers based upon their likelihood to be Japanese diners.  " }, { "literate": "MT - Job Switchers", "name": "fig/mt_job_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Job Switchers model ranks consumers based upon their likelihood to switch jobs. " }, { "literate": "MT - Keurig Switchers", "name": "fig/mt_keurig_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Keurig Switchers model ranks consumers based upon their likelihood to be Keurig Switchers." }, { "literate": "MT - Kroger Enthusiasts", "name": "fig/mt_kroger_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based on their likelihood to frequently shop at Kroger or a Kroger family store, and use the store app and have loyalty/rewards cards." }, { "literate": "MT - Label Readers", "name": "fig/mt_label_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Label Reader model ranks consumers based upon their likelihood to read product labels. " }, { "literate": "MT - Latin Music Enthusiasts", "name": "fig/mt_latin_music_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Latin Music Enthusiast model which ranks consumers based upon their likelihood to be prefer listening to Latin music relative to other types of music. " }, { "literate": "MT - Laundry New Product Seekers", "name": "fig/mt_laundry_new_product_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Laundry New Product Seekers model ranks consumers based upon their likelihood to be interested in and actively seek out new laundry products. " }, { "literate": "MT - Lending Customers", "name": "fig/mt_lending_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Lending Customers model ranks consumers based upon their likelihood to choose FI for lending options (loan rates)" }, { "literate": "MT - Liberal Causes Donors", "name": "fig/mt_liberal_causes_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Liberal Causes Donor model which ranks consumers based upon their likelihood to donate. " }, { "literate": "MT - Light Beer Drinkers", "name": "fig/mt_light_beer_drinkers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Light Beer Drinkers model ranks consumers based upon their likelihood to drink light beer." }, { "literate": "MT - Likely Cruiser", "name": "fig/mt_likely_cruiser", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely Cruiser model ranks consumers based upon their likelihood to take cruises" }, { "literate": "MT - Likely Mortgage Refinancers", "name": "fig/mt_likely_mortgage_refinancers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mortgage Refinancers model ranks consumers based upon their likelihood to refinance their mortgage" }, { "literate": "MT - Likely Planned Givers", "name": "fig/mt_likely_planned_givers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely Planned Givers model which ranks consumers based upon their likelihood to set up planned giving accounts. " }, { "literate": "MT - Likely to be Labor Union Members", "name": "fig/mt_likely_to_be_labor_union_members", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely to be Labor Union Members model which ranks consumers based upon their likelihood to be a labor union member." }, { "literate": "MT - Likely to Cruise Alaska", "name": "fig/mt_likely_to_cruise_alaska", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Travel to Cruise Alaska model which ranks consumers based upon their likelihood to travel to cruise to Alaska." }, { "literate": "MT - Likely to Cruise Canada", "name": "fig/mt_likely_to_cruise_canada", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely to Cruise Canada model which ranks consumers based upon their likelihood to travel to cruise Canada." }, { "literate": "MT - Likely to have a Mortgage", "name": "fig/mt_likely_to_have_a_mortgage", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely Mortgage holder model ranks consumers based upon their likelihood to have a mortgage" }, { "literate": "MT - Likely to Travel to Asia", "name": "fig/mt_likely_to_travel_to_asia", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Travel to Asia model which ranks consumers based upon their likelihood to travel to Asia." }, { "literate": "MT - Likely to Travel to Europe", "name": "fig/mt_likely_to_travel_to_europe", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Travel to Europe model which ranks consumers based upon their likelihood to travel to Europe." }, { "literate": "MT - Likely to Travel to Las Vegas", "name": "fig/mt_likely_to_travel_to_las_vegas", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely to Travel to Las Vegas model which ranks consumers based upon their likelihood to travel to Las Vegas." }, { "literate": "MT - Likely to Travel to the Caribbean", "name": "fig/mt_likely_to_travel_to_the_caribbean", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Travel to the Caribbean model which ranks consumers based upon their likelihood to travel to the Caribbean." }, { "literate": "MT - Likely to Travel to the Mediterranean", "name": "fig/mt_likely_to_travel_to_the_mediterranean", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Intend to Travel to the Mediterranean model which ranks consumers based upon their likelihood to travel to the Mediterranean." }, { "literate": "MT - Likely to Use an Investment Broker", "name": "fig/mt_likely_to_use_an_investment_broker", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely to Use an Investment Broker model which ranks consumers based upon their likelihood to use this type of broker. " }, { "literate": "MT - Likely Voters", "name": "fig/mt_likely_voters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Likely Voter model which ranks consumers based upon their likelihood to vote in the next election. " }, { "literate": "MT - LinkedIn Subscribers", "name": "fig/mt_linkedin_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's LinkedIn Subscribers model ranks consumers based upon their likelihood to be a LinkedIn subscriber. " }, { "literate": "MT - Liquor Enthusiasts", "name": "fig/mt_liquor_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Liquor Enthusiasts model which ranks consumers based upon their likelihood to consume liquor." }, { "literate": "MT - Live Music Concert Attendees", "name": "fig/mt_live_music_concert_attendees", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Live Music Concert attendees model which ranks consumers based upon their likelihood to attend live music events. " }, { "literate": "MT - Livestream Consumers", "name": "fig/mt_livestream_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Livestream Consumers model ranks consumers based upon their likelihood to watch livestreams on social media platforms. " }, { "literate": "MT - Long Road Trip Takers", "name": "fig/mt_long_road_trip_takers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Long Road Trip Takers model which ranks consumers based upon their likelihood to take long road trips. " }, { "literate": "MT - Long Term Care Insurance", "name": "fig/mt_long_term_care_insurance", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Long Term Care Insurance model ranks consumers based upon their likelihood to buy long term care insurance." }, { "literate": "MT - Loungewear Enthusiasts", "name": "fig/mt_loungewear_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Loungewear Enthusiasts model which ranks consumers based upon their likelihood to purchase loungewear. " }, { "literate": "MT - Low Carb Diet Dining Customers", "name": "fig/mt_low_carb_diet_dining_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Low Carb Diet Dining Customers model ranks consumers based on their likelihood to be low carb diners. " }, { "literate": "MT - Low Dollar Donors", "name": "fig/mt_low_dollar_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Low Dollar Donors model ranks consumers based upon their likelihood to be Low Dollar Donor. " }, { "literate": "MT - Low Interest Credit Card User", "name": "fig/mt_low_interest_credit_card_user", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's low interest credit card model ranks consumers based upon their likelihood to use this type of credit card" }, { "literate": "MT - Low Sodium Consumers", "name": "fig/mt_low_sodium_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Low Sodium Consumers model ranks consumers based upon their likelihood to have low sodium diets. " }, { "literate": "MT - Low-end Mattress Purchasers", "name": "fig/mt_low_end_mattress_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Low-end Mattress Purchasers model which ranks consumers based upon their likelihood to purchase low end mattresses. " }, { "literate": "MT - Loyal Financial Institution Customers", "name": "fig/mt_loyal_financial_institution_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Loyal Financial Institution Customers model ranks consumers based upon their likelihood to be loyal to their FI (more than 5 years)" }, { "literate": "MT - Lunch Dining Enthusiasts", "name": "fig/mt_lunch_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Lunch Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for lunch. " }, { "literate": "MT - Magazine Readers", "name": "fig/mt_magazine_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Avid Magazine Readers model ranks consumers based upon their likelihood to subscribe to read 3+ magazines/month. " }, { "literate": "MT - Master Cook", "name": "fig/mt_master_cook", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Master Cook model ranks consumers based upon the likelihood they are skilled cooks that enjoy the experience of cooking. " }, { "literate": "MT - Meal Combo Consumers", "name": "fig/mt_meal_combo_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Meal Combo Customers model ranks consumers based upon their likelihood to purchase meal combos at restaurants." }, { "literate": "MT - Meal Kit Delivery Consumers", "name": "fig/mt_meal_kit_delivery_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Meal Kit Delivery Consumers model which ranks consumers based upon their likelihood to have meal kits delivered. " }, { "literate": "MT - Meal Planners", "name": "fig/mt_meal_planners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Budget Meal Planners model which ranks consumers based upon their likelihood to plan their meal with budget in mind. " }, { "literate": "MT - Meatless Preference Consumers", "name": "fig/mt_meatless_preference_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Meatless Preference Consumers model which ranks consumers based upon their likelihood to prefer meatless products." }, { "literate": "MT - Medicaid Potential Qualified Household", "name": "fig/mt_medicaid_potential_qualified_household", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Medicaid Potential Qualified HH model which ranks consumers based upon their likelihood to have purchased health insurance via the ACA. " }, { "literate": "MT - Medicare Advantage Plan Purchasers", "name": "fig/mt_medicare_advantage_plan_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Medicare Advantage Plan Purchaser model which ranks consumers based upon their likelihood to purchase Medicare Advantage Plan. " }, { "literate": "MT - Medicare Dual Eligible Household", "name": "fig/mt_medicare_dual_eligible_household", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Medicare Dual Eligible HH model which ranks consumers based upon their likelihood to be eligible for both Medicare and Medicaid. " }, { "literate": "MT - Medicare Part B Health Insurance Purchasers", "name": "fig/mt_medicare_part_b_health_insurance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Medicare Part B Health Insurance Purchasers model ranks consumers based upon their likelihood to purchase Medicare Part B." }, { "literate": "MT - Medicare Plan D Prescription Drug (Health) Purchaser", "name": "fig/mt_medicare_plan_d_prescription_drug_health_purchaser", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Medicare Plan D Purchaser model ranks consumers based upon their likelihood to plan to get Plan D prescription drug coverage." }, { "literate": "MT - Medicare Supplement Insurance Purchasers", "name": "fig/mt_medicare_supplement_insurance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Medicare Supplement Insurance Purchaser model ranks consumers based upon their likelihood to buy Medicare supplement plans." }, { "literate": "MT - Meditation Enthusiast", "name": "fig/mt_meditation_enthusiast", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Meditation Enthusiasts model which ranks consumers based upon their likelihood to do meditation." }, { "literate": "MT - Men's Cosmetics Purchasers", "name": "fig/mt_men_s_cosmetics_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Men's Cosmetics Purchasers model ranks consumers based upon their likelihood to be Men's Cosmetics Purchasers. " }, { "literate": "MT - Men's Fragrance Purchasers", "name": "fig/mt_men_s_fragrance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Men's Fragrance Purchasers model ranks consumers based upon their likelihood to be Men's Fragrance Purchasers. " }, { "literate": "MT - Mens Big and Tall Apparel Customers", "name": "fig/mt_mens_big_and_tall_apparel_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Men's Big and Tall model ranks consumers based upon their likelihood be Men's Big and Tall households" }, { "literate": "MT - Mexican Dining Enthusiasts", "name": "fig/mt_mexican_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mexican Dining Enthusiasts model which ranks consumers based upon their likelihood to be Mexican diners.  " }, { "literate": "MT - Mid Dollar Donors", "name": "fig/mt_mid_dollar_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mid Dollar Donors model ranks consumers based upon their likelihood to be Mid Dollar Donors. " }, { "literate": "MT - Midmarket Term Life Insurance Purchasers", "name": "fig/mt_midmarket_term_life_insurance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Midmarket Term Life Insurance model which ranks consumers based upon their likelihood to purchase Midmarket Term Life Insurance. " }, { "literate": "MT - Midmarket Whole Life Insurance Purchasers", "name": "fig/mt_midmarket_whole_life_insurance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Midmarket Whole Life Insurance Purchaser model which ranks consumers based upon their likelihood to purchase whole life insurance. " }, { "literate": "MT - Miller Lite Switchers", "name": "fig/mt_miller_lite_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Miller Light Switchers model ranks consumers based upon their likelihood to switch to Miller Light." }, { "literate": "MT - Mobile Banking Users", "name": "fig/mt_mobile_banking_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mobile Banking Users model which ranks consumers based upon their likelihood to use Google Wallet/Apple Pay or Venmo/Abra mobile payment services. " }, { "literate": "MT - Mobile Browsers", "name": "fig/mt_mobile_browsers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mobile Browser model which ranks consumers based upon their likelihood to research products via their mobile phone. " }, { "literate": "MT - Mobile Gaming Enthusiasts", "name": "fig/mt_mobile_gaming_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mobile Gaming Enthusiasts model which ranks consumers based upon their likelihood to be mobile game enthusiasts.  " }, { "literate": "MT - Mobile Phone Focused Consumers", "name": "fig/mt_mobile_phone_focused_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mobile Phone Focused Consumers model which ranks consumers based upon their likelihood to be mobile phone focused consumers." }, { "literate": "MT - Mobile Phone Service Switchers", "name": "fig/mt_mobile_phone_service_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mobile Phone Service Switchers model which ranks consumers based upon their likelihood to switch mobile phone services. " }, { "literate": "MT - Mobile Shopping List Users", "name": "fig/mt_mobile_shopping_list_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mobile Shopping List Users ranks consumers based upon their likelihood to make a shopping list on their mobile phone. " }, { "literate": "MT - Monitored Home Security System Owners", "name": "fig/mt_monitored_home_security_system_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Monitored Home Security System Owners model which ranks consumers based upon their likelihood to own home security systems." }, { "literate": "MT - Motorized Watercraft Owners", "name": "fig/mt_motorized_watercraft_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Motorized Watercraft Owners model which ranks consumers based upon their likelihood to own motorized watercraft." }, { "literate": "MT - Mountain Bike Owners", "name": "fig/mt_mountain_bike_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Mountain Bike Owners model ranks consumers on their likelihood to own a Mountain Bike. " }, { "literate": "MT - Movie Loyalty Program Members", "name": "fig/mt_movie_loyalty_program_members", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Movie Loyalty Program Members model which ranks consumers based upon their likelihood to belong to movie loyalty programs. " }, { "literate": "MT - Multi-Policy Insurance Owners", "name": "fig/mt_multi_policy_insurance_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Multi-Policy Insurance Owner model ranks consumers based upon their likelihood to have home and auto policies with same company." }, { "literate": "MT - Multi-Retailer Shoppers", "name": "fig/mt_multi_retailer_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Multi-Retailer Shopper model ranks consumers based upon their likelihood of going to multiple retailers to execute their shopping list and fulfil shopping trip needs. " }, { "literate": "MT - Museum Members", "name": "fig/mt_museum_members", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Museum Members which ranks consumers based upon their likelihood to be museum members. " }, { "literate": "MT - NASCAR Enthusiasts", "name": "fig/mt_nascar_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's NASCAR Enthusiast model which ranks consumers based upon their likelihood to be interested in NASCAR." }, { "literate": "MT - National Bank Customer", "name": "fig/mt_national_bank_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's National Bank Customer model ranks consumers based upon their likelihood to bank at a National Bank" }, { "literate": "MT - Natural / Green Product Home Cleaners", "name": "fig/mt_natural_green_product_home_cleaners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Natural/Green Product Home Cleaners model ranks consumers based upon their likelihood to be interested in products that have ingredients that are derived from renewable resources or are environment healthy. " }, { "literate": "MT - Natural Cheese Slices Brand Switchers", "name": "fig/mt_natural_cheese_slices_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Natural Cheese Slices Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - Natural Product Personal Care Product Users", "name": "fig/mt_natural_product_personal_care_product_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Natural Product Personal Care Product Users ranks consumers based upon their likelihood to pay price premium for natural personal care products. " }, { "literate": "MT - Natural Shredded Cheese Brand Switchers", "name": "fig/mt_natural_shredded_cheese_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Natural Shredded Cheese Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - New Entrepreneurs", "name": "fig/mt_new_entrepreneurs", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's New Entrepreneurs model ranks consumers based upon their likelihood to be new entrepreneurs." }, { "literate": "MT - New Luxury Vehicle Purchasers", "name": "fig/mt_new_luxury_vehicle_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's New Luxury Vehicle Purchasers model which ranks consumers based upon their likelihood to have purchased a new luxury vehicle. " }, { "literate": "MT - New non-Luxury Vehicle Purchasers", "name": "fig/mt_new_non_luxury_vehicle_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's New non-Luxury Vehicle Purchasers model which ranks consumers based upon their likelihood to have purchased a new non-luxury vehicle. " }, { "literate": "MT - New Product Seekers - Food and Drink", "name": "fig/mt_new_product_seekers_food_and_drink", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's New Product Seekers - Food and Drink model which ranks consumers based upon their likelihood to try new food and drinks." }, { "literate": "MT - New Roof Customers", "name": "fig/mt_new_roof_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's New Roof Customers ranks consumers on their likelihood to have purchased a new roof for home in the last 3 years" }, { "literate": "MT - Non-401k Mutual Fund Investors", "name": "fig/mt_non_401k_mutual_fund_investors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Non-401k Mutual Fund Investors model ranks consumers based upon their likelihood to invest in non-401k mutual funds" }, { "literate": "MT - Non-401k Stocks/Bonds Investors", "name": "fig/mt_non_401k_stocks_bonds_investors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Non 401k Stocks/Bonds Investors model ranks consumers based upon their likelihood to invest in non-401k stocks/bonds " }, { "literate": "MT - Non-Beef Jerky Consumers", "name": "fig/mt_non_beef_jerky_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Non-Beef Jerky Consumers model which ranks consumers based upon their likelihood to be non-beef jerky consumers." }, { "literate": "MT - Non-Motorized Watercraft Owners", "name": "fig/mt_non_motorized_watercraft_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Non-Motorized Watercraft Owners model which ranks consumers based upon their likelihood to own non-motorized watercraft." }, { "literate": "MT - Nutritional Health Bar Brand Switchers", "name": "fig/mt_nutritional_health_bar_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Nutritional Health Bar Brand Switchers model which ranks consumers based upon their likelihood to switch brands." }, { "literate": "MT - On Demand Movie Subscribers", "name": "fig/mt_on_demand_movie_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's On-Demand Movie Subscriber model which ranks consumers based upon their likelihood to access movies from Hulu-Plus or Netflix. " }, { "literate": "MT - On-the-Go Food/Drink Consumers", "name": "fig/mt_on_the_go_food_drink_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's On-the-Go Food/Drink Consumers model which ranks consumers based upon their likelihood to eat food and drink on the go. " }, { "literate": "MT - On-the-Go Snackers (Snack Food)", "name": "fig/mt_on_the_go_snackers_snack_food", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's On-the-Go Snackers (Snack Food) model which ranks consumers based upon their likelihood to eat snack food on the go. " }, { "literate": "MT - One-Stop Shoppers", "name": "fig/mt_one_stop_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's One-Stop Shoppers model ranks consumers based upon the likelihood to primarily shop at one retailer for each shopping trip. " }, { "literate": "MT - Online - Delivery Restaurant Customers", "name": "fig/mt_online_delivery_restaurant_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online - Delivery Restaurant Customers ranks consumers on their likelihood to order food online and have it delivered. " }, { "literate": "MT - Online - Pick Up Restaurant Customers", "name": "fig/mt_online_pick_up_restaurant_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online - Pick Up Restaurant Customers model ranks consumers on their likelihood to order food online and pick up in the restaurant. " }, { "literate": "MT - Online Broker User", "name": "fig/mt_online_broker_user", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Broker usage model ranks consumers based upon their likelihood to use an online broker" }, { "literate": "MT - Online Degree/Education Seekers", "name": "fig/mt_online_degree_education_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based on their likelihood to be online degree/online education seekers." }, { "literate": "MT - Online Home Cleaning Product Buyers", "name": "fig/mt_online_home_cleaning_product_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Home Cleaning Product Buyers ranks consumers based upon their likelihood to purchase or interested in purchasing home cleaning products online. " }, { "literate": "MT - Online Hotel Deal Seekers", "name": "fig/mt_online_hotel_deal_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Hotel Deal Seekers model ranks consumers based upon their likelihood to see online hotel deals. " }, { "literate": "MT - Online Hotel Upgraders", "name": "fig/mt_online_hotel_upgraders", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Hotel Upgraders model ranks consumers based upon their likelihood to see online hotel upgrades. " }, { "literate": "MT - Online Insurance Buyer", "name": "fig/mt_online_insurance_buyer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Insurance Buyer model ranks consumers based upon their likelihood to purchase auto or homeowners insurance online" }, { "literate": "MT - Online Laundry Product Buyers", "name": "fig/mt_online_laundry_product_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Laundry Product Buyers model ranks consumers based upon their likelihood to purchase or be interested in purchasing laundry product online. " }, { "literate": "MT - Online Magazine/Newspaper Subscribers", "name": "fig/mt_online_magazine_newspaper_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Magazine Subscriber model ranks consumers based upon their likelihood to subscribe online. " }, { "literate": "MT - Online Personal Care Product Buyers", "name": "fig/mt_online_personal_care_product_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Personal Care Product Buyers model ranks consumers based upon their likelihood to purchase or interested in purchasing personal care products online. " }, { "literate": "MT - Online Pet Food Buyers", "name": "fig/mt_online_pet_food_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Pet Food Buyers model ranks consumers based upon their likelihood to purchase or interested in purchasing pet food online. " }, { "literate": "MT - Online Pharmacy Shoppers", "name": "fig/mt_online_pharmacy_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.74, "precision": "person", "description": "Vendor's Online Pharmacy Shoppers model ranks consumers based upon their likelihood to shop at pharmacies online." }, { "literate": "MT - Online Savings User", "name": "fig/mt_online_savings_user", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Savings model ranks consumers based upon their likelihood to use an online savings account" }, { "literate": "MT - Online Transactor", "name": "fig/mt_online_transactor", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor Targeting's Online Transactor model which ranks consumers based upon their likelihood to transact online." }, { "literate": "MT - Online Travel Agency Airfare Purchasers", "name": "fig/mt_online_travel_agency_airfare_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Online Travel Agency Airfare Purchasers model ranks consumers based upon their likelihood to purchase travel via an online agency." }, { "literate": "MT - Opening Weekend Movie Enthusiasts", "name": "fig/mt_opening_weekend_movie_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Opening Weekend Movie Enthusiasts model which ranks consumers based upon their likelihood to attend movies on opening weekend. " }, { "literate": "MT - Organic Food Purchasers", "name": "fig/mt_organic_food_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Organic Food Purchasers model ranks consumers based upon their likelihood to seek food made from organic raw materials and organic certification. " }, { "literate": "MT - Organic Product Purchasers", "name": "fig/mt_organic_product_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Organic Product Purchasers model ranks consumers based upon their likelihood to seek products made from organic raw materials and organic certification. " }, { "literate": "MT - Oriental Fragrance Notes Enthusiasts", "name": "fig/mt_oriental_fragrance_notes_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Oriental Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with Oriental notes.  " }, { "literate": "MT - Other Direct Delivery Dining Enthusiasts", "name": "fig/mt_other_direct_delivery_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Other Direct Delivery Dining Enthusiasts model which ranks consumers based upon their likelihood to use other direct delivery companies. " }, { "literate": "MT - Paid Streaming Enthusiasts", "name": "fig/mt_paid_streaming_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Paid Streaming Enthusiasts model which ranks consumers based upon their likelihood to pay for streaming services. " }, { "literate": "MT - Paper Shopping List Users", "name": "fig/mt_paper_shopping_list_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Paper Shopping List Users ranks consumers based upon their likelihood to make and use paper list when shopping. " }, { "literate": "MT - Pasta Brand Switchers", "name": "fig/mt_pasta_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pasta Brand Switchers model ranks consumers based upon their likelihood to switch pasta brands." }, { "literate": "MT - Pasta Sauce Purchasers", "name": "fig/mt_pasta_sauce_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pasta Sauce Purchasers model which ranks consumers based upon their likelihood to purchase pasta sauce. " }, { "literate": "MT - Paycheck to Paycheck Consumers", "name": "fig/mt_paycheck_to_paycheck_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Paycheck to Paycheck Consumers model ranks consumers based upon their likelihood to live paycheck to paycheck. " }, { "literate": "MT - PayPal Users", "name": "fig/mt_paypal_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's PayPal Users model which ranks consumers based upon their likelihood to use PayPal." }, { "literate": "MT - Personal Care New Product Seekers", "name": "fig/mt_personal_care_new_product_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Personal Care New Product Seeker model ranks consumers based upon their likelihood to be interested in and actively seek out new personal care products. " }, { "literate": "MT - Personal Traveler", "name": "fig/mt_personal_traveler", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Personal Traveler model ranks consumers based upon their likelihood to engage in personal travel at least 11 days per year" }, { "literate": "MT - Pet Adopters", "name": "fig/mt_pet_adopters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pet Adopters model ranks consumers based upon their likelihood to be Pet Adopters." }, { "literate": "MT - Pet Insurance Purchasers", "name": "fig/mt_pet_insurance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pet Insurance Purchasers model ranks consumers based upon their likelihood to purchase pet insurance." }, { "literate": "MT - Pet Owners", "name": "fig/mt_pet_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pet Owner model which ranks consumers based upon their likelihood to own a pet." }, { "literate": "MT - Pets Are Family", "name": "fig/mt_pets_are_family", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pets Are Family model ranks consumers based upon their likelihood that their pet is treated as family member (in photos, birthday celebrations, goes to spa). " }, { "literate": "MT - Pinterest Purchasers", "name": "fig/mt_pinterest_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pinterest Purchasers model ranks consumers based upon their likelihood to be Pinterest Purchasers. " }, { "literate": "MT - Pizza Dining Enthusiasts", "name": "fig/mt_pizza_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pizza Dining Enthusiasts model which ranks consumers based upon their likelihood to be Pizza Dining enthusiasts.  " }, { "literate": "MT - Plan to get Fitness Membership", "name": "fig/mt_plan_to_get_fitness_membership", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fitness Membership model which ranks consumers based upon their likelihood to plan to get a membership in the next 12 months." }, { "literate": "MT - Plan to Purchase Home Security Systems", "name": "fig/mt_plan_to_purchase_home_security_systems", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Plan to Purchase Home Security Systems model which ranks consumers based upon the likelihood to purchase a security system in the next 12 months." }, { "literate": "MT - Plan to Purchase Smart Home Products Customers", "name": "fig/mt_plan_to_purchase_smart_home_products_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Plan to Purchase Smart Home Products model ranks consumers based upon their likelihood to be plan to purchase smart home products." }, { "literate": "MT - Plant Based Dining Customers", "name": "fig/mt_plant_based_dining_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Plant Based Dining Customers model ranks consumers based on their likelihood to be plant based diners. " }, { "literate": "MT - Podcast Enthusiasts", "name": "fig/mt_podcast_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Podcast Enthusiasts model ranks consumers upon their likelihood to be podcast enthusiasts. " }, { "literate": "MT - Podcast: Crime Junkie", "name": "fig/mt_podcast_crime_junkie", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "This model, Podcast: Crime Junkie ranks consumers upon the likelihood that they listen to the Crime Junkie podcast. " }, { "literate": "MT - Podcast: Morbid: A True Crime", "name": "fig/mt_podcast_morbid_a_true_crime", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "This model, Podcast: Morbid: A True Crime ranks consumers upon the likelihood that they listen to Morbid: A True Crime podcast. " }, { "literate": "MT - Podcast: My Favorite Murder", "name": "fig/mt_podcast_my_favorite_murder", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "This model, Podcast: My Favorite Murder ranks consumers upon the likelihood that they listen to the My Favorite Murder podcast. " }, { "literate": "MT - Podcast: The Ben Shapiro Show", "name": "fig/mt_podcast_the_ben_shapiro_show", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "This model, Podcast: The Ben Shapiro Show ranks consumers upon the likelihood that they listen to The Ben Shapiro show podcast. " }, { "literate": "MT - Podcast: The Daily", "name": "fig/mt_podcast_the_daily", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "This model, Podcast: The Daily ranks consumers upon the likelihood that they listen to The Daily podcast. " }, { "literate": "MT - Podcast: The Joe Rogan Experience", "name": "fig/mt_podcast_the_joe_rogan_experience", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "This model, Podcast: The Joe Rogan Experience ranks consumers upon the likelihood that they listen to The Joe Rogan Experience podcast. " }, { "literate": "MT - Pool Owners", "name": "fig/mt_pool_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pool Owners model which ranks consumers based upon their likelihood to be pool owners." }, { "literate": "MT - Postmates Dining Enthusiasts", "name": "fig/mt_postmates_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Postmates Dining Enthusiasts model which ranks consumers based upon their likelihood to use Postmates. " }, { "literate": "MT - Pre-Shop Planners", "name": "fig/mt_pre_shop_planners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pre-Shop Planners ranks consumers based upon their likelihood they are spending time researching and planning trips prior to going to the store. " }, { "literate": "MT - Premium Natural Home Cleaners", "name": "fig/mt_premium_natural_home_cleaners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Premium Natural Home Cleaners ranks consumers based upon their likelihood to be willing to pay premium price for natural home cleaning products. " }, { "literate": "MT - Premium Natural Laundry Product Buyers", "name": "fig/mt_premium_natural_laundry_product_buyers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Premium Natural Laundry Product Buyers ranks consumers based upon their likelihood to be willing to pay premium price for natural laundry products. " }, { "literate": "MT - Premium Natural Personal Care Product Users", "name": "fig/mt_premium_natural_personal_care_product_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Premium Natural Personal Care Product Users ranks consumers based upon their likelihood to be willing to pay premium price for natural personal care products. " }, { "literate": "MT - Prepaid Card Owners", "name": "fig/mt_prepaid_card_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Prepaid Card Owners model which ranks consumers based upon their likelihood to be aware of and currently use prepaid cards. " }, { "literate": "MT - Prepaid Phone Card/Prepaid Phone Plan Users", "name": "fig/mt_prepaid_phone_card_prepaid_phone_plan_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Prepaid Phone Card/Prepaid Phone Plan Users model which ranks consumers based upon their likelihood to be prepaid phone card/prepaid phone plan users." }, { "literate": "MT - Price Driven Home Cleaners", "name": "fig/mt_price_driven_home_cleaners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Price sensitive and low cost home cleaning product users" }, { "literate": "MT - Price Matchers", "name": "fig/mt_price_matchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Price Matchers ranks consumers based upon their likelihood match prices across retailers. " }, { "literate": "MT - Price Motivated Laundry Product Users", "name": "fig/mt_price_motivated_laundry_product_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Price Motivated Laundry Product users ranks consumers based upon their likelihood to be price sensitive to low cost laundry products. " }, { "literate": "MT - Price Motivated Personal Care Product Users", "name": "fig/mt_price_motivated_personal_care_product_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Price Motivated Personal Care Product Users ranks consumers based upon their likelihood to purchase price sensitive and lost cost personal care products. " }, { "literate": "MT - Price Sensitive Cable Cord Cutters", "name": "fig/mt_price_sensitive_cable_cord_cutters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Price Sensitive Cable Cord Cutters model which ranks consumers based upon their likelihood cut cable service because of price. " }, { "literate": "MT - Primary Cell Phone Users", "name": "fig/mt_primary_cell_phone_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Primary Cell Phone Users model ranks consumers based upon their likelihood to use their cell phone as primary phone." }, { "literate": "MT - Private Label Shopper", "name": "fig/mt_private_label_shopper", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Private Label Shopper ranks consumers based upon their likelihood to purchase private label brands. Note: Private Label is often called retail brands or store brands. " }, { "literate": "MT - Pro Football Enthusiasts", "name": "fig/mt_pro_football_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pro Football Enthusiasts model which ranks consumers based upon their likelihood to be pro football enthusiasts." }, { "literate": "MT - Pro Wrestling (WWE) Enthusiasts", "name": "fig/mt_pro_wrestling_wwe_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Pro Wrestling (WWE) Enthusiasts model ranks consumers based upon their likelihood to be pro wrestling enthusiasts." }, { "literate": "MT - Proactive Health Managers", "name": "fig/mt_proactive_health_managers", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.74, "precision": "person", "description": "Vendor's Likely to be Proactive Health Managers model which ranks consumers based upon their likelihood to proactively manage their health." }, { "literate": "MT - Professional Sports Events Attendees", "name": "fig/mt_professional_sports_events_attendees", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Professional Sports Events model which ranks consumers based upon their likelihood to attend these events." }, { "literate": "MT - Protected - Buy Now Pay Later Consumers", "name": "fig/mt_protected_buy_now_pay_later_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Buy Now Pay Later Consumers model which ranks consumers based upon their likelihood to buy now and pay later." }, { "literate": "MT - Protected - Credit Card Attrition Households", "name": "fig/mt_protected_credit_card_attrition_households", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Credit Card Attrition Households model ranks consumers based upon their likelihood to pay off credit cards or carry zero balance on cards. " }, { "literate": "MT - Protected - Credit Card Balance Transfer Users", "name": "fig/mt_protected_credit_card_balance_transfer_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected -Credit Card Balance Transfer Users model which ranks consumers based upon their likelihood to use a credit card to pay balances due on another credit card. " }, { "literate": "MT - Protected - Credit Card Revolvers", "name": "fig/mt_protected_credit_card_revolvers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Credit Card Revolvers model ranks consumers based upon their likelihood to revolve credit balances. " }, { "literate": "MT - Protected - In the Market to Get a Home Loan", "name": "fig/mt_protected_in_the_market_to_get_a_home_loan", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - In the Market to Get a Home Loan model ranks consumers based upon their likelihood to purchase a home in next 12 months. " }, { "literate": "MT - Protected - In the Market to Purchase a Home", "name": "fig/mt_protected_in_the_market_to_purchase_a_home", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - In the Market to Purchase a Home model ranks consumers based upon their likelihood to purchase a condo/apartment/house in next 12 months. " }, { "literate": "MT - Protected - Inflation Indexed Consumers", "name": "fig/mt_protected_inflation_indexed_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Inflation Indexed Consumers model which ranks consumers based upon their likelihood to be inflation indexed." }, { "literate": "MT - Protected - Interest Checking Preference Customers", "name": "fig/mt_protected_interest_checking_preference_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Interest Checking Preference Customers model which ranks consumers based upon their likelihood to choose a financial institution because of Interest Checking. " }, { "literate": "MT - Protected - Lending Customers", "name": "fig/mt_protected_lending_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Lending Customers model ranks consumers based upon their likelihood to choose FI for lending options (loan rates). " }, { "literate": "MT - Protected - Likely Mortgage Refinancers", "name": "fig/mt_protected_likely_mortgage_refinancers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Likely Mortgage Refinancers model ranks consumers based upon their likelihood to refinance their mortgage. " }, { "literate": "MT - Protected - Likely to Apply for a Credit Card", "name": "fig/mt_protected_likely_to_apply_for_a_credit_card", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected -Likely to Apply for a Credit Card model which ranks consumers based upon their likelihood to apply for a credit card. " }, { "literate": "MT - Protected - Likely to Have a Mortgage", "name": "fig/mt_protected_likely_to_have_a_mortgage", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected - Likely to Have a Mortgage model ranks consumers based upon their likelihood to have a mortgage. " }, { "literate": "MT - Protected - Likely to Open a Checking Account", "name": "fig/mt_protected_likely_to_open_a_checking_account", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Protected -Likely to Open a Checking Account model which ranks consumers based upon their likelihood to open a checking account. " }, { "literate": "MT - Public Transportation Users", "name": "fig/mt_public_transportation_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based on their likelihood to regularly use public transportation (eg: trains, bus)." }, { "literate": "MT - QSR Cash Customers", "name": "fig/mt_qsr_cash_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's QSR Cash Customers model ranks consumers based upon their likelihood to pay cash at QSRs." }, { "literate": "MT - Quantum Upgrade Customers", "name": "fig/mt_quantum_upgrade_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Quantum Upgrade Customer model ranks consumers based upon their likelihood to require greater than 50 meg storage upgrades via internet plans. " }, { "literate": "MT - Quick Service Restaurant Enthusiasts", "name": "fig/mt_quick_service_restaurant_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Quick Service Restaurant Enthusiasts model which ranks consumers based upon their likelihood to go to quick service restaurants 3x a week or more. " }, { "literate": "MT - Quick Shop at Walmart or Target", "name": "fig/mt_quick_shop_at_walmart_or_target", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Quick Shop at Walmart or Target ranks consumers based upon their likelihood to quick shop at Walmart or Target. " }, { "literate": "MT - Real Ingredient Cook", "name": "fig/mt_real_ingredient_cook", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Real Ingredient Cook model ranks consumers based upon their likelihood to cook ingredients that take additional preparation work (buy lettuce vs. bagged salad). " }, { "literate": "MT - Recommerce Purchasers - Apparel", "name": "fig/mt_recommerce_purchasers_apparel", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Recommerce Purchasers model which ranks consumers based upon their likelihood to be purchase apparel via recommerce. " }, { "literate": "MT - Recommerce Purchasers - Furniture", "name": "fig/mt_recommerce_purchasers_furniture", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Recommerce Purchasers model which ranks consumers based upon their likelihood to be purchase furniture via recommerce. " }, { "literate": "MT - Red Wine Enthusiasts", "name": "fig/mt_red_wine_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Red Wine Enthusiasts model which ranks consumers based upon their likelihood to consume red wine. " }, { "literate": "MT - Reddit Users", "name": "fig/mt_reddit_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Reddit Users model which ranks consumers based upon their likelihood to use Reddit." }, { "literate": "MT - Refrigerated Lunch Meat Brand Switchers", "name": "fig/mt_refrigerated_lunch_meat_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Registered Lunch Meat Brand Switchers model which ranks consumers based upon their likelihood to switch brands. " }, { "literate": "MT - Regional Bank Customer", "name": "fig/mt_regional_bank_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Targeting's Regional Bank Customer model which ranks consumers based upon their likelihood to bank at a Regional Bank." }, { "literate": "MT - Renters and Auto Insurance Joint Policy Holders", "name": "fig/mt_renters_and_auto_insurance_joint_policy_holders", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Auto Insurance - Ranks consumers based upon their likelihood to hold a joint insurance policy for home and auto." }, { "literate": "MT - Replacement Appliance Purchasers", "name": "fig/mt_replacement_appliance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor¿s Replacement Appliance Purchasers model which ranks consumers based upon their likelihood to purchase replacement appliances. " }, { "literate": "MT - Republican High Dollar Donors", "name": "fig/mt_republican_high_dollar_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Republican High Dollar Donors model ranks consumers based upon their likelihood to donate large amounts to Republican efforts." }, { "literate": "MT - Republican Voter", "name": "fig/mt_republican_voter", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Republican Voter model which ranks consumers based upon their likelihood to vote for the republican party. " }, { "literate": "MT - Restaurant App Users", "name": "fig/mt_restaurant_app_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Restaurant App Users model which ranks consumers based upon their likelihood to use a restaurant app. " }, { "literate": "MT - Restaurant Gift Card Purchasers", "name": "fig/mt_restaurant_gift_card_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Restaurant Gift Card Purchasers model which ranks consumers based upon their likelihood to purchase restaurant gift cards. " }, { "literate": "MT - Restaurant Loyalty App Users", "name": "fig/mt_restaurant_loyalty_app_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Restaurant Loyalty App Users which ranks consumers based upon their likelihood to use a restaurants loyalty app. " }, { "literate": "MT - Restaurant Loyalty Card Customers", "name": "fig/mt_restaurant_loyalty_card_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Restaurant Loyalty Card Customers which ranks consumers based upon their likelihood to use restaurant loyalty cards. " }, { "literate": "MT - Retail Texters", "name": "fig/mt_retail_texters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Retail Texter model ranks consumers based upon their likelihood to open text messages from retailers." }, { "literate": "MT - Retailer Circular Readers", "name": "fig/mt_retailer_circular_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Retailer Circular Readers ranks consumers based upon their likelihood to have researched trips by reviewing newspaper or digital circulars." }, { "literate": "MT - Retailer Email Subscribers", "name": "fig/mt_retailer_email_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Retailer Email Subscribers ranks consumers based upon their likelihood to subscribe to retailer emails. " }, { "literate": "MT - Retired but Still Working", "name": "fig/mt_retired_but_still_working", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's 'Retired' but Still Working model which ranks consumers based upon the likelihood to still be employed post-retirement. " }, { "literate": "MT - Rewards Card - Cash Back User", "name": "fig/mt_rewards_card_cash_back_user", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's cash rewards credit card model ranks consumers based upon their likelihood to use this type of credit card." }, { "literate": "MT - Rewards Card - Other User", "name": "fig/mt_rewards_card_other_user", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's non-cash rewards credit card (airline points, discounts) model ranks consumers based upon their likelihood to use this type of credit card" }, { "literate": "MT - Road Bike Owners", "name": "fig/mt_road_bike_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Road Bike Owners model ranks consumers based upon their likelihood to own a road bike. " }, { "literate": "MT - Romance Readers", "name": "fig/mt_romance_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Romance Readers model ranks consumers based upon their likelihood to be romance readers. " }, { "literate": "MT - RV Purchasers", "name": "fig/mt_rv_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's RV Purchasers model which ranks consumers based upon their likelihood to take RV trips. " }, { "literate": "MT - RV Renters", "name": "fig/mt_rv_renters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's RV Renters model which ranks consumers based upon their likelihood to rent RVs. " }, { "literate": "MT - RV Trip Takers", "name": "fig/mt_rv_trip_takers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's RV Trip Takers model which ranks consumers based upon their likelihood to take RV trips. " }, { "literate": "MT - Salty Snacks Purchasers", "name": "fig/mt_salty_snacks_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Salty Snacks Purchasers model which ranks consumers based upon their likelihood to purchase salty snacks. " }, { "literate": "MT - Sam's Club Shoppers", "name": "fig/mt_sam_s_club_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Sam¿s Club Shoppers model which ranks consumers based upon their likelihood to shop at Sam¿s Club. " }, { "literate": "MT - Sandwich Diners", "name": "fig/mt_sandwich_diners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Fried Chicken Sandwich Diners model which ranks consumers based upon their likelihood to be fried chicken sandwich diners. " }, { "literate": "MT - Satellite Bundle (satellite i-net home or wireless)", "name": "fig/mt_satellite_bundle_satellite_i_net_home_or_wireless", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Satellite Bundle model ranks consumers based upon their likelihood to purchase satellite and internet and at least one of home or wireless phone services from the same provider " }, { "literate": "MT - Satellite Radio Subscribers", "name": "fig/mt_satellite_radio_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Satellite Radio Subscribers model ranks consumers based upon their likelihood to subscribe to satellite radio. " }, { "literate": "MT - Scent Seekers", "name": "fig/mt_scent_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Scent Seekers ranks consumers based upon their likelihood to seek product with scents across categories. " }, { "literate": "MT - School Fundraising Donors", "name": "fig/mt_school_fundraising_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's School Fundraising Donors model ranks consumers based upon their likelihood to donate via school fundraising. " }, { "literate": "MT - Scooter Enthusiasts", "name": "fig/mt_scooter_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Scooter Enthusiasts model which ranks individuals based upon their likelihood to use a scooter." }, { "literate": "MT - Second Homeowners", "name": "fig/mt_second_homeowners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Snow Birds model which ranks consumers based upon their likelihood to have more than on residence. " }, { "literate": "MT - Self Pay Health Insurance", "name": "fig/mt_self_pay_health_insurance", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Self Pay Health Insurance model ranks consumers based upon their likelihood to purchase insurance on their own." }, { "literate": "MT - Self-Insured Dental Customers", "name": "fig/mt_self_insured_dental_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Self-Insured Dental Customer model which ranks consumers based upon their likelihood to have purchased this insurance. " }, { "literate": "MT - Senior Caregivers", "name": "fig/mt_senior_caregivers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor¿s household model which ranks consumers based on their likelihood to be or plan to be a senior caregiver or purchase/plan for senior caregiving services. " }, { "literate": "MT - Senior Living Searchers", "name": "fig/mt_senior_living_searchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based upon their likelihood to be looking for senior living arrangements for themselves or parents. " }, { "literate": "MT - Skiing/Snowboarding Enthusiasts", "name": "fig/mt_skiing_snowboarding_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Skiing/Snowboarding Enthusiasts model which ranks consumers based upon their likelihood to own skis/snowboards." }, { "literate": "MT - Sleep Solutions", "name": "fig/mt_sleep_solutions", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.74, "precision": "person", "description": "Vendor's Sleep Solutions model ranks consumers based upon their likelihood to suffer from lack of sleep." }, { "literate": "MT - Smart Home Customers", "name": "fig/mt_smart_home_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Smart Home Customers model ranks consumers based upon their likelihood to be smart home customers." }, { "literate": "MT - Smart Phone User", "name": "fig/mt_smart_phone_user", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Smart Phone model ranks consumers based upon their likelihood to use a smart phone" }, { "literate": "MT - Smart TV Owners", "name": "fig/mt_smart_tv_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Smart TV Owners model which ranks consumers based upon their likelihood to own a smart TV. " }, { "literate": "MT - Snack Bar/Granola Bar Brand Switchers", "name": "fig/mt_snack_bar_granola_bar_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Snack Bar/Granola Bar Brand Switchers model which ranks consumers based upon their likelihood to switch brands. " }, { "literate": "MT - Snack Cheese Purchasers", "name": "fig/mt_snack_cheese_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Snack Cheese Purchasers model which ranks consumers based upon their likelihood to purchase snack cheese. " }, { "literate": "MT - Snapchat Users", "name": "fig/mt_snapchat_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Snapchat Users model which ranks consumers based upon their likelihood to use Snapchat." }, { "literate": "MT - Soccer Enthusiasts", "name": "fig/mt_soccer_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Soccer Enthusiast model which ranks consumers based upon their likelihood to be interested in watching soccer on tv. " }, { "literate": "MT - Social Media Ad Influenced Purchasers", "name": "fig/mt_social_media_ad_influenced_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Social Media Ad Influenced Purchasers model which ranks consumers based upon their likelihood to make purchases because they were influenced by a social media ad.  " }, { "literate": "MT - Social Media Donors", "name": "fig/mt_social_media_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Social Media Donors model ranks consumers based upon their likelihood to donate via social media. " }, { "literate": "MT - Social Media Preference Customers", "name": "fig/mt_social_media_preference_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Social Media Preference model ranks consumers based upon their likelihood to review media via social networks. " }, { "literate": "MT - Social Responsibility Focused Brand Consumers", "name": "fig/mt_social_responsibility_focused_brand_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Social Responsibility Focused Brand Consumers model which ranks consumers based upon their likelihood to purchase from brands that are social responsibility focused. " }, { "literate": "MT - Socially Active on Facebook", "name": "fig/mt_socially_active_on_facebook", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Socially Active on Facebook model ranks consumers based upon their likelihood to use Facebook with 100+ contacts. " }, { "literate": "MT - Socially Active on Facebook - Brand Likers", "name": "fig/mt_socially_active_on_facebook_brand_likers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Socially Active on Facebook - Brand Likers model ranks consumers based upon their likelihood to like numerous brands on Facebook. " }, { "literate": "MT - Socially Active on Facebook - Category Recommenders", "name": "fig/mt_socially_active_on_facebook_category_recommenders", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Socially Active on Facebook - Category Recommenders model ranks consumers based upon their likelihood to recommend numerous categories on Facebook. " }, { "literate": "MT - Socially Active on Pinterest", "name": "fig/mt_socially_active_on_pinterest", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Socially Active on Pinterest model which ranks consumers based upon their likelihood to use Pinterest daily. " }, { "literate": "MT - Socially Active on Twitter", "name": "fig/mt_socially_active_on_twitter", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Socially Active on Twitter model which ranks consumers based upon their likelihood to use Twitter daily. " }, { "literate": "MT - Socially Influenced Consumers", "name": "fig/mt_socially_influenced_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Socially Influenced Consumers model which ranks consumers based upon their likelihood to be influenced to purchase via social media activity.  " }, { "literate": "MT - Soft Drinks Brand Switchers", "name": "fig/mt_soft_drinks_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Soft Drinks Brand Switchers model which ranks consumers based upon their likelihood to switch brands. " }, { "literate": "MT - Solar Roofing Interest", "name": "fig/mt_solar_roofing_interest", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Solar Roofing Interest model which ranks consumers based upon their likelihood to be interested in solar roofing. " }, { "literate": "MT - Specialty Bike Owners", "name": "fig/mt_specialty_bike_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Specialty Bike Owners model which ranks consumers based upon their likelihood to own a specialty bike." }, { "literate": "MT - Specialty Store Cosmetic Purchasers", "name": "fig/mt_specialty_store_cosmetic_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Specialty Store Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics from specialty stores.  " }, { "literate": "MT - Specialty Store Fragrance Purchasers", "name": "fig/mt_specialty_store_fragrance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Specialty Store Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrances from specialty stores.  " }, { "literate": "MT - Spirits Brand Switchers", "name": "fig/mt_spirits_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Spirits Brand Switchers model which ranks consumers based upon their likelihood to switch brands. " }, { "literate": "MT - Sports Readers", "name": "fig/mt_sports_readers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Sports Reader model which ranks consumers based upon their likelihood to read sports books/magazines. " }, { "literate": "MT - Sprint Cell Phone Customer", "name": "fig/mt_sprint_cell_phone_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Sprint Cell Phone Customer model ranks consumers based upon their likelihood to be a Sprint Cell Phone Customer" }, { "literate": "MT - Stock-Up at Grocery Stores", "name": "fig/mt_stock_up_at_grocery_stores", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Stock-Up at Grocery Stores ranks consumers based upon their likelihood to be a shopper that completes larger dollar sales trips at traditional grocery stores. Mode ." }, { "literate": "MT - Stock-Up at Walmart", "name": "fig/mt_stock_up_at_walmart", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Stock-Up at Walmart ranks consumers based upon their likelihood to be a shopper that completes larger dollar sales trips at Walmart stores. " }, { "literate": "MT - Stock-Up Shoppers", "name": "fig/mt_stock_up_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Stock-Up Shoppers ranks consumers based upon their likelihood to complete larger shopping trips to fill-up on items and stock their pantries." }, { "literate": "MT - Store Gift Card Purchasers", "name": "fig/mt_store_gift_card_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Store Gift Card Purchasers model which ranks consumers based upon their likelihood to purchase store gift cards. " }, { "literate": "MT - Streaming and Cable Subscribers", "name": "fig/mt_streaming_and_cable_subscribers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Streaming and Cable Subscribers model which ranks consumers based upon their likelihood stream and subscribe to cable. " }, { "literate": "MT - Student Loan Customers", "name": "fig/mt_student_loan_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Student Loan Customer which ranks consumers based upon their likelihood to have a student loan. " }, { "literate": "MT - Sub Sandwich Diners", "name": "fig/mt_sub_sandwich_diners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Sub Sandwich Diners model which ranks consumers based upon their likelihood to be sub sandwich diners. " }, { "literate": "MT - Subscr or Auto Shipment - Cloth & Accessories Customers", "name": "fig/mt_subscr_or_auto_shipment_cloth_accessories_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Subscription or Auto Shipment-Clothing and Accessories model ranks consumers based upon their likelihood to be subscribers." }, { "literate": "MT - Subscr or Auto Shipment - Food or Beverage Customers", "name": "fig/mt_subscr_or_auto_shipment_food_or_beverage_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Subscription or Auto Shipment-Food or Beverage model ranks consumers based upon their likelihood to be subscribers." }, { "literate": "MT - Subscr or Auto Shipment - Household Product Customers", "name": "fig/mt_subscr_or_auto_shipment_household_product_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Subscription or Auto Shipment-Household Product model ranks consumers based upon their likelihood to be subscribers." }, { "literate": "MT - Subscr or Auto Shipment - Personal Care Customers", "name": "fig/mt_subscr_or_auto_shipment_personal_care_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Subscription or Auto Shipment-Personal Care model ranks consumers based upon their likelihood to be subscribers." }, { "literate": "MT - Subscr or Auto Shipment - Pet Products Customers", "name": "fig/mt_subscr_or_auto_shipment_pet_products_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Subscription or Auto Shipment-Pet Products model ranks consumers based upon their likelihood to be subscribers." }, { "literate": "MT - Subscr or Auto-shipment Customers", "name": "fig/mt_subscr_or_auto_shipment_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Have current subscriptions to magazines and/or books" }, { "literate": "MT - Sugar Free Foods/Beverages Purchasers", "name": "fig/mt_sugar_free_foods_beverages_purchasers", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Sugar Free Foods/Beverages Purchasers model which ranks consumers based upon their likelihood to be Sugar Free Foods/Beverages Purchasers.  " }, { "literate": "MT - Sustainer Donors", "name": "fig/mt_sustainer_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Sustainer Donors model ranks consumers based upon their likelihood to be Sustainer Donors. " }, { "literate": "MT - Swing Voters", "name": "fig/mt_swing_voters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Swing Voters model which ranks consumers based upon their likelihood to vote based on general party views rather than being aligned with a specific party for all elections. " }, { "literate": "MT - T-Mobile Cell Phone Customer", "name": "fig/mt_t_mobile_cell_phone_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's T-Mobile Cell Phone Customer model ranks consumers based upon their likelihood to be a T-Mobile Cell Phone Customer" }, { "literate": "MT - Tablet Owners", "name": "fig/mt_tablet_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Tablet Owner model ranks consumers based upon their likelihood to own tablets such as the iPad. " }, { "literate": "MT - Target Cartwheel Users", "name": "fig/mt_target_cartwheel_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Target Cartwheel Users ranks consumers based on their likelihood to use the Target Cartwheel app. " }, { "literate": "MT - Target Enthusiast", "name": "fig/mt_target_enthusiast", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Target Enthusiast model ranks consumers based upon their likelihood to be a loyal Target shopper. " }, { "literate": "MT - Technology Driven Consumers", "name": "fig/mt_technology_driven_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Technology Driven Consumers model which ranks consumers based upon their likelihood to be technology driven consumers." }, { "literate": "MT - Technology Early Adopters", "name": "fig/mt_technology_early_adopters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Technology Early Adopters model ranks consumers based upon their likelihood to invest in new technology." }, { "literate": "MT - Tele-Medicine Consumers", "name": "fig/mt_tele_medicine_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.74, "precision": "person", "description": "Vendor's Tele-Medicine Consumers model which ranks consumers based upon their likelihood to use tele-medicine.  " }, { "literate": "MT - Term Life", "name": "fig/mt_term_life", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Midmarket Term Life Insurance model which ranks consumers based upon their likelihood to purchase Midmarket Term Life Insurance. " }, { "literate": "MT - Thai Dining Enthusiasts", "name": "fig/mt_thai_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Thai Dining Enthusiasts model which ranks consumers based upon their likelihood to be Thai diners.  " }, { "literate": "MT - TikTok Users", "name": "fig/mt_tiktok_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's TikTok Users model ranks consumers based upon their likelihood to use the social media platform, TikTok. " }, { "literate": "MT - Timeshare Owners", "name": "fig/mt_timeshare_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Timeshare Owner model ranks consumers based upon their likelihood to belong to own timeshares." }, { "literate": "MT - Traditional Cable/Pay TV Service Customers", "name": "fig/mt_traditional_cable_pay_tv_service_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Traditional Pay TV Service Customer model which ranks consumers based upon their likelihood to have traditional Pay TV service. " }, { "literate": "MT - Traditional Department Store Purchasers", "name": "fig/mt_traditional_department_store_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Traditional Department Store Purchasers model which ranks consumers based upon their likelihood to be Traditional Department Store Purchasers.  " }, { "literate": "MT - Train/Subway Commuters", "name": "fig/mt_train_subway_commuters", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Train/Subway Commuters model which ranks consumers based upon their likelihood to be train/subway commuters." }, { "literate": "MT - TV Enthusiasts", "name": "fig/mt_tv_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's TV Enthusiasts model ranks consumers based upon their likelihood to be TV Enthusiasts. " }, { "literate": "MT - Uber Eats Dining Enthusiasts", "name": "fig/mt_uber_eats_dining_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Uber Eats Dining Enthusiasts model which ranks consumers based upon their likelihood to use Uber Eats. " }, { "literate": "MT - Uber/Lyft Users", "name": "fig/mt_uber_lyft_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based on their likelihood to use a private ride-sharing service." }, { "literate": "MT - UBI Purchaser", "name": "fig/mt_ubi_purchaser", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's UBI (Usage Based Insurance) Purchaser model ranks consumers based upon their likelihood to plan to get Usage Based Insurance based on vehicle mileage." }, { "literate": "MT - Underbanked Consumers", "name": "fig/mt_underbanked_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor¿s household model which ranks consumers based on their likelihood to be underbanked and have very limited or zero credit. " }, { "literate": "MT - Uninsured for Health", "name": "fig/mt_uninsured_for_health", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Uninsured for Health model ranks consumers based upon their likelihood to need additional insurance" }, { "literate": "MT - University Donors", "name": "fig/mt_university_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's University Donors model which ranks consumers based upon their likelihood to donate to universities. " }, { "literate": "MT - Unscented Product Seekers", "name": "fig/mt_unscented_product_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Unscented Product Seekers ranks consumers based upon their likelihood to seek unscented products across categories. " }, { "literate": "MT - Upcoming Retirees 50-64", "name": "fig/mt_upcoming_retirees_50_64", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Upcoming Retiree model which ranks consumers based upon their likelihood to retire at age 50-64 in the next 12 months." }, { "literate": "MT - Upcoming Retirees-65 and Older", "name": "fig/mt_upcoming_retirees_65_and_older", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Upcoming Retiree model which ranks consumers based upon their likelihood to retire at age 65 and older in the next 12 months." }, { "literate": "MT - Vacation Spenders", "name": "fig/mt_vacation_spenders", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Vacation Spender model ranks consumers based upon their likelihood to spend $4000+ annually on personal vacations." }, { "literate": "MT - Value Chains Enthusiasts", "name": "fig/mt_value_chains_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's household model which ranks consumers based on their likelihood to frequently shop at Value Chain stores such as Family Dollar or Dollar General, and use the store app and have loyalty/rewards cards." }, { "literate": "MT - Vegetarians", "name": "fig/mt_vegetarians", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Vegetarians model ranks consumers based upon their likelihood to be vegetarians." }, { "literate": "MT - Vehicle DIY'rs", "name": "fig/mt_vehicle_diy_rs", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Vehicle DIY'rs model which ranks consumers based upon their likelihood to always do their own vehicle maintenance/repairs." }, { "literate": "MT - Vehicle Purchaser", "name": "fig/mt_vehicle_purchaser", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's New Vehicle Purchaser model which ranks consumers based upon their likelihood to spend purchase/lease a new vehicle in next 12 months." }, { "literate": "MT - Vehicle Service Center Users", "name": "fig/mt_vehicle_service_center_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Vehicle Service Center Users model which ranks consumers based upon their likelihood to always service their vehicle at service centers (Midas, Sears) versus going to a local auto mechanic. " }, { "literate": "MT - Venmo Users", "name": "fig/mt_venmo_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Venmo Users model which ranks consumers based upon their likelihood to be Venmo users." }, { "literate": "MT - Verizon Cell Phone Customer", "name": "fig/mt_verizon_cell_phone_customer", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Verizon Cell Phone Customer model ranks consumers based upon their likelihood to be a Verizon Cell Phone Customer" }, { "literate": "MT - Veteran Donors", "name": "fig/mt_veteran_donors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Veteran Donors model ranks consumers based upon their likelihood to donate to veterans causes. " }, { "literate": "MT - Veterinarian Influenced Pet Owners", "name": "fig/mt_veterinarian_influenced_pet_owners", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Veterinarian Influenced Pet Owners ranks consumers based upon their likelihood to follow veterinarian recommendations for pet food. " }, { "literate": "MT - Visa/Amex Card Gift Card Purchasers", "name": "fig/mt_visa_amex_card_gift_card_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Visa/Amex Card Gift Card Purchasers model which ranks consumers based upon their likelihood to purchase Visa/Amex gift cards. " }, { "literate": "MT - Vitamin Supplement Brand Switchers", "name": "fig/mt_vitamin_supplement_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Vitamin Supplement Brand Switchers model which ranks consumers based upon their likelihood to take vitamin supplements. " }, { "literate": "MT - VOIP Landline Customers", "name": "fig/mt_voip_landline_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's VOIP Landline model which ranks consumers based upon their likelihood to have this service. " }, { "literate": "MT - Walmart Enthusiast", "name": "fig/mt_walmart_enthusiast", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Walmart Enthusiast model ranks consumers based upon their likelihood to be a loyal Walmart shopper. " }, { "literate": "MT - Walmart Saving Catcher Users", "name": "fig/mt_walmart_saving_catcher_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Walmart Saving Catcher Users ranks consumers based upon their likelihood to be Walmart Saving Catcher Users." }, { "literate": "MT - Wearable Technology Users", "name": "fig/mt_wearable_technology_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Wearable Technology Users model which ranks consumers based upon their likelihood to wear technological devices. " }, { "literate": "MT - Weather Prepared Consumers", "name": "fig/mt_weather_prepared_consumers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Weather Prepared Consumers model ranks consumers based upon their likelihood to be Weather Prepared Consumers. " }, { "literate": "MT - Web and Brick & Mortar Viewer/Online Purchasers", "name": "fig/mt_web_and_brick_mortar_viewer_online_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Web and Brick & Mortar Viewer/Online Purchaser model ranks consumers based upon their likelihood to first surf the web and look at products in stores and then make purchases in online." }, { "literate": "MT - Web Surfer/Brick & Mortar Purchasers", "name": "fig/mt_web_surfer_brick_mortar_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Web Surfer/Brick & Mortar Purchaser model ranks consumers based upon their likelihood to first surf the web then make purchases in stores." }, { "literate": "MT - WeChat Users", "name": "fig/mt_wechat_users", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's WeChat Users model ranks consumers based upon their likelihood to use WeChat." }, { "literate": "MT - Wedding Shoppers", "name": "fig/mt_wedding_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Wedding Shoppers model ranks consumers based upon their likelihood to shop for weddings. " }, { "literate": "MT - Weekly Online Bankers", "name": "fig/mt_weekly_online_bankers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Weekly Online Bankers model ranks consumers based upon their likelihood to bank online at least weekly" }, { "literate": "MT - Wellness Households (Health)", "name": "fig/mt_wellness_households_health", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.74, "precision": "person", "description": "Vendor's Wellness Household model ranks consumers based upon their likelihood to exercise on a regular basis, go to a doctor regularly, eat organic/healthy food diets and have an interest in natural foods." }, { "literate": "MT - WFH Seekers", "name": "fig/mt_wfh_seekers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's WFH seekers model ranks consumers based upon their likelihood to be WFH seekers." }, { "literate": "MT - What's On Sale Shoppers", "name": "fig/mt_what_s_on_sale_shoppers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's What's On Sale Shoppers ranks consumers based upon their likelihood to play what to buy based on what is on sale and will not purchase products unless on-sale. " }, { "literate": "MT - White Wine Enthusiasts", "name": "fig/mt_white_wine_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's White Wine Enthusiasts model which ranks consumers based upon their likelihood to consume white wine. " }, { "literate": "MT - Whole Life", "name": "fig/mt_whole_life", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Midmarket Whole Life Insurance Purchaser model which ranks consumers based upon their likelihood to purchase whole life insurance. " }, { "literate": "MT - Wired Line Video Connectors", "name": "fig/mt_wired_line_video_connectors", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Wired Line Video Connector model ranks consumers based upon their likelihood to plan to own a Wired Line Video Connector." }, { "literate": "MT - Wired Service Customers", "name": "fig/mt_wired_service_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Wired Service Customer model which ranks consumers based upon their likelihood to have wired service. " }, { "literate": "MT - Women's Cosmetics Purchasers", "name": "fig/mt_women_s_cosmetics_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Women's Cosmetics Purchasers model ranks consumers based upon their likelihood to be Women's Cosmetics Purchasers. " }, { "literate": "MT - Women's Fragrance Purchasers", "name": "fig/mt_women_s_fragrance_purchasers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Women's Fragrance Purchasers model ranks consumers based upon their likelihood to be Women's Fragrance Purchasers. " }, { "literate": "MT - Womens Plus Size Apparel Customers", "name": "fig/mt_womens_plus_size_apparel_customers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Women's Plus Size model ranks consumers based upon their likelihood be women's plus size households" }, { "literate": "MT - Woody Fragrance Notes Enthusiasts", "name": "fig/mt_woody_fragrance_notes_enthusiasts", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Woody Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with woody notes.  " }, { "literate": "MT - Work for Small Company Offering Health Insurance", "name": "fig/mt_work_for_small_company_offering_health_insurance", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Work for Small Company Offering Health Insurance model ranks consumers based upon their likelihood to be self employed or work for a small company that offers insurance." }, { "literate": "MT - Yoga/Pilates Enthusiast", "name": "fig/mt_yoga_pilates_enthusiast", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Yoga/Pilates Enthusiasts model which ranks consumers based upon their likelihood to do yoga/pilates." }, { "literate": "MT - Yogurt Brand Switchers", "name": "fig/mt_yogurt_brand_switchers", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Yogurt Brand Switchers model which ranks consumers based upon their likelihood to switch brands. " }, { "literate": "MT - Zoo/Aquarium Members", "name": "fig/mt_zoo_aquarium_members", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Vendor's Zoo/Aquarium Members model ranks consumers based upon their likelihood to be Zoo or Aquarium Members. " }, { "literate": "Music", "name": "fig/music", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Self-reported interest in music" }, { "literate": "Music - any", "name": "fig/life_music_any_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Self-reported interest in music - any" }, { "literate": "Music - christian or gospel", "name": "fig/life_music_christian_gospel_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported interest in music - christian or gospel" }, { "literate": "Music - classical", "name": "fig/life_music_classical_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in music - classical" }, { "literate": "Music - country", "name": "fig/life_music_country_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Self-reported interest in music - country" }, { "literate": "Music - jazz", "name": "fig/life_music_jazz_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Self-reported interest in music - jazz" }, { "literate": "Music - r&b", "name": "fig/life_music_r_and_b_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported interest in music - r&b" }, { "literate": "Music - rock n roll", "name": "fig/life_music_rock_n_roll_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Self-reported interest in music - rock n roll" }, { "literate": "Music/videos quintile", "name": "fig/buying_music_videos_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Average dollars that were spent on the music/videos category bucketed into 5 quintile groupings" }, { "literate": "Music/videos recency of purchase", "name": "fig/buying_music_videos_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Recency of purchase in the music/videos category" }, { "literate": "My hobbies my catalogs quintile", "name": "fig/ds_mt_my_hobbies_my_catalogs_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the my hobbies my catalogs category bucketed into 5 quintile groupings" }, { "literate": "My hobbies my catalogs recency of activity", "name": "fig/ds_mt_my_hobbies_my_catalogs_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the my hobbies my catalogs recency of activity category" }, { "literate": "My neighborhood my world quintile", "name": "fig/ds_mt_my_neighborhood_my_world_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the my neighborhood my world category bucketed into 5 quintile groupings" }, { "literate": "My neighborhood my world recency of activity", "name": "fig/ds_mt_my_neighborhood_my_world_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the my neighborhood my world recency of activity category" }, { "literate": "Nearest airport", "name": "fig/cl_nearest_airport", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "This includes only airports defined as significant by the FAA (>10k trips per year)" }, { "literate": "Neighborhood ID", "name": "fig/neighborhood_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Net worth", "name": "fig/net_worth", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Value equals household asset minus liabilities." }, { "literate": "Net Worth Tiers", "name": "fig/net_worth_tiers", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Modeled household net worth with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data." }, { "literate": "Net worth v4.0", "name": "fig/target_net_worth_4_0", "category": "fig/demography", "tier": "premium", "coverage": 1, "precision": "person", "description": "Value equals household asset minus liabilities." }, { "literate": "New adult change date", "name": "fig/trigger_date_new_adult_to_file", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.2, "precision": "person", "description": "Date at which the new record of a adult was added to the database" }, { "literate": "New adult to file trigger", "name": "fig/trigger_new_adult_to_file", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "New adult was recently added to the database" }, { "literate": "New driver change date", "name": "fig/trigger_date_child_driving_age", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.05, "precision": "person", "description": "Date at which a member of the household became a new driver" }, { "literate": "New first child 0-2 years old trigger", "name": "fig/trigger_new_first_child", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Indicates the presence of a new child between the ages of 0 and 2 within the household" }, { "literate": "New young adult to change date", "name": "fig/trigger_date_new_young_adult_to_file", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.02, "precision": "person", "description": "Date at which the new record of a young adult was added to the database" }, { "literate": "New young adult to file trigger", "name": "fig/trigger_new_young_adult_to_file", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "New young adult was recently added to the database" }, { "literate": "New/pre driver trigger", "name": "fig/trigger_child_driving_age", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.18, "precision": "person", "description": "A member of the household recently reached driving age" }, { "literate": "Newly married change date", "name": "fig/trigger_date_newly_married", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.07, "precision": "person", "description": "The date this event triggered" }, { "literate": "Newly married trigger", "name": "fig/trigger_newly_married", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Indicates that the household is newly married" }, { "literate": "Newly single change date", "name": "fig/trigger_date_newly_single", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.02, "precision": "person", "description": "The date this event triggered" }, { "literate": "Newly single trigger", "name": "fig/trigger_newly_single", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Indicates that the household is newly single" }, { "literate": "Newsletters quintile", "name": "fig/buying_newsletters_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Average dollars that were spent on the newsletters category bucketed into 5 quintile groupings" }, { "literate": "Newsletters recency of purchase", "name": "fig/buying_newsletters_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Recency of purchase in the newsletters category" }, { "literate": "Niche switch trigger", "name": "fig/trigger_niche_current", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.78, "precision": "person", "description": "New categorization in the Niches 4.0 scheme" }, { "literate": "Niche switch trigger - change type", "name": "fig/trigger_niche_change", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.78, "precision": "person", "description": "Direction of most recent categorization change in the Niches 4.0 scheme" }, { "literate": "Niche switch trigger - date", "name": "fig/trigger_niche_date", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.78, "precision": "person", "description": "Date of most recent categorization change in the Niches 4.0 scheme" }, { "literate": "Niches 4.0", "name": "fig/ds_niches_40_v2", "category": "fig/demography", "tier": "premium", "coverage": 1, "precision": "person", "description": "Current lifestyle categorization in the Niches 4.0 scheme" }, { "literate": "Niches 5.0", "name": "fig/niches_5_0", "category": "fig/demography", "tier": "premium", "coverage": 1, "precision": "person", "description": "Current lifestyle categorization in the Niches 5.0 scheme" }, { "literate": "Number of adults", "name": "fig/adults", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Number of adults in the household" }, { "literate": "Number of bathroom fixtures", "name": "fig/bathroom_fixtures", "category": "fig/property", "tier": "standard", "coverage": 0.2, "precision": "address", "description": "A fixture = a single point of plumbing, like a faucet or toilet." }, { "literate": "Number of bathrooms", "name": "fig/baths", "category": "fig/property", "tier": "standard", "coverage": 0.78, "precision": "address" }, { "literate": "Number of bedrooms", "name": "fig/beds", "category": "fig/property", "tier": "standard", "coverage": 0.65, "precision": "address" }, { "literate": "Number of Cars in Household", "name": "fig/number_of_cars_in_household", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.26, "precision": "person", "description": "Number of Cars in Household" }, { "literate": "Number of Convertible Vehicles in HH", "name": "fig/number_of_convertible_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Convertible Vehicles in HH" }, { "literate": "Number of Coupe 2 Door Vehicles in HH", "name": "fig/number_of_coupe_2_door_vehicles_in_hh_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Number of Coupe 2 Door Vehicles in HH" }, { "literate": "Number of Crossover Utility Vehicles in HH", "name": "fig/number_of_crossover_utility_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Crossover Utility Vehicles in HH" }, { "literate": "Number of dollars spent on returns", "name": "fig/orders_returns_dollars", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.7, "precision": "person", "description": "Total dollars associated with product returns across all persons in the household within the last 24 months" }, { "literate": "Number of families", "name": "fig/cl_families", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of fireplace openings", "name": "fig/fireplace_openings", "category": "fig/property", "tier": "standard", "coverage": 0.33, "precision": "address" }, { "literate": "Number of generations", "name": "fig/generations", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Number of generations in the household (i.e. children, parents & grandparents = 3)" }, { "literate": "Number of Hatchback Vehicles in HH", "name": "fig/number_of_hatchback_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Number of Hatchback Vehicles in HH" }, { "literate": "Number of households", "name": "fig/cl_households", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of households with children", "name": "fig/cl_households_with_children", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of lifestyles", "name": "fig/number_of_lifestyles", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.65, "precision": "person", "description": "Number of known lifestyle flags across all categories" }, { "literate": "Number of Luxury Vehicles in HH", "name": "fig/number_of_luxury_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Luxury Vehicles in HH" }, { "literate": "Number of married individuals", "name": "fig/cl_married_individuals", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of one-shot orders", "name": "fig/orders_one_shot", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.7, "precision": "person", "description": "Number of one-shot product orders across all persons in the household within the last 24 months" }, { "literate": "Number of owner-occupied dwellings", "name": "fig/cl_owner_occupied_dwellings", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of parcels", "name": "fig/number_of_parcels", "category": "fig/property", "tier": "standard", "coverage": 0.04, "precision": "address" }, { "literate": "Number of Pickup Vehicles in HH", "name": "fig/number_of_pickup_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Number of Pickup Vehicles in HH" }, { "literate": "Number of public transit commuters", "name": "fig/cl_commute_public_transit", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of renter-occupied dwellings", "name": "fig/cl_renter_occupied_dwellings", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of returns", "name": "fig/orders_returns_num", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.7, "precision": "person", "description": "Number of returns made across all persons in the household within the last 24 months" }, { "literate": "Number of returns in the last year", "name": "fig/orders_returns_last_year", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.7, "precision": "person", "description": "Number of returns made in the last year across all persons in the household within the last 24 months" }, { "literate": "Number of Sedan Vehicles in HH", "name": "fig/number_of_sedan_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.21, "precision": "person", "description": "Number of Sedan Vehicles in HH" }, { "literate": "Number of sources verifying household (0-4)", "name": "fig/number_of_verification_sources", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "A measure of corroboration of collected data points" }, { "literate": "Number of Sport Vehicles in HH", "name": "fig/number_of_sport_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Sport Vehicles in HH" }, { "literate": "Number of structures", "name": "fig/structure_number", "category": "fig/property", "tier": "standard", "coverage": 0.91, "precision": "address" }, { "literate": "Number of tradelines", "name": "fig/trade_lines", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Number of active credit tradelines" }, { "literate": "Number of Trucks in Household", "name": "fig/number_of_trucks_in_household", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.26, "precision": "person", "description": "Number of Trucks in Household" }, { "literate": "Number of Utility Vehicles in HH", "name": "fig/number_of_utility_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.18, "precision": "person", "description": "Number of Utility Vehicles in HH" }, { "literate": "Number of vacant dwellings", "name": "fig/cl_vacant_dwellings", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Number of Van Vehicles in HH", "name": "fig/number_of_van_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Number of Van Vehicles in HH" }, { "literate": "Number of Vehicles by Acura in HH", "name": "fig/number_of_vehicles_by_acura_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Acura in HH" }, { "literate": "Number of Vehicles by Audi in HH", "name": "fig/number_of_vehicles_by_audi_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Audi in HH" }, { "literate": "Number of Vehicles by BMW in HH", "name": "fig/number_of_vehicles_by_bmw_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by BMW in HH" }, { "literate": "Number of Vehicles by Buick in HH", "name": "fig/number_of_vehicles_by_buick_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Number of Vehicles by Buick in HH" }, { "literate": "Number of Vehicles by Cadillac in HH", "name": "fig/number_of_vehicles_by_cadillac_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Cadillac in HH" }, { "literate": "Number of Vehicles by Chevrolet in HH", "name": "fig/number_of_vehicles_by_chevrolet_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Number of Vehicles by Chevrolet in HH" }, { "literate": "Number of Vehicles by Chrysler in HH", "name": "fig/number_of_vehicles_by_chrysler_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Number of Vehicles by Chrysler in HH" }, { "literate": "Number of Vehicles by Chrysler Manufacturer in HH", "name": "fig/number_of_vehicles_by_chrysler_manufacturer_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Number of Vehicles by Chrysler Manufacturer in HH" }, { "literate": "Number of Vehicles by Dodge in HH", "name": "fig/number_of_vehicles_by_dodge_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Number of Vehicles by Dodge in HH" }, { "literate": "Number of Vehicles by Eagle in HH", "name": "fig/number_of_vehicles_by_eagle_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Eagle in HH" }, { "literate": "Number of Vehicles by Fiat in HH", "name": "fig/number_of_vehicles_by_fiat_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Fiat in HH" }, { "literate": "Number of Vehicles by Ford in HH", "name": "fig/number_of_vehicles_by_ford_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Number of Vehicles by Ford in HH" }, { "literate": "Number of Vehicles by Ford Manufacturer in HH", "name": "fig/number_of_vehicles_by_ford_manufacturer_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Number of Vehicles by Ford Manufacturer in HH" }, { "literate": "Number of Vehicles by Fuel Type Advanced in HH, e.g. Hybrid", "name": "fig/number_of_vehicles_by_fuel_type_advanced_in_hh_e_g_hybrid", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Number of Vehicles by Fuel Type Advanced in HH, e.g. Hybrid" }, { "literate": "Number of Vehicles by Fuel Type Gas in HH", "name": "fig/number_of_vehicles_by_fuel_type_gas_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.39, "precision": "person", "description": "Number of Vehicles by Fuel Type Gas in HH" }, { "literate": "Number of Vehicles by General Motor Manufacturer in HH", "name": "fig/number_of_vehicles_by_general_motor_manufacturer_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Number of Vehicles by General Motor Manufacturer in HH" }, { "literate": "Number of Vehicles by GEO in HH", "name": "fig/number_of_vehicles_by_geo_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by GEO in HH" }, { "literate": "Number of Vehicles by GMC in HH", "name": "fig/number_of_vehicles_by_gmc_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Number of Vehicles by GMC in HH" }, { "literate": "Number of Vehicles by High End Import Manufacturers in HH", "name": "fig/number_of_vehicles_by_high_end_import_manufacturers_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Number of Vehicles by High End Import Manufacturers in HH" }, { "literate": "Number of Vehicles by Honda in HH", "name": "fig/number_of_vehicles_by_honda_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Number of Vehicles by Honda in HH" }, { "literate": "Number of Vehicles by Hummer in HH", "name": "fig/number_of_vehicles_by_hummer_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Hummer in HH" }, { "literate": "Number of Vehicles by Hyundai in HH", "name": "fig/number_of_vehicles_by_hyundai_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Number of Vehicles by Hyundai in HH" }, { "literate": "Number of Vehicles by Infinity in HH", "name": "fig/number_of_vehicles_by_infinity_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Infinity in HH" }, { "literate": "Number of Vehicles by Isuzu in HH", "name": "fig/number_of_vehicles_by_isuzu_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Isuzu in HH" }, { "literate": "Number of Vehicles by Jaguar in HH", "name": "fig/number_of_vehicles_by_jaguar_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Jaguar in HH" }, { "literate": "Number of Vehicles by Jeep in HH", "name": "fig/number_of_vehicles_by_jeep_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Number of Vehicles by Jeep in HH" }, { "literate": "Number of Vehicles by Kia in HH", "name": "fig/number_of_vehicles_by_kia_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Number of Vehicles by Kia in HH" }, { "literate": "Number of Vehicles by Land Rover in HH", "name": "fig/number_of_vehicles_by_land_rover_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Land Rover in HH" }, { "literate": "Number of Vehicles by Lexus in HH", "name": "fig/number_of_vehicles_by_lexus_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Lexus in HH" }, { "literate": "Number of Vehicles by Lincoln in HH", "name": "fig/number_of_vehicles_by_lincoln_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Lincoln in HH" }, { "literate": "Number of Vehicles by Low End Import Manufacturers in HH", "name": "fig/number_of_vehicles_by_low_end_import_manufacturers_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.21, "precision": "person", "description": "Number of Vehicles by Low End Import Manufacturers in HH" }, { "literate": "Number of Vehicles by Mazda in HH", "name": "fig/number_of_vehicles_by_mazda_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Mazda in HH" }, { "literate": "Number of Vehicles by Mercedes-Benz in HH", "name": "fig/number_of_vehicles_by_mercedes_benz_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Mercedes-Benz in HH" }, { "literate": "Number of Vehicles by Mercury in HH", "name": "fig/number_of_vehicles_by_mercury_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Mercury in HH" }, { "literate": "Number of Vehicles by Mini Cooper in HH", "name": "fig/number_of_vehicles_by_mini_cooper_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Mini Cooper in HH" }, { "literate": "Number of Vehicles by Mitsubishi in HH", "name": "fig/number_of_vehicles_by_mitsubishi_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Mitsubishi in HH" }, { "literate": "Number of Vehicles by Nissan in HH", "name": "fig/number_of_vehicles_by_nissan_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Number of Vehicles by Nissan in HH" }, { "literate": "Number of Vehicles by Oldsmobile in HH", "name": "fig/number_of_vehicles_by_oldsmobile_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Oldsmobile in HH" }, { "literate": "Number of Vehicles by Other Manufacturers in HH", "name": "fig/number_of_vehicles_by_other_manufacturers_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Other Manufacturers in HH" }, { "literate": "Number of Vehicles by Plymouth in HH", "name": "fig/number_of_vehicles_by_plymouth_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Plymouth in HH" }, { "literate": "Number of Vehicles by Pontiac in HH", "name": "fig/number_of_vehicles_by_pontiac_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Number of Vehicles by Pontiac in HH" }, { "literate": "Number of Vehicles by Porsche in HH", "name": "fig/number_of_vehicles_by_porsche_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Porsche in HH" }, { "literate": "Number of Vehicles by Ram in HH", "name": "fig/number_of_vehicles_by_ram_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Ram in HH" }, { "literate": "Number of Vehicles by Saab in HH", "name": "fig/number_of_vehicles_by_saab_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Saab in HH" }, { "literate": "Number of Vehicles by Saturn in HH", "name": "fig/number_of_vehicles_by_saturn_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Saturn in HH" }, { "literate": "Number of Vehicles by Scion in HH", "name": "fig/number_of_vehicles_by_scion_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Scion in HH" }, { "literate": "Number of Vehicles by Smart in HH", "name": "fig/number_of_vehicles_by_smart_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Smart in HH" }, { "literate": "Number of Vehicles by Subaru in HH", "name": "fig/number_of_vehicles_by_subaru_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Subaru in HH" }, { "literate": "Number of Vehicles by Suzuki in HH", "name": "fig/number_of_vehicles_by_suzuki_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Suzuki in HH" }, { "literate": "Number of Vehicles by Toyota in HH", "name": "fig/number_of_vehicles_by_toyota_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Number of Vehicles by Toyota in HH" }, { "literate": "Number of Vehicles by Volkswagen in HH", "name": "fig/number_of_vehicles_by_volkswagen_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Volkswagen in HH" }, { "literate": "Number of Vehicles by Volvo in HH", "name": "fig/number_of_vehicles_by_volvo_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles by Volvo in HH" }, { "literate": "Number of Vehicles Crossover in HH", "name": "fig/number_of_vehicles_crossover_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Number of Vehicles Crossover in HH" }, { "literate": "Number of Vehicles Fullsize Cars in HH", "name": "fig/number_of_vehicles_fullsize_cars_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Number of Vehicles Fullsize Cars in HH" }, { "literate": "Number of Vehicles Fullsize SUV in HH", "name": "fig/number_of_vehicles_fullsize_suv_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Number of Vehicles Fullsize SUV in HH" }, { "literate": "Number of Vehicles Fullsize Trucks in HH", "name": "fig/number_of_vehicles_fullsize_trucks_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Number of Vehicles Fullsize Trucks in HH" }, { "literate": "Number of Vehicles Fullsize VAN in HH", "name": "fig/number_of_vehicles_fullsize_van_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles Fullsize VAN in HH" }, { "literate": "Number of Vehicles in Household", "name": "fig/number_of_vehicles_in_household", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Number of vehicles in household" }, { "literate": "Number of Vehicles Midsize Cars in HH", "name": "fig/number_of_vehicles_midsize_cars_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Number of Vehicles Midsize Cars in HH" }, { "literate": "Number of Vehicles Midsize Trucks in HH", "name": "fig/number_of_vehicles_midsize_trucks_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Number of Vehicles Midsize Trucks in HH" }, { "literate": "Number of Vehicles Minivan in HH", "name": "fig/number_of_vehicles_minivan_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Number of Vehicles Minivan in HH" }, { "literate": "Number of Vehicles Small Cars in HH", "name": "fig/number_of_vehicles_small_cars_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Number of Vehicles Small Cars in HH" }, { "literate": "Number of Vehicles Small SUV in HH", "name": "fig/number_of_vehicles_small_suv_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Number of Vehicles Small SUV in HH" }, { "literate": "Number of Vehicles Small Trucks in HH", "name": "fig/number_of_vehicles_small_trucks_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Number of Vehicles Small Trucks in HH" }, { "literate": "Number of Wagon Vehicles in HH", "name": "fig/number_of_wagon_vehicles_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Number of Wagon Vehicles in HH" }, { "literate": "Nutrition - natural foods", "name": "fig/life_diet_foods_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported interest in nutrition - natural foods" }, { "literate": "Nutrition - nutrition & diet", "name": "fig/life_diet_nutrition_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Self-reported interest in nutrition - nutrition & diet" }, { "literate": "Nutrition - weight control", "name": "fig/life_diet_weight_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Self-reported interest in nutrition - weight control" }, { "literate": "Online buyer", "name": "fig/purch_chan_internet", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.51, "precision": "person", "description": "Likely to make purchases via online channel" }, { "literate": "Online household", "name": "fig/life_other_online_hh_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.53, "precision": "person", "description": "Household has a connection to the internet (mobile or hard line)" }, { "literate": "Other quintile", "name": "fig/buying_other_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the other category bucketed into 5 quintile groupings" }, { "literate": "Other recency of purchase", "name": "fig/buying_other_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the other category" }, { "literate": "Our animals our earth donors quintile", "name": "fig/ds_mt_our_animals_our_earth_donors_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the our animals our earth donors category bucketed into 5 quintile groupings" }, { "literate": "Our animals our earth donors recency of activity", "name": "fig/ds_mt_our_animals_our_earth_donors_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the our animals our earth donors recency of activity category" }, { "literate": "Outdoor apparel and gear lovers quintile", "name": "fig/ds_mt_outdoor_apparel_and_gear_lovers_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Average dollars that were spent on the outdoor apparel and gear lovers category bucketed into 5 quintile groupings" }, { "literate": "Outdoor apparel and gear lovers recency of activity", "name": "fig/ds_mt_outdoor_apparel_and_gear_lovers_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Recency of purchase in the outdoor apparel and gear lovers recency of activity category" }, { "literate": "Own a Japanese-Import Motorcycle", "name": "fig/own_a_japanese_import_motorcycle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Own a Japanese-Import Motorcycle model which ranks consumers based upon their likelihood to own a Japanese-Import motorcycle. " }, { "literate": "Own a smartphone", "name": "fig/life_other_own_smart_phone_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "An individual in the household owns a smartphone" }, { "literate": "Own an American-Made Motorcycle", "name": "fig/own_an_american_made_motorcycle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Own an American-Made Motorcycle model which ranks consumers based upon their likelihood to own an American-made motorcycle. " }, { "literate": "Own an On-Road Motorcycle", "name": "fig/own_an_on_road_motorcycle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Own an On-Road Motorcycle model which ranks consumers based upon their likelihood to own an on-road motorcycle. " }, { "literate": "Owner type", "name": "fig/owner_type", "category": "fig/property", "tier": "standard", "coverage": 0.21, "precision": "address", "description": "Financial classification of property ownership (e.g. Estate, Trust, etc.)" }, { "literate": "Owner-occupied", "name": "fig/owner_occupied", "category": "fig/property", "tier": "standard", "coverage": 0.85, "precision": "address" }, { "literate": "Parcel sale type", "name": "fig/parcel_sale_type", "category": "fig/property", "tier": "standard", "coverage": 0.03, "precision": "address" }, { "literate": "Parenting & children's interests", "name": "fig/children_interests", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Self-reported interest in parenting & children's topics" }, { "literate": "Parking type", "name": "fig/parking_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.51, "precision": "address" }, { "literate": "Payment method - cash", "name": "fig/payment_method_cash", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Known to use cash for transactions" }, { "literate": "Payment method - credit card", "name": "fig/payment_method_credit_card", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Known to use credit cards for transactions" }, { "literate": "Per capita income", "name": "fig/cl_per_capita_income", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Percent equity", "name": "fig/percent_equity", "category": "fig/property", "tier": "standard", "coverage": 0.52, "precision": "address", "description": "Loan-to-value percentage, subtracted from 100. Negative values indicate the loan is underwater." }, { "literate": "Perfect gifters quintile", "name": "fig/ds_mt_perfect_gifters_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Average dollars that were spent on the perfect gifters category bucketed into 5 quintile groupings" }, { "literate": "Perfect gifters recency of activity", "name": "fig/ds_mt_perfect_gifters_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Recency of purchase in the perfect gifters recency of activity category" }, { "literate": "Pet owner: any type", "name": "fig/pet_any", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Owns a pet of any variety (Turtle? Capybara? The mind boggles . . .)" }, { "literate": "Pets - any", "name": "fig/life_pets_pets_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Owns a pet of any variety (Turtle? Capybara? The mind boggles . . .)" }, { "literate": "Pets - own a cat", "name": "fig/life_pets_cat_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Self-reported cat owner" }, { "literate": "Pets - own a dog", "name": "fig/life_pets_dog_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Self-reported dog owner" }, { "literate": "Pinterest user", "name": "fig/life_media_pinterest_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported Pinterest user" }, { "literate": "Platinum wallets", "name": "fig/affluence_ultra_affluent", "category": "fig/demography", "tier": "premium", "coverage": 0.02, "precision": "person", "description": "Ultra affluent" }, { "literate": "Political donor propensity", "name": "fig/political_donor_propensity", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.66, "precision": "person", "description": "A model designed to predict likelihood to make either Democratic or Republican contributions. The model is based on the Self-Reported Donate to Liberal or Donate to Conservative Causes selects." }, { "literate": "Political party (individual)", "name": "fig/political_party", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.05, "precision": "person", "description": "Self-reported political party" }, { "literate": "Pool", "name": "fig/pool", "category": "fig/property", "tier": "standard", "coverage": 0.09, "precision": "address", "description": "Presence of a pool on the property" }, { "literate": "Pool type", "name": "fig/pool_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.03, "precision": "address" }, { "literate": "Population change since 2000", "name": "fig/cl_population_change_2000_2016", "category": "fig/demography", "tier": "standard", "coverage": 0.97, "precision": "person" }, { "literate": "Population density", "name": "fig/cl_population_density", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Postal code/ZIP", "name": "fig/postcode", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Presence of Vehicles 0-3 years Old in HH", "name": "fig/presence_of_vehicles_0_3_years_old_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Presence of Vehicles 1-3 years Old in HH" }, { "literate": "Presence of Vehicles 10-13 years Old in HH", "name": "fig/presence_of_vehicles_10_13_years_old_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Presence of Vehicles 10-13 years Old in HH" }, { "literate": "Presence of Vehicles 14+ years Old in HH", "name": "fig/presence_of_vehicles_14_years_old_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Presence of Vehicles 14+ years Old in HH" }, { "literate": "Presence of Vehicles 4-6 years Old in HH", "name": "fig/presence_of_vehicles_4_6_years_old_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Presence of Vehicles 4-6 years Old in HH" }, { "literate": "Presence of Vehicles 7-9 years Old in HH", "name": "fig/presence_of_vehicles_7_9_years_old_in_hh", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Presence of Vehicles 7-9 years Old in HH" }, { "literate": "Presence of Vehicles in HH w/a First Seen Date > 60 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_first_seen_date_60_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.38, "precision": "person", "description": "Presence of Vehicles in HH w/a First Seen Date > 60 Months" }, { "literate": "Presence of Vehicles in HH w/a First Seen Date 0-6 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_first_seen_date_0_6_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Presence of Vehicles in HH w/a First Seen Date 0-6 Months" }, { "literate": "Presence of Vehicles in HH w/a First Seen Date 13-24 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_first_seen_date_13_24_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Presence of Vehicles in HH w/a First Seen Date 13-24 Months" }, { "literate": "Presence of Vehicles in HH w/a First Seen Date 25-60 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_first_seen_date_25_60_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Presence of Vehicles in HH w/a First Seen Date 25-60 Months" }, { "literate": "Presence of Vehicles in HH w/a First Seen Date 7-12 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_first_seen_date_7_12_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Presence of Vehicles in HH w/a First Seen Date 7-12 Months" }, { "literate": "Presence of Vehicles in HH w/a Last Seen Date > 60 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_last_seen_date_60_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.32, "precision": "person", "description": "Presence of Vehicles in HH w/a Last Seen Date > 60 Months" }, { "literate": "Presence of Vehicles in HH w/a Last Seen Date 0-6 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_last_seen_date_0_6_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Presence of Vehicles in HH w/a Last Seen Date 0-6 Months" }, { "literate": "Presence of Vehicles in HH w/a Last Seen Date 13-24 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_last_seen_date_13_24_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Presence of Vehicles in HH w/a Last Seen Date 13-24 Months" }, { "literate": "Presence of Vehicles in HH w/a Last Seen Date 25-60 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_last_seen_date_25_60_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Presence of Vehicles in HH w/a Last Seen Date 25-60 Months" }, { "literate": "Presence of Vehicles in HH w/a Last Seen Date 7-12 Months", "name": "fig/presence_of_vehicles_in_hh_w_a_last_seen_date_7_12_months", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Presence of Vehicles in HH w/a Last Seen Date 7-12 Months" }, { "literate": "Presence of Vehicles in HH with 0-10,000 Miles Driven", "name": "fig/presence_of_vehicles_in_hh_with_0_10_000_miles_driven", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Presence of Vehicles in HH with 0-10,000 Miles Driven" }, { "literate": "Presence of Vehicles in HH with 10,001-40,000 Miles Driven", "name": "fig/presence_of_vehicles_in_hh_with_10_001_40_000_miles_driven", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Presence of Vehicles in HH with 10,001-40,000 Miles Driven" }, { "literate": "Presence of Vehicles in HH with 40,001-80,000 Miles Driven", "name": "fig/presence_of_vehicles_in_hh_with_40_001_80_000_miles_driven", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Presence of Vehicles in HH with 40,001-80,000 Miles Driven" }, { "literate": "Presence of Vehicles in HH with 80,001+ Miles Driven", "name": "fig/presence_of_vehicles_in_hh_with_80_001_miles_driven", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Presence of Vehicles in HH with 80,001+ Miles Driven" }, { "literate": "Price at last sale", "name": "fig/last_sale_price", "category": "fig/property", "tier": "standard", "coverage": 0.6, "precision": "address", "description": "Price of the house when it was last sold" }, { "literate": "primary_language", "name": "fig/primary_language", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "address" }, { "literate": "Prior completed sale date", "name": "fig/prior_completed_sale_date", "category": "fig/property", "tier": "standard", "coverage": 0.28, "precision": "address" }, { "literate": "Prior deed type", "name": "fig/prior_deed_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.51, "precision": "address" }, { "literate": "Prior parcel sale type", "name": "fig/prior_parcel_sale_type", "category": "fig/property", "tier": "standard", "coverage": 0.03, "precision": "address" }, { "literate": "Prior recorded sale date", "name": "fig/prior_recorded_sale_date", "category": "fig/property", "tier": "standard", "coverage": 0.29, "precision": "address" }, { "literate": "Prior sale amount", "name": "fig/prior_sale_amount", "category": "fig/property", "tier": "standard", "coverage": 0.29, "precision": "address" }, { "literate": "Prior sale mortgage amount", "name": "fig/prior_sale_mortgage_amount", "category": "fig/property", "tier": "standard", "coverage": 0.18, "precision": "address" }, { "literate": "Prior sale transaction code", "name": "fig/prior_sale_transaction_code", "category": "fig/property", "tier": "standard", "coverage": 0.35, "precision": "address" }, { "literate": "Project home renovation quintile", "name": "fig/ds_mt_project_home_renovation_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Average dollars that were spent on the project home renovation category bucketed into 5 quintile groupings" }, { "literate": "Project home renovation recency of activity", "name": "fig/ds_mt_project_home_renovation_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Recency of purchase in the project home renovation recency of activity category" }, { "literate": "Propensity for Interest in a Subscription Vehicle", "name": "fig/propensity_for_interest_in_a_subscription_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to have interest in a subscription vehicle. " }, { "literate": "Propensity to Buy a Hybrid Vehicle", "name": "fig/propensity_to_buy_a_hybrid_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy an autonomous vehicle. " }, { "literate": "Propensity to Buy an Electric Vehicle", "name": "fig/propensity_to_buy_an_electric_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their propensity to buy an electric vehicle. " }, { "literate": "Propensity to buy Compact Truck", "name": "fig/propensity_to_buy_compact_truck", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a compact truck." }, { "literate": "Propensity to buy Economy Car", "name": "fig/propensity_to_buy_economy_car", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy an economy car" }, { "literate": "Propensity to buy Economy SUV", "name": "fig/propensity_to_buy_economy_suv", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy an economy SUV" }, { "literate": "Propensity to Buy Full Size SUV", "name": "fig/propensity_to_buy_full_size_suv", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Propensity to Buy Full Size SUV model ranks consumers based upon their propensity to buy a Full Size SUV. " }, { "literate": "Propensity to buy Full-Size Truck", "name": "fig/propensity_to_buy_full_size_truck", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a full-size truck." }, { "literate": "Propensity to Buy Luxury SUV", "name": "fig/propensity_to_buy_luxury_suv", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Vendor's Propensity to Buy Luxury SUV model ranks consumers based upon their propensity to buy a luxury SUV. " }, { "literate": "Propensity to Buy Luxury Truck", "name": "fig/propensity_to_buy_luxury_truck", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a luxury truck (full-size)" }, { "literate": "Propensity to buy Luxury Truck (Full-Size)", "name": "fig/propensity_to_buy_luxury_truck_full_size", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a luxury truck (full-size)" }, { "literate": "Propensity to buy Luxury Vehicle (SUV/Car/Import)", "name": "fig/propensity_to_buy_luxury_vehicle_suv_car_import", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a luxury vehicle (SUV/car/import)" }, { "literate": "Propensity to Buy Mid-tier Truck", "name": "fig/propensity_to_buy_mid_tier_truck", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a mid-tier truck" }, { "literate": "Propensity to buy Midsize Car", "name": "fig/propensity_to_buy_midsize_car", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a mid-size car" }, { "literate": "Propensity to buy Midsize SUV", "name": "fig/propensity_to_buy_midsize_suv", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy a mid-size SUV" }, { "literate": "Propensity to Buy/Use an Autonomous vehicle", "name": "fig/propensity_to_buy_use_an_autonomous_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy an autonomous vehicle. " }, { "literate": "Propensity to Prefer an Electric over Hybrid Vehicle", "name": "fig/propensity_to_prefer_an_electric_over_hybrid_vehicle", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based on their likelihood to prefer an electric over hybrid vehicle. " }, { "literate": "Property crime index", "name": "fig/cl_crime_index_property", "category": "fig/demography", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Given as a percent of the national property crime rate in 2016 (2,596.1 per 100k individuals)" }, { "literate": "Property Lot Size in Acres (actual)", "name": "fig/property_lot_size_in_acres_actual", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "person", "description": "Acreage representing entire property; \r\nsquare footage of lot (43,560 square feet = 1 acre)" }, { "literate": "Property type", "name": "fig/property_type", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "address", "description": "Land use type of the property" }, { "literate": "Publishing kitchen & home quintile", "name": "fig/buying_publish_kitchen_home_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the publishing kitchen & home category bucketed into 5 quintile groupings" }, { "literate": "Publishing kitchen & home recency of purchase", "name": "fig/buying_publish_kitchen_home_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the publishing kitchen & home category" }, { "literate": "Purchase price", "name": "fig/purchase_price", "category": "fig/property", "tier": "standard", "coverage": 0.69, "precision": "address" }, { "literate": "Recent 12 Month Donor", "name": "fig/recent_12_month_donor", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.06, "precision": "person", "description": "" }, { "literate": "Record quality code", "name": "fig/record_quality_code", "category": "fig/demography", "tier": "standard", "coverage": 0.72, "precision": "person", "description": "Indication of address mailability" }, { "literate": "Renter-occupied", "name": "fig/renter_occupied", "category": "fig/property", "tier": "standard", "coverage": 0.97, "precision": "person", "description": "Likely renter" }, { "literate": "Resident occupation category", "name": "fig/occupation", "category": "fig/demography", "tier": "standard", "coverage": 0.26, "precision": "person", "description": "General occupation of the individual" }, { "literate": "Residential location", "name": "fig/residential_location", "category": "fig/property", "tier": "standard", "coverage": 0.85, "precision": "address" }, { "literate": "Residential property", "name": "fig/residential", "category": "fig/property", "tier": "standard", "coverage": 0.92, "precision": "address" }, { "literate": "Roof type", "name": "fig/roof_type", "category": "fig/property", "tier": "standard", "coverage": 0.43, "precision": "address", "description": "Roof construction material" }, { "literate": "Rooms", "name": "fig/number_of_rooms", "category": "fig/property", "tier": "standard", "coverage": 0.43, "precision": "address" }, { "literate": "Sale code", "name": "fig/sale_code", "category": "fig/property", "tier": "standard", "coverage": 0.19, "precision": "address", "description": "Precision of listed sale price" }, { "literate": "Sale transaction code", "name": "fig/sale_transaction_code", "category": "fig/property", "tier": "standard", "coverage": 0.86, "precision": "address", "description": "Property sale transaction type (e.g. Refinance, Resale, etc.)" }, { "literate": "Science/new technology", "name": "fig/life_other_science_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Interest in science and new technology" }, { "literate": "Seasonality - fall ratio quintile", "name": "fig/season_fall_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "The proportion of all purchases occurring during the fall months divided by the total # of purchases over all months" }, { "literate": "Seasonality - spring ratio quintile", "name": "fig/season_spring_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "The proportion of all purchases occurring during the spring months divided by the total # of purchases over all months" }, { "literate": "Seasonality - summer ratio quintile", "name": "fig/season_summer_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.4, "precision": "person", "description": "The proportion of all purchases occurring during the summer months divided by the total # of purchases over all months" }, { "literate": "Seasonality - winter ratio quintile", "name": "fig/season_winter_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "The proportion of all purchases occurring during the winter months divided by the total # of purchases over all months" }, { "literate": "Second deed type", "name": "fig/second_deed_type", "category": "fig/property", "tier": "standard", "coverage": 0.21, "precision": "address" }, { "literate": "Second mortgage amount", "name": "fig/second_mortgage_amount", "category": "fig/property", "tier": "standard", "coverage": 0.25, "precision": "address" }, { "literate": "Second mortgage amount assumed", "name": "fig/second_mortgage_amount_assumed", "category": "fig/property", "tier": "standard", "coverage": 0.01, "precision": "address" }, { "literate": "Second mortgage date", "name": "fig/second_mortgage_date", "category": "fig/property", "tier": "standard", "coverage": 0.31, "precision": "address" }, { "literate": "Second mortgage deed type", "name": "fig/second_mortgage_deed_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.21, "precision": "address" }, { "literate": "Second mortgage deed type", "name": "fig/second_mortgage_deed_type", "category": "fig/property", "tier": "standard", "coverage": 0.21, "precision": "address" }, { "literate": "Second mortgage due date", "name": "fig/second_mortgage_due_date", "category": "fig/property", "tier": "standard", "coverage": 0.26, "precision": "address" }, { "literate": "Second mortgage interest rate", "name": "fig/second_mortgage_interest_rate", "category": "fig/property", "tier": "standard", "coverage": 0.12, "precision": "address" }, { "literate": "Second mortgage rate type", "name": "fig/second_mortgage_rate_type", "category": "fig/property", "tier": "standard", "coverage": 0.16, "precision": "address" }, { "literate": "Second mortgage refi type", "name": "fig/second_mortgage_refi_type", "category": "fig/property", "tier": "standard", "coverage": 0.11, "precision": "address" }, { "literate": "Second mortgage term", "name": "fig/second_mortgage_term", "category": "fig/property", "tier": "standard", "coverage": 0.26, "precision": "address" }, { "literate": "Second mortgage type", "name": "fig/second_mortgage_type", "category": "fig/property", "tier": "standard", "coverage": 0.31, "precision": "address" }, { "literate": "Seller carryback", "name": "fig/seller_carryback", "category": "fig/property", "tier": "standard", "coverage": 0.01, "precision": "address", "description": "Seller provided some financing and it was recorded" }, { "literate": "Sewer type", "name": "fig/sewer_type", "category": "fig/property", "tier": "standard", "coverage": 0.2, "precision": "address" }, { "literate": "Shoes quintile", "name": "fig/buying_shoes_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Average dollars that were spent on the shoes category bucketed into 5 quintile groupings" }, { "literate": "Shoes recency of purchase", "name": "fig/buying_shoes_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Recency of purchase in the shoes category" }, { "literate": "Shopping for the seasons quintile", "name": "fig/ds_mt_shopping_for_the_seasons_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the shopping for the seasons category bucketed into 5 quintile groupings" }, { "literate": "Shopping for the seasons recency of activity", "name": "fig/ds_mt_shopping_for_the_seasons_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the shopping for the seasons recency of activity category" }, { "literate": "Shopping styles", "name": "fig/shopping_styles", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Household's preferred mode of shopping" }, { "literate": "Short term liability", "name": "fig/short_term_liability_v2", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Credit cards, other loan, auto loan, student loan" }, { "literate": "Short Term Liability 2.0", "name": "fig/short_term_liability_2_0", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "Credit cards, other loan, auto loan, student loan" }, { "literate": "Short Term Liability Tiers", "name": "fig/short_term_liability_tiers", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "Estimate of credit, auto loans, student loans and other loans with removal of protected-class data elements in build algorithm.  Model accesses eligible household data and geographic data." }, { "literate": "Silver wallets", "name": "fig/affluence_affluent", "category": "fig/demography", "tier": "premium", "coverage": 0.03, "precision": "person", "description": "Affluent" }, { "literate": "Single parent", "name": "fig/single_parent", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Single parent in household" }, { "literate": "Single-family household or townhouse", "name": "fig/single_family", "category": "fig/property", "tier": "standard", "coverage": 0.88, "precision": "address" }, { "literate": "Solar suitable roof material", "name": "fig/solar_suitable_roof_type", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "address", "description": "If true, the roof is constructed of a material that can support a solar installation" }, { "literate": "Specialty foods and gifts quintile", "name": "fig/buying_special_food_gift_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Average dollars that were spent on the specialty foods and gifts category bucketed into 5 quintile groupings" }, { "literate": "Specialty foods and gifts recency of purchase", "name": "fig/buying_special_food_gift_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.12, "precision": "person", "description": "Recency of purchase in the specialty foods and gifts category" }, { "literate": "Sports - boating/sailing", "name": "fig/life_sports_boating_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Self-reported interest in sports - boating/sailing" }, { "literate": "Sports - camping/hiking", "name": "fig/life_sports_camping_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Self-reported interest in sports - camping/hiking" }, { "literate": "Sports - cycling", "name": "fig/life_sports_cycling_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in sports - cycling" }, { "literate": "Sports - fishing", "name": "fig/life_sports_fishing_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.19, "precision": "person", "description": "Self-reported interest in sports - fishing" }, { "literate": "Sports - fitness/exercise", "name": "fig/life_sports_fitness_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Self-reported interest in sports - fitness/exercise" }, { "literate": "Sports - golf", "name": "fig/life_sports_golf_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Self-reported interest in sports - golf" }, { "literate": "Sports - hunting - big game", "name": "fig/life_sports_hunting_game_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported interest in sports - hunting - big game" }, { "literate": "Sports - hunting/shooting", "name": "fig/life_sports_hunting_shooting_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Self-reported interest in sports - hunting/shooting" }, { "literate": "Sports - nascar", "name": "fig/life_sports_nascar_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Self-reported interest in sports - nascar" }, { "literate": "Sports - running/jogging", "name": "fig/life_sports_running_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Self-reported interest in sports - running/jogging" }, { "literate": "Sports - skiing/snowboarding", "name": "fig/life_sports_skiing_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported interest in sports - skiing/snowboarding" }, { "literate": "Sports - sports participation", "name": "fig/life_sports_sports_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.32, "precision": "person", "description": "Self-reported interest in sports - sports participation" }, { "literate": "Sports - walking for health", "name": "fig/life_sports_walking_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Self-reported interest in sports - walking for health" }, { "literate": "Sports - yoga/pilates", "name": "fig/life_sports_yoga_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in sports - yoga/pilates" }, { "literate": "Sports and outdoor quintile", "name": "fig/buying_sport_outdoor_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Average dollars that were spent on the sports and outdoor category bucketed into 5 quintile groupings" }, { "literate": "Sports and outdoor recency of purchase", "name": "fig/buying_sport_outdoor_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Recency of purchase in the sports and outdoor category" }, { "literate": "Sports merchandise & activewear quintile", "name": "fig/buying_sports_merch_activewear_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Average dollars that were spent on the sports merchandise & activewear category bucketed into 5 quintile groupings" }, { "literate": "Sports merchandise & activewear recency of purchase", "name": "fig/buying_sports_merch_activewear_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.1, "precision": "person", "description": "Recency of purchase in the sports merchandise & activewear category" }, { "literate": "Square footage for improvement value", "name": "fig/improvement_value_sqft_v2", "category": "fig/property", "tier": "standard", "coverage": 0.15, "precision": "address" }, { "literate": "State", "name": "fig/state", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "State ID", "name": "fig/state_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Stories", "name": "fig/number_of_stories", "category": "fig/property", "tier": "standard", "coverage": 0.77, "precision": "address" }, { "literate": "Subscription Vehicle Purchasers", "name": "fig/subscription_vehicle_purchasers", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to purchase a subscription vehicle. " }, { "literate": "Sun number", "name": "fig/sun_number_score", "category": "fig/property", "tier": "standard", "coverage": 0.56, "precision": "person", "description": "Suitability of this location for a solar installation, on a scale from 0-100; in practice a score greater than 50 or 60 will yield a successful installation - calculation by SunNumber" }, { "literate": "Sweepstakes buyer", "name": "fig/purch_chan_sweepstakes", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Likely to make purchases via sweepstakes channel" }, { "literate": "Swimming pool interest", "name": "fig/life_other_swimming_pool_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Self-reported interest in swimming pools (note this is distinct from actual ownership of a pool, which may not coincide)" }, { "literate": "Target income index 2.0", "name": "fig/income_index", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "An index comparing a household's income to the average income for the county in which the household resides." }, { "literate": "Target income index 3.0", "name": "fig/target_income_index_3_0", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "An index comparing a household's income to the average income for the county in which the household resides." }, { "literate": "Target Income Index 4.0", "name": "fig/target_income_index_4_0", "category": "fig/financial", "tier": "standard", "coverage": 1, "precision": "person", "description": "Reflects an index comparing a household's income to the average income for the county in which the household resides. [Average = 100] " }, { "literate": "Target pre-mover 2.0 model", "name": "fig/pre_mover_rank", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Ranked likelihood of moving in the next 3-5 months (1 = top rank, 99 = lowest rank)" }, { "literate": "Target Pre-Mover 3.0: Owner to Owner", "name": "fig/target_pre_mover_3_0_owner_to_owner", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.83, "precision": "person", "description": "Vendor's newest pre-mover model for current owners. This model predicts a household's likelihood to move in the next 3-5 months." }, { "literate": "Target Pre-Mover 3.0: Renter to Owner", "name": "fig/target_pre_mover_3_0_renter_to_owner", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.15, "precision": "person", "description": "Vendor's newest pre-mover model for current renters. This model predicts a household's likelihood to move in the next 3-5 months." }, { "literate": "Target valuescore 2.0: all marketers", "name": "fig/value_score_all_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimated consumer marketing profitability. This modeled data is derived from credit behavior and leverages demographic and self-reported data." }, { "literate": "Target valuescore 2.0: auto finance marketers", "name": "fig/value_score_auto_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimated consumer marketing profitability for automotive marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data." }, { "literate": "Target valuescore 2.0: bank card marketers", "name": "fig/value_score_bank_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimated consumer marketing profitability for bank card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data." }, { "literate": "Target valuescore 2.0: retail card marketers", "name": "fig/value_score_retail_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimated consumer marketing profitability for retail card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data." }, { "literate": "Target ValueScore 3.0", "name": "fig/target_valuescore_3_0", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimated consumer marketing profitability margin" }, { "literate": "Target ValueScore 3.0 Indicator", "name": "fig/target_valuescore_3_0_indicator", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Indicator reflects if data is household inferred or area inferred." }, { "literate": "Tax bill", "name": "fig/tax_amount", "category": "fig/property", "tier": "standard", "coverage": 0.98, "precision": "address" }, { "literate": "Tax improvement value", "name": "fig/tax_improvement_value", "category": "fig/property", "tier": "standard", "coverage": 0.73, "precision": "address" }, { "literate": "Tax land value", "name": "fig/tax_land_value", "category": "fig/property", "tier": "standard", "coverage": 0.73, "precision": "address" }, { "literate": "Tax year", "name": "fig/tax_year", "category": "fig/property", "tier": "standard", "coverage": 0.98, "precision": "address", "description": "Year of most recent available tax information" }, { "literate": "Tax-assessed value", "name": "fig/tax_assessed_value", "category": "fig/property", "tier": "standard", "coverage": 0.99, "precision": "address" }, { "literate": "Telemarketing buyer", "name": "fig/purch_chan_telemarketing", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Likely to make purchases via telemarketing channel" }, { "literate": "Third mortgage amount", "name": "fig/third_mortgage_amount", "category": "fig/property", "tier": "standard", "coverage": 0.16, "precision": "address" }, { "literate": "Third mortgage amount assumed", "name": "fig/third_mortgage_amount_assumed", "category": "fig/property", "tier": "standard", "coverage": 0.01, "precision": "address" }, { "literate": "Third mortgage date", "name": "fig/third_mortgage_date", "category": "fig/property", "tier": "standard", "coverage": 0.17, "precision": "address" }, { "literate": "Third mortgage deed type", "name": "fig/third_mortgage_deed_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.15, "precision": "address" }, { "literate": "Third mortgage deed type", "name": "fig/third_mortgage_deed_type", "category": "fig/property", "tier": "standard", "coverage": 0.15, "precision": "address" }, { "literate": "Third mortgage due date", "name": "fig/third_mortgage_due_date", "category": "fig/property", "tier": "standard", "coverage": 0.14, "precision": "address" }, { "literate": "Third mortgage interest rate", "name": "fig/third_mortgage_interest_rate", "category": "fig/property", "tier": "standard", "coverage": 0.04, "precision": "address" }, { "literate": "Third mortgage rate type", "name": "fig/third_mortgage_rate_type", "category": "fig/property", "tier": "standard", "coverage": 0.07, "precision": "address" }, { "literate": "Third mortgage refi type", "name": "fig/third_mortgage_refi_type", "category": "fig/property", "tier": "standard", "coverage": 0.08, "precision": "address" }, { "literate": "Third mortgage term", "name": "fig/third_mortgage_term", "category": "fig/property", "tier": "standard", "coverage": 0.14, "precision": "address" }, { "literate": "Third mortgage type", "name": "fig/third_mortgage_type", "category": "fig/property", "tier": "standard", "coverage": 0.16, "precision": "address" }, { "literate": "Time for teaching kids quintile", "name": "fig/ds_mt_time_for_teaching_kids_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Average dollars that were spent on the time for teaching kids category bucketed into 5 quintile groupings" }, { "literate": "Time for teaching kids recency of activity", "name": "fig/ds_mt_time_for_teaching_kids_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Recency of purchase in the time for teaching kids recency of activity category" }, { "literate": "Tools & electronics quintile", "name": "fig/buying_tools_electronics_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the tools & electronics category bucketed into 5 quintile groupings" }, { "literate": "Tools & electronics recency of purchase", "name": "fig/buying_tools_electronics_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the tools & electronics category" }, { "literate": "Total annual precipitation (mm)", "name": "fig/cl_pcp_annual", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "For the period 1981-2010" }, { "literate": "Total appraised value", "name": "fig/total_appraised_value", "category": "fig/property", "tier": "standard", "coverage": 0.13, "precision": "address" }, { "literate": "Total market value", "name": "fig/total_market_value", "category": "fig/property", "tier": "standard", "coverage": 0.95, "precision": "address" }, { "literate": "Total number of dwellings", "name": "fig/cl_total_dwellings", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Town ID", "name": "fig/town_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Traditional hobbyists quintile", "name": "fig/ds_mt_traditional_hobbyists_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Average dollars that were spent on the traditional hobbyists category bucketed into 5 quintile groupings" }, { "literate": "Traditional hobbyists recency of activity", "name": "fig/ds_mt_traditional_hobbyists_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Recency of purchase in the traditional hobbyists recency of activity category" }, { "literate": "Travel", "name": "fig/travel", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.32, "precision": "person", "description": "Self-reported interest in travel" }, { "literate": "Travel - business travel", "name": "fig/life_travel_business_travel_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in travel - business travel" }, { "literate": "Travel - cruise ship vacation", "name": "fig/life_travel_cruise_vaca_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Self-reported interest in travel - cruise ship vacation" }, { "literate": "Travel - international travel", "name": "fig/life_travel_intl_travel_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.09, "precision": "person", "description": "Self-reported interest in travel - international travel" }, { "literate": "Travel - leisure travel", "name": "fig/life_travel_leisure_travel_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.15, "precision": "person", "description": "Self-reported interest in travel - leisure travel" }, { "literate": "Travel - rv vacations", "name": "fig/life_travel_rv_vaca_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Self-reported interest in travel - rv vacations" }, { "literate": "Travel - timeshare", "name": "fig/life_travel_timeshare_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Self-reported interest in travel - timeshare" }, { "literate": "Travel - travel in the usa", "name": "fig/life_travel_travel_usa_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.22, "precision": "person", "description": "Self-reported interest in travel - travel in the usa" }, { "literate": "Travel - traveler", "name": "fig/life_travel_traveler_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.32, "precision": "person", "description": "Self-reported interest in travel - traveler" }, { "literate": "Trendsetters quintile", "name": "fig/ds_mt_trendsetters_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Average dollars that were spent on the trendsetters category bucketed into 5 quintile groupings" }, { "literate": "Trendsetters recency of activity", "name": "fig/ds_mt_trendsetters_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Recency of purchase in the trendsetters recency of activity category" }, { "literate": "Trigger: home market value", "name": "fig/trigger_install_home_market_value_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.27, "precision": "person", "description": "Home market value after trigger" }, { "literate": "Trigger: number of credit cards", "name": "fig/trigger_install_credit_cards_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.29, "precision": "person", "description": "Number of Credit Cards in the household after trigger" }, { "literate": "Trigger: valuescore", "name": "fig/trigger_value_score_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.95, "precision": "person", "description": "Credit score proxy value after trigger" }, { "literate": "truncated_housing_density", "name": "fig/truncated_housing_density", "category": "fig/property", "tier": "standard", "coverage": 1, "precision": "person" }, { "literate": "Trust", "name": "fig/trust", "category": "fig/property", "tier": "standard", "coverage": 0.14, "precision": "address" }, { "literate": "Twitter user", "name": "fig/life_media_twitter_all", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Self-reported Twitter user" }, { "literate": "Type of fireplace", "name": "fig/fireplace_type_v2", "category": "fig/property", "tier": "standard", "coverage": 0.19, "precision": "address" }, { "literate": "Type of roof framing", "name": "fig/roof_frame_type", "category": "fig/property", "tier": "standard", "coverage": 0.02, "precision": "address" }, { "literate": "Uber donors quintile", "name": "fig/ds_mt_uber_donors_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Average dollars that were spent on the uber donors category bucketed into 5 quintile groupings" }, { "literate": "Uber donors recency of activity", "name": "fig/ds_mt_uber_donors_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Recency of purchase in the uber donors recency of activity category" }, { "literate": "Units in building", "name": "fig/units", "category": "fig/property", "tier": "standard", "coverage": 0.21, "precision": "address" }, { "literate": "V2 file code: production vs supplemental", "name": "fig/v2_file_code", "category": "fig/identity", "coverage": 1, "precision": "person", "description": "Reliability designation for data provided by Epsilon. Supplemental records should be used with caution, as they have not been verified within the past 24 months." }, { "literate": "Valuescore change date", "name": "fig/trigger_date_value_score", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.95, "precision": "person", "description": "The date this event triggered" }, { "literate": "Valuescore trigger", "name": "fig/trigger_value_score_type", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.95, "precision": "person", "description": "Indicates the credit score proxy for the household has had an increase or decrease" }, { "literate": "Vehicle Accessories Customers", "name": "fig/vehicle_accessories_customers", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy vehicle accessories in the next 12 months" }, { "literate": "Vehicle category - luxury cars", "name": "fig/vehicle_category_luxury_cars", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle category - luxury cars" }, { "literate": "Vehicle category - passenger cars", "name": "fig/vehicle_category_passenger_cars", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.04, "precision": "person", "description": "Household has vehicle category - passenger cars" }, { "literate": "Vehicle category - sport cars", "name": "fig/vehicle_category_sport_cars", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle category - sport cars" }, { "literate": "Vehicle category - suv", "name": "fig/vehicle_category_suv", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.03, "precision": "person", "description": "Household has vehicle category - suv" }, { "literate": "Vehicle category - trucks", "name": "fig/vehicle_category_trucks", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle category - trucks" }, { "literate": "Vehicle category - vans", "name": "fig/vehicle_category_vans", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle category - vans" }, { "literate": "Vehicle Class Code 1", "name": "fig/vehicle_class_code_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.38, "precision": "person", "description": "Class code of vehicle 1" }, { "literate": "Vehicle Class Code 2", "name": "fig/vehicle_class_code_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Class code of vehicle 2" }, { "literate": "Vehicle Class Code 3", "name": "fig/vehicle_class_code_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Class code of vehicle 3" }, { "literate": "Vehicle Class Code 4", "name": "fig/vehicle_class_code_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Class code of vehicle 4" }, { "literate": "Vehicle Class Code 5", "name": "fig/vehicle_class_code_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Class code of vehicle 5" }, { "literate": "Vehicle Class Code 6", "name": "fig/vehicle_class_code_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Class code of vehicle 6" }, { "literate": "Vehicle First Seen Date 1", "name": "fig/vehicle_first_seen_date_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "The first date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle First Seen Date 2", "name": "fig/vehicle_first_seen_date_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.24, "precision": "person", "description": "The first date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle First Seen Date 3", "name": "fig/vehicle_first_seen_date_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "The first date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle First Seen Date 4", "name": "fig/vehicle_first_seen_date_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "The first date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle First Seen Date 5", "name": "fig/vehicle_first_seen_date_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "The first date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle First Seen Date 6", "name": "fig/vehicle_first_seen_date_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "The first date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle Fuel Type Code 1", "name": "fig/vehicle_fuel_type_code_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.4, "precision": "person", "description": "Code indicating the fuel type of the vehicle." }, { "literate": "Vehicle Fuel Type Code 2", "name": "fig/vehicle_fuel_type_code_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.24, "precision": "person", "description": "Code indicating the fuel type of the vehicle." }, { "literate": "Vehicle Fuel Type Code 3", "name": "fig/vehicle_fuel_type_code_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Code indicating the fuel type of the vehicle." }, { "literate": "Vehicle Fuel Type Code 4", "name": "fig/vehicle_fuel_type_code_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Code indicating the fuel type of the vehicle." }, { "literate": "Vehicle Fuel Type Code 5", "name": "fig/vehicle_fuel_type_code_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Code indicating the fuel type of the vehicle." }, { "literate": "Vehicle Fuel Type Code 6", "name": "fig/vehicle_fuel_type_code_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Code indicating the fuel type of the vehicle." }, { "literate": "Vehicle insurance renewal month", "name": "fig/vehicle_ins_renew_month_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.07, "precision": "person", "description": "Known renewal month of vehicle insurance" }, { "literate": "Vehicle Last Seen Date 1", "name": "fig/vehicle_last_seen_date_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "The last date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle Last Seen Date 2", "name": "fig/vehicle_last_seen_date_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.24, "precision": "person", "description": "The last date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle Last Seen Date 3", "name": "fig/vehicle_last_seen_date_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "The last date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle Last Seen Date 4", "name": "fig/vehicle_last_seen_date_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "The last date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle Last Seen Date 5", "name": "fig/vehicle_last_seen_date_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "The last date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle Last Seen Date 6", "name": "fig/vehicle_last_seen_date_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "The last date the vehicle owner and VIN were reported together" }, { "literate": "Vehicle Make 1", "name": "fig/vehicle_make_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Make of vehicle 1" }, { "literate": "Vehicle Make 2", "name": "fig/vehicle_make_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.24, "precision": "person", "description": "Make of vehicle 2" }, { "literate": "Vehicle Make 3", "name": "fig/vehicle_make_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Make of vehicle 3" }, { "literate": "Vehicle Make 4", "name": "fig/vehicle_make_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Make of vehicle 4" }, { "literate": "Vehicle Make 5", "name": "fig/vehicle_make_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Make of vehicle 5" }, { "literate": "Vehicle Make 6", "name": "fig/vehicle_make_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Make of vehicle 6" }, { "literate": "Vehicle Manufacturing Code 1", "name": "fig/vehicle_manufacturing_code_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.4, "precision": "person", "description": "Code indicating the type of manufacturer of the vehicle." }, { "literate": "Vehicle Manufacturing Code 2", "name": "fig/vehicle_manufacturing_code_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.24, "precision": "person", "description": "Code indicating the type of manufacturer of the vehicle." }, { "literate": "Vehicle Manufacturing Code 3", "name": "fig/vehicle_manufacturing_code_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Code indicating the type of manufacturer of the vehicle." }, { "literate": "Vehicle Manufacturing Code 4", "name": "fig/vehicle_manufacturing_code_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Code indicating the type of manufacturer of the vehicle." }, { "literate": "Vehicle Manufacturing Code 5", "name": "fig/vehicle_manufacturing_code_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Code indicating the type of manufacturer of the vehicle." }, { "literate": "Vehicle Manufacturing Code 6", "name": "fig/vehicle_manufacturing_code_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Code indicating the type of manufacturer of the vehicle." }, { "literate": "Vehicle Mileage Code 1", "name": "fig/vehicle_mileage_code_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.17, "precision": "person", "description": "Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle." }, { "literate": "Vehicle Mileage Code 2", "name": "fig/vehicle_mileage_code_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.11, "precision": "person", "description": "Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle." }, { "literate": "Vehicle Mileage Code 3", "name": "fig/vehicle_mileage_code_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.06, "precision": "person", "description": "Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle." }, { "literate": "Vehicle Mileage Code 4", "name": "fig/vehicle_mileage_code_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle." }, { "literate": "Vehicle Mileage Code 5", "name": "fig/vehicle_mileage_code_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle." }, { "literate": "Vehicle Mileage Code 6", "name": "fig/vehicle_mileage_code_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.01, "precision": "person", "description": "Code indicating the number of miles (in 10,000 mile ranges) last reported on the vehicle." }, { "literate": "Vehicle Model 1", "name": "fig/vehicle_model_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.41, "precision": "person", "description": "Model of vehicle 1" }, { "literate": "Vehicle Model 2", "name": "fig/vehicle_model_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.24, "precision": "person", "description": "Model of vehicle 2" }, { "literate": "Vehicle Model 3", "name": "fig/vehicle_model_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Model of vehicle 3" }, { "literate": "Vehicle Model 4", "name": "fig/vehicle_model_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Model of vehicle 4" }, { "literate": "Vehicle Performance Upgrades Customers", "name": "fig/vehicle_performance_upgrades_customers", "category": "fig/lifestyle", "tier": "standard", "coverage": 1, "precision": "person", "description": "Ranks consumers based upon their likelihood to buy performance upgrades in the next 12 months" }, { "literate": "Vehicle Service Indicator 1", "name": "fig/vehicle_service_indicator_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.39, "precision": "person", "description": "Person within the household that brought vehicle in for service." }, { "literate": "Vehicle Service Indicator 2", "name": "fig/vehicle_service_indicator_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.23, "precision": "person", "description": "Person within the household that brought vehicle in for service." }, { "literate": "Vehicle Service Indicator 3", "name": "fig/vehicle_service_indicator_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.13, "precision": "person", "description": "Person within the household that brought vehicle in for service." }, { "literate": "Vehicle Service Indicator 4", "name": "fig/vehicle_service_indicator_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.07, "precision": "person", "description": "Person within the household that brought vehicle in for service." }, { "literate": "Vehicle Service Indicator 5", "name": "fig/vehicle_service_indicator_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Person within the household that brought vehicle in for service." }, { "literate": "Vehicle Service Indicator 6", "name": "fig/vehicle_service_indicator_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Person within the household that brought vehicle in for service." }, { "literate": "Vehicle Style Code 1", "name": "fig/vehicle_style_code_1", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.4, "precision": "person", "description": "Code indicating the style of the vehicle." }, { "literate": "Vehicle Style Code 2", "name": "fig/vehicle_style_code_2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.24, "precision": "person", "description": "Code indicating the style of the vehicle." }, { "literate": "Vehicle Style Code 3", "name": "fig/vehicle_style_code_3", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.14, "precision": "person", "description": "Code indicating the style of the vehicle." }, { "literate": "Vehicle Style Code 4", "name": "fig/vehicle_style_code_4", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.08, "precision": "person", "description": "Code indicating the style of the vehicle." }, { "literate": "Vehicle Style Code 5", "name": "fig/vehicle_style_code_5", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.04, "precision": "person", "description": "Code indicating the style of the vehicle." }, { "literate": "Vehicle Style Code 6", "name": "fig/vehicle_style_code_6", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.02, "precision": "person", "description": "Code indicating the style of the vehicle." }, { "literate": "Vehicle sub category - cargo vans", "name": "fig/vehicle_sub_category_cargo_vans", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - cargo vans" }, { "literate": "Vehicle sub category - compact pickups", "name": "fig/vehicle_sub_category_compact_pickups", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - compact pickups" }, { "literate": "Vehicle sub category - convertibles", "name": "fig/vehicle_sub_category_convertibles", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - convertibles" }, { "literate": "Vehicle sub category - crossovers", "name": "fig/vehicle_sub_category_crossovers", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - crossovers" }, { "literate": "Vehicle sub category - exotics", "name": "fig/vehicle_sub_category_exotics", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - exotics" }, { "literate": "Vehicle sub category - full size pickups", "name": "fig/vehicle_sub_category_full_size_pickups", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - full size pickups" }, { "literate": "Vehicle sub category - full size SUVs", "name": "fig/vehicle_sub_category_full_size_suvs", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - full size suvs" }, { "literate": "Vehicle sub category - heavy duty pickups", "name": "fig/vehicle_sub_category_heavy_duty_pickups", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - heavy duty pickups" }, { "literate": "Vehicle sub category - large cars", "name": "fig/vehicle_sub_category_large_cars", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - large cars" }, { "literate": "Vehicle sub category - luxury SUVs", "name": "fig/vehicle_sub_category_luxury_suvs", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - luxury suvs" }, { "literate": "Vehicle sub category - midsize cars", "name": "fig/vehicle_sub_category_midsize_cars", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.02, "precision": "person", "description": "Household has vehicle sub category - midsize cars" }, { "literate": "Vehicle sub category - midsize SUVs", "name": "fig/vehicle_sub_category_midsize_suvs", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - midsize suvs" }, { "literate": "Vehicle sub category - mini sport utilities", "name": "fig/vehicle_sub_category_mini_sport_utilities", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - mini sport utilities" }, { "literate": "Vehicle sub category - minivans", "name": "fig/vehicle_sub_category_minivans", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - minivans" }, { "literate": "Vehicle sub category - near luxury", "name": "fig/vehicle_sub_category_near_luxury", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - near luxury" }, { "literate": "Vehicle sub category - open tops", "name": "fig/vehicle_sub_category_open_tops", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - open tops" }, { "literate": "Vehicle sub category - passenger vans", "name": "fig/vehicle_sub_category_passenger_vans", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - passenger vans" }, { "literate": "Vehicle sub category - small cars", "name": "fig/vehicle_sub_category_small_cars", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.02, "precision": "person", "description": "Household has vehicle sub category - small cars" }, { "literate": "Vehicle sub category - specialty trucks", "name": "fig/vehicle_sub_category_specialty_trucks", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - specialty trucks" }, { "literate": "Vehicle sub category - sporty cars", "name": "fig/vehicle_sub_category_sporty_cars", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - sporty cars" }, { "literate": "Vehicle sub category - stately wagon", "name": "fig/vehicle_sub_category_stately_wagon", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - stately wagon" }, { "literate": "Vehicle sub category - station wagons", "name": "fig/vehicle_sub_category_station_wagons", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - station wagons" }, { "literate": "Vehicle sub category - true luxury", "name": "fig/vehicle_sub_category_true_luxury", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.01, "precision": "person", "description": "Household has vehicle sub category - true luxury" }, { "literate": "Vehicle: make", "name": "fig/vehicle_make_v2", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.12, "precision": "person", "description": "Make of vehicle registered to household" }, { "literate": "Vehicle: model", "name": "fig/vehicle_model", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.09, "precision": "person", "description": "Model of vehicle registered to household" }, { "literate": "Vehicle: year", "name": "fig/vehicle_year", "category": "fig/lifestyle", "tier": "premium", "coverage": 0.41, "precision": "person", "description": "Year of vehicle registered to household" }, { "literate": "Verification date of household", "name": "fig/household_verification_date", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Date at which household-level data was last verified" }, { "literate": "Verification date of person", "name": "fig/verification_date", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "person", "description": "Date at which individual-level data was last verified" }, { "literate": "Veteran in household", "name": "fig/veteran_in_household", "category": "fig/demography", "tier": "standard", "coverage": 0.01, "precision": "address", "description": "Presence of a military veteran in the household" }, { "literate": "View description", "name": "fig/view_description_v2", "category": "fig/property", "tier": "standard", "coverage": 0.02, "precision": "address", "description": "Details of view from property" }, { "literate": "Village ID", "name": "fig/village_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "Violent crime index", "name": "fig/cl_crime_index_violent", "category": "fig/demography", "tier": "standard", "coverage": 0.4, "precision": "person", "description": "Given as a percent of the national violent crime rate in 2016 (365.5 per 100k individuals)" }, { "literate": "Water source", "name": "fig/water_used_code", "category": "fig/property", "tier": "standard", "coverage": 0.2, "precision": "address" }, { "literate": "Wealth resources", "name": "fig/wealth_resources_v2", "category": "fig/demography", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimate of value of savings and investments" }, { "literate": "Wealth Resources Tiers", "name": "fig/wealth_resources_tiers", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimate of savings and investments with removal of protected-class data elements in build algorithm.  Model accesses eligible household data and geographic data." }, { "literate": "Wealth resources v2.0", "name": "fig/wealth_resources_2_0", "category": "fig/financial", "tier": "premium", "coverage": 1, "precision": "person", "description": "Estimate of value of savings and investments" }, { "literate": "Wellness focused quintile", "name": "fig/ds_mt_wellness_focused_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Average dollars that were spent on the wellness focused category bucketed into 5 quintile groupings" }, { "literate": "Wellness focused recency of activity", "name": "fig/ds_mt_wellness_focused_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.03, "precision": "person", "description": "Recency of purchase in the wellness focused recency of activity category" }, { "literate": "Wise women shoppers quintile", "name": "fig/ds_mt_wise_women_shoppers_quintile", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Average dollars that were spent on the wise women shoppers category bucketed into 5 quintile groupings" }, { "literate": "Wise women shoppers recency of activity", "name": "fig/ds_mt_wise_women_shoppers_recency_v2", "category": "fig/lifestyle", "tier": "standard", "coverage": 0.05, "precision": "person", "description": "Recency of purchase in the wise women shoppers recency of activity category" }, { "literate": "Workers with commute time: 10 to 15 minutes", "name": "fig/cl_workers_commute_time_10_15", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 15 to 20 minutes", "name": "fig/cl_workers_commute_time_15_20", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 20 to 25 minutes", "name": "fig/cl_workers_commute_time_20_25", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 25 to 30 minutes", "name": "fig/cl_workers_commute_time_25_30", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 30 to 35 minutes", "name": "fig/cl_workers_commute_time_30_35", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 35 to 40 minutes", "name": "fig/cl_workers_commute_time_35_40", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 45 to 60 minutes", "name": "fig/cl_workers_commute_time_45_60", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 5 to 10 minutes", "name": "fig/cl_workers_commute_time_5_10", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Workers with commute time: 60 to 90 minutes", "name": "fig/cl_workers_commute_time_60_90", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "Year built", "name": "fig/year_built", "category": "fig/property", "tier": "standard", "coverage": 0.74, "precision": "address", "description": "The year that the house was originally built (see \"Effective year built\" for last extensive remodel)" }, { "literate": "ZCTA ID", "name": "fig/zcta_id", "category": "fig/geography", "tier": "standard", "precision": "geom" }, { "literate": "ZIP Population", "name": "fig/cl_population", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode" }, { "literate": "ZIP population - ages 0 to 4", "name": "fig/cl_population_0_4", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 10 to 14", "name": "fig/cl_population_10_14", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 15 to 19", "name": "fig/cl_population_15_19", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 20 to 24", "name": "fig/cl_population_20_24", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 25 to 34", "name": "fig/cl_population_25_34", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 35 to 44", "name": "fig/cl_population_35_44", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 45 to 54", "name": "fig/cl_population_45_54", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 5 to 9", "name": "fig/cl_population_5_9", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 55 to 59", "name": "fig/cl_population_55_59", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 60 to 64", "name": "fig/cl_population_60_64", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 65 to 74", "name": "fig/cl_population_65_74", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 75 to 84", "name": "fig/cl_population_75_84", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "ZIP population - ages 85 and up", "name": "fig/cl_population_85_up", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Census-reported count of population within the given age range for the surrounding ZIP Code" }, { "literate": "Zipcode LMI households (%)", "name": "fig/cl_lmi_percentage", "category": "fig/demography", "tier": "standard", "coverage": 1, "precision": "postcode", "description": "Percentage of households in zip code that qualify as Low-to-Moderate Income (80% of median income)." }, { "literate": "Zoning type", "name": "fig/zoning_type", "category": "fig/property", "tier": "standard", "coverage": 0.45, "precision": "address", "description": "Local municipal zoning codes (e.g. 'R1' = single family residential)" } ]