Interior Define — 2.5X ROAS with Faraday bid modifiers
story
Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.
Overview
Predictive bid adjustments for Google Ads.
No more over-bidding, no more under-bidding. There's a smarter way to optimize your SEM spend.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Launch a Google Ads campaign
Start with the basics. Create a Google Ads campaign with the goal of being smarter about how and where you bid.
Confirm your keywords and location
An SEM campaign is nothing without its keywords. Once your keywords are in place, Faraday's bid adjustments can get to work.
Adjust your bids
Using propensity models, Faraday optimizes your campaigns via geo-targeting and geo bid modifiers to ensure you're always spending the right amount in the right places.
Track performance
Analyze the results of your campaigns. View the impact of your campaigns on CTR, Conversion, and more.