Overview

Predictive bid adjustments for Google Ads.

No more over-bidding, no more under-bidding. There's a smarter way to optimize your SEM spend.

image

How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Launch a Google Ads campaign

    Start with the basics. Create a Google Ads campaign with the goal of being smarter about how and where you bid.

  2. Confirm your keywords and location

    An SEM campaign is nothing without its keywords. Once your keywords are in place, Faraday's bid adjustments can get to work.

  3. Adjust your bids

    Using propensity models, Faraday optimizes your campaigns via geo-targeting and geo bid modifiers to ensure you're always spending the right amount in the right places.

  4. Track performance

    Analyze the results of your campaigns. View the impact of your campaigns on CTR, Conversion, and more.

Featured stories

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social

Featured destinations

Optimized SEM bidding.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

Get started