Overview

Enhanced customer profiles.

Online behavior can be misleading. Apply third-party data from offline sources to get a true sense of what makes your customers unique.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Connect and enrich your data

    It all starts with great data. Faraday automatically matches your customer records to the Faraday Identity Graph, adding hundreds of attributes to enhance your profiles.

  2. Compare, contrast, explore

    Get curated insights in Customer Insights Reports analyses. Explore further on your own. Tap into data around demographics, financials, interests, hobbies, shopping behavior and more to find what makes your customers unique.

  3. Surface meaningful insights

    Easily leverage the Faraday prediction cloud to dive into how your customers differ from the rest of the country.

  4. Turn insight into action

    Meaningful insight is the foundation for smarter growth. Craft messaging that resonates, focus on the right channels—leverage your resources with confidence.

Featured stories

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Saatchi Art — 60% lower CPA

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Using Faraday to reach likely buyers on Facebook, Saatchi Art converted more leads while significantly reducing its average cost-per-lead.

Categories

Acquisition

Predictions

Propensity

Integrations

Paid social

Featured destinations

Enhanced customer profiling.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

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