Overview

Geotargeting.

Don't waste your spend in the wrong places. Add a predictive layer to your location-based marketing campaigns.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Choose your channel

    Choose an ad platform or go offline with a CSV export. Faraday makes it easy to get aggregated predictions to your preferred channels.

  2. Pick a targeting model

    Select a predictive model to score individuals and rank geographies based on aggregated scores.

  3. Set the aggregation level

    Choose the aggregation level that fits your location-based marketing campaign—zip codes, metros, etc.

  4. Deploy and launch

    Push the geo scores to your target channel. Prioritize high-ranking locations to optimize ROI.

Featured stories

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Featured destinations

Predictive geotargeting.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

Get started