Burrow — 1 in 3 sales coordinated using Faraday predictions
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Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Overview
Predictive market evaluation for smarter expansion.
Find high-potential markets for geographical expansion. Then craft predictive go-to-market strategies.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Identify your area of interest
Pick a geographic location to target and use Faraday's personas to visualize their wants and needs.
Score the population
Select the model you want to use to score individuals across the country, or in specific markets. With scored populations, you can start to dial in on high-potential locations.
Leverage an opportunity analysis
See how likely you are to succeed in a certain market by analyzing the propensities of likely-to-buy customers within the target market.
Featured stories
Cabot Creamery — Omnichannel market expansion
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Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.