Overview

Predictive market evaluation for smarter expansion.

Find high-potential markets for geographical expansion. Then craft predictive go-to-market strategies.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Identify your area of interest

    Pick a geographic location to target and use Faraday's personas to visualize their wants and needs.

  2. Score the population

    Select the model you want to use to score individuals across the country, or in specific markets. With scored populations, you can start to dial in on high-potential locations.

  3. Leverage an opportunity analysis

    See how likely you are to succeed in a certain market by analyzing the propensities of likely-to-buy customers within the target market.

Featured stories

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Cabot Creamery — Omnichannel market expansion

story

Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

ESP
Faraday

Featured destinations

Predictive market expansion.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

Get started