Cabot Creamery — Omnichannel market expansion
story
Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.
Overview
Get predictive with traditional media.
Optimize your budget by identifying the right markets to invest in. Then customize your ads for a specific persona in the area.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Define the area of interest
Whether it's radio ads, newspapers, billboards, subway ads, or something else, Faraday can predict which are the most impactful in what areas.
Identify high-value locations
Zoom in on your locations, down to the zip code, to see what ads to show to the right people.
Inform ad creative with consumer insights
Understand who lives in the areas where you want to advertise to tailor messaging and creative to resonate with them.
Featured stories
NY State Energy — 4X lift, installation rate
story
Using Faraday audiences for direct mail campaigns, NYSERDA reported a significant lift in project approvals and installations from its contractors.