Overview

Get predictive with traditional media.

Optimize your budget by identifying the right markets to invest in. Then customize your ads for a specific persona in the area.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Define the area of interest

    Whether it's radio ads, newspapers, billboards, subway ads, or something else, Faraday can predict which are the most impactful in what areas.

  2. Identify high-value locations

    Zoom in on your locations, down to the zip code, to see what ads to show to the right people.

  3. Inform ad creative with consumer insights

    Understand who lives in the areas where you want to advertise to tailor messaging and creative to resonate with them.

Featured stories

Cabot Creamery — Omnichannel market expansion

story

Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

ESP
Faraday

NY State Energy — 4X lift, installation rate

story

Using Faraday audiences for direct mail campaigns, NYSERDA reported a significant lift in project approvals and installations from its contractors.

Categories

Acquisition

Predictions

Propensity

Integrations

Mail (CSV)

Featured destinations

Optimized media buying.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

Get started