Overview

Targeted product recommendations.

Map the journey your customer will take with your brand, and predict each step along the way.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Map the journey

    Start with the foundation—who should receive recommendations? Then map out the customer journey accordingly.

  2. Refine the prediction

    Now that your candidates are defined, it's time to select the products you want to recommend. Faraday will find the right candidates for each product.

  3. Personalize recommendations

    Leverage your Faraday personas to personalize messaging and product imagery in your offers and recommendations.

Featured stories

Burrow — 1 in 3 sales coordinated using Faraday predictions

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Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Advia Credit Union — 2.7X response lift

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Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.

Categories

Acquisition

Predictions

Propensity

Integrations

Mail (CSV)

Featured destinations

Personalization at scale.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

Get started