Burrow — 1 in 3 sales coordinated using Faraday predictions
story
Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Overview
Targeted product recommendations.
Map the journey your customer will take with your brand, and predict each step along the way.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Map the journey
Start with the foundation—who should receive recommendations? Then map out the customer journey accordingly.
Refine the prediction
Now that your candidates are defined, it's time to select the products you want to recommend. Faraday will find the right candidates for each product.
Personalize recommendations
Leverage your Faraday personas to personalize messaging and product imagery in your offers and recommendations.
Featured stories
Advia Credit Union — 2.7X response lift
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Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.