Burrow — 1 in 3 sales coordinated using Faraday predictions
story
Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Overview
Pinpoint the best locations for your next store.
Faraday makes it easy to aggregate consumer predictions to help you find dense populations of likely buyers.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Identify your area of interest
Pick a geographic location to target and use Faraday's personas to visualize their wants and needs.
Score the population
Select the model you want to use to score individuals across the country, or in specific markets. With scored populations, you can start to dial in on high-potential locations.
Pinpoint the best locations
Identify and prioritize zip codes, cities, or metros with dense populations of likely buyers, in the markets you haven't penetrated.
Featured stories
Interior Define — 2.5X ROAS with Faraday bid modifiers
story
Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.