Burrow — 1 in 3 sales coordinated using Faraday predictions
Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Faraday makes it easy to aggregate consumer predictions to help you find dense populations of likely buyers.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudPick a geographic location to target and use Faraday's personas to visualize their wants and needs.
Select the model you want to use to score individuals across the country, or in specific markets. With scored populations, you can start to dial in on high-potential locations.
Identify and prioritize zip codes, cities, or metros with dense populations of likely buyers, in the markets you haven't penetrated.
Burrow — 1 in 3 sales coordinated using Faraday predictions
Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Interior Define — 2.5X ROAS with Faraday bid modifiers
Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.