Predictive Personas & Insights

Get to know your customers as real people, not just clicks and transactions. Sign up for our free Predictive Personas & Insights trial to see what makes your customers truly special.


Rich data. Powerful insights.

Get your very own AI-driven personas—built with your data and ours.

    AI-driven personas.Faraday personas are developed using a combination of your first-party data and our third-party consumer data, unlocking enhanced insights and highly scalable personalization capabilities.
    Persona-based attribution.Get a breakdown of your recent orders and revenue by persona. You'll get instant insight into each personas' collective value now, and over time.
    Audience insights.Get a better sense of what makes each persona group unique. Faraday removes the black box, showing you which attributes are most distinctive of each persona.

Getting started

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Securely upload your recent purchase data via CSV. When you sign up, we'll send you a secure link to upload your recent purchase data via CSV.

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