Data catalog
MSAs
MSAs
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Coverage
242,116,901
individuals with known value
0
additional individuals with value imputed from their address
0
additional individuals with value imputed from their geography
242,116,901
individuals with known or imputed value
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value |
|---|---|
| API name | inst_geo_msas |
| Category | Geography |
| Unit | Not applicable |
| Type | Integer |
| Statistical type | Ordinal |
| Allowed values | Not applicable |
| Deprecation | Not deprecated |
| Directionality | Not applicable |
Contribution
4 authorities contributed 1,293,203,889 observations since Jan 1970.
| As of | Count | ID |
|---|---|---|
| 2025-06-01 | 262,542,918 | 6f7e80a9-938a-4e2b-8a2c-68912afcddc8 |
| 2024-06-01 | 249,958,626 | 05978a2c-b823-4219-90b0-dc0c3294c49f |
| 1970-01-01 | 264,001,886 | e2f4e777-99b3-4ff1-87a1-b3c1e8ae669c |
| 1970-01-01 | 268,818,678 | 4023f617-9d40-4259-886b-56aad98e73ef |
| 1970-01-01 | 247,881,781 | 919c648a-a6fe-46ba-bac9-f5540f344984 |