ROI isn’t a scorecard—it’s a strategyFaraday treats ROI not as a final score but as an ongoing strategy—helping clients understand, optimize, and expand on the value generating strategies we're driving throughout the entire campaign lifecycle.Chris Waite & Ben Roseon Apr 10, 2025
Making sense of feature importance: Why 3% matters more than it might seemFeature importance in Faraday Outcomes and Recommenders shows which traits—like age or buying habits—had the biggest impact on the model’s predictions, helping you understand not just what drove decisions, but how and why.Ben Roseon Apr 10, 2025
Smarter identity resolution through payload fallbacks with FaradayFaraday has introduced payload fallbacks, a new identity resolution strategy that ensures more reliable results for Lookup API users, even when an identity is only partially recognized.Tom Caruso & Ben Roseon Apr 9, 2025
Smarter prospecting at scale: How a direct mail provider grew reach without sacrificing performanceHow a direct mail platform used Faraday’s AI to triple their reach with smarter, scalable lead targeting—without losing conversion performance.David Small & Ben Roseon Apr 8, 2025
Talking to your lead vendors about AI-driven lead optimizationAfter signing up for Faraday, your lead vendors might notice a change in your bidding habits. Here are some talking points to facilitate the conversation.Alexandra Noyes & Ben Roseon Apr 8, 2025
Data science + data engineering: How Faraday’s forward-deployed team fulfills all your data needsFaraday’s forward-deployed data scientists and engineers work directly with clients to ensure clean, structured data and precise predictive models—maximizing accuracy, efficiency, and business impact.Ben Roseon Apr 4, 2025
Finding the sweet spot in direct mail: Cost-effective targeting with AI optimized EDDMFaraday’s AI-optimized EDDM strikes the perfect balance between high-cost, well-targeted direct mail campaigns and low-cost, low precision EDDM by identifying the most profitable carrier routes, maximizing impact while minimizing waste.Ben Roseon Apr 4, 2025
Navigating new commission structures in real estate: How lead scoring can help agents adaptFaraday’s predictive lead scoring helps real estate agents adapt to new commission structures by identifying high-value prospects, streamlining their pipeline, and maximizing conversions in an increasingly competitive market.David Small & Ben Roseon Apr 1, 2025
Are you ready for your pre-purchase AI agent validation?Validate Faraday’s predictive accuracy risk-free with a holdout test—just upload your data, and we’ll prove our models work before you commit.Nate Novotny & Ben Roseon Mar 28, 2025