All posts

A practical look at how to use Faraday’s "Persona Flow" feature to quantify customer changes, calculate year-over-year growth, and identify where your market is expanding.

Nick Haggerty

on Jan 14, 2026

Faraday turns your first-party customer records into privacy-safe, identity-resolved profiles, trains and validates machine-learning models on the enriched data, and then deploys transparent propensity scores (with explainability) that predict who’s most likely to do what next.

Nick Haggerty & 

Zach Fu

on Jan 12, 2026

Faraday now delivers real-time “Likely finance decline” enrichment in Standard Information’s App Marketplace, helping teams filter and route leads earlier to avoid dead-end financing outcomes.

David Small & 

Ben Rose

on Dec 23, 2025

A quick guide to what counts as PII, why you should never email it to Faraday, and the secure ways to upload sensitive customer identifiers into the platform.

Chris Thomas & 

Ben Rose

on Dec 11, 2025

Faraday and outboundIQ helped American Standard shift lead scoring from a simple top-of-funnel blocker to a full-funnel routing optimizer, boosting contact rates from 5.56% to 20% and driving 3x higher conversion for high-score leads.

Robin Spencer

on Dec 5, 2025

This post explains how Faraday’s Market Opportunity Analysis uses your customer data and the Faraday Identity Graph to reveal your true TAM, current penetration, and where to focus future growth.

Luvean Myers & 

Ben Rose

on Nov 26, 2025

As parallel dialing collapses under compliance pressure, teams win by pairing progressive dialing with smarter, outcome-driven filtration that prioritizes the right prospects at every step.

Robin Spencer

on Nov 21, 2025

A practical look at how American Standard used predictive scoring and smarter dialing to lift contact rates, prioritize high-value leads, and modernize its call-center funnel.

Robin Spencer

on Nov 19, 2025

For new CMOs under pressure to grow, Market Opportunity Analysis cuts through data chaos to deliver a quantitative map of untapped markets. It provides a clear, actionable growth plan in days, not months, aligning marketing and sales from day one.

Ben Rose & 

Darren Sawyers

on Nov 14, 2025