Identity matching makes or breaks your predictive strategyYour predictive model is only as strong as your data’s match rate—because if you can’t resolve who’s in your list, you can’t predict what they’ll do.Chris Thomas & Ben Roseon Apr 17, 2025
The economy is in flux, but cutting predictive modeling could cost your next lifetime customerIn uncertain markets, cutting predictive modeling might seem like a quick budget win—but it risks losing the high-value, loyal customers that drive long-term growth.Nate Novotny & Ben Roseon Apr 17, 2025
Not your average lookalike: How Faraday makes finding your next best customers easierFaraday builds smarter lookalike audiences by modeling real-world behaviors—not just demographics—so you can find the people most likely to convert, not just the ones who look the part.Darren Sawyers & Ben Roseon Apr 16, 2025
Supercharge your lead acquisition with Faraday + LeadConduitLeadConduit is an extremely powerful tool on its own, but when combined with Faraday’s predictive AI agents, it becomes a real-time decision engine that helps you prioritize high-value leads before you ever place a bid.Chris Thomas & Ben Roseon Apr 11, 2025
ROI isn’t a scorecard—it’s a strategyFaraday treats ROI not as a final score but as an ongoing strategy—helping clients understand, optimize, and expand on the value generating strategies we're driving throughout the entire campaign lifecycle.Chris Waite & Ben Roseon Apr 10, 2025
Making sense of feature importance: Why 3% matters more than it might seemFeature importance in Faraday Outcomes and Recommenders shows which traits—like age or buying habits—had the biggest impact on the model’s predictions, helping you understand not just what drove decisions, but how and why.Ben Roseon Apr 10, 2025
Smarter identity resolution through payload fallbacks with FaradayFaraday has introduced payload fallbacks, a new identity resolution strategy that ensures more reliable results for Lookup API users, even when an identity is only partially recognized.Tom Caruso & Ben Roseon Apr 9, 2025
Smarter prospecting at scale: How a direct mail provider grew reach without sacrificing performanceHow a direct mail platform used Faraday’s AI to triple their reach with smarter, scalable lead targeting—without losing conversion performance.David Small & Ben Roseon Apr 8, 2025
Talking to your lead vendors about AI-driven lead optimizationAfter signing up for Faraday, your lead vendors might notice a change in your bidding habits. Here are some talking points to facilitate the conversation.Alexandra Noyes & Ben Roseon Apr 8, 2025