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Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.

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Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns

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Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.

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Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.

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