Faraday launches accessible, responsible, powerful AI for all
This summer, we’re ringing in an AI revolution at Faraday, one where any brand, not just the Fortune 100, can use practical, powerful AI without compromising on ethics.
Andy Rossmeissl
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Andy Rossmeissl
How gorjana fuels growth with responsible data and AI
“Finding a true partner to leverage data intelligently.”
Faraday gives clients access to Google Cloud AI using tried-and-true recipes
Google Cloud's approach to AI breaks down traditional barriers between data analysis and software development. It makes our data scientists happy to directly develop infinite scale production systems.
· Seamus AbshereFaraday model reports: Understanding feature importance and directionality
Predictions are complex, and consumer predictions for marketing aren’t an exception. In many cases, you might find yourself given the green or red light to go after a lead, prevent a churn, or approach a customer in another way that’s specific to a business goal your org has.
· Patrick Doherty
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August 2022 product updates: Outcomes, Pipelines, Connections, Cohorts
Introducing four major updates that empower users to build and deploy their own predictions in the Faraday platform—no data science degree required.
· Patrick Doherty
Building trust: How brands can answer common data security questions
Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data.
· Andy RossmeisslThe best of AI, right in your inbox
6 strategies to prepare for the death of third-party cookies
In a world without third-party cookies, building trust with your audience is more important than ever.
Delight your customers, impress your colleagues, surprise even yourself
Join hundreds of brands, agencies, and platforms getting real, practical value from AI.
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
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Faraday unifies your customer data with hundreds of rich, built-in consumer data points to provide powerful predictions that you can be confident in–in just a few clicks.
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