Faraday launches accessible, responsible, powerful AI for all
This summer, we’re ringing in an AI revolution at Faraday, one where any brand, not just the Fortune 100, can use practical, powerful AI without compromising on ethics.
Andy Rossmeissl
This summer, we’re ringing in an AI revolution at Faraday, one where any brand, not just the Fortune 100, can use practical, powerful AI without compromising on ethics.
“Finding a true partner to leverage data intelligently.”
Google Cloud's approach to AI breaks down traditional barriers between data analysis and software development. It makes our data scientists happy to directly develop infinite scale production systems.
· Seamus AbsherePredictions are complex, and consumer predictions for marketing aren’t an exception. In many cases, you might find yourself given the green or red light to go after a lead, prevent a churn, or approach a customer in another way that’s specific to a business goal your org has.
· Patrick DohertyIntroducing four major updates that empower users to build and deploy their own predictions in the Faraday platform—no data science degree required.
· Patrick DohertyTransparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data.
· Andy RossmeisslIn a world without third-party cookies, building trust with your audience is more important than ever.
Join hundreds of brands, agencies, and platforms getting real, practical value from AI.
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
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