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Faraday’s personas now include plain-English summaries, salient traits, and strategic recommendations—making it easier than ever to interpret and act on your customer insights. Building on our recent persona naming update, this release adds a new layer of clarity and context that turns analysis into action.

Faraday

on Oct 25, 2025

Just as code copilots like Claude Code use tools like vector search to pick out relevant code (saving attention for writing code), consumer-facing AI agents should use predictive models to pick relevant demographic signals (saving attention for conversation and decision-making).

Seamus Abshere

on Oct 24, 2025

Faraday’s predictive data layer turns your homeservices CRM into a tool that shows which leads are most likely to book, helping your team focus on high-intent prospects and close more jobs efficiently.

Ben Rose

on Oct 24, 2025

Efficacy reporting lets you see how well your Faraday models are performing in the real world by comparing predicted outcomes to actual results.

Faraday

on Oct 23, 2025

Faraday now supports customizable email notifications, letting users opt in to alerts when key resources finish a build, refresh, or encounter errors.

Faraday

on Oct 22, 2025

Faraday delivers real, verifiable match rates—not inflated vanity numbers—so CMOs can confidently plan campaigns on accurate foundations that actually drive value.

Ben Rose

on Oct 3, 2025

A leading DTC eyewear brand turned restricted and incomplete first-party data into growth by using Faraday’s consumer data to enrich records, enable geo-personalized campaigns, and drive measurable results.

Ben Rose

on Oct 2, 2025

Faraday enabled a performance marketing agency to boost repeat purchases by 17% by enriching their client’s customer data and revealing new insights that reshaped segmentation and messaging.

Ben Rose & 

David Small

on Oct 2, 2025

Faraday’s financial services essential data package delivers curated, high-impact datapoints that help banks, credit unions, and fintechs qualify applicants faster, prioritize the right households, and drive portfolio growth.

Faraday

on Sep 24, 2025