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Bias can rear its ugly head in various forms, from implicit biases that occur without the human actor being aware of it, to conscious bias in the inverse. While bias in data is historically more prevalent in certain B2C industries, like financial services, it doesn’t exclusively live there.· Michael Musty, Patrick Doherty
One of Faraday’s founding pillars is the use of Responsible AI, which includes both preventing direct harmful bias and reporting on possible indirect bias. We’ve been building these features directly into the platform over the past several months, and today we’re going to walk through two new features in Faraday with bias reporting and mitigation.· Patrick Doherty
Faraday is thrilled to highlight LeadConduit, the ActiveProspect integration for Faraday. Between LeadConduit helping you acquire, optimize, and distribute leads, and Faraday scoring your leads with likely-to-convert predictions, your leads have never been easier to manage.· Patrick Doherty
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Implementing the right predictive lead scoring system unlocks powerful lead optimization and personalization options for marketing and sales teams.· Perry McDermott
Google Cloud's approach to AI breaks down traditional barriers between data analysis and software development. It makes our data scientists happy to directly develop infinite scale production systems.· Seamus Abshere
If you have at least 2000 payments, Stripe data probably contains your buyer signal - the unique patterns that predict who will buy from you.· Seamus Abshere
“Finding a true partner to leverage data intelligently.”· Damara Goodloe
In a world without third-party cookies, building trust with your audience is more important than ever.· Faraday
In finance, remaining compliant to fair lending regulations doesn’t mean you need to accept worse acquisition performance. Learn how to use AI and third-party data to optimize ad spend by surfacing your most likely-to-buy customers in under 15 minutes, while ensuring you're compliant to any relevant regulations.· Patrick Doherty
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Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
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