Welcome to Faraday Academy! Here, you'll find various courses that, upon completion, will enable you to get the most out of Faraday by learning the ins-and-outs of the product, predicting customer behavior, about Responsible AI, and more.
Join Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing, Perry McDermott as they discuss how predictive AI can transform personalization and engagement to deliver relevant and timely interactions.
· FaradayDoing personalization at scale right can provide incredible value to your brand, and has a major impact on how your customers see and interact with you. A daunting set of challenges is presented to most brands that try to tackle the issue themselves–let’s dive into a few of the most glaring challenges.
· Patrick DohertyThese days, marketers are looking for every advantage to help them stand out from the crowd. From personalization to utilizing AI tools like ChatGPT to lend a hand with copy, consumers are getting more picky about which brands they interact with, and it’s forcing brands to adapt.
· Patrick DohertyThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Implementing the right predictive lead scoring system unlocks powerful lead optimization and personalization options for marketing and sales teams.
· Perry McDermott
Google Cloud's approach to AI breaks down traditional barriers between data analysis and software development. It makes our data scientists happy to directly develop infinite scale production systems.
· Seamus Abshere
If you have at least 2000 payments, Stripe data probably contains your buyer signal - the unique patterns that predict who will buy from you.
· Seamus Abshere
“Finding a true partner to leverage data intelligently.”
· Damara Goodloe
In a world without third-party cookies, building trust with your audience is more important than ever.
· Faraday
In finance, remaining compliant to fair lending regulations doesn’t mean you need to accept worse acquisition performance. Learn how to use AI and third-party data to optimize ad spend by surfacing your most likely-to-buy customers in under 15 minutes, while ensuring you're compliant to any relevant regulations.
· Patrick DohertyJoin hundreds of brands, agencies, and platforms getting real, practical value from AI.
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
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