![What's new: archiving resources & a new look for deployments](/_next/image?url=%2Fimages%2Fblog%2Fproduct-updates-7-23-header.png&w=3840&q=75)
What's new: archiving resources & a new look for deployments
Explore the latest Faraday updates with the ability to archive resources and a new look for pipeline deployments.
Explore the latest Faraday updates with the ability to archive resources and a new look for pipeline deployments.
Faraday's identity graph and customer behavior predictions come together with Simpli.fi's media buying program to create lookalike audiences that enable marketers to target likely buyers with relevant engagement at scale.
· FaradayThe AI hype machine has done its job. People are inundated with AI marketing to the point no one knows what is hype and what is reality.
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Faraday, the leading infrastructure provider for customer behavior prediction technology, has announced the beta release of its newest prediction: Recommendations.
· FaradayBy optimizing your lead generation with predictive lead scoring, you can generate more qualified leads, improve profitability, and ROI, and lower costs.
· Brian CarlsonPredictive lead scoring uses machine learning to analyze large datasets and prioritize leads most likely to convert, enhancing efficiency and effectiveness for marketing and sales teams.
· Brian CarlsonTo be proactive in serving their customer's needs, brands must deploy predictive AI software technology to deliver the dynamic, enhanced data needed to power the CX.
· Brian CarlsonJoin hundreds of brands, agencies, and platforms getting real, practical value from AI.
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
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