Privacy options

Your privacy options

Notice of right to opt out

Many states allow consumers to opt out of the "sale" of their personal information. For example, California has the California Consumer Privacy Act (CCPA). As explained further in our Privacy Policy, Faraday and our advertising partners collect certain pieces of information from our visitors, such as device identifiers, cookies, advertising IDs, IP addresses, and usage activity, so that we and our partners can deliver ads on other sites or apps. We and our partners may share this information with third parties to deliver relevant ads to you. This type of information sharing with our advertising partners may be considered a "sale" under the CCPA or other regulations. Also as explained in our Privacy Policy, we may share certain of your information with Clients and others. Below, we explain how you can control the information that is shared for online advertising purposes and with our Clients and others, and important information about those choices.

Digital Advertising Alliance ("DAA") and Network Advertising Initiative ("NAI") Opt-Outs

The Digital Advertising Alliance ("DAA") and the Network Advertising Initiative ("NAI") offer tools to provide consumers with choices as to whether participating third parties can use your information to provide targeted advertising. To opt out of sharing your information with such participating third parties for targeted advertising, please use the following tools:

• For websites: the DAA WebChoices Tool and the NAI Consumer Opt-Out Tool
• For mobile applications: the DAA AppChoices Tool

Mobile ad settings

If you no longer wish to receive interest-based advertising on your mobile applications, please refer to your device’s operating system settings. Information on "limit ad tracking" settings for many common operating systems is available on NAI’s Mobile Choices page.

Please note

The opt-outs described above are device- and browser-based. Because the information being shared relates to your device ID and/or browser ID, you must opt out on each device and each browser where you want your choice to apply.

Opt-outs may be stored via cookies. If you clear cookies, your opt-out will no longer be valid and you must opt out again where you want your choices to apply. Faraday does not maintain or control the opt-out mechanisms and settings above and is not responsible for their operation.

Exercising these choices does not prevent us from delivering contextual advertising, conducting cross-device tracking for us to serve you first-party ads directly, or using information for non-targeted advertising purposes, such as attribution and analytics.

We may also still share some personal information with our partners to help us perform functions such as measuring ad effectiveness, controlling how many times you see an ad, determining ad performance, providing and securing ad, providing aggregate statistics and analytics, and/or reducing ad fraud. In such instances, these partners will act as our services providers.

The above choices will not opt you out of the use of previously collected and shared information or all interest-based advertising (such as that conducted on other sites).

Sharing opt out

If you do not want us to share your information with our Clients and other third parties when such disclosure constitutes a "sale" under the CCPA or other regulations, please submit a request by entering your email below.

Consumer request metrics

California and other state law requires data brokers to report how many consumer privacy requests they received, and how quickly they responded. The figures below are grouped by the calendar year in which the requests were received. Received counts every request we got. The state columns count the unique people those requests matched in our records; requests that we could not place in any state are listed as state unknown. We comply in whole with every request: matched people are deleted, and for unmatched requests we hold nothing to delete. When we receive a request to opt out of sale or sharing, or to limit the use of sensitive personal information, we honor it by deleting the person entirely, so those figures match the deletion figures.

Notes

• These numbers may include European requests under GDPR, however since Faraday does not hold or process European data, they will not be matched.
• In 2024-2025, Faraday received a very high volume of automated opt-out requests without accompanying authentication (that the consumer or their agent is who they say they are) and authorization (that the consumer truly gave permission to the agent). Faraday decided to honor these as deletion requests, but subsequently implemented stricter requirements which have led to a smaller volume of requests.
• In 2025, in response to identity theft concerns, Faraday started requiring (1) a scan of US Government Issued Identification, such as drivers license, passport, or ID card, and (2) a scan of a utility bill, lease, or bank statement with the same name as the government issued ID. This led to a reduction in the number of data access requests.

2025