Classifies an individual as the primary, secondary, or other active member of their household.
Data catalog
All the consumer data context available from Faraday.
Showing 1424 of 1424 attributes
All 1,424 attributes
- 2020 census tract block group code
- Aca health insurance purchaser likelihood
- Active credit tradeline count
- Active military donation interest
- Address 2 unit type
- Adult 18 to 24 gender presence
- Adult 25 to 34 gender presence
- Adult 35 to 44 gender presence
- Adult 45 to 54 gender presence
- Adult 55 to 64 gender presence
- Adult 65 to 74 gender presence
- Adults in household count
- Age
- Agent sold magazine spending quintile
- Agent sold magazine subscription recency
- Air conditioning system type
- Air freshener brand switcher likelihood
- Airbnb vrbo hoster likelihood
- Airbnb vrbo user likelihood
- Airfare direct purchaser likelihood
- Airline agent help seeker likelihood
- Airline online help seeker likelihood
- Airline upgrader likelihood
- Alaska cruise travel likelihood
- Alcohol beverage switcher likelihood
- Alcohol delivery likelihood
- All cause donation quintile
- All cause donation recency
- All cause donor engagement intensity
- Alternative energy consumer likelihood
- Amazon non prime consumer likelihood
- Amazon prime customer likelihood
- American diner enthusiast likelihood
- American express credit cardholder
- American made motorcycle ownership likelihood
- Amusement park attendees likelihood
- Android smart phone owner likelihood
- Animal lover engagement intensity
- Animal welfare and wildlife donation quintile
- Animal welfare donation interest
- Animal welfare donor likelihood
- Animal welfare interest recency
- Annual housing turnover rate
- Annual mean temperature
- Annual precipitation mm
- Annuity customer likelihood
- App user likelihood
- Apparel return policy buyer likelihood
- Apple pay user likelihood
- Apple smart phone owner likelihood
- Appliance purchaser likelihood
- Appraised land value
- Are millennial parents
- Art house movie enthusiast likelihood
- Arts and crafts purchase recency
- Arts and crafts spending level quintile
- Arts and culture donation interest
- Arts crafts engagement intensity
- Asia travel likelihood
- Associated post office name
- At t cell phone customer likelihood
- Atv 3 wheeler side by side owner likelihood
- Auto insurance agent sold likelihood
- Auto insurance call center sold likelihood
- Auto insurance channel count
- Auto insurance likelihood
- Auto insurance loyalty telematics customer likelihood
- Auto insurance self serve online buyer likelihood
- Auto insurance telematics customer likelihood
- Auto insurance telematics discount likelihood
- Auto loan purchaser likelihood
- Auto parts store purchase likelihood
- Automated valuation model
- Automotive work interest
- Autonomous vehicle purchase likelihood
- Available home equity amount
- Average lifetime purchase value quintile
- Avid book reader likelihood
- Avid gardener engagement intensity
- Avid magazine subscriber engagement intensity
- Avid magazine subscriber likelihood
- B2b business marketing engagement intensity
- B2b corporate gifts quintile
- B2b maintenance repair operations spending quintile
- B2b marketing spending quintile
- B2b mro engagement intensity
- B2b office and corporate gifts engagement intensity
- B2b office corporate gifts purchase recency
- B2b training and publications engagement intensity
- B2b training and publications purchase recency
- B2b training publications spending quintile
- Baby formula purchaser likelihood
- Baby supplies shopper likelihood
- Baking interest
- Bankcard issue date
- Bar and lounge food enthusiast likelihood
- Bargain hotel shopper likelihood
- Bargain shopper likelihood
- Baseball enthusiast likelihood
- Basic needs charitable donation quintile
- Basic needs donations recency
- Basic needs donor engagement intensity
- Basketball enthusiast likelihood
- Bathroom fixture count
- Baths
- Beauty and spa engagement intensity
- Beauty and spa purchase recency
- Beauty and spa spending quintile
- Beef jerky consumer likelihood
- Beer brand switcher likelihood
- Bestselling fiction books interest
- Beverage spending quintile
- Beverages engagement intensity
- Beverages purchase recency
- Big game hunting interest
- Bird watching and feeding interest
- Birth date of child 1 derivation
- Birth date of child 2 derivation
- Birth date of child 3 derivation
- Birth date of child 4 derivation
- Birthdate of child 1
- Birthdate of child 2
- Birthdate of child 3
- Birthdate of child 4
- Birthday day derivation
- Birthday month derivation
- Bj wholesale shopper likelihood
- Boat owner likelihood
- Boating and sailing interest
- Book or magazine interest
- Book reader likelihood
- Books engagement intensity
- Books purchase recency
- Books spending quintile
- Borough id
- Brand driven home cleaner likelihood
- Brand loyal consumer likelihood
- Brand motivated laundry user likelihood
- Brand motivated personal care product user likelihood
- Branded prescription preference consumer likelihood
- Breakfast dining enthusiast likelihood
- Breakfast meat brand switcher likelihood
- Budget meal planner likelihood
- Buildings on parcel count
- Burger diner likelihood
- Burial insurance purchase interest
- Burial insurance purchaser likelihood
- Bus commuter likelihood
- Business marketing purchase recency
- Business travel interest
- Business traveler likelihood
- Buy now pay later consumer likelihood
- Buy online pick up in store consumer likelihood
- Buy online return in store consumer likelihood
- Cable internet phone bundle likelihood
- Cable service switcher likelihood
- Cable TV premium subscriber likelihood
- Cable TV subscriber likelihood
- Calming app user likelihood
- Canada cruise travel likelihood
- Cancer causes interest
- Canned soup purchaser likelihood
- Carb diet dining customer likelihood
- Career advancement courses interest
- Career changer likelihood
- Caregiver likelihood
- Caribbean travel likelihood
- Carrier Route
- Carry out enthusiast likelihood
- Carshare user likelihood
- Cash payment indicator
- Casual dining enthusiast likelihood
- Cat owning interest
- Catalog purchase concentration quintile
- Catering delivery customer likelihood
- Catering pick up customer likelihood
- Cdp id
- Cellular switcher likelihood
- Census block group
- Census tract id
- Certificates of deposit customer likelihood
- Certified pre owned vehicle purchase likelihood
- Charitable brand buyer likelihood
- Charitable donation interest
- Checking account opener likelihood using protected data
- Chicken dining enthusiast likelihood
- Child age 0 to 2 presence
- Child age 11 to 15 gender presence
- Child age 16 to 17 gender presence
- Child age 3 to 5 gender presence
- Child age 6 to 10 gender presence
- Child learning purchase recency
- Child learning spending quintile
- Child presence in household indicator
- Children count
- Children in household count
- Children s engagement intensity
- Children’s causes donor likelihood
- Childrens books interest
- Childrens causes donation interest
- Childrens purchase recency
- Childrens spending quintile
- Chinese dining enthusiast likelihood
- Chocolate candy brand switcher likelihood
- Christmas ornaments collectibles buyer likelihood
- Cigar pipe enthusiast likelihood
- Cigar smoking interest
- City
- City id
- Classical music interest
- Clean eating dining customer likelihood
- Cleaning products brand switcher likelihood
- Click to cart home delivery customer likelihood
- Click to cart pick up customer likelihood
- Coca cola brand switcher likelihood
- Coffee brand switcher likelihood
- Coffee enthusiast likelihood
- Cold cereal brand switcher likelihood
- Collectible doll interest
- Collectible dolls or figurines interest
- Collectibles art antiques interest
- Collectibles engagement intensity
- Collectibles interest
- Collectibles purchase recency
- Collectibles spending quintile
- College football enthusiast likelihood
- College graduate change date
- College graduate indicator
- College student likelihood
- Combined sales tax rate
- Community bank customer likelihood
- Community cause donation recency
- Community cause donor engagement intensity
- Community focused donation quintile
- Commute time 10 to 14 min
- Commute time 15 to 19 min
- Commute time 20 to 24 min
- Commute time 25 to 29 min
- Commute time 30 to 34 min
- Commute time 35 to 39 min
- Commute time 45 to 59 min
- Commute time 5 to 9 min
- Commute time 60 to 89 min
- Commuter bike owner likelihood
- Compact truck purchase likelihood
- Company name
- Conservative causes donor likelihood
- Conservative investment style consumer likelihood
- Consistent belief causes donor likelihood
- Construction quality rating
- Contactless pay user likelihood
- Convenience cook likelihood
- Convenience driven personal care product user likelihood
- Convenience home cleaner likelihood
- Cooking and culinary books interest
- Cooking interest
- Cord cutter likelihood
- Core based statistical area
- Corporate partnership donor likelihood
- Costco shopper likelihood
- Cough cold flu remedy brand switcher likelihood
- Count of household verification sources
- Country lifestyle books interest
- Country music enthusiast likelihood
- Country music interest
- County code
- County id
- Craft beer enthusiast likelihood
- Craigslist purchaser likelihood
- Craigslist seller likelihood
- Credit card applicant likelihood using protected data
- Credit card attrition likelihood
- Credit card balance transfer user likelihood
- Credit card count
- Credit card count change date
- Credit card count change direction
- Credit card payment indicator
- Credit card revolver likelihood
- Credit card transaction in household
- Credit card user in household
- Credit debit card category indicator
- Credit financial service interest
- Credit score proxy
- Credit score proxy change date
- Credit score proxy change direction
- Credit union member likelihood
- Cruise travel interest
- Cruise travel likelihood
- Cruiser bike owner likelihood
- Cruiser likelihood
- Cultural arts event interest
- Cultural arts events attendees likelihood
- Cultural geographic magazine engagement intensity
- Current head of household age
- Current head of household age derivation
- Current loan-to-value
- Current model year vehicle purchase likelihood
- Cycling interest
- Date of birth
- Deal focused home delivery spending quintile
- Dealer service usage likelihood
- Debit card user likelihood
- Democratic high dollar donor likelihood
- Democratic voter likelihood
- Department store cosmetic purchaser likelihood
- Department store fragrance purchaser likelihood
- Deposit customer likelihood
- Designated marketing area
- Dining out cookies eater likelihood
- Dining out dessert eater likelihood
- Dining out ice cream eater likelihood
- Dining out lemonade drinker likelihood
- Dining out prefer salad over fries eater likelihood
- Dining out shake drinker likelihood
- Dining out tea drinker likelihood
- Dinner dining enthusiast likelihood
- Direct mail preference customer likelihood
- Direct to brand cosmetic purchaser likelihood
- Direct to brand fragrance purchaser likelihood
- Discount movie enthusiast likelihood
- Discretionary spending income
- Dishwasher detergent brand switcher likelihood
- Dma id
- Do it yourself home improvement interest
- Do it yourselfer likelihood
- Dog diner likelihood
- Dog owning interest
- Dollar donor likelihood
- Domestic beer enthusiast likelihood
- Domestic travel interest
- Domestic vehicle purchase likelihood
- Donates to cancer causes likelihood
- Doordash dining enthusiast likelihood
- Dwelling type
- Ebay purchaser likelihood
- Ebay seller likelihood
- Economy car purchase likelihood
- Economy suv purchase likelihood
- Education savings plan owner likelihood
- Effective year built
- Electric bike enthusiast likelihood
- Electric over hybrid vehicle preference likelihood
- Electric vehicle purchase likelihood
- Electronics interest
- Elite home furnishing purchaser likelihood
- Employer provided health insurance policy holder likelihood
- Empty nester change date
- Empty nester indicator
- Energy drink switcher likelihood
- Entertainment books interest
- Entertainment reader likelihood
- Entrepreneurs likelihood
- Environmental and animal donation engagement intensity
- Environmental and animal donation quintile
- Environmental and animal donation recency
- Environmental contribution recency
- Environmental donation amount quintile
- Environmental donor likelihood
- Environmentally conscious engagement intensity
- Environmentally focused likelihood
- Estimated building square footage
- Estimated income
- Etsy purchaser likelihood
- Europe travel likelihood
- Everyday low price shopper likelihood
- Experimental cooks likelihood
- Exterior wall construction
- Extreme fitness enthusiast likelihood
- Facebook active user likelihood
- Facebook instagram x or pinterest user
- Facebook interest
- Facebook marketplace purchaser likelihood
- Facebook marketplace seller likelihood
- Faith and health donor engagement intensity
- Faith and medical donation quintile
- Faith and medical research donation recency
- Faith based books likelihood
- Faith based donation amount quintile
- Faith based donation interest
- Faith based donor engagement intensity
- Faith based media interest likelihood
- Faith based music enthusiast likelihood
- Faith based music interest
- Faith focused donation recency
- Faith interest
- Fall purchase concentration quintile
- Families count
- Family composition
- Family learning and development engagement intensity
- Fantasy sports enthusiast likelihood
- Fashion accessories and beauty engagement intensity
- Fashion accessories and beauty purchase recency
- Fashion accessories and beauty spending quintile
- Fashion books interest
- Female and male apparel engagement intensity
- Female and male apparel purchase recency
- Female and male apparel spending quintile
- Female apparel style and comfort spend quintile
- Female brand apparel catalog engagement intensity
- Female online value shopper engagement intensity
- Figurine collecting interest
- Final recorded deed sale price
- Financial advisor customer likelihood
- Financial health newsletter subscriber likelihood
- Financial institution convenience likelihood
- Financial institution shopper likelihood
- Fine dining enthusiast likelihood
- Fireplace opening count
- Fireplace type
- Fishing interest
- Fitness equipment purchaser likelihood
- Fitness interest
- Flavored drink purchaser likelihood
- Flood insurance customer likelihood
- Floor construction type
- Floor count
- Floral fragrance notes enthusiast likelihood
- Food delivery customer likelihood
- Food truck consumer likelihood
- Football entertainer likelihood
- Football enthusiast likelihood
- Free streaming enthusiast likelihood
- Frequent debit or atm card user likelihood
- Frequent mobile purchaser likelihood
- Frequent movie enthusiast likelihood
- Frequent online movie viewer likelihood
- Frequent online music purchaser likelihood
- Frequent takeout food likelihood
- Fresh food delivery consumer likelihood
- Fresh food seeker likelihood
- Fresh fragrance notes enthusiast likelihood
- Fried chicken sandwich diner likelihood
- Fried fish sandwich diner likelihood
- Frozen food brand switcher likelihood
- Fruit alcoholic beverage drinker likelihood
- Full size cars in household count
- Full size luxury truck purchase likelihood
- Full size suv purchase likelihood
- Full size truck purchase likelihood
- Furniture store credit card user
- Future investor likelihood
- Garage finish status
- Garage material
- Garage structure type
- Garage vehicle capacity
- Garden and backyard engagement intensity
- Garden and backyard purchase recency
- Garden and backyard spending quintile
- Gardening interest
- Gas energy consumer likelihood
- Gender
- Gender of child 1
- Gender of child 2
- Gender of child 3
- Gender of child 4
- General book reading interest
- General gifts engagement intensity
- General gifts purchase recency
- General gifts spending quintile
- General travel interest
- Geocode accuracy
- Gift purchase recency
- Gift shopper engagement intensity
- Gift spending quintile
- Gig economy employees likelihood
- Gluten free dining customer likelihood
- Gofundme donor likelihood
- Golf interest
- Gourmet food interest
- Graduate school student likelihood
- Grandchildren spending interest
- Greek middle eastern dining enthusiast likelihood
- Green product purchaser likelihood
- Grilled chicken sandwich diner likelihood
- Grocery loyalty card customer likelihood
- Grocery store app user likelihood
- Grocery store frequenter likelihood
- Grubhub dining enthusiast likelihood
- Gym member likelihood
- Hair color purchaser blonde likelihood
- Hair color purchaser brown likelihood
- Hair color purchaser likelihood
- Hair color purchaser red likelihood
- Hard cider enthusiast likelihood
- Hard lemonade drinker likelihood
- Hard seltzer enthusiast likelihood
- Hard tea drinker likelihood
- Has auto loan
- Has banking activity
- Has club or continuity purchase in last 24 months
- Has educational loan
- Has financial services installment loan
- Has home equity loan
- Has home mortgage
- Has major network credit card
- Has membership warehouse credit card
- Has refinanced installment loan
- Has store or specialty card
- Has used catalog showroom credit card
- Has used finance company credit card
- Has used oil or gas credit card
- Has utilized other credit or leasing
- Health and wellness purchase recency
- Health and wellness spending quintile
- Health for life donor engagement intensity
- Health insurance through labor union likelihood
- Healthy cereals purchaser likelihood
- Healthy diet likelihood
- Heavy cleaner likelihood
- Heavy coupon user likelihood
- Heavy fiber focused food buyer likelihood
- Heavy gluten free food buyer likelihood
- Heavy low fat food buyer likelihood
- High dollar belief causes donor likelihood
- High dollar other causes non religious donor likelihood
- High end formal and casual apparel engagement intensity
- High end mattress purchaser likelihood
- High end shopper likelihood
- High price apparel purchase recency
- High price apparel spending quintile
- High price female apparel accessories engagement intensity
- High price female apparel accessories spending quintile
- High price female apparel and accessories recency
- High price home decor engagement intensity
- High price home decor purchase recency
- High price home decor spending quintile
- Hobbies and crafts interest
- Hobby interest
- Hobby or collectibles interest
- Hobby purchase recency
- Hobby spending quintile
- Hockey enthusiast likelihood
- Home and fashion trend purchase recency
- Home and fashion trend spending quintile
- Home buying likelihood
- Home buying or financing likelihood
- Home cleaning new product seeker likelihood
- Home decor engagement intensity
- Home decor purchase recency
- Home decor spending quintile
- Home delivery preference recency
- Home delivery shopper engagement intensity
- Home entertainer likelihood
- Home financing likelihood
- Home gym owner likelihood
- Home maintenance and hunting spending quintile
- Home market value
- Home market value change date
- Home market value change direction
- Home office supply credit card transaction
- Home office type
- Home owner or renter derivation
- Home owner relocation likelihood
- Home ownership status
- Home remodeler likelihood
- Home renovation project recency
- Home renovation spending quintile
- Home sale year month
- Home security system purchase likelihood
- Home shopping network enthusiast likelihood
- Home structure type
- Home study courses interest
- Home warranty purchaser likelihood
- Home year built
- Homestead exemption status
- Hotel loyalty program member likelihood
- Household education
- Household education derivation
- Household generation count
- Household income
- Household income change date
- Household income change direction
- Household lifestyle count
- Household marital status composition
- Household marital status derivation
- Household political party affiliation
- Household size
- Household size derivation
- Households count
- Households with children count
- Housing density
- Humanitarian and cultural cause donation quintile
- Humanitarian and veteran cause support recency
- Humanitarian and veteran support donation quintile
- Humanitarian and veteran supporter engagement intensity
- Humanitarian donor engagement intensity
- Humanitarian donor interest
- Hunting or shooting interest
- Hybrid vehicle purchase likelihood
- Hybrid work seeker likelihood
- Identity theft protection purchaser likelihood
- Import beer enthusiast likelihood
- Import vehicle purchase likelihood
- Improvement assessed market value
- Impulse purchaser likelihood
- Income compared to county average
- Income derivation
- Income modeled without protected class data
- Income tier derivation
- Independent voter likelihood
- Individual credit activity in household
- Individual marital status
- Individual record marketing suitability
- Individual’s title
- Indoor hobbies purchase recency
- Indoor hobbies spending quintile
- Indoor hobby catalog engagement intensity
- Inflation indexed consumer likelihood
- Insomnia likelihood
- Instagram interest
- Instagram purchaser likelihood
- Instagram user likelihood
- Installment home equity loan origination date
- Insurance for loan products purchaser likelihood
- Insurance purchase interest
- Insurance purchaser likelihood
- Insurance switcher likelihood
- Intend to purchase 5g service likelihood
- Interest checking preference likelihood
- Interest in sports
- Interior decorating books interest
- Intermittent faster likelihood
- International travel interest
- International traveler likelihood
- International wireless or landline customer likelihood
- Internet 5g cable switcher likelihood
- Internet all the time consumer likelihood
- Internet connected fitness user likelihood
- Internet research preference likelihood
- Internet service switcher likelihood
- Intimate apparel spending quintile
- Intimate apparel undergarments engagement intensity
- Intimate apparel undergarments purchase recency
- Investment broker user likelihood
- Investment interest
- Investment resources amount
- Is affluent childless couple
- Is baby boomer
- Is charitable donor within past 12 mos
- Is gen x
- Is married with children
- Is millennial
- Is millennial born 1981 to 1990
- Is millennial born 1991 to 2002
- Is millennial living with parents
- Is multi entity delivery point
- Is recently married millennial
- Is residential property
- Is unmarried millennial
- Italian dining enthusiast likelihood
- January high temperature
- January low temperature
- January mean temperature
- Japanese dining enthusiast likelihood
- Japanese import motorcycle ownership likelihood
- Jazz music interest
- July high temperature
- July low temperature
- July mean temperature
- Juvenile life insurance purchase interest
- Keurig switcher likelihood
- Kitchen and bath engagement intensity
- Kitchen and bath purchase recency
- Kitchen and bath spending quintile
- Kitchen and home catalog engagement intensity
- Kitchen and home catalog spending quintile
- Kitchen and home publications purchase recency
- Kroger enthusiast likelihood
- Label reader likelihood
- Labor union member likelihood
- Landline do not call suppression reason
- Las vegas travel likelihood
- Last purchase recency
- Last response date
- Last verification date
- Latin music enthusiast likelihood
- Laundry new product seeker likelihood
- Leisure travel interest
- Lending customer likelihood
- Length of residence
- Length of residence derivation
- Liberal causes donor likelihood
- Liberal nonprofit donation quintile
- Liberal nonprofit organization support recency
- Life insurance purchase interest
- Lifetime purchase volume quintile
- Light beer drinker likelihood
- Linkedin subscriber likelihood
- Liquid assets
- Liquor enthusiast likelihood
- Live music concert attendees likelihood
- Livestream consumer likelihood
- Living in single family dwelling indicator
- Long road trip taker likelihood
- Long term care insurance likelihood
- Loungewear enthusiast likelihood
- Low end department store card transaction
- Low end mattress purchaser likelihood
- Low interest credit card user likelihood
- Low price female apparel accessories engagement intensity
- Low price female apparel accessories spending quintile
- Low price female apparel and accessories recency
- Low price male apparel engagement intensity
- Low price male apparel purchase recency
- Low price male apparel spend quintile
- Low to median household income pct
- Low to mid price home decor engagement intensity
- Low to mid price home decor recency
- Low to mid price home decor spending quintile
- Loyal financial institution customer likelihood
- Lunch dining enthusiast likelihood
- Luxury import vehicle purchase likelihood
- Luxury suv purchase likelihood
- Luxury truck purchase likelihood
- Luxury vehicle prospect likelihood
- Magazine general purchase recency
- Magazine purchase recency
- Magazine reader likelihood
- Magazine spending quintile
- Magazines engagement intensity
- Mail order apparel interest
- Mail order big and tall interest
- Mail order books interest
- Mail order buyer interest
- Mail order childrens products interest
- Mail order donor interest
- Mail order food interest
- Mail order gifts interest
- Mail order health and beauty interest
- Mail order home furnishings interest
- Mail order jewelry interest
- Mail order magazines interest
- Mail order responder
- Mail order video interest
- Mail order womens plus size interest
- Main street retail credit card user
- Maintenance repair and operations purchase recency
- Male apparel engagement intensity
- Male apparel purchase recency
- Male apparel spending quintile
- Married individuals count
- Master cook likelihood
- Meal combo consumer likelihood
- Meal kit delivery consumer likelihood
- Meal planner likelihood
- Mean commute time min
- Meatless preference consumer likelihood
- Median age
- Median rent 1br
- Median rent 2br
- Median rent 3br
- Median rent 4br
- Median rent 5br plus
- Median rent studio
- Medicaid potential qualified likelihood
- Medical cause donation recency
- Medical donation for all life stages quintile
- Medical health books interest
- Medicare advantage plan purchaser likelihood
- Medicare dual eligible likelihood
- Medicare part b health insurance purchaser likelihood
- Medicare plan d prescription drug health purchaser likelihood
- Medicare purchase interest
- Medicare supplement insurance purchaser likelihood
- Meditation enthusiast likelihood
- Mediterranean travel likelihood
- Member standing
- Mens big and tall apparel customer likelihood
- Mens cosmetics purchaser likelihood
- Mens fragrance purchaser likelihood
- Mens grooming purchaser likelihood
- Mens interest magazine engagement intensity
- Mens magazine subscription recency
- Mens magazine subscription spending quintile
- Mens merchandise engagement intensity
- Mens merchandise spending quintile
- Metro id
- Mexican dining enthusiast likelihood
- Micro id
- Mid dollar donor likelihood
- Mid price female apparel accessories engagement intensity
- Mid price female apparel accessories recency
- Mid priced womens apparel and accessories spending quintile
- Mid tier truck purchase likelihood
- Mid to high price male apparel engagement intensity
- Mid to high price male apparel purchase recency
- Mid to high price male apparel spending quintile
- Mid to high price mens merchandise recency
- Midmarket term life insurance purchaser likelihood
- Midmarket whole life insurance purchaser likelihood
- Midsize car purchase likelihood
- Midsize cars in household count
- Midsize suv purchase likelihood
- Midsize trucks in household count
- Military books interest
- Military or veteran donation interest
- Military veteran spending interest
- Miller lite switcher likelihood
- Miscellaneous category purchase recency
- Miscellaneous credit card usage
- Miscellaneous online topic spending interest
- Mobile browser likelihood
- Mobile gaming enthusiast likelihood
- Mobile payment user likelihood
- Mobile phone focused consumer likelihood
- Mobile phone service switcher likelihood
- Mobile shopping list user likelihood
- Modern contemporary decor gifts engagement intensity
- Modern contemporary decor gifts purchase recency
- Modern contemporary decor gifts spending quintile
- Monitored home security system owner likelihood
- Monthly mortgage payment
- Mortgage 1 amount
- Mortgage 1 deed type
- Mortgage 1 due date
- Mortgage 1 interest rate
- Mortgage 1 interest structure
- Mortgage 1 origination year month
- Mortgage 1 term length
- Mortgage 2 amount
- Mortgage 2 deed type
- Mortgage 2 due date
- Mortgage 2 financing type
- Mortgage 2 initiation date
- Mortgage 2 interest rate
- Mortgage 2 interest structure
- Mortgage 2 term length
- Mortgage 3 amount
- Mortgage 3 due date
- Mortgage 3 financing type
- Mortgage 3 initiation date
- Mortgage 3 interest rate
- Mortgage 3 interest structure
- Mortgage 3 term length
- Mortgage amount at transaction time
- Mortgage assumption amount
- Mortgage financing type
- Mortgage loan to value ratio
- Mortgage loan type
- Mortgage refinance interest rate
- Mortgage refinancer likelihood
- Mortgage refinancer likelihood using protected data
- Mortgagee likelihood
- Mortgagee likelihood using protected data
- Most recent home equity loan amount
- Motorcycle purchase likelihood
- Motorcycle riding interest
- Motorized watercraft owner likelihood
- Mountain bike owner likelihood
- Move likelihood
- Movie loyalty program member likelihood
- Multi policy insurance owner likelihood
- Multi retailer shopper likelihood
- Multi-category magazine spending quintile (general, regional-culture, men's-interest, multi-interest)
- Museum member likelihood
- Music and video spending quintile
- Music interest
- Music videos engagement intensity
- Music videos purchase recency
- Mutual fund purchase interest
- Name brand female apparel purchase recency
- Nascar enthusiast likelihood
- Nascar interest
- National bank individual likelihood
- Native american cause donation interest
- Natural cheese slices brand switcher likelihood
- Natural foods interest
- Natural green product home cleaner likelihood
- Natural shredded cheese brand switcher likelihood
- Nearest airport
- Nearest airport distance
- Needlecrafts interest
- Neighborhood id
- Net worth
- Net worth tier no protected class
- New adult to file change date
- New adult to file indicator
- New driver change date
- New driver indicator
- New first child change date
- New first child indicator
- New luxury vehicle purchaser likelihood
- New non luxury vehicle purchaser likelihood
- Newly married change date
- Newly married indicator
- Newly single change date
- Newly single indicator
- Newsletters engagement intensity
- Newsletters purchase recency
- Newsletters spending quintile
- Non 401k mutual fund investor likelihood
- Non beef jerky consumer likelihood
- Non cash rewards card user likelihood
- Non mobile gaming enthusiast likelihood
- Non motorized watercraft owner likelihood
- Number of adults derivation
- Nutrition and fitness interest
- Nutrition interest
- Nutritional health bar brand switcher likelihood
- Offline amount spent on purchases quintile
- Offline purchase count quintile
- On demand movie subscriber likelihood
- On road motorcycle ownership likelihood
- On the go food drink consumer likelihood
- On the go snacker snack food likelihood
- One shot product order count 24 months
- One stop shopper likelihood
- Online amount spent on purchases quintile
- Online broker user likelihood
- Online degree education seeker likelihood
- Online gamer likelihood
- Online home cleaning product buyer likelihood
- Online hotel deal seeker likelihood
- Online hotel upgrader likelihood
- Online insurance buyer likelihood
- Online laundry product buyer likelihood
- Online lower price items purchase recency
- Online magazine newspaper subscriber likelihood
- Online personal appearance spending quintile
- Online personal care product buyer likelihood
- Online pet food buyer likelihood
- Online pharmacy shopper likelihood
- Online pick up restaurant customer likelihood
- Online purchase after research likelihood
- Online purchase count quintile
- Online purchase tendency quintile
- Online purchaser likelihood
- Online savings user likelihood
- Online travel agency airfare purchaser likelihood
- Online vehicle shopping likelihood
- Opening weekend movie enthusiast likelihood
- Organic food purchaser likelihood
- Organic product purchaser likelihood
- Oriental fragrance notes enthusiast likelihood
- Other category spending quintile
- Other direct delivery dining enthusiast likelihood
- Other engagement intensity
- Other faith based spending interest
- Outdoor and diy male engagement intensity
- Outdoor and diy male market engagement recency
- Outdoor apparel and gear engagement intensity
- Outdoor apparel and gear purchase recency
- Outdoor apparel and gear spending quintile
- Outdoors interest
- Own second home likelihood
- Owner likelihood
- Owner occupancy status
- Owner occupied housing unit count
- Paid streaming enthusiast likelihood
- Paper shopping list user likelihood
- Parcel sold type
- Parking facility type
- Parking space count
- Pasta brand switcher likelihood
- Pasta sauce purchaser likelihood
- Paycheck to paycheck consumer likelihood
- Paypal user likelihood
- Per capita income
- Perfect unique gift purchase recency
- Perfect unique gift spending quintile
- Person middle initial
- Personal care new product seeker likelihood
- Personal traveler likelihood
- Pet adopter likelihood
- Pet interest
- Pets are family likelihood
- Photography interest
- Pinterest interest
- Pinterest purchaser likelihood
- Pizza dining enthusiast likelihood
- Plan to get fitness membership likelihood
- Planned giver likelihood
- Plant based dining customer likelihood
- Podcast crime junkie likelihood
- Podcast enthusiast likelihood
- Podcast morbid true crime likelihood
- Podcast my favorite murder likelihood
- Podcast the ben shapiro show likelihood
- Podcast the daily likelihood
- Podcast the joe rogan experience likelihood
- Podcast true crime listener likelihood
- Political donor ideology
- Political party affiliation
- Pool owner likelihood
- Population 10 to 14
- Population 15 to 19
- Population 20 to 24
- Population 25 to 34
- Population 35 to 44
- Population 4 and under
- Population 45 to 54
- Population 5 to 9
- Population 55 to 59
- Population 60 to 64
- Population 65 to 74
- Population 75 to 84
- Population 85 and up
- Population change since 2000
- Population density
- Population female
- Population male
- Population total
- Postcode
- Practical affordable apparel purchase recency
- Practical and affordable apparel spending quintile
- Practical and technology gift purchase recency
- Practical and technology gift spending quintile
- Practical comfort apparel engagement intensity
- Pre shop planner likelihood
- Premium natural home cleaner likelihood
- Premium natural laundry product buyer likelihood
- Premium natural personal care likelihood
- Prepaid card owner likelihood
- Prepaid phone card or plan user likelihood
- Presence of children derivation
- Previous sale price
- Price driven home cleaner likelihood
- Price matcher likelihood
- Price motivated laundry product user likelihood
- Price motivated personal care product user likelihood
- Price motivated shopper likelihood
- Price sensitive cable cord cutter likelihood
- Primary building total bedrooms
- Primary cell phone user likelihood
- Primary heating fuel type
- Primary heating system
- Primary landline last verification date
- Primary non english language at home
- Prior sale date
- Prior sale type
- Prior sale with multiple parcels
- Private vehicle sale likelihood
- Pro football enthusiast likelihood
- Pro wrestling wwe enthusiast likelihood
- Proactive health manager likelihood
- Proactively manage health likelihood
- Product seeker food and drink likelihood
- Professional sports events attendees likelihood
- Progressive nonprofit donor engagement intensity
- Project home renovation engagement intensity
- Prominent household profession
- Property architectural style
- Property assessed improvement area
- Property assessed improvement value
- Property building structure type
- Property construction method
- Property crime rate
- Property energy system type
- Property foundation type
- Property has fireplace
- Property has swimming pool
- Property has veteran tax exemption
- Property improvements assessed value
- Property is seasonal address
- Property is vacant
- Property land market value
- Property legal ownership type
- Property living area
- Property location feature
- Property lot depth
- Property lot size
- Property sale date
- Property sale deed type
- Property street frontage
- Property transaction type
- Property unit count
- Property use type
- Property view type
- Property water service type
- Protected buy now pay later consumer likelihood
- Protected credit card attrition likelihood
- Protected credit card balance transfer user likelihood
- Protected credit card revolver likelihood
- Protected in market for home loan likelihood
- Protected in market for home purchase likelihood
- Protected inflation indexed consumer likelihood
- Protected interest checking preference customer likelihood
- Protected lending customer likelihood
- Public transit commuter population
- Public transportation user likelihood
- Purchased via direct channel
- Purchased via internet
- Purchased via mail order
- Purchased via sweepstakes
- Purchased via telemarketing
- Quantum upgrade customer likelihood
- Quick service restaurant cash customer likelihood
- Quick service restaurant enthusiast likelihood
- Quick shop at walmart or target likelihood
- Quilting interest
- Read circulars to research trips likelihood
- Real ingredient cook likelihood
- Recommerce purchaser apparel likelihood
- Recommerce purchaser furniture likelihood
- Recorded home sale price
- Red wine enthusiast likelihood
- Reddit user likelihood
- Refrigerated lunch meat brand switcher likelihood
- Regional bank individual likelihood
- Regional culture history magazine purchase recency
- Regional culture history magazine spending quintile
- Renter and auto insurance joint policy holder likelihood
- Renter moving to home owned likelihood
- Renter occupied housing unit count
- Republican high dollar donor likelihood
- Republican voter likelihood
- Restaurant app user likelihood
- Restaurant gift card purchaser likelihood
- Restaurant loyalty app user likelihood
- Restaurant loyalty card customer likelihood
- Retail branded credit card likelihood
- Retail spend share quintile
- Retail texter likelihood
- Retailer email subscriber likelihood
- Retired but still working likelihood
- Retirement 401k owner likelihood
- Retirement 401k stocks bonds investor likelihood
- Returns last year count
- Rewards card cash back user likelihood
- Rewards credit card user likelihood
- Rhythm and blues interest
- Road bike owner likelihood
- Rock and roll music interest
- Romance books interest
- Romance reader likelihood
- Roof covering material
- Roof customer likelihood
- Roof framing type
- Rooms in primary building count
- Running or jogging interest
- Rv purchaser likelihood
- Rv renter likelihood
- Rv travel interest
- Rv trip taker likelihood
- Rv user likelihood
- Sale consideration classification
- Salty snacks purchaser likelihood
- Sam’s club shopper likelihood
- Same manufacturer repurchase likelihood
- Samsung mobile device purchase likelihood
- Sandwich diner likelihood
- Satellite bundle likelihood
- Satellite radio subscriber likelihood
- Savings and investments amount
- Scent seeker likelihood
- School fundraising donor likelihood
- Science and new technology spending interest
- Scooter enthusiast likelihood
- Scrapbooking interest
- Seasonal brand shopper engagement intensity
- Seasonal home decor and fashion purchase recency
- Seasonal home decor and fashion spending quintile
- Self improvement course interest
- Self insured dental customer likelihood
- Self pay health insurance likelihood
- Senior caregiver likelihood
- Senior living searcher likelihood
- Sewer system type
- Shoes engagement intensity
- Shoes purchase recency
- Shopping styles
- Short term liability amount
- Skiing or snowboarding interest
- Skiing snowboarding enthusiast likelihood
- Small cars in household count
- Small employer health insurance likelihood
- Smart home customer likelihood
- Smart phone user likelihood
- Smart TV owner likelihood
- Smartphone spending interest
- Snack bar granola bar brand switcher likelihood
- Snack cheese purchaser likelihood
- Snapchat user likelihood
- Soccer enthusiast likelihood
- Social media ad influenced purchaser likelihood
- Social media donor likelihood
- Social media preference customer likelihood
- Social responsibility focused brand consumer likelihood
- Socially active on pinterest likelihood
- Socially active on x likelihood
- Socially influenced consumer likelihood
- Socioeconomic category
- Socioeconomic category change date
- Socioeconomic category change direction
- Sodium consumer likelihood
- Soft drinks brand switcher likelihood
- Solar installation qualified percent
- Solar roofing interest likelihood
- Specialty bike owner likelihood
- Specialty foods and gifts engagement intensity
- Specialty foods and gifts purchase recency
- Specialty foods and gifts spending quintile
- Specialty store cosmetic purchaser likelihood
- Specialty store fragrance purchaser likelihood
- Spending on shoes quintile
- Spending to income ratio rank
- Spirits brand switcher likelihood
- Sporting goods store credit card user
- Sports and outdoor engagement intensity
- Sports and outdoor purchase recency
- Sports and outdoor spending quintile
- Sports books interest
- Sports merchandise activewear engagement intensity
- Sports merchandise activewear spending quintile
- Sports merchandise and activewear purchase recency
- Sports reader likelihood
- Spring purchase concentration quintile
- State
- State id
- Stock up at grocery stores likelihood
- Stock up at walmart likelihood
- Stock up shopper likelihood
- Stocks or bonds purchase interest
- Store brand shopper likelihood
- Store gift card purchaser likelihood
- Streaming and cable subscriber likelihood
- Student loanee likelihood
- Sub sandwich diner likelihood
- Subscription or auto shipment cloth accessories customer likelihood
- Subscription or auto shipment customer likelihood
- Subscription or auto shipment food or beverage customer likelihood
- Subscription or auto shipment household product customer likelihood
- Subscription or auto shipment personal care customer likelihood
- Subscription or auto shipment pet products customer likelihood
- Subscription vehicle likelihood
- Subscription vehicle purchase likelihood
- Sugar free foods beverages purchaser likelihood
- Summer purchasing concentration quintile
- Sun number score
- Surname and address last verified month
- Sustainer donor likelihood
- Suv crossovers in household count
- Swimming pool characteristics
- Swimming pool interest
- Swing voter likelihood
- T mobile cell phone likelihood
- Tablet owner likelihood
- Target enthusiast likelihood
- Tax assessed land value
- Tax assessed property value
- Tax assessment year
- Tech and digital interest
- Technology driven consumer likelihood
- Technology early adopter likelihood
- Tele medicine consumer likelihood
- Television or mail order credit card purchaser
- Term life insurance likelihood
- Thai dining enthusiast likelihood
- Tiktok user likelihood
- Time since last humanitarian cultural donation
- Timeshare owner likelihood
- Timeshare travel interest
- Tools and electronics spending quintile
- Tools electronics engagement intensity
- Tools electronics purchase recency
- Total amount spent on purchases quintile
- Total appraised property value
- Total assessed property tax
- Total assessed property value
- Total basement area
- Total household product return value 24 months
- Total housing unit count
- Total loan amount
- Total parcel market value
- Total primary garage parking area
- Total purchase count observed quintile
- Town id
- Traditional cable pay TV service customer likelihood
- Traditional craft and hobby engagement intensity
- Traditional department store purchaser likelihood
- Traditional hobbies purchase recency
- Traditional hobbies spending quintile
- Train subway commuter likelihood
- Travel interest
- Trend conscious young adult engagement intensity
- Trust banking preference likelihood
- Tub spa jacuzzi owner likelihood
- Tv enthusiast likelihood
- Uber eats dining enthusiast likelihood
- Uber lyft user likelihood
- Underbanked consumer likelihood
- Uninsured for health likelihood
- Unique gift shopper engagement intensity
- United states humanitarian donation quintile
- United states humanitarian donation recency
- University donor likelihood
- Unscented product seeker likelihood
- Upcoming retirees 50 64 likelihood
- Upcoming retirees 65 and older likelihood
- Upscale retail credit card
- Usage based insurance purchaser likelihood
- Used credit card for home improvement
- Used vehicle purchase likelihood
- Uses bank issued credit card
- Uses computer electronics store card
- Uses grocery store credit card
- Uses mastercard credit card
- Uses specialty apparel credit card
- Uses standard retail credit card
- Uses travel and entertainment credit card
- Vacant housing unit count
- Vacation spender likelihood
- Value chains enthusiast likelihood
- Vegetarians likelihood
- Vehicle 1 class
- Vehicle 1 first seen date
- Vehicle 1 fuel type code
- Vehicle 1 last seen date
- Vehicle 1 make
- Vehicle 1 manufacturer category
- Vehicle 1 mileage
- Vehicle 1 model
- Vehicle 1 model year
- Vehicle 1 service person
- Vehicle 1 style
- Vehicle 2 class
- Vehicle 2 first seen date
- Vehicle 2 fuel type code
- Vehicle 2 last seen date
- Vehicle 2 make
- Vehicle 2 manufacturer category
- Vehicle 2 mileage
- Vehicle 2 model
- Vehicle 2 model year
- Vehicle 2 service person
- Vehicle 2 style
- Vehicle 3 class
- Vehicle 3 first seen date
- Vehicle 3 fuel type code
- Vehicle 3 last seen date
- Vehicle 3 make
- Vehicle 3 manufacturer category
- Vehicle 3 mileage
- Vehicle 3 model
- Vehicle 3 model year
- Vehicle 3 service person
- Vehicle 3 style
- Vehicle 4 class
- Vehicle 4 first seen date
- Vehicle 4 fuel type code
- Vehicle 4 last seen date
- Vehicle 4 make
- Vehicle 4 manufacturer category
- Vehicle 4 mileage
- Vehicle 4 model
- Vehicle 4 model year
- Vehicle 4 service person
- Vehicle 4 style
- Vehicle 5 class
- Vehicle 5 first seen date
- Vehicle 5 fuel type code
- Vehicle 5 last seen date
- Vehicle 5 make
- Vehicle 5 manufacturer category
- Vehicle 5 mileage
- Vehicle 5 model
- Vehicle 5 model year
- Vehicle 5 service person
- Vehicle 5 style
- Vehicle 6 class
- Vehicle 6 first seen date
- Vehicle 6 fuel type code
- Vehicle 6 last seen date
- Vehicle 6 make
- Vehicle 6 manufacturer category
- Vehicle 6 mileage
- Vehicle 6 model
- Vehicle 6 model year
- Vehicle 6 service person
- Vehicle 6 style
- Vehicle accessory purchaser likelihood
- Vehicle category
- Vehicle diy maintenance likelihood
- Vehicle lease likelihood
- Vehicle performance upgrade likelihood
- Vehicle purchaser likelihood
- Vehicle sale to dealership likelihood
- Vehicle service center user likelihood
- Venmo user likelihood
- Verizon cell phone customer likelihood
- Veteran causes donation interest
- Veteran donor likelihood
- Veterinarian influenced pet owner likelihood
- Village id
- Violent crime rate
- Visa amex card gift card purchaser likelihood
- Visa credit card user
- Vitamin supplement brand switcher likelihood
- Voip landline customer likelihood
- Voter likelihood
- Walking for health interest
- Walmart enthusiast likelihood
- Walmart saving catcher users likelihood
- Wearable technology user likelihood
- Weather prepared consumer likelihood
- Web surfer brick mortar purchaser likelihood
- Wechat user likelihood
- Wedding shopper likelihood
- Weekly online banker likelihood
- Wellness focused engagement intensity
- Wellness households health likelihood
- Wfh seeker likelihood
- What’s on sale shopper likelihood
- White wine enthusiast likelihood
- Whole life insurance likelihood
- Wildlife or environmental donation interest
- Wine enthusiast likelihood
- Wine interest
- Winter purchasing concentration quintile
- Wired line video connector likelihood
- Women’s beauty product purchaser likelihood
- Women’s cosmetics purchaser likelihood
- Women’s fragrance purchaser likelihood
- Womens plus size apparel customer likelihood
- Woodworking interest
- Woody fragrance notes enthusiast likelihood
- World news books interest
- World relief donation interest
- X interest
- Yoga pilates enthusiast likelihood
- Yoga pilates interest
- Yogurt brand switcher likelihood
- Zcta id
- Zoo aquarium member likelihood