Data catalog
MT - New Product Seekers - Food and Drink
Vendor's New Product Seekers - Food and Drink model which ranks consumers based upon their likelihood to try new food and drinks.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Coverage
242,116,901
individuals with known value
0
additional individuals with value imputed from their address
0
additional individuals with value imputed from their geography
242,116,901
individuals with known or imputed value
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
- API name
mt_new_product_seekers_food_and_drink
- Category
- Lifestyle
- Type
- Long
- Statistical type
- Ordinal
- Deprecation
- Not deprecated
- Null value replacement
- None
- Null value interpretation
- Value unknown
- Directionality
- None
Contribution
2 authorities contributed 776,503,430 observations since Jun 2024.
| As of | Count | ID |
|---|---|---|
| 2025-10-15 | 264,001,886 | e2f4e777-99b3-4ff1-87a1-b3c1e8ae669c |
| 2025-06-01 | 262,542,918 | 6f7e80a9-938a-4e2b-8a2c-68912afcddc8 |
| 2024-06-01 | 249,958,626 | 05978a2c-b823-4219-90b0-dc0c3294c49f |