Data catalogv1

Relationship of owner with property

Active on social media

Average dollars that were spent on purchases within lifetime activity, bucketed into 5 quintile groupings

Total lifetime number of offline purchases made, bucketed into 5 quintile groupings

Total lifetime number of online purchases made, bucketed into 5 quintile groupings

Total lifetime number of purchases made, bucketed into 5 quintile groupings

Total dollars that were spent on purchases within lifetime activity bucketed into 5 quintile groupings

Total dollars that were spent on offline purchases within lifetime activity, bucketed into 5 quintile groupings

Total dollars that were spent on online purchases within lifetime activity, bucketed into 5 quintile groupings

Measure of address match precision against USPS standards

Completeness of address on file

Advantage Target Income 4.0

Advantage Target Income Indicator 4.0

Advantage Target Narrow Band Income 4.0

Segments of the most affluent households in vendor data based upon key financial and census characteristics

The age of the individual

Freeform adult age 18 years and older (minimum 2-year increment)

Age of Most Recent Model Year Vehicle in HH

Age of Oldest Model Year Vehicle in HH

This property has been deemed agricultural

Average dollars that were spent on the animal lovers category bucketed into 5 quintile groupings

Recency of purchase in the animal lovers recency of activity category

Interest in antiques

Value of improvements to home at last appraisal

Value of parcel land at last appraisal

Approximate tax bracket for the household, assuming head of household is filing

Number of children present in household

Architectural style of structure, e.g. ranch, bungalow, a-frame, etc.

Interest in art

Average dollars that were spent on the arts & crafts category bucketed into 5 quintile groupings

Recency of purchase in the arts & crafts category

Interest in automotive DIY

Home equity, in dollars

A known collector based on purchases

Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible.

Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the upper end of the possible home value.

Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the lower end of the possible home value.

Average dollars that were spent on the b2b business marketing category bucketed into 5 quintile groupings

Recency of purchase in the b2b business marketing category

Average dollars that were spent on the b2b MRO category bucketed into 5 quintile groupings

Recency of purchase in the b2b MRO category

Average dollars that were spent on the b2b office and corporate gifts category bucketed into 5 quintile groupings

Recency of purchase in the b2b office and corporate gifts category

Average dollars that were spent on the b2b training and publications category bucketed into 5 quintile groupings

Recency of purchase in the b2b training and publications category

Indicates an individual in the household has a bank card

Date at which a bank card was issued to a member of the household

Property has a basement

Area in square meters of the basement

Average dollars that were spent on the basic needs donors category bucketed into 5 quintile groupings

Recency of purchase in the basic needs donors recency of activity category

Total number of Bathrooms in on the property

Average dollars that were spent on the beauty and spa category bucketed into 5 quintile groupings

Recency of purchase in the beauty and spa category

Average dollars that were spent on the beverages category bucketed into 5 quintile groupings

Recency of purchase in the beverages category

The month of birth

Year of the person's birth date

Birthdate of first child (if available)

Birthdate of fourth child (if available)

Birthdate of second child (if available)

Birthdate of third child (if available)

(S = specific, H = inferred)

Interest in boating

Interest in books and magazines

Self-reported interest in books - best selling fiction

Self-reported interest in books - bible/devotional

Self-reported interest in books - books/reading

Self-reported interest in books - children's books

Self-reported interest in books - cooking/culinary

Self-reported interest in books - country lifestyle

Self-reported interest in books - entertainment

Self-reported interest in books - fashion

Self-reported interest in books - interior decorating

Self-reported interest in books - medical or health

Self-reported interest in books - military

Self-reported interest in books - romance

Self-reported interest in books - sports

Self-reported interest in books - world news

Average dollars that were spent on the books category bucketed into 5 quintile groupings

Recency of purchase in the books category

The Building Square Footage that can most accurately be used for assessments or comparables [e.g., Living, Adjusted, Gross]

Indicates type of office present in home

American Express credit card has been used for a transaction by an individual within the household

Catalog Showroom credit card has been used for a transaction by an individual within the household

Computer/Electronic credit card has been used for a transaction by an individual within the household

Debit Card credit card has been used for a transaction by an individual within the household

Finance Co Card credit card has been used for a transaction by an individual within the household

Furniture credit card has been used for a transaction by an individual within the household

Grocery credit card has been used for a transaction by an individual within the household

Home Improvement credit card has been used for a transaction by an individual within the household

Home/Office Supply credit card has been used for a transaction by an individual within the household

Low End Department Store credit card has been used for a transaction by an individual within the household

Main Street Retail credit card has been used for a transaction by an individual within the household

Mastercard credit card has been used for a transaction by an individual within the household

Membership Warehouse credit card has been used for a transaction by an individual within the household

Miscellaneous credit card has been used for a transaction by an individual within the household

Oil + Gas Card credit card has been used for a transaction by an individual within the household

Specialty Apparel credit card has been used for a transaction by an individual within the household

Sporting Goods credit card has been used for a transaction by an individual within the household

Standard Retail credit card has been used for a transaction by an individual within the household

Standard Specialty Card credit card has been used for a transaction by an individual within the household

Travel + Entertainment credit card has been used for a transaction by an individual within the household

TV Mail Order credit card has been used for a transaction by an individual within the household

Upscale Retail credit card has been used for a transaction by an individual within the household

Upscale Spec Retail credit card has been used for a transaction by an individual within the household

Visa credit card has been used for a transaction by an individual within the household

The carrier route ID for the address.

Self-reported cat owner

Ranks consumer based upon their likelihood to purchase a certified pre-owned vehicle.

Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings.

Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings.

Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings.

Self-reported interest in charitable donations

Known or inferred presence of children in the household

Average dollars that were spent on the children's category bucketed into 5 quintile groupings

Recency of purchase in the children's category

Indicates a club/continuity purchase within the last 24 months

Self-reported interest in collectibles - any

Self-reported interest in collectibles - art/antique

Self-reported interest in collectibles - dolls

Self-reported interest in collectibles - figurines

Average dollars that were spent on the collectibles category bucketed into 5 quintile groupings

Recency of purchase in the collectibles category

The date this event triggered

Indicates that an individual within the household has graduated from college

Average dollars that were spent on the comfort is king category bucketed into 5 quintile groupings

Recency of purchase in the comfort is king recency of activity category

Overall measure of building construction quality

The material used in the construction of the building

The technology used to cool the house

Corporate ownership

Represents a category of credit card used for a transaction by an individual within the household

Represents a category of credit card used for a transaction by an individual within the household

Represents a category of credit card used for a transaction by an individual within the household

Represents a category of credit card used for a transaction by an individual within the household

Represents a category of credit card used for a transaction by an individual within the household

Represents a category of credit card used for a transaction by an individual within the household

Represents a category of credit card used for a transaction by an individual within the household

Represents a category of credit card used for a transaction by an individual within the household

A credit card has been used for a transaction by an individual within the household

The date this event triggered

Indicates the number of household credit cards have increased or decreased

Modeled proxy for person's credit score

Average dollars that were spent on the cultural magazine fans category bucketed into 5 quintile groupings

Recency of purchase in the cultural magazine fans recency of activity category

Average dollars that were spent on the daily delivery deal lovers category bucketed into 5 quintile groupings

Recency of purchase in the daily delivery deal lovers recency of activity category

Date of birth

Deed type

Average dollars that were spent on the designer threads category bucketed into 5 quintile groupings

Recency of purchase in the designer threads recency of activity category

Self-reported interest in dieting & weight loss

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare.

Appears on a national or regional do-not-call list

Self-reported dog owner

Self-reported interest in donating to active military charities/causes

Self-reported interest in donating to animal welfare charities/causes

Self-reported interest in donating to arts or cultural charities/causes

Self-reported interest in donating to cancer charities/causes

Self-reported interest in donating to catholic charities/causes

Self-reported interest in donating to children's charities/causes

Self-reported interest in donating to charitable causes

Self-reported interest in donating to humanitarian charities/causes

Self-reported interest in donating to native american charities/causes

Self-reported interest in donating to other religious charities/causes

Self-reported interest in donating to political conservative charities/causes

Self-reported interest in donating to political liberal charities/causes

Self-reported interest in donating to veteran charities/causes

Self-reported interest in donating to wildlife/environmental causes charities/causes

Self-reported interest in donating to world relief charities/causes

Dsf Delivery Type Code

DSF Drop Code

Dsf Season Code

DSF Vacant Indicator

Advantage-class property type categorization

The first year the building was assessed with its current components

Electricity

Electricity type

The date this event triggered

Indicates that children are no longer present within the household

Average dollars that were spent on the environmental and animal donor category bucketed into 5 quintile groupings

Recency of purchase in the environmental and animal recency of donation of activity category

Average dollars that were spent on the environmentally conscious category bucketed into 5 quintile groupings

Recency of purchase in the environmentally conscious recency of activity category

Exterior walls type

Self-reported Facebook user

Average dollars that were spent on the faith and health donors category bucketed into 5 quintile groupings

Recency of purchase in the faith and health donors recency of activity category

Average dollars that were spent on the faithfully focused category bucketed into 5 quintile groupings

Recency of purchase in the faithfully focused recency of activity category

Average dollars that were spent on the fashion accessories and beauty category bucketed into 5 quintile groupings

Recency of purchase in the fashion accessories and beauty category

Average dollars that were spent on the female and male apparel category bucketed into 5 quintile groupings

Recency of purchase in the female and male apparel category

Average dollars that were spent on the female apparel - it's brand and fit category bucketed into 5 quintile groupings

Recency of purchase in the female apparel - it's brand and fit recency of activity category

Fireplace

The date this event triggered

Floor construction type

Foundation type

Fuel type

Garage type

Number of car parking spaces available

Average dollars that were spent on the garden and backyard category bucketed into 5 quintile groupings

Recency of purchase in the garden and backyard category

Self-reported interest in gardening

Gender of individual

Gender of first child (if available)

Gender of fourth child (if available)

Gender of second child (if available)

Gender of third child (if available)

Average dollars that were spent on the general gifts category bucketed into 5 quintile groupings

Recency of purchase in the general gifts category

geo ace match level

Average dollars that were spent on the gifts for all category bucketed into 5 quintile groupings

Recency of purchase in the gifts for all recency of activity category

Highly affluent

Self-reported interest in golf

Self-reported interest in grandchildren

Average dollars that were spent on the green thumb category bucketed into 5 quintile groupings

Recency of purchase in the green thumb recency of activity category

Average dollars that were spent on the handyman hunters category bucketed into 5 quintile groupings

Recency of purchase in the handyman hunters recency of activity category

Self-reported interest in health & exercise

Average dollars that were spent on the health for life donors category bucketed into 5 quintile groupings

Recency of purchase in the health for life donors recency of activity category

The meta-category of the primary technology used to heat the house, hierarchical parent of Heating system type

The primary technology used to heat the house (distinct from fuel type)

Average dollars that were spent on the high ticket female apparel/acc. category bucketed into 5 quintile groupings

Recency of purchase in the high ticket female apparel/acc. category

Average dollars that were spent on the high ticket home decor category bucketed into 5 quintile groupings

Recency of purchase in the high ticket home decor category

Hobbies - Any - All

Self-reported hobby interest in automotive work

Self-reported hobby interest in baking

Self-reported hobby interest in bird feeding/watching

Self-reported hobby interest in career advancement courses

Self-reported hobby interest in cigar smoking

Self-reported hobby interest in cooking

Self-reported hobby interest in crafts

Self-reported hobby interest in cultural/arts events

Self-reported hobby interest in gardening

Self-reported hobby interest in gourmet foods

Self-reported hobby interest in home improvement/diy

Self-reported hobby interest in home study courses

Self-reported hobby interest in motorcycle riding

Self-reported hobby interest in photography

Self-reported hobby interest in quilting

Self-reported hobby interest in scrapbooking

Self-reported hobby interest in self-improvement courses

Self-reported hobby interest in sewing/needlework/knitting

Self-reported hobby interest in wine

Self-reported hobby interest in woodworking

Average dollars that were spent on the home decor category bucketed into 5 quintile groupings

Recency of purchase in the home decor of activity category

Actual amount of home equity loan

Date of home equity loan

Indicates the home market value has increased or decreased

Estimate of home market value

The date this event triggered

Home sale price (actual value) at time of purchase

The 'TOTAL' (i.e., Land + Improvement) Value closest to current market value used for assessment by county or local taxing authorities.

Estimated home market value for property. Utilizing newest combination of Government sourced and 3rd party sourced data to derive market value. When this data is missing a proprietary model is used to estimate the value based on protected-class limiting data.

Designation of person-to-property relationship (renter vs. owner), with probability

Homestead qualified

House style

Median numeric value of narrow-band income; computed based on highly accurate multi-sourced models which take into account modeled self-reported incomes, property values and other proprietary sources; calibrated to and validated against truth sets prior to release every six weeks

Ordinal position of narrow-band income (e.g. "6" = "$40,000 to $44,999"); used for modeling purposes only

Median attainment completed by adults in household age 18 or older

The number of people living in the household, including adults and children

Represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children

Average dollars that were spent on the humanitarian and cultural donor category bucketed into 5 quintile groupings

Recency of purchase in the humanitarian and cultural recency of donation of activity category

Average dollars that were spent on the humanitarian and veteran supporters category bucketed into 5 quintile groupings

Recency of purchase in the humanitarian and veteran supporters recency of activity category

Average dollars that were spent on the humanitarian donors category bucketed into 5 quintile groupings

Recency of purchase in the humanitarian donors recency of activity category

Improvement type

The date this event triggered

Modeled household income with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data.

Modeled household income with removal of protected-class data elements in build algorithm. Model accesses eligible household data and geographic data.

Indicates the household income has had an increase or decrease

Individual exact age

An individual (not an organization, bank, corporation, etc.) owns the property

Self-reported Instagram user

Vendor's Internet Vehicle Shopper model which ranks consumers based upon their likelihood to shop for vehicles via the internet.

Average dollars that were spent on the intimate apparel & undergarments category bucketed into 5 quintile groupings

Recency of purchase in the intimate apparel & undergarments category

Self-reported interest in investing

Estimate of financial and other investments

Estimate of financial investments with removal of protected-class data elements in build algorithm.  Model accesses eligible household data and geographic data.

Estimate of financial and other investments

Self-reported interest in investments and insurance - burial insurance

Self-reported interest in investments and insurance - insurance

Self-reported interest in investments and insurance - investments

Self-reported interest in investments and insurance - juvenile life insurance

Self-reported interest in investments and insurance - life insurance

Self-reported interest in investments and insurance - medicare coverage

Self-reported interest in investments and insurance - mutual funds

Self-reported interest in investments and insurance - stocks or bonds

Average dollars that were spent on the kitchen and bath category bucketed into 5 quintile groupings

Recency of purchase in the kitchen and bath of activity category

Last sale date

Latest sale type

The number of years the resident has lived at this location

Average dollars that were spent on the liberated givers category bucketed into 5 quintile groupings

Recency of purchase in the liberated givers recency of activity category

This lifecycle segment contains names and addresses of all individuals born between 1946 and 1964

This lifecycle segment includes households with a male and female adult present with higher than average discretionary income and no children present

This lifecycle segment is defined as husband and wife households with children present

This lifecycle segment contains names and addresses of individuals born between 1965 and 1976

This lifecycle segment contains households with adults born between 1981 and 2002

This lifecycle segment contains households with single (not Married) adults born between 1981 and 2002.

This lifecycle segment contains households with adults born between 1981 and 2002 and married

This lifecycle segment contains households with adults born between 1981 and 2002

This lifecycle segment contains households with single adults (not Married) born between 1981 and 2002, AND head of household born before 1981 AND (at least one) adult age gap to Millennial > 15 years

This lifecycle segment contains households with adults born between 1981 and 2002 with own children present

This lifecycle segment contains households with adults born between 1981 and 1990.

Self-reported interest in lifestyles - electronics

Ranks consumers based upon their likelihood to be a carshare user.

Ranks consumers based upon their likelihood to buy a motorcycle.

Ranks consumers based upon their likelihood to buy a domestic vehicle

Ranks consumers based upon their likelihood to buy an import vehicle

Ranks consumers based upon their likelihood to buy a new vehicle

Ranks consumers based upon their likelihood to buy a used vehicle

Ranks consumers based upon their likelihood to lease a vehicle

Ranks consumers based upon their likelihood to purchase from an auto parts store.

Ranks consumers based upon their likelihood to purchase their next vehicle from the same manufacturer

Ranks consumers based on their likelihood to sell a vehicle privately.

Ranks consumers based on their likelihood to sell a vehicle to a dealership.

Ranks consumers based upon their likelihood to use dealer service.

Estimate of current cash savings

Current cash savings

Vendor's newest estimate of current cash savings

The finished square meters of the house

Indicates the square footage of the entire living area of the home (minus basement, garage, etc.)

Location associated aspects

Lot area

A index reflecting the shape of the parcel: 1 is a perfect square, with lower numbers indicating rectangular or oblong shapes

Lot depth

Lot width

Average dollars that were spent on the low ticket female apparel/acc. category bucketed into 5 quintile groupings

Recency of purchase in the low ticket female apparel/acc. category

Average dollars that were spent on the low to mid ticket home decor category bucketed into 5 quintile groupings

Recency of purchase in the low to mid ticket home decor category

Average dollars that were spent on the low-ticket male apparel category bucketed into 5 quintile groupings

Recency of purchase in the low-ticket male apparel category

True if a household qualifies as low or moderate income for their region under HUD guidelines.

Average dollars that were spent on the magazines are life category bucketed into 5 quintile groupings

Recency of purchase in the magazines are life recency of activity category

Average dollars that were spent on the magazines category bucketed into 5 quintile groupings

Recency of purchase in the magazines category

Known to shop via general mail order channels, including online and traditional catalogs

Likely to make purchases via mail order channel

Household donates through mail order

Household buys insurance through mail order

Self-reported interest in mail order category - any

Self-reported interest in mail order category - apparel

Self-reported interest in mail order category - big & tall

Self-reported interest in mail order category - books

Self-reported interest in mail order category - children's products

Self-reported interest in mail order category - food

Self-reported interest in mail order category - gifts

Self-reported interest in mail order category - health & beauty products

Self-reported interest in mail order category - home furnishing

Self-reported interest in mail order category - jewelry

Self-reported interest in mail order category - magazines

Self-reported interest in mail order category - videos/dvd

Self-reported interest in mail order category - women's plus

Average dollars that were spent on the male apparel category bucketed into 5 quintile groupings

Recency of purchase in the male apparel category

The Market Improvement Values as provided by the county or local taxing/assessment authority

Market value of parcel land

Average dollars that were spent on the mens' magazine aficionados category bucketed into 5 quintile groupings

Recency of purchase in the mens' magazine aficionados recency of activity category

Average dollars that were spent on the mens' merch category bucketed into 5 quintile groupings

Recency of purchase in the mens' merch recency of activity category

Estimated consumer marketing profitability margin, limiting protected class data use.

Indicator reflects if data is household inferred or area inferred.

Average dollars that were spent on the mid & high ticket male apparel category bucketed into 5 quintile groupings

Recency of purchase in the mid & high ticket male apparel category

Average dollars that were spent on the mid ticket female apparel/acc. category bucketed into 5 quintile groupings

Recency of purchase in the mid ticket female apparel/acc.recency of purchase category

Mileage on Most Recent Model Year Vehicle in HH

Self-identified military veteran in household

Vendor's PC-limiting pre-mover model for current owners. This model predicts a household's likelihood to move in the next 3-5 months.

Average dollars that were spent on the modern/contemporary decor&gifts category bucketed into 5 quintile groupings

Recency of purchase in the modern/contemporary decor&gifts category

Months for Last Seen Vehicle in HH Btwn First/Last Dates

Months For Newest Vehicle in HH Btwn First/Last Dates

Months Since Last Seen Vehicle in HH was Last Seen

Months Since Most Recently Seen Vehicle in HH was Last Seen

Months Since Newest Vehicle in HH was Last Seen

Mortgage amount

Mortgage amount assumed

Mortgage date

Mortgage deed type

Mortgage due date

Mortgage interest rate

Primary property mortgage

Estimate of primary property mortgage with removal of protected-class data elements in build algorithm.  Model accesses eligible household data and geographic data.

Primary property mortgage

Mortgage rate type

Mortgage term

Mortgage type

MSAs

Vendor's 401k Owner model ranks consumers based upon their likelihood to have a 401k.

Vendor's 5G Cable Switchers model ranks consumers based upon their likelihood to be 5G Cable Switchers.

Vendor's Affordable Healthcare Act Health Insurance Purchaser model which ranks consumers based upon their likelihood to have purchased health insurance via the ACA.

Vendor's Air Freshener Brand Switchers model which ranks consumers based upon their likelihood switch air freshener brands.

Vendor's Airbnb/VRBO Hoster model which ranks consumers based upon their likelihood to be Airbnb/VRBO hosts.

Vendor's Airbnb/VRBO User model which ranks consumers based upon their likelihood to be Airbnb/VRBO users.

Vendor's Airfare Direct Purchasers model ranks consumers based upon their likelihood to purchase Airfare Direct.

Vendor's Airline Agent Help Seekers model ranks consumers based upon their likelihood to seek airline agent help.

Vendor's Airline Online Help Seekers model ranks consumers based upon their likelihood to seek airline help online.

Vendor's Airline Upgraders model which ranks consumers based upon their likelihood to be willing to pay slightly more for an airline coach seat with more leg room (i.e. Delta Comfort or American Main Cabin Extra) at check-in.

Vendor's Alcohol Beverage Switchers model which ranks consumers based upon their likelihood to switch brands.

Vendor's Alcohol Delivery Consumers model ranks consumers based upon their likelihood to receive Alcohol Deliveries.

Ranks consumers based upon their likelihood to consume alternative energy.

Vendor's Amazon non-Prime Customers model ranks consumers on the likelihood to have purchased from Amazon without being an Amazon Prime member.

Vendor's Amazon Prime Customers model which ranks consumers based upon their likelihood to be Amazon Prime customers.

Vendor's American Diner Enthusiasts model which ranks consumers based upon their likelihood to be American Diner enthusiasts. 

Vendor's Amusement Park Attendees model which ranks consumers based upon their likelihood attend amusement parks.

Vendor's Android Smartphone Owners model which ranks consumers based upon their likelihood to own Android smartphones.

Vendor's Animal Welfare Donors model ranks consumers based upon their likelihood to donate to animal welfare causes.

Vendor's Annuity Customers model which ranks consumers based upon their likelihood to buy annuities.

Vendor's App Users model which ranks consumers based upon their likelihood to use apps.

Vendor's Apparel Brand Buyers model which ranks consumers based upon their likelihood to buy apparel based on return policies. 

Vendor's Apple Pay Consumers model which ranks consumers based upon their likelihood to be Apple Pay consumers.

Vendor's Apple Smartphone Owners model which ranks consumers based upon their likelihood to own Apple smartphones.

Vendor's Appliance Upgrade Purchasers model which ranks consumers based upon their likelihood to upgrade appliances.

Vendor's Art House Movie Enthusiasts model which ranks consumers based upon their likelihood to attend art house movie venues. Model employs data.

Vendor's AT&T Cell Phone Customer model ranks consumers based upon their likelihood to be an AT&T Cell Phone Customer

Ranks consumers based upon their likelihood to own these products.

Vendor's Auto Insurance - Agent Sold model which ranks consumers based upon their likelihood to have purchased auto insurance through an agent.

Vendor's Auto Insurance - Call Center Sold model which ranks consumers based upon their likelihood to have purchased auto insurance through a call center.

Vendor's Auto Insurance - Self Serve Online Buyers model which ranks consumers based upon their likelihood to purchase auto insurance online without the help of an agent.

Vendor's Auto Insurance Premium Discounts via Telematics model ranks consumers based upon their likelihood to purchase telematics for their vehicle to get auto insurance discounts. 

Vendor's Auto Insurance Premium Discounts via Telematics model ranks consumers based upon their likelihood to purchase telematics for their vehicle to get auto insurance discounts. 

Ranks consumers based upon their likelihood to require an auto loan in the next 12 months.

Vendor's Avid Book Readers model ranks consumers based upon their likelihood to read 3+ books/month.

Vendor's Avid Magazine Readers model ranks consumers based upon their likelihood to subscribe to read 3+ magazines/month.

Vendor's Baby Formula Purchasers model ranks consumers based upon their likelihood to purchase baby formula.

Vendor's Baby Supplies Shoppers model ranks consumers based upon their likelihood to shop for baby supplies.

Vendor's Bar and Lounge Food Enthusiasts model which ranks consumers based upon their likelihood to go to bars, clubs or lounges 3x a week or more.

Vendor's Bargain Hotel Shoppers model ranks consumers based upon their likelihood to belong to shop for hotels based upon price concessions.

Vendor's Bargain Shoppers model ranks consumers based upon their likelihood to shop on sale or use coupons.

Ranks consumers based upon their likelihood to plan to watch baseball for entertainment.

Ranks consumers based upon their likelihood to plan to watch football for entertainment.

Vendor's Beef Jerky Consumers model which ranks consumers based upon their likelihood to be beef jerky consumers.

Vendor's Beer Brand Switchers model which ranks consumers based upon their likelihood to switch brands.

Vendor's BJ's Wholesale Shoppers model which ranks consumers based upon their likelihood to shop at BJ's Wholesale.

Ranks consumers based upon their likelihood to own a boat.

Vendor's Avid Book Readers model ranks consumers based upon their likelihood to read 3+ books/month.

Vendor's Brand Driven Home Cleaners which ranks consumers based upon their likelihood to be brand driven when purchasing home cleaners.

Vendor's Brand Loyal Consumers model which ranks consumers based upon their likelihood to be brand loyal.

Vendor's Brand Loyalists model ranks consumers based upon their likelihood to be choose a product based on brand over price.

Vendor's Brand Motivated Laundry Users model ranks consumers based upon their likelihood to be brand motivated when purchasing laundry products.

Vendor's Brand Motivated Personal Care Products model ranks consumers based upon their likelihood to be brand motivated when purchasing personal care products.

Vendor's Branded Prescription Preference model which ranks consumers based upon their likelihood to prefer branded prescriptions.

Vendor's Branded Retail Credit Card Users model which ranks consumers based upon their likelihood to open cards specific to individual retailers or open cards to accrue points for use at retailer.

Vendor's Breakfast Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for breakfast.

Vendor's Breakfast Meat Brand Switchers model which ranks consumers based upon their likelihood to switch brands.

Vendor's Budget Meal Planners model which ranks consumers based upon their likelihood to plan their meal with budget in mind.

Vendor's Burger Diners model which ranks consumers based upon their likelihood to be burger diners.

Vendor's Burial Insurance Purchaser model ranks consumers based upon their likelihood to have or plan to get Burial Insurance.

MT - Bus Commuters

Vendor's Business Traveler model ranks consumers based upon their likelihood to travel for business at least 11 days per year

Vendor's Buy Now Pay Later Consumers model which ranks consumers based upon their likelihood to be consumers that buy now and pay later.

Vendor's Buy Online Pick up In Store Consumers model which ranks consumers based upon their likelihood to buy online and pick up in store. 

Vendor's Buy Online Return in Store Consumers model which ranks consumers based upon their likelihood to buy online and return in store. 

Vendor's Cable Bundle model ranks consumers based upon their likelihood to purchase cable, internet and home phone from the same provider

Vendor's Cable Service Switchers model ranks consumers based upon their likelihood to switch cable services.

Vendor's Cable TV Premium Subscribers model which ranks consumers based upon their likelihood to have premium channel service (eg: NFL, HBO, Showtime).

Vendor's Calming App Users model which ranks consumers based upon their likelihood to use calming apps.

Vendor's Canned Soup Purchasers model which ranks consumers based upon their likelihood to purchase canned soup.

Ranks consumers based upon their likelihood to change careers.

Vendor¿s Caregiver model which ranks consumers based upon their likelihood to be a caregiver.

Vendor's Carry Out Enthusiasts model which ranks consumers based upon their likelihood to go to carry out restaurants 3x a week or more.

Vendor's Casual Dining Enthusiasts model which ranks consumers based upon their likelihood to go to casual dining restaurants 3x a week or more.

Vendor's Catering - Delivery Customers which ranks consumers based upon their likelihood to have catering orders delivered.

Vendor's Catering - Pick Up Customers which ranks consumers based upon their likelihood to pick up catering orders.

Vendor's Certificates of Deposit Customers model which ranks consumers based upon their likelihood to have CDs.

Vendor's Chicken Dining Enthusiasts model which ranks consumers based upon their likelihood to choose chicken when dining out.

Vendor's Children's Causes Donors model ranks consumers based upon their likelihood to donate to children's causes.

Vendor's Chinese Dining Enthusiasts model which ranks consumers based upon their likelihood to be Chinese diners. 

Vendor's Chocolate Candy Brand Switchers model which ranks consumers based upon their likelihood to switch brands.

Vendor's Christmas Ornaments/Collectibles Buyer model ranks consumers based upon their likelihood to purchase Christmas Ornaments/Collectibles.

Ranks consumers based on their likelihood to be cigar/pipe enthusiast

Vendor's Clean Eating Dining Customers model ranks consumers based upon the likelihood to be clean eating diners.

Vendor's household model which ranks consumers based on their likelihood to use Click to Cart programs and have groceries delivered.

Vendor's household model which ranks consumers based on their likelihood to use Click to Cart programs and Pick Up orders at grocery stores.

Vendor's Coca Cola Brand Switchers model which ranks consumers based upon their likelihood to switch brands.

Vendor's Coffee Brand Switchers model which ranks consumers based upon their likelihood to switch coffee brands.

Vendor's Coffee Enthusiasts model which ranks consumers based upon their likelihood to go to coffee houses/cafes and get coffee to go at least 3x a month.

Vendor's Cold Cereal Brand Switchers model which ranks consumers based upon their likelihood to switch brands.

Ranks consumers based upon their likelihood to be college football enthusiasts.

Ranks consumers based upon their likelihood to be college students.

Vendor's Community Bank Customer model ranks consumers based upon their likelihood to bank at a Community Bank

Vendor's Commuter Bike Owners model which ranks consumers based upon their likelihood to own a commuter bike.

Vendor's Conservative Causes Donors model which ranks consumers based upon their likelihood to donate to conservative causes.

Vendor's Conservative Investment Style Consumers model ranks consumers based upon their likelihood to invest conservatively.

Vendor’s Consistent Belief Causes Donor ranks consumers based upon their likelihood to donate regularly for belief-related purposes.

Vendor's Consumer Cellular Switchers model which ranks consumers based upon their likelihood to switch to Consumer Cellular.

Vendor's Contactless Pay Application Consumers model which ranks consumers based upon their likelihood to use contactless payment methods.

Vendor's Convenience Cook model which ranks consumers based upon the likelihood that they are focused on preparing quick and easy meals.

Vendor's Convenience Customers model ranks consumers based upon their likelihood to choose their FI because of convenience reasons such as hours/location

Vendor's Convenience Driven Personal Care Product Users model which ranks consumers based upon their likelihood to purchase personal care products based on convenience and ease of use.

Vendor's Convenience Cook model which ranks consumers based upon the likelihood that they are focused on preparing quick and easy meals.

Vendor's Price Sensitive Cable Cord Cutters model which ranks consumers based upon their likelihood cut cable service because of price.

Vendor's Corporate Partnership Donors model ranks consumers based on their likelihood to donate via corporate partnerships.

Vendor's Costco Shoppers model which ranks consumers based upon their likelihood to shop at Costco.

Vendor's Cough/Cold/Flu Remedy Brand Switchers model which ranks consumers based upon their likelihood to switch brands.

Ranks consumers based upon their likelihood to plan to listen to country music for entertainment.

Vendor's Craft Beer Enthusiasts model which ranks consumers based upon their likelihood to consume craft beer.

Vendor's craigslist Purchasers model ranks consumers based upon their likelihood to purchase items on craigslist.

Vendor's craigslist Sellers model ranks consumers based upon their likelihood to sell items on craigslist.

Vendor's Credit Card Attrition Households model ranks consumers based upon their likelihood to pay off credit cards or carry zero balance on cards.

Vendor's Credit Card Balance Transfer Users model which ranks consumers based upon their likelihood to use a credit card to pay balances due on another credit card.

Vendor's Credit Card Revolvers model ranks consumers based upon their likelihood to revolve credit balances

Vendor's Credit Union Member model ranks consumers based upon their likelihood to belong to a Credit Union

Vendor's Cruiser Bike Owners model ranks consumers based upon their likelihood to own a cruiser bike.

Ranks consumers based upon their likelihood to attend cultural arts events.

Vendor's Debit Card Rewards Users model ranks consumers based upon their likelihood to choose checking account if it earned Debit Card Rewards

Vendor's Debit Card User model ranks consumers based upon their likelihood to use a debit card

Vendor's Democratic High Dollar Donors model ranks consumers based upon their likelihood to donate large amounts to Democratic efforts.

Vendor's Democratic Voter model which ranks consumers based upon their likelihood to vote for the democratic party.

Vendor's Department Store Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics from department stores. 

Vendor's Department Store Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrance from department stores. 

Vendor's Certificates of Deposit Customers model which ranks consumers based upon their likelihood to have CDs.

Vendor's Dining Out Cookies Eaters model ranks consumers on their likelihood to purchase cookies when dining out.

Vendor's Dining Out Dessert Eaters model ranks consumers on their likelihood to purchase dessert when dining out.

Vendor's Dining Out Ice Cream Eaters model ranks consumers on their likelihood to purchase ice cream when dining out.

Vendor's Dining Out Lemonade Drinkers model ranks consumers on their likelihood to purchase lemonade when dining out.

Vendor's Dining Out Prefer Salad over Fries Eaters model ranks consumers on their likelihood to prefer a salad over fries when dining out.

Vendor's Dining Out Shake Drinkers model ranks consumers on their likelihood to purchase a shake when dining out.

Vendor's Dining Out Tea Drinkers model ranks consumers on their likelihood to purchase tea when dining out.

Vendor's Dinner Dining Enthusiasts model ranks consumers based upon their likelihood to dine out frequently for dinner.

Vendor's Direct Media Preference model ranks consumers based upon their likelihood to review media via postal mail.

Vendor's Direct to Brand Cosmetic Purchasers model which ranks consumers based upon their likelihood to purchase cosmetics directly from brands. 

Vendor's Direct to Brand Fragrance Purchasers model which ranks consumers based upon their likelihood to purchase fragrances directly from brands. 

Vendor's Discount Movie Enthusiasts model which ranks consumers based upon their likelihood to attend discount movies.

Vendor's Dishwasher Detergent Brand Switchers model which ranks consumers based upon their likelihood to switch Detergent Brands.

Ranks consumers based upon their likelihood to complete their own moderate to large home improvements.

Vendor's Domestic Beer Enthusiasts model which ranks consumers based upon their likelihood to consume domestic beer.

Vendor's Donates to Cancer Causes model ranks consumers based upon their likelihood to donate to cancer causes.

Vendor's Donor via Brands Purchased model which ranks consumers based upon their likelihood to purchase brands that partner for donations.

Vendor's DoorDash Dining Enthusiasts model which ranks consumers based upon their likelihood to use DoorDash.

Vendor's eBay Purchasers model ranks consumers based upon their likelihood to purchase items off eBay.

Vendor's eBay Sellers model ranks consumers based upon their likelihood to be eBay Sellers.

Vendor's ESP Owner model which ranks consumers based upon their likelihood to have an ESP.

Ranks consumers based upon their likelihood to be electric bike enthusiasts.

Vendor's Elite Home Furnishing Purchasers model which ranks consumers based upon their likelihood to buy elite home furnishings.

Vendor's Employer Provided Health Insurance model ranks consumers based upon their likelihood to use health insurance benefits from their employers.

Vendor's Energy Drink Switchers model which ranks consumers based upon their likelihood to switch brands.

Vendor's Entertainment Readers model ranks consumers based upon their likelihood to read entertainment.

Vendor's Environmental Donors model ranks consumers based upon their likelihood to donate to environmental causes.

Ranks consumers based upon their likelihood to practice environmentally aware habits.

Vendor's Etsy Purchasers model ranks consumers based upon their likelihood to be Etsy Purchasers.

Vendor's Everyday Low Price Shoppers model which ranks consumers based upon their likelihood to be Everyday Low Price Shoppers.

Vendor's Experimental Cooks model ranks consumers based upon their likelihood to explore new recipes and meal ideas.

Vendor's Extreme Fitness Enthusiast model ranks consumers based upon their likelihood to participate in P90X, CrossFit or other fitness programs.

Vendor's Facebook Marketplace Purchasers model ranks consumers based upon their likelihood to be Facebook Marketplace Purchasers.

Vendor's Facebook Marketplace Sellers model ranks consumers based upon their likelihood to be Facebook Marketplace Sellers.

Vendor's Faith Based Books model ranks consumers based upon their likelihood to read Faith based books/magazines.

Ranks consumers based upon their likelihood to plan to listen to spirital music for entertainment.

Vendor's Fantasy Sports Enthusiasts model which ranks consumers based upon their likelihood to participate in fantasy sports.

Vendor's Financial Advisor Customers model ranks consumers based upon their likelihood to use services of a Financial Advisor

Vendor's Financial Institution Shoppers model ranks consumers based upon their likelihood to switch financial institutions in less than one year

Vendor's Financial Newsletter Subscriber model ranks consumers based upon their likelihood to subscribe to newsletters.

Vendor's Fine dining Enthusiasts model which ranks consumers based upon their likelihood to go to fine dining restaurants 3x a week or more.

Vendor's Fitness Equipment Purchasers model which ranks consumers based upon their likelihood to purchase fitness equipment.

Vendor's Flavored Drink Purchasers model which ranks consumers based upon their likelihood to be Flavored Drink Purchasers.

Vendor's Flood Insurance Customers model ranks consumers based upon their likelihood to be Flood Insurance Customers.

Vendor's Floral Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with floral notes. 

Vendor's Food Truck Consumers model which ranks consumers based upon their likelihood to purchase from food trucks. 

Ranks consumers based upon their likelihood to be football entertainers.

Ranks consumers based upon their likelihood to be college football enthusiasts.

Vendor's Free Streaming Enthusiasts model which ranks consumers based upon their likelihood to use free streaming services.

Vendor's Frequent Debit/ATM Card Users model ranks consumers based upon their likelihood to use Debit/ATM Cards 16+ times per month

Vendor's Frequent Mobile Purchaser model which ranks consumers based upon their likelihood to make purchases via their mobile phone.

Vendor's Frequent Movie Enthusiasts model which ranks consumers based upon their likelihood to attend movies.

Vendor's Online Movie Viewer model ranks consumers based upon their likelihood to access movies online.

Vendor's Online Music Purchaser model ranks consumers based upon their likelihood to purchase music online.

Vendor's Frequent Takeout Food Households model which ranks consumers based upon their likelihood to frequently purchase food for takeout.

Vendor's Fresh Food Delivery Consumers model ranks consumers based upon their likelihood to have fresh food delivered.

Vendor's Fresh Food Seekers model which ranks consumers based upon their likelihood to see out fresh food.

Vendor's Fresh Fragrance Notes Enthusiasts model which ranks consumers based upon their likelihood to purchase fragrances with fresh notes. 

Vendor's Fried Chicken Sandwich Diners model which ranks consumers based upon their likelihood to be fried chicken sandwich diners.

Vendor's Fried Fish Sandwich Diners model which ranks consumers based upon their likelihood to be fried fish diners.

Vendor's Frozen Food Brand Switchers model which ranks consumers based upon their likelihood to switch brands.

Vendor's Fruit Alcoholic Beverage Drinkers model ranks consumers based upon their likelihood to drink fruit alcoholic beverages.

Vendor¿s household model which ranks consumers based on their likelihood to be future investors (individuals planning to invest for the first time).

Vendor's Gamer model which ranks consumers based upon their likelihood to participate in online gaming.

Vendor's Gaming Enthusiasts - non-Mobile Devices model which ranks consumers based upon their likelihood to be gaming enthusiasts on non-Mobile devices. 

Vendor's Gas Energy Consumers model which ranks consumers based upon their likelihood to consume gas energy.

Vendor's Gig Economy Employees model which ranks consumers based upon their likelihood to be gig employed.

Vendor's Gluten Free Dining Customers model ranks consumers based on the likelihood to be gluten free diners.

Vendor's GoFundMe Donors model ranks consumers upon their likelihood to donate via GoFundMe.

Vendor's Graduate School Students model which ranks consumers based upon their likelihood to be in graduate school.

Vendor's Greek/Middle Eastern Dining Enthusiasts model which ranks consumers based upon their likelihood to be Greek/Middle Eastern diners. 

Vendor's Green Product Purchasers model ranks consumers based upon their likelihood to purchase or seek products that are non toxic, energy and water-efficient, and harmless to the environment.

Vendor's Grilled Chicken Sandwich Diners model which ranks consumers based upon their likelihood to purchase grilled chicken sandwiches.

Vendor's Grocery Loyalty Card Customers ranks consumers based upon their likelihood to use 3+ grocery store loyalty/rewards cards regularly.

Vendor's Grocery Store App Users model ranks consumers based upon their likelihood to use grocery apps when they shop.

Vendor's Grocery Store Frequenters model ranks consumers based upon their likelihood to shop frequently at grocery stores.

Vendor's Grubhub Dining Enthusiasts model which ranks consumers based upon their likelihood to use Grubhub.

Vendor's Gym Members model which ranks consumers based upon their likelihood to belong to a gym.

Vendor's Hair Color Purchasers model ranks consumers based upon their likelihood to purchase hair color.

Vendor's Blonde Hair Color Purchasers model ranks consumers based upon their likelihood to purchase blonde hair color.

Vendor's Brown Hair Color Purchasers model ranks consumers based upon their likelihood to purchase brown hair color.

Vendor's Red Hair Color Purchasers model ranks consumers based upon their likelihood to purchase red hair color.

Vendor's Hard Cider Enthusiasts model which ranks consumers based upon their likelihood to consume hard cider.