absentee_indicator

life_social_media_any

Average dollars that were spent on purchases within lifetime activity, bucketed into 5 quintile groupings

actvty_avg_dollars_quintile_v2

Total lifetime number of offline purchases made, bucketed into 5 quintile groupings

actvty_num_offln_purchase_quintile

Total lifetime number of online purchases made, bucketed into 5 quintile groupings

actvty_num_onln_purchase_quintile

Total lifetime number of purchases made, bucketed into 5 quintile groupings

actvty_num_purchase_quintile

Total dollars that were spent on purchases within lifetime activity bucketed into 5 quintile groupings

actvty_ttl_dollars_quintile

Total dollars that were spent on offline purchases within lifetime activity, bucketed into 5 quintile groupings

actvty_ttl_offln_dollars_quintile

Total dollars that were spent on online purchases within lifetime activity, bucketed into 5 quintile groupings

actvty_ttl_onln_dollars_quintile

Measure of address match precision against USPS standards

address_quality_code

address_type_v2

advantage_target_income_4_0

advantage_target_income_indicator_4_0

advantage_target_narrow_band_income_4_0

Segments of the most affluent households in vendor data based upon key financial and census characteristics

affluents

Freeform adult age 18 years and older (minimum 2-year increment)

age_in_2_year_ranges_enhanced

Age of Most Recent Model Year Vehicle in HH

age_of_most_recent_model_year_vehicle_in_hh

age_of_oldest_model_year_vehicle_in_hh

This property has been deemed agricultural

ag_parcel

Average dollars that were spent on the animal lovers category bucketed into 5 quintile groupings

ds_mt_animal_lovers_quintile

Recency of purchase in the animal lovers recency of activity category

ds_mt_animal_lovers_recency

antiques

Value of improvements to home at last appraisal

appraise_improvement_value

appraise_land_value

Approximate tax bracket for the household, assuming head of household is filing

income_tax_rate_v2

number_of_children

Architectural style of structure, e.g. ranch, bungalow, a-frame, etc.

architecture_type_v2

Average dollars that were spent on the arts & crafts category bucketed into 5 quintile groupings

buying_arts_crfts_quintile

Recency of purchase in the arts & crafts category

buying_arts_crfts_recency_v2

auto_parts

available_home_equity

avid_collector

Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible.

favm

Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the upper end of the possible home value.

favm_high

Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the lower end of the possible home value.

favm_low

Average dollars that were spent on the b2b business marketing category bucketed into 5 quintile groupings

buying_b2b_business_market_quintile

Recency of purchase in the b2b business marketing category

buying_b2b_business_market_recency_v2

Average dollars that were spent on the b2b MRO category bucketed into 5 quintile groupings

buying_b2b_mro_quintile

Recency of purchase in the b2b MRO category

buying_b2b_mro_recency_v2

Average dollars that were spent on the b2b office and corporate gifts category bucketed into 5 quintile groupings

buying_b2b_office_corp_gift_quintile

Recency of purchase in the b2b office and corporate gifts category

buying_b2b_office_corp_gift_recency_v2

Average dollars that were spent on the b2b training and publications category bucketed into 5 quintile groupings

buying_b2b_training_publication_quintile

Recency of purchase in the b2b training and publications category

buying_b2b_training_publication_recency_v2

Indicates an individual in the household has a bank card

bank_card_in_household

Date at which a bank card was issued to a member of the household

bank_card_issue_date

basement

basement_area

Average dollars that were spent on the basic needs donors category bucketed into 5 quintile groupings

ds_mt_basic_needs_donors_quintile

Recency of purchase in the basic needs donors recency of activity category

ds_mt_basic_needs_donors_recency_v2

Total number of Bathrooms in on the property

baths_rounded_whole_numbers

Average dollars that were spent on the beauty and spa category bucketed into 5 quintile groupings

buying_beauty_spa_quintile

Recency of purchase in the beauty and spa category

buying_beauty_spa_recency_v2

Average dollars that were spent on the beverages category bucketed into 5 quintile groupings

buying_beverages_quintile

Recency of purchase in the beverages category

buying_beverages_recency_v2

birth_month_no_restricted_source_enhanced

birth_year_no_restricted_source_enhanced

child_1_birthdate

child_4_birthdate

child_2_birthdate

child_3_birthdate

birthday_month_w_day_no_restricted_src

boating

books_magazines

Self-reported interest in books - best selling fiction

life_books_best_sell_all

Self-reported interest in books - bible/devotional

life_books_bible_all

Self-reported interest in books - books/reading

life_books_reading_all

Self-reported interest in books - children's books

life_books_children_all

Self-reported interest in books - cooking/culinary

life_books_cooking_all

Self-reported interest in books - country lifestyle

life_books_country_all

Self-reported interest in books - entertainment

life_books_entertainment_all

Self-reported interest in books - fashion

life_books_fashion_all

Self-reported interest in books - interior decorating

life_books_decorate_all

Self-reported interest in books - medical or health

life_books_medical_all

Self-reported interest in books - military

life_books_military_all

Self-reported interest in books - romance

life_books_romance_all

life_books_sports_all

Self-reported interest in books - world news

life_books_worldnews_all

Average dollars that were spent on the books category bucketed into 5 quintile groupings

buying_books_quintile

Recency of purchase in the books category

buying_books_recency_v2

The Building Square Footage that can most accurately be used for assessments or comparables [e.g., Living, Adjusted, Gross]

building_area_sqft

business_flag

American Express credit card has been used for a transaction by an individual within the household

card_type_american_express

Catalog Showroom credit card has been used for a transaction by an individual within the household

card_type_catalog_showroom

Computer/Electronic credit card has been used for a transaction by an individual within the household

card_type_computer_electronic

Debit Card credit card has been used for a transaction by an individual within the household

card_type_debit_card

Finance Co Card credit card has been used for a transaction by an individual within the household

card_type_finance_co_card

Furniture credit card has been used for a transaction by an individual within the household

card_type_furniture

Grocery credit card has been used for a transaction by an individual within the household

card_type_grocery

Home Improvement credit card has been used for a transaction by an individual within the household

card_type_home_improvement

Home/Office Supply credit card has been used for a transaction by an individual within the household

card_type_home_office_supply

Low End Department Store credit card has been used for a transaction by an individual within the household

card_type_low_end_department_store

Main Street Retail credit card has been used for a transaction by an individual within the household

card_type_main_street_retail

Mastercard credit card has been used for a transaction by an individual within the household

card_type_mastercard

Membership Warehouse credit card has been used for a transaction by an individual within the household

card_type_membership_warehouse

Miscellaneous credit card has been used for a transaction by an individual within the household

card_type_miscellaneous

Oil + Gas Card credit card has been used for a transaction by an individual within the household

card_type_oil_and_gas_card

Specialty Apparel credit card has been used for a transaction by an individual within the household

card_type_specialty_apparel

Sporting Goods credit card has been used for a transaction by an individual within the household

Data catalogretired

Absentee indicator

Active on social media

Activity - average dollars quintile

Activity - number of offline purchases quintile

Activity - number of online purchases quintile

Activity - number of purchases quintile