Data catalog
B2b business marketing engagement intensity
Cross-tab of an individual's B2B business-marketing spending quintile and most recent purchase recency band (0-6 months through 25+ months).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | b2b_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant b2b business marketing minimal |
12 | Lapsed b2b business marketing minimal |
13 | Fading b2b business marketing minimal |
14 | Engaged b2b business marketing minimal |
15 | Active b2b business marketing minimal |
21 | Dormant b2b business marketing casual |
22 | Lapsed b2b business marketing casual |
23 | Fading b2b business marketing casual |
24 | Engaged b2b business marketing casual |
25 | Active b2b business marketing casual |