B2b business marketing engagement intensity

Integer · score

Combines how much and how recently the individual purchased B2B business-marketing, ranked from low to high engagement. Known or imputed for 1.6 million individuals — 0.6% of Faraday's identity graph.

1,573,826 people have this value. You only pay for people we match.

Append to a file

At a glance

Coverage today
0.6%
Typical coverage
0.6%
Individuals with a value
1.6M
Median
31 score
Most values come
from the person
Latest collection
Jun 1, 2026

Distribution

n = 1,573,826

Share of individuals with a known value in each band. The middle 50% falls between 21 and 43 score, shaded darkest.

P10
11
P25
21
Median
31
P75
43
P90
53

P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

31 score

31 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.

Jun 2024Mar 2025Jul 2025Nov 2025Feb 2026Jun 2026

What the delivered codes mean

25 codes
11
Dormant b2b business marketing minimal
12
Lapsed b2b business marketing minimal
13
Fading b2b business marketing minimal
14
Engaged b2b business marketing minimal
15
Active b2b business marketing minimal
21
Dormant b2b business marketing casual
22
Lapsed b2b business marketing casual
23
Fading b2b business marketing casual
24
Engaged b2b business marketing casual
25
Active b2b business marketing casual
31
Dormant b2b business marketing enthusiast
32
Lapsed b2b business marketing enthusiast
33
Fading b2b business marketing enthusiast
34
Engaged b2b business marketing enthusiast
35
Active b2b business marketing enthusiast
41
Dormant b2b business marketing moderate
42
Lapsed b2b business marketing moderate
43
Fading b2b business marketing moderate
44
Engaged b2b business marketing moderate
45
Active b2b business marketing moderate
51
Dormant b2b business marketing champion
52
Lapsed b2b business marketing champion
53
Fading b2b business marketing champion
54
Engaged b2b business marketing champion
55
Active b2b business marketing champion

Coverage

Latest collection: 223,305,428 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

0.6% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26Jun 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 0.6% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 1% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

Jun 1, 2026
latest collection
4 months 15 days
since the latest collection
every two months
new collection cadence
Jun 24Mar 25Jul 25Nov 25Feb 26May 26

Change between collections

The share of individuals whose value is different from the previous collection.

11.7%

of individuals changed value between the two most recent collections — 1.4× steadier than the catalog median of 16.0%.

Went down 11.3%Unchanged 88.3%Went up 0.5%

Contribution ledger

14 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
263,433,64974d6c94c-8e2b-48fe-a704-50c99ad3cdde
266,506,942c5492806-a892-460e-aba1-ee78ffb29c5b
264,096,9771181277b-b751-4a59-aae1-101fa3f55375
264,777,400af53c569-4fe2-4282-975b-4cbf5f85692d
268,508,09184d6a1c5-d142-4a4d-9cb3-902de4c82c30

Related attributes

Attributes whose descriptions are closest to this one.

Neighbors found Oct 2026.

Use it in the API

Send an email, phone, or address. Get B2b business marketing engagement intensity back in real time.

  1. Add b2b_business_marketing_engagement_intensity to a project.
  2. Send an email, phone, or address to the project's append endpoint. The response carries B2b business marketing engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"b2b_business_marketing_engagement_intensity":"Dormant b2b business marketing enthusiast"}}
Get it by APIAppend to a fileRead the API docs →

Technical details

API name
b2b_business_marketing_engagement_intensity
Category
fig/engagement
Type · unit
Integer · score
Statistical type
ordinal
Allowed values
null
Derivations
Observed
— the attribute is directly observed.
How values combine
The sum of up to 2 source fields.
Directionality
Higher first digit means more engaged, higher second digit means a more recent engagement
Deprecation
false