Data catalog
Female brand apparel catalog engagement intensity
Indicates an individual's female brand apparel catalog engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active female brand apparel catalog champion (top 20% spending with most recent activity in past 0-6 months) to Dormant female brand apparel catalog minimal (bottom 20% spending with oldest activity over 25 months ago). Covers mature female shoppers who favor name-brand, fashionable, yet comfortable clothing from catalog retailers.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | female_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant female apparel it s brand and fit minimal |
12 | Lapsed female apparel it s brand and fit minimal |
13 | Fading female apparel it s brand and fit minimal |
14 | Engaged female apparel it s brand and fit minimal |
15 | Active female apparel it s brand and fit minimal |
21 | Dormant female apparel it s brand and fit casual |
22 | Lapsed female apparel it s brand and fit casual |
23 | Fading female apparel it s brand and fit casual |
24 | Engaged female apparel it s brand and fit casual |
25 | Active female apparel it s brand and fit casual |