Data catalog
Individual marital status indicator
Indicates an individual's marital status as married or single. A household marital status describes the marital composition of everyone at the address (e.g., at least 1 married), while this attribute describes that specific person's own status. They can diverge when, say, a single adult child lives with married parents.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | individual_ | |
| Category | Demography | fig/demography |
| Unit | Not applicable | null |
| Type | Text | string |
| Statistical type | Nominal | nominal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Not applicable | |