Intimate apparel undergarments engagement intensity
Cross-tab of an individual's intimate-apparel and undergarments spending quintile and most recent purchase recency band (0-6 months through 25+ months).
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | intimate_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant intimate apparel undergarments minimal |
12 | Lapsed intimate apparel undergarments minimal |
13 | Fading intimate apparel undergarments minimal |
14 | Engaged intimate apparel undergarments minimal |
15 | Active intimate apparel undergarments minimal |
21 | Dormant intimate apparel undergarments casual |
22 | Lapsed intimate apparel undergarments casual |
23 | Fading intimate apparel undergarments casual |
24 | Engaged intimate apparel undergarments casual |
25 | Active intimate apparel undergarments casual |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| Marketing | 30 of 500 | 0.4% |