Data catalog
Male apparel engagement intensity
Cross-tab of an individual's men's-apparel spending quintile and most recent purchase recency band (0-6 months through 25+ months).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | male_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant male apparel minimal |
12 | Lapsed male apparel minimal |
13 | Fading male apparel minimal |
14 | Engaged male apparel minimal |
15 | Active male apparel minimal |
21 | Dormant male apparel casual |
22 | Lapsed male apparel casual |
23 | Fading male apparel casual |
24 | Engaged male apparel casual |
25 | Active male apparel casual |