Data catalog
Mens interest magazine engagement intensity
Indicates an individual's mens interest magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mens interest magazine champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mens interest magazine minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active subscribers to magazines geared towards men's interests including health, sports, investing, history, technology, DIY, and travel.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | mens_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant mens magazine aficionados minimal |
12 | Lapsed mens magazine aficionados minimal |
13 | Fading mens magazine aficionados minimal |
14 | Engaged mens magazine aficionados minimal |
15 | Active mens magazine aficionados minimal |
21 | Dormant mens magazine aficionados casual |
22 | Lapsed mens magazine aficionados casual |
23 | Fading mens magazine aficionados casual |
24 | Engaged mens magazine aficionados casual |
25 | Active mens magazine aficionados casual |