Data catalog
Mens merchandise engagement intensity
Indicates an individual's mens merchandise engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mens merchandise champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mens merchandise minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households purchasing mid to higher ticket merchandise for men including dress clothes, casualwear, shoes, tools, and gifts.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | mens_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant mens merch minimal |
12 | Lapsed mens merch minimal |
13 | Fading mens merch minimal |
14 | Engaged mens merch minimal |
15 | Active mens merch minimal |
21 | Dormant mens merch casual |
22 | Lapsed mens merch casual |
23 | Fading mens merch casual |
24 | Engaged mens merch casual |
25 | Active mens merch casual |