Data catalog
Mens merchandise engagement intensity
Cross-tab of a household's spending quintile and recency band for mid- to higher-ticket men's merchandise (dress clothes, casualwear, shoes, tools, gifts).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | mens_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant mens merch minimal |
12 | Lapsed mens merch minimal |
13 | Fading mens merch minimal |
14 | Engaged mens merch minimal |
15 | Active mens merch minimal |
21 | Dormant mens merch casual |
22 | Lapsed mens merch casual |
23 | Fading mens merch casual |
24 | Engaged mens merch casual |
25 | Active mens merch casual |