Data catalog
Outdoor and diy male engagement intensity
Indicates an individual's outdoor and diy male engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active outdoor and diy male champion (top 20% spending with most recent activity in past 0-6 months) to Dormant outdoor and diy male minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active outdoorsmen who hunt and are handy around the house, shopping for a balance of quality and value.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | outdoor_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant handyman hunters minimal |
12 | Lapsed handyman hunters minimal |
13 | Fading handyman hunters minimal |
14 | Engaged handyman hunters minimal |
15 | Active handyman hunters minimal |
21 | Dormant handyman hunters casual |
22 | Lapsed handyman hunters casual |
23 | Fading handyman hunters casual |
24 | Engaged handyman hunters casual |
25 | Active handyman hunters casual |