Outdoor apparel and gear engagement intensity
Combines how much and how recently the individual purchased outdoor apparel and gear, ranked from low to high engagement. Known or imputed for 26.4 million individuals — 10.2% of Faraday's identity graph.
At a glance
- Coverage today
- 10.2%
- Typical coverage
- 10.2%
- Individuals with a value
- 26.4M
- Median
- 31 score
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
How values are spread across the records that have one. Use it to check that the attribute tells records apart: when one value holds nearly everyone, it will not separate audiences much. The bars run in rank order, from the lowest value to the highest. The shading groups the bars into percentile bands.
Share by value
Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
32 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the codes mean
25 codes
- 11
- Dormant outdoor apparel and gear lovers minimal
- 12
- Lapsed outdoor apparel and gear lovers minimal
- 13
- Fading outdoor apparel and gear lovers minimal
- 14
- Engaged outdoor apparel and gear lovers minimal
- 15
- Active outdoor apparel and gear lovers minimal
- 21
- Dormant outdoor apparel and gear lovers casual
- 22
- Lapsed outdoor apparel and gear lovers casual
- 23
- Fading outdoor apparel and gear lovers casual
- 24
- Engaged outdoor apparel and gear lovers casual
- 25
- Active outdoor apparel and gear lovers casual
- 31
- Dormant outdoor apparel and gear lovers enthusiast
- 32
- Lapsed outdoor apparel and gear lovers enthusiast
- 33
- Fading outdoor apparel and gear lovers enthusiast
- 34
- Engaged outdoor apparel and gear lovers enthusiast
- 35
- Active outdoor apparel and gear lovers enthusiast
- 41
- Dormant outdoor apparel and gear lovers moderate
- 42
- Lapsed outdoor apparel and gear lovers moderate
- 43
- Fading outdoor apparel and gear lovers moderate
- 44
- Engaged outdoor apparel and gear lovers moderate
- 45
- Active outdoor apparel and gear lovers moderate
- 51
- Dormant outdoor apparel and gear lovers champion
- 52
- Lapsed outdoor apparel and gear lovers champion
- 53
- Fading outdoor apparel and gear lovers champion
- 54
- Engaged outdoor apparel and gear lovers champion
- 55
- Active outdoor apparel and gear lovers champion
Coverage
How widely Faraday has this attribute, and how precise its values are. How many of your own records get a value also depends on how many of them Faraday matches. The state map shows where coverage is thin. Coverage over time shows whether it is growing or shrinking.
Coverage by state
Percentage of individuals in each state with a value.
Coverage over time
Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 10.2% sits on the catalog’s own coverage range.
Higher coverage than 28% of individual-level attributes in the catalog
Freshness
Whether the values reflect today. A long gap since the latest collection means they may lag behind what is true now.
Collections
How recently this was collected, and how often a new collection arrives. Each bar is one collection, sized by how many individuals it carried. Gaps are real — collection is periodic, not continuous.
Change between collections
How much values move between collections. Income or life events should move; heavy change in something steady can mean noisy data.
of individuals changed value between the two most recent collections — 1.3× the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Outdoor apparel and gear engagement intensity back in real time.
- Add
outdoor_apparel_and_gear_engagement_intensityto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Outdoor apparel and gear engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"outdoor_apparel_and_gear_engagement_intensity":"Dormant outdoor apparel and gear lovers enthusiast"}}Technical details
null in any row means the label does not apply, or is not recorded, for this attribute.
- API name
- The field to request through the API, and the key it comes back under in a payload.
- outdoor_
apparel_ and_ gear_ engagement_ intensity - Category
- The catalog group the attribute is filed under.
- fig/engagement
- Type · unit
- The kind of value and, where it has one, its unit of measure. Counts on this page are in individuals, whatever the unit.
- Integer · score
- Statistical type
- How the values are meant to be read: a measured amount, one of a ranked set, one of an unordered set, or several from an unordered set. The chart's form comes from the published values; for categories without a rank prefix, this label decides whether they are listed in rank order or by size.
- ordinal
- Allowed values
- The full list of values, when the attribute has a fixed set.
- null
- Derivations
- How the value is produced, each with its definition.
- null
- How values combine
- How the values from the attribute's sources become the one value delivered.
- The sum of up to 2 source fields.
- Directionality
- For ordered values, what a higher value means.
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- True when the attribute is being retired; choose another for new work.
- false