Data catalog
Unique gift shopper engagement intensity
Cross-tab of an individual's spending quintile and recency band for purchases of unique/specialty gifts.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | unique_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant perfect gifters minimal |
12 | Lapsed perfect gifters minimal |
13 | Fading perfect gifters minimal |
14 | Engaged perfect gifters minimal |
15 | Active perfect gifters minimal |
21 | Dormant perfect gifters casual |
22 | Lapsed perfect gifters casual |
23 | Fading perfect gifters casual |
24 | Engaged perfect gifters casual |
25 | Active perfect gifters casual |