Understand your market with Faraday’s Market Opportunity Analysis

Every CMO feels it: growth only happens when you know exactly where your opportunity is. But consumer behavior keeps shifting. Acquisition costs keep rising. Your best regions last year aren’t guaranteed to be your best regions next year. And the pressure to deploy budget intelligently (across markets, personas, and channels) has never been higher.

Most teams do not have a reliable way to see where their next customers actually are.

Today, market clarity isn’t optional. It’s the foundation of any GTM plan and you need the right tools to solve this problem.

Market Opportunity Analysis (MOA) is the tool you need to get that clarity

Faraday’s Market Opportunity Analysis is a modern, data-driven way to understand your market at a level your CRM or BI team can’t show you. Now, you can finally see:

• Where you’re overpenetrated and hitting diminishing returns
• Where real growth potential remains across the U.S.
• Which personas offer disproportionate upside
• Which states, metros, and postcodes are quietly becoming your highest-value regions

It connects your customer data to the Faraday Identity Graph, our nationwide consumer dataset, which includes thousands of behavioral, demographic, financial, and predictive signals that never appear in your CRM. And because FIG represents the full U.S. population, it shows not just who you’ve already captured, but who you’re missing, and how large the opportunity truly is.

Delivered in days, not months

Even better, Faraday can deliver completed MOA reports in days (assuming your data is structured). Marketing leaders working in 2025 know they do not have time for slow delivery or long analytical cycles. They need accurate intelligence, and they need it quickly. It’s as simple as this:

1. Upload your historical customer data. That is the only lift on your side.
2. Faraday enriches and analyzes the dataset to generate a MOA analysis unique to your customers
3. You receive a clear, executive-ready view of your total addressable market, penetration, and where your strongest opportunities live.

This speed to delivery makes MOA an ideal planning tool, giving leaders the clarity they need right when decisions are being made.

What Faraday’s MOA can reveal

Decision makers need a clear picture of what they will actually receive. Faraday’s MOA delivers three core categories of insight that mirror the way CMOs structure their planning: Market Size, Market Penetration, and Market Opportunity.

1. Total Addressable Market (TAM)

Every MOA starts with a clear view of your total addressable market across the United States. This shows how big your opportunity truly is and how much room you have to grow, broken down by state, metro, and postcode.

2. Penetration analysis

We map your existing customers against the wider population to show where you are saturated and where you still have headroom. This often surfaces high value regions where you have little or no presence.

3. Geographic opportunity (State, Metro, Postcode)

With TAM and penetration in place, the MOA highlights your strongest pockets of geographic opportunity at the state, metro, and postcode levels. This gives you a multi-layered view of where your next customers actually are.

4. Persona opportunity

The MOA identifies which personas represent the largest opportunity for growth and how those personas vary across regions. This helps inform segmentation, messaging, and channel strategy.

5. Actionable next steps

Faraday provides clear next steps based on the data, including where to allocate budget, which regions to prioritize, and which personas to focus on. These recommendations make the MOA immediately useful in planning.

6. Fully custom add-ons

For organizations with more complex questions, the MOA can include fully custom add-ons. These deepen the standard analysis and answer specific strategic questions through tailored cuts of the data. Examples include:

• Shopping behavior differences between retail and eCommerce customers
• Demographic patterns such as age or gender distributions
• Product-level performance broken out by persona
• Store-level penetration and catchment insights

Three ways to receive your MOA

Faraday offers three MOA delivery formats, each designed to meet teams at different levels of analytical maturity and strategic need.

Option 1: Just the data

This is the most flexible format and the one preferred by teams with strong in-house analytics. You receive a standardized CSV output containing everything needed for deeper analysis: TAM estimates, persona distributions, and geographic breakdowns at the state, metro, and postcode levels. There are no visuals and no recommendations attached.
Just clean, structured data ready for your team to explore however they choose.

Option 2: Essential insights

If you want a fast, executive-ready readout, this is the most streamlined option. Faraday distills the MOA into a set of core visualizations paired with up to four recommended next steps. It gives you a clear, concise narrative of where your strongest opportunities exist without requiring any internal analysis. Many teams use this version directly in planning decks and leadership reviews.

Option 3: Fully custom

For organizations with more complex questions or multiple business lines, the fully custom MOA provides a deeper layer of insight. Faraday builds tailored cohorts and segmentations to answer your specific strategic questions, whether that involves product-level differences, demographic splits, store-level penetration, or other custom cuts. You also receive up to two rounds of refinement as new questions emerge.

Closing

Understanding your market shouldn’t require guesswork. Faraday’s Market Opportunity Analysis gives you the data, clarity, and confidence to know exactly where your next customers are, and where your strongest growth potential lives.

If you want clarity before 2026 kicks off, we’re here. Talk to us about running your MOA.