Gauge homeowner financial readiness from day one—with Faraday

In the world of home renovation financing—whether it's a new roof, solar panels, or energy-efficient upgrades—understanding a customer’s financial picture early saves everyone time. It tells you who to target, what to offer, and when to engage. More importantly, it reveals critical second-order insights—like upsell potential, churn risk, or even a household’s likely financing preference. But too often, teams wait until deep in the sales process to get that clarity, and often, by then, they’ve already invested precious time and resources in the wrong prospects.

A smarter first signal

What if you had a way to gauge financial readiness right from the start? As soon as a prospect shows interest—downloads a brochure, fills out a form, clicks an ad—you’d already have a sense of whether they’re in a position to move forward. No sensitive data. No guesswork. Just strong, early indicators of capacity to convert.

That’s exactly what Faraday provides.

How Faraday helps

Using ethically sourced, privacy-safe data from the Faraday Identity Graph (FIG), we help brands surface deep and nuanced financial readiness signals. Thousands of household-level and demographic and behavioral attributes—like financial capacity, payment patterns, home ownership details, and purchase activity—come together to create a rich, predictive profile of each contact.

This empowers you to:

• Focus outreach on households most likely to engage
• Reduce wasted effort on unlikely buyers
• Accelerate deal cycles by prioritizing strong leads early

And financial signals are just the start. The same FIG data can forecast purchase intent, churn risk, and product fit, so your outreach isn’t just accurate—it’s relevant.

Results you can bank on

Teams that layer FIG into their acquisition funnel see fewer wasted dials, sharper targeting, and faster closes.

In short: less waste, more wins, and a growth engine that scales without ballooning acquisition costs.

Curious which signals matter most for your product? Let’s talk!