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    • Accounts
      • GETList accounts
      • POSTCreate account
      • GETRetrieve current account
      • GETRetrieve an account
      • PATCHUpdate an account
      • DELETEDelete an account
    • Billing
      • GETGet billing information about the current account.
      • GETGet billing information about your account.
    • Attributes
      • GETList attributes
      • POSTCreate attribute
      • GETRetrieve an attribute
      • PATCHUpdate an attribute
      • DELETEDelete an attribute
      • POSTTrigger a rerun for this resource.
    • Cohorts
      • GETList cohorts
      • POSTCreate cohort
      • GETRetrieve a cohort
      • PATCHEdit a cohort
      • DELETEDelete a cohort
      • GETGet the cohort membership counts over time.
      • POSTArchive a cohort
      • POSTTrigger a rerun for this resource.
      • POSTUnarchive a cohort
    • Connections
      • GETList connections
      • POSTCreate connection
      • GETRetrieve a connection
      • PATCHUpdate a connection
      • DELETEDelete a connection
      • POSTArchive a connection
      • GETRetrieve all datasets that use this connection
      • POSTTrigger a rerun for this resource.
      • POSTRotate credentials for a connection
      • GETRetrieve all targets that use this connection
      • POSTUnarchive a connection
    • Datasets
      • GETList datasets
      • POSTCreate dataset
      • GETRetrieve a dataset
      • PATCHUpdate dataset
      • DELETEDelete a dataset
      • POSTArchive a dataset
      • POSTTrigger a rerun for this resource.
      • POSTUnarchive a dataset
    • Feature stores
      • GETList feature stores
      • POSTCreate feature store
      • GETRetrieve a feature store
      • PATCHUpdate a feature store
      • DELETEDelete a feature store
      • POSTTrigger a rerun for this resource.
    • Graph
      • GETRetrieve a dependency graph for all resources on an account
    • Market opportunity analyses
      • GETGet all market opportunity analyses
      • POSTCreate a new market opportunity analysis
      • GETGet a specific market opportunity analysis
      • PATCHUpdate a specific market opportunity analysis
      • DELETEDelete a specific market opportunity analysis
      • POSTArchive a specific market opportunity analysis
      • POSTTrigger a rerun for this resource.
      • POSTUnarchive a specific market opportunity analysis
    • Outcomes
      • GETList outcomes
      • POSTCreate outcome
      • GETRetrieve an outcome
      • PATCHEdit an outcome
      • DELETEDelete an outcome
      • GETRetrieve an outcome's analysis
      • POSTArchive a outcome
      • POSTTrigger a rerun for this resource.
      • GETRetrieve outcome report
      • POSTUnarchive a outcome
    • Persona sets
      • GETList persona sets
      • POSTCreate persona set
      • GETRetrieve a persona set
      • PATCHEdit a persona set
      • DELETEDelete a persona set
      • GETGet various trait breakdown information about a persona set.
      • GETGet various flow of persona sets over time.
      • POSTArchive a persona set
      • POSTTrigger a rerun for this resource.
      • PATCHEdit a persona
      • POSTUnarchive a persona set
    • Places
      • GETList places
      • POSTCreate place
      • GETRetrieve a place
      • PATCHUpdate place
      • DELETEDelete a place
      • POSTArchive a place
      • POSTTrigger a rerun for this resource.
      • POSTUnarchive a place
    • Recommenders
      • GETList recommenders
      • POSTCreate recommender
      • GETRetrieve a recommender
      • PATCHEdit a recommender
      • DELETEDelete a recommender
      • GETRetrieve a recommenders's analysis
      • POSTArchive a recommender
      • POSTTrigger a rerun for this resource.
      • POSTUnarchive a recommender
    • Scopes
      • GETList scopes
      • POSTCreate scope
      • GETRetrieve a scope
      • PATCHUpdate a scope
      • DELETEDelete a scope
      • GETGet analysis for a scope
      • POSTArchive a scope
      • GETRetrieve all datasets associated with a scope
      • GETGet efficacy for a scope
      • POSTTrigger a rerun for this resource.
      • GETGet payload cohorts for a scope
      • GETGet payload outcomes for a scope
      • GETGet payload persona sets for a scope
      • GETGet payload recommenders for a scope
      • GETGet population cohorts for a scope
      • GETGet population exclusion cohorts for a scope
      • GETGet targets for a scope
      • POSTUnarchive a scope
    • Streams
      • GETList streams
      • GETRetrieve a stream
      • PATCHUpdate a stream
      • DELETEDelete a stream
      • GETGet the count of stream events emitted over a time period.
      • POSTArchive a stream
      • POSTTrigger a rerun for this resource.
      • POSTUnarchive a stream
      • POSTCreate a stream
    • Targets
      • GETList targets
      • POSTCreate target
      • GETRetrieve a target
      • PATCHUpdate a target
      • DELETEDelete a target
      • GETRetrieve a target's analysis
      • GETRetrieve target analysis report
      • POSTArchive a target
      • GETDownload the default output of a target
      • POSTTrigger a rerun for this resource.
      • POSTPerform a lookup on the target, if its type is Lookup API.
      • POSTStart a preview delivery
      • POSTUnarchive a target
    • Traits
      • GETList all user-defined and Faraday-provided traits
      • POSTCreate a Trait
      • DELETEDelete all orphaned traits
      • GETList all user-defined and Faraday-provided traits, in csv form
      • GETGet a specific trait
      • PATCHUpdate a trait
      • DELETEDelete a trait
      • GETThe percentage of the US population that falls into each category of this trait.
      • POSTArchive a trait
      • POSTTrigger a rerun for this resource.
      • POSTUnarchive a trait
    • Uploads
      • GETRetrieve the list of previously uploaded files
      • GETDownload a previously uploaded file
      • POSTAdd a file
      • DELETEDelete a file
    • Usage
      • GETGet usage stats for your account.
    • Webhooks
      • GETList webhook endpoints
      • POSTCreate webhook endpoint
      • GETRetrieve a webhook
      • PATCHUpdate a webhook endpoint
      • DELETEDelete a webhook endpoint
    • Webhook events
      • webhookResource Errored
      • webhookResource Ready With Update
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