Data catalog
Channel preference ratio - retail quintile
Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Coverage
242,116,901
individuals with known value
0
additional individuals with value imputed from their address
0
additional individuals with value imputed from their geography
242,116,901
individuals with known or imputed value
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
- API name
cpr_retail_quintile
- Category
- Lifestyle
- Type
- Long
- Statistical type
- Ordinal
- Deprecation
- Not deprecated
- Null value replacement
- None
- Null value interpretation
- Value unknown
- Directionality
- None
Contribution
2 authorities contributed 776,503,430 observations since Jun 2024.
| As of | Count | ID |
|---|---|---|
| 2025-10-15 | 264,001,886 | e2f4e777-99b3-4ff1-87a1-b3c1e8ae669c |
| 2025-06-01 | 262,542,918 | 6f7e80a9-938a-4e2b-8a2c-68912afcddc8 |
| 2024-06-01 | 249,958,626 | 05978a2c-b823-4219-90b0-dc0c3294c49f |