Household income

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Description

Median numeric value of narrow-band income; computed based on highly accurate multi-sourced models which take into account modeled self-reported incomes, property values and other proprietary sources; calibrated to and validated against truth sets prior to release every six weeks

Pricing tier

Standard

Category

Demography

Unit

Dollars

API name

household_income_v2

Coverage

242,116,901

individuals with known value

additional individuals with value imputed from their address

additional individuals with value imputed from their geography

242,116,901

individuals with known or imputed value

Time series

Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.

Technical details

These technical details describe how Faraday represents this attribute internally.

Type: Long
Statistical type: Ordinal
Deprecation: Not deprecated
Null value replacement: None
Null value interpretation: Value unknown
Directionality: None

Contribution

1 authority contributed 512,501,544 observations since Jun 2024.

As of	Authority	Count	ID
2025-06-01	Epsilon	262,542,918	6f7e80a9-938a-4e2b-8a2c-68912afcddc8
2024-06-01	Epsilon	249,958,626	05978a2c-b823-4219-90b0-dc0c3294c49f