Data catalog

MT - Buy Now Pay Later Consumers

Vendor's Buy Now Pay Later Consumers model which ranks consumers based upon their likelihood to be consumers that buy now and pay later.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
mt_buy_now_pay_later_consumers
CategoryLifestylefig/lifestyle
UnitNot applicablenull
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable