Data catalog

B2B MRO recency of purchase

Recency of purchase in the b2b MRO category

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
buying_b2b_mro_recency_v2
CategoryLifestylefig/lifestyle
UnitNot applicablenull
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
30 - 6 months
107 - 12 months
1613 - 18 months
2219 - 24 months
2525 months+