Data catalog

Do not call list

Appears on a national or regional do-not-call list

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
do_not_call
CategoryReachabilityfig/reachability
UnitNot applicablenull
Type Booleanboolean
Statistical type Nominalnominal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable