Data catalog

Household income

Median numeric value of narrow-band income; computed based on highly accurate multi-sourced models which take into account modeled self-reported incomes, property values and other proprietary sources; calibrated to and validated against truth sets prior to release every six weeks

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
household_income_v2
CategoryDemographyfig/demography
UnitDollarsdollars
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
7500Less than $14,999
17500$15,000 - $19,999
22500$20,000 - $24,999
27500$25,000 - $29,999
32500$30,000 - $34,999
37500$35,000 - $39,999
42500$40,000 - $44,999
47500$45,000 - $49,999
52500$50,000 - $54,999
57500$55,000 - $59,999