Data catalog
Household/family type
Represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | household_ | |
| Category | Demography | fig/demography |
| Unit | Not applicable | null |
| Type | Text | string |
| Statistical type | Categorical | categorical |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Not applicable | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | Married husband and wife present, with children under age 18 present. |
2 | Married husband and wife present, with NO children under age 18 present. |
3 | Two persons one male and one female, marital status unknown, with children under age 18 present. |
4 | Two persons one male and one female, marital status unknown, with NO children under age 18 present. |
5 | Male householder with one or more other persons of any gender with children under age 18 present. |
6 | Male householder with one or more persons of any gender with NO children under age 18 present. |
7 | Female householder with one or more other persons of any gender with children under age 18 present. |
8 | Female householder with one or more other persons of any gender with NO children under age 18 present. |
9 | Two or more persons of unknown gender with children under age 18 present. |
10 | Two or more persons of unknown gender with NO children under age 18 present. |