Data catalog
Own a smartphone
An individual in the household owns a smartphone
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | life_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Not applicable | null |
| Type | Boolean | boolean |
| Statistical type | Nominal | nominal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Not applicable | |