Data catalog

MT - Online Laundry Product Buyers

Vendor's Online Laundry Product Buyers model ranks consumers based upon their likelihood to purchase or be interested in purchasing laundry product online.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
mt_online_laundry_product_buyers
CategoryLifestylefig/lifestyle
UnitNot applicablenull
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable