Data catalog

MT - Pets Are Family

Vendor's Pets Are Family model ranks consumers based upon their likelihood that their pet is treated as family member (in photos, birthday celebrations, goes to spa).

This page is from the retired catalog, kept for accounts that still use it.

Coverage

For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.

257,436,314
individuals with known value
+
0
additional individuals with value imputed from their address
+
0
additional individuals with value imputed from their geography
=
257,436,314
individuals with known or imputed value

Time series

Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.

Data distribution

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
mt_pets_are_family
CategoryLifestylefig/lifestyle
UnitNot applicablenull
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable