Data catalog

Wealth resources

Estimate of value of savings and investments

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
wealth_resources_v2
CategoryDemographyfig/demography
UnitNot applicablenull
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
12500Less than $25,000
37500$25,000 - $49,999
62500$50,000 - $74,999
87500$75,000 - $99,999
175000$100,000 - $249,999
375000$250,000 - $499,999
625000$500,000 - $749,999
875000$750,000 - $999,999
1500000$1,000,000 - $1,999,999
2400000$2,000,000 or more