Predictions in Poplar
Faraday easily integrates with your Poplar account to sync AI-powered predictive analytics with your audiences. Discover your brand's bespoke personas, score your customers for churn risk or your leads for likelihood to buy, find repeat purchasers, and more, enabling you to confidently engage the right customers, at the right time, with relevant direct mailers. The best part? No code—and no PhD—required.